Marketing to Women: Addressing Women and Women's Sensibilities articles from August 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from August 2005

Women's shopping habits and priorities vary according to what they're shopping for.
August 1, 2005... Two recent studies examine the attitudes and motivations of female consumers with clear implications for marketers and retailers. For one, women are less burdened by their roles as chief consumers than they were just a couple of years ago....

Women are caretakers and healthcare decision-makers.(JUST ASK DR. MOM)
August 1, 2005... The Robitussin cough syrup commercial that touts its product's endorsement by "Dr. Mom" is right on the money, according to a new study by the Henry J. Kaiser Family Foundation. The scope of women's role in family healthcare decision-making can...

Positive messages win the day.(plus-size women's clothing)(Brief Article)
August 1, 2005... In 2002, with the help of an interested intern, I embarked on a study of how women had been portrayed in magazine ads in the preceding 30 years. Larisa and I spent several days in the New York Public Library flipping through old magazines and...

Moms say self-care helps them take care of family.(marketing to moms)(Brief Article)
August 1, 2005... Today's moms--especially those in their 20s and 30s--have a different way of looking at motherhood and its role in their lives, and marketers must understand this perspective in order to connect with them, says Ann Douglas, a consultant and...

Advertising & promotions monitor.
August 1, 2005... advertising & promotions monitor HEALTH/BEAUTY AIDS Unilever (Dove) Partners with Univision Networks Annette Fonte, Senior Multicultural for a campaign promoting Dove Marketing Manager, and Rob Master, ...

BHG helps women try out decor ideas.(HOME/HOUSING; Better Homes and Gardens)(Brief Article)
August 1, 2005... Better Homes and Gardens adds two interactive home decorating features to its website: Color-a-Home and Color-a-Room. The tools allow visitors to try out new color schemes for furniture, flooring, accessories, and interior and exterior walls....

Latina celeb Cristina licenses for mattresses.(HOME/HOUSING)(Brief Article)
August 1, 2005... Latina TV host Cristina signs a licensing agreement with Lady Americana for a collection of mattresses to be added to the existing Casa Cristina line of furniture, rugs, and home accessories (through licensees Pulaski Furniture, CBK, and...

Kellogg's adds yogurt to Special K.(FOOD/BEVERAGES)(Brief Article)
August 1, 2005... Kellogg's introduces Special K Fruit and Yogurt, a new cereal featuring oat-and-fruit and oat-and-yogurt clusters. Like the rest of the Special K line, the cereal is targeted primarily to women, with a low-fat, low-calorie message. The debut is...

Wedding-website service debuts.(ONLINE)(Brief Article)
August 1, 2005... WeddingPearl.com, a new upscale website service, allows brides (and grooms) to create their own wedding sites for sharing details on bridal showers bachelor/ette parties, rehearsal dinners, weddings, and receptions. Users can upload photos and...

Women's humor site launches.(ONLINE)(Brief Article)
August 1, 2005... Mamacita, a new (general-market) online magazine, offers humor and satire from a women's perspective. The site features a News Desk with real and satirical pieces, a Dating section with real-world "strange personal ads" and "strange e-mails"...

gURL.com offers mobile-phone content.(ONLINE)(Brief Article)
August 1, 2005... Teen girls' online community gURL.com is partnering with mobile-phone content service m-Qube to launch ringtones, images, and other mobile-phone content at gURL.com. Visitors can buy mobile content and try a "mobile personality profile...

Body spray makes women seem younger.(HEALTH/BEAUTY AIDS)
August 1, 2005... Science of Smell, the product arm of the Smell and Taste Treatment Foundation, introduces Timeless View, a body spray designed to make women seem younger. The product, a mixture of scents including pink grapefruit, is based on Foundation...

Marketers offer women positive body images.(MARKETING/ADVERTISING)(Brief Article)
August 1, 2005... Several health and beauty brands are trying a different tactic for marketing to women and girls--positive body image, reports USA Today. Unilever's Dove brand, retailer Bath and Body Works, and children's brand American Girl are gambling that...

