Marketing to Women: Addressing Women and Women's Sensibilities articles from August 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from August 2006

Three trends that are making waves in women's marketing: organics, reality, and Boomer chic.
August 1, 2006... In MARKETING TO WOMEN, as in the practice of marketing to women, the devil is generally in the details. But it's also necessary to take a step back and look at the larger picture, to note the forces driving change in what women want from...

Women's friendships start early, mean a lot.(GIRL TIME)(Survey)
August 1, 2006... With all the marketing programs centered around the "girlfriends" market, it's important to know how women interact with their friends, and what they like to do together. More than eight in 10 women (83%) have a best girlfriend, according to a...

Motherhood, in living color.(Brief article)
August 1, 2006... Sometimes marketing to women is all about kids. As much as we absorb data showing that moms' love for their children is unlike any other relationship (see MTW, June 2005), it's hard to fully comprehend the degree to which having children...

Bridal dresses don't come in enough sizes, say women.(CONSUMER SPENDING & ATTITUDES)(Brief article)
August 1, 2006... Marketers and retailers of bridal gowns should be aware that they need to stock a wider range of sizes. Women cite shopping for a wedding dress as the second most stressful part of getting married (after finding the location), according to a...

Mother's Day is big event for electronics retail.(Brief article)
August 1, 2006... Mother's Day is gaining ground on Father's Day as an occasion for buying consumer electronics gifts, according to The NPD Group. Spending on computers; cameras and imaging products; audio, video, and telecommunications products; and other...

Maternity clothes have room for improvement.(marketing to moms)(Survey)(Brief article)
August 1, 2006... Finding fashionable maternity wear is still a challenge, according to a separate NPD Group study of women who have bought or received maternity clothes in the past year. Nearly seven in 10 (69%) agree strongly or somewhat strongly that...

Maternity store hosts photo show.(marketing to moms)(Destination Maternity )(Brief article)
August 1, 2006... Retailer Destination Maternity is hosting an exhibit of photographs by Carolina Zorrilla de San Martin focusing on pregnant women. The exhibit, titled "Through the Eye of the Camera: Expecting the World," includes photos that trace the...

Work and nursing are tough mix.(marketing to moms)(Survey)(Brief article)
August 1, 2006... Nearly three in 10 moms who breastfeed (29%) stop before they'd planned to due to work-related issues, according to a survey for breast pump manufacturer Lansinoh Laboratories. Difficulties include having no designated place to pump at the...

Female gamers are target for Pink computer.(COMPUTERS/ELECTRONICS)(Brief article)
August 1, 2006... Monarch Computer introduces a Pink Camouflage version of its Hornet Pro computer system. The product line is targeted at female videogame enthusiasts, and offers custom configurations based on either AMD or Intel processors, using either...

Dickies launches workwear for women.(CLOTHING/ACCESSORIES)(Brief article)
August 1, 2006... Workwear manufacturer Dickies is introducing a new line of professional work clothes for women. The line, made to stand up to the demands of physical labor, includes pants, shirts, shorts, and carpenters' jeans. Products feature women-specific...

KeyBank forms women's Advisory Board.(Key4Women program)(Brief article)
August 1, 2006... KeyBank has created a National Advisory Board to guide its efforts to serve women business owners. The board is an initiative of the bank's Key4Women program, which focuses on women-owned businesses. Objectives of the board include identifying...

Peet's markets Coffee from women's co-op.(FOOD/BEVERAGES)(Peet's Coffee and Tea)(Brief article)
August 1, 2006... Peet's Coffee & Tea is marketing Las Hermanas, a brand of coffee made by a women's cooperative in Nicaragua. The co-op grows and mills its own coffee beans and conducts ongoing training and education for its members. Sales through Peet's help...

Mott's markets juices, applesauce to women.(FOOD/BEVERAGES)(Cadbury Schweppes' Mott )(Brief article)
August 1, 2006... Cadbury Schweppes' Mott's brand introduces several products aimed at women. While many of the brand's juice and applesauce products are marketed to kids (or to moms for their kids), these items are targeted to adult women who are concerned...

Hotel creates Sleepover Suite for girls.(TRAVEL/TOURISM)(Alton Towers )(Brief article)
August 1, 2006... UK hotel Alton Towers launches the Sleepover Suite, a specially equipped room for girls' slumber parties. The idea was spawned by research showing that parents wanted to "outsource" their daughters' sleepovers. The room includes a dance and...