Plus-size apparel struggles for shelf space.(CLOTHING/ACCESSORIES)(Brief Article)
August 1, 2005... Despite the increasing demand for plus-size fashions, some manufacturers are still having trouble getting retailers to allot shelf space for their products, reports Business Week. Business and merchandising consultants recommend that...

CEOs balance pregnancy and leadership.(WORKFORCE/EMPLOYMENT)(pregnant women and new mothers prove themselves as able executives)(Brief Article)
August 1, 2005... It's still unusual, but some women are managing to combine pregnancy and new-motherhood with holding down top executive jobs, reports The Wall Street Journal. In most cases, the power that comes with a CEO position actually helps with aspects...

Publishers are betting on "teen chick lit".(publishers turn towards teen age girls oriented books)(Brief Article)
August 1, 2005... The latest in the series of mini-genres of books aimed at women is "teen chick lit," reports the Chicago Tribune. Publishers such as Penguin are courting teen girls with new imprints dedicated to light, lively stories featuring teen heroines....

Ads for hormone therapy don't cite risks.(HEALTHCARE/MEDICAL)(Brief Article)
August 1, 2005... A new ad campaign markets hormone replacement therapy to menopausal women with an endorsement by actress Cheryl Ladd, who resumed taking hormones after trying to quit, reports the Associated Press. The ad is one of a slew of spots that...

Egg-freezing services attract single women.(Extend Fertility)(Brief Article)
August 1, 2005... Technological advances and marketing savvy are combining to create a national network of egg-freezing clinics whose prime targets will be single women wishing to preserve their ability to have kids, reports Newsweek. The service, called Extend...

"Alpha Moms" relish parenting challenges.(Alpha Mom TV to be launched to give advice on parenting)(Brief Article)
August 1, 2005... While the term "Alpha Mom" may not have been intended as a compliment, some mothers are proud of their Type-A approach to child-raising, reports New York magazine. Childcare professionals say they've noticed a competitive spirit among some...

Conference calendar.(Calendar)
August 1, 2005... Negotiation Plus for Women, September 12-30, 2005, multiple venues. Conference offers negotiation strategies tailored to women, based on principles from A Woman's Guide to Successful Negotiation, by Lee E. Miller. CONTACT: Strategic...

Correction.(Correction Notice)
August 1, 2005... The e-mail address for Jewelry Brands Group given in last month's issue contained an error. The correct address is info@jbgllc.com

Market for women's foods surges ahead.(FOOD/BEVERAGES)
August 1, 2005... The U.S. market for foods and beverages formulated for women was $4.6 billion in 2004, up 11.1% from $4.2 billion the previous year, according to Packaged Facts. Compound annual growth in this market was 80.3% between 2000 and 2004. Sales are...

Teen girls care about health and nutrition.(YOUTH)
August 1, 2005... Female teens are more health-conscious in their eating habits than male teens are, according to a study of 13-19-year-olds by BuzzBack Market Research. They're more likely to eat fruits and vegetables, and to drink water and smoothies. They're...

Kids and money are top of mind for moms.(FAMILY)(Brief Article)
August 1, 2005... Families come first with moms and dads, according to a Roper Public affairs survey for Oxygen Media. Moms (94%) are more likely than dads (82%) to be preoccupied or even obsessed with their kids or families. They're also more likely to dwell on...

Moms wish kids would play outside more.(FAMILY)(Brief Article)
August 1, 2005... Moms want their kids to play outside the majority of the time, and 53% say their kids want to play outdoors most of the time, but fewer than a quarter of kids do, according to a StrategyOne survey for Neosporin. Half of moms say their kids...

Moms dread cleaning, especially the tub.(OPINION)(Brief Article)
August 1, 2005... It's no secret that moms aren't wild about housecleaning, but marketers may not realize the extent to which they abhor it. Eight in 10 moms consider a day off from cleaning to be a great gift, and over two thirds say it would mean more to them...

Women wear sunscreen but yearn for tans.(HUMAN BEHAVIOR)(Brief Article)
August 1, 2005... Women (77%) are more likely than men (62%) to be somewhat or very careful about protecting their skin from exposure to the sun, according to the American Academy of Dermatology. Women are a better market than men are for sunscreen: More than...