Healthcare agency launches women's unit.(ADVERTISING/MARKETING)(GSW Worldwide )(Brief article)
August 1, 2006... Healthcare ad agency GSW Worldwide has created a women's marketing specialty group, dubbed Pink Tank. The team includes "brand counselors" whose expertise includes psychology, patient advocacy, and cultural studies, as well as marketing. (GSW...

Young women seek fertility treatments.(Brief article)
August 1, 2006... Women in their 20s are the newest users of fertility treatments, reports The Wall Street Journal. Some begin taking fertility drugs after only a few months of trying to get pregnant, despite the risks associated with such medications. ...

Fertility centers are marketing egg-freezing.(HEALTHCARE/MEDICAL)(Brief article)
August 1, 2006... Fertility centers are beginning to market egg-freezing services to women in their 30s who expect to try and get pregnant in their 40s, reports the Chicago Tribune. While the procedure has historically been limited largely to female cancer...

Women's, men's brains are different but equal.(both use their brain differently)(Brief article)
August 1, 2006... Women and men use their brains differently--but equally effectively, reports WebMD Medical News. Researchers at the Kennedy Krieger Institute find that women's brains use both hemispheres to perform language tasks, while men's brains stick to...

Fashion makes it to the small leagues.(television shows)(Brief article)
August 1, 2006... Television shows such as "Project Runway" and "Sex and the City" have helped democratize high fashion, reports USA Today. Once restricted to women who attended the major fashion shows and bought couture clothing, now the industry's workings are...

Empathy is new watchword in sales.(MARKETING)(salesmanship)(Brief article)
August 1, 2006... Traditional sales tactics are giving way to techniques that focus on listening, putting oneself in the customer's shoes, and learning to practice empathy in the sales process, reports BusinessWeek. The empathic approach is often described...

Japanese hair fashion swings back to nature.(HEALTH/BEAUTY AIDS)(Brief article)
August 1, 2006... The fashionable hair color in Japan has swung round from brown to blond and wilder colors, back to natural black, reports the Los Angeles Times. Marketing for Shiseido's Tsubaki--the top-selling hair care brand--centers on the natural beauty of...

Fewer women are working in radio.(RADIO)(Brief article)
August 1, 2006... The representation of women on the staffs of radio news programs has declined significantly in the past two years, according to Ball State University research for the Radio-Television News Directors' Association, as reported in Mediaweek. ...

Women are too busy to take "me time".(Survey)(Brief article)
August 1, 2006... Most women feel there just aren't enough hours in the day to take time for themselves, finds a survey for Dove Chocolate. Only a quarter (26%) of women say they have enough time to do something special just for themselves. The tendency to...

Calendar of events.(Calendar)
August 1, 2006... EXTRACTS: New Discoveries in Beauty and Wellness, August 12-15, 2006, Penn Plaza Pavilion, New York, NY. CONTACT: George Little Management; phone: 800-272-7469; website: http://www.glmshows.com MAGIC, WWD MAGIC, MAGICKids, August...

Gen X women live paycheck-to-paycheck.(savings and investments are given priority)
August 1, 2006... Generation X women are behind the curve on savings and investments, according to an Oppenheimer Funds survey of women age 26-39. Nearly four in 10 (38%) have not begun saving for retirement, while 62% haven't bought any investment...

Women dread skimpy summer clothing.(CLOTHING/ACCESSORIES)(Survey)(Brief article)
August 1, 2006... When summer hits, many women yearn for cooler weather--more because they don't want to wear skimpy clothes (43%) than because they loathe heat and sunburns (23%), according to a survey of UK women by Tescodiets.com. Three in 10 women (30%) cite...

Female millionaires are younger than males.
August 1, 2006... More than half a million (611,000) U.S. households with $1 million or more in investable assets are headed by women who are the primary financial decision-makers, according to Phoenix Marketing International. While more million-dollar...

More women than ever do-it-themselves.(home improvement )
August 1, 2006... Women's role in home improvement keeps growing and growing, finds a Lowe's study of female homeowners and women who plan to buy homes in the near future. More than nine in 10 women surveyed (91%) are solely or jointly responsible for most home...

Does this make me look fat? Really?(women behavior)(Column)
August 1, 2006... When it comes to romantic relationships, sometimes women mean exactly what they say, and sometimes they mean just the opposite, according to a poll for Woman's Day and AOL. For instance, 65% say that when they ask their significant other if...