Marketing to Women: Addressing Women and Women's Sensibilities articles from August 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from August 2004

Personal connections, tapping into cultures are keys to multicultural women's market.
August 1, 2004... Women of color are an increasingly important consumer group, as the study below illustrates, and marketers from a broad range of industries are turning their attention to Black, Hispanic, and Asian women in greater numbers than ever before....

Women of color control $722 billion in spending.(Growing Target)
August 1, 2004... For marketers promoting products to women, the attitudinal and behavioral differences shaped by race and ethnicity are becoming an increasingly important element in developing consumer marketing programs. Between 1995 and 2003, the number of...

The mass market is no more.(Editor's Letter)(Brief Article)(Editorial)
August 1, 2004... The mass market--and by extension mass marketing--has gone the way of the dinosaur, proclaims BusinessWeek ("The Vanishing Mass Market," July 12, 2004). That's a powerful notion for those of us who observe--and market to--women. When I first...

Advertising & promotions monitor.
August 1, 2004... ADVERTISING & PROMOTIONS MONITOR CLOTHING/ACCESSORIES eBags Launches a Pick Pink Program, which Jon Nordmark donates 10% of the retail price of CEO ...

Song Airlines offers in-flight exercise.(Travel/Tourism)(Brief Article)
August 1, 2004... Delta's low cost airline, Song, is adding in-flight exercise equipment to its list of female-targeted amenities. For $8, passengers can get an exercise set, including squeezable ball, elastic band, and how-to manual designed by gym owner and...

Kwikset locks marketed as home decor.(Home/Housing)(Brief Article)
August 1, 2004... A new ad campaign from Black & Decker repositions the company's Kwikset locks and door hardware as home decor items, with the tagline "The Beauty of Strength." The $3 million campaign includes TV, radio, and print ads in home improvement and...

MGM launches cosmetics line.(Health/Beauty Aids)(Metro-Goldwyn-Mayer introduces MGM Premiere Cosmetics)(Brief Article)
August 1, 2004... Metro-Goldwyn-Mayer (MGM) introduces MGM Premiere Cosmetics, a line of beauty products manufactured under license by Absolute Amenities, to be sold on QVC (direct-sales TV) and at Mgm.com/cosmetics. The first product, Premiere Long-lasting...

Lancome revamps to attract young women.(Health/Beauty Aids)(Brief Article)
August 1, 2004... L'Oreal has created a new brand logo and marketing campaign for its Lancome brand as part of an effort to reposition the brand to appeal to younger women. The long-lived Lancome rose will be overshadowed in advertisements by a new handwritten...

Mervyn's partners for maternity wear.(Retail/Service Sector)(Brief Article)
August 1, 2004... Department store chain Mervyn's introduces Holly Robinson Peete Maternity, an exclusive line of maternity wear designed in partnership with actress Holly Robinson Peete. Apparel in the collection is designed to mix-and-match and includes...

Marvel introduces Latina comic-book heroine.(Entertainment)(Brief Article)
August 1, 2004... Marvel Enterprises launches a new comic book featuring the company's first female Hispanic superhero. Anya Corazon, the chief character of "Amazing Fantasy," is a half-Mexican, half-Puerto Rican young woman who lives in Brooklyn and has powers...

Majority of women executives want to be CEOs.(Workforce/Employment)
August 1, 2004... Public debate and media coverage on the paucity of women in top-level corporate jobs has suggested that women, especially those with children, are less interested than men are in making it to CEO--that they'd rather not sacrifice time with...

Women are skateboarding enthusiasts.(Sports/Fitness)(Brief Article)
August 1, 2004... Adult women (and their daughters) are a growing segment of skateboarding enthusiasts, reports USA Today. Many take up skating to spend time with their kids, while others find it a way to enjoy some of the freedom and play-fulness of their own...

NASCAR attracts female fans.(Sports/Fitness)(Brief Article)
August 1, 2004... NASCAR racing is building an increasingly large female fan base, reports USA Today. More than four in 10 NASCAR fans (42%) are women, up from 36% in 1995. NASCAR has a greater percentage of female TV viewers than either the National Football...

Cosmetic surgery is going mainstream.(Healthcare/Medical)(Brief Article)
August 1, 2004... Plastic surgeons are reporting a noticeable increase in the number of female patients wanting cosmetic surgery--particularly procedures such as breast implants--because they've seen the procedures on TV, reports the Chicago Tribune. In fact,...

Women consider Caesarean births a choice.(Healthcare/Medical)(Brief Article)
August 1, 2004... Elective Caesareans are becoming more and more common, reports Salon.com. Women who fear the discomforts of labor or want to have a greater sense of control over when and where they give birth are increasingly opting to have medically...

Female biz owners are sought-after voters.(Politics/Government)(Brief Article)
August 1, 2004... Both presidential candidates are courting women business owners as the prized swing voters in this year's election, reports Fortune Small Business (FSB). Female business owners make up 5% of the voting population--a large-enough group to make a...

More single women are buying homes.(Home/Housing)(Brief Article)
August 1, 2004... Single women are the second-largest segment of home-buyers, accounting for 21% of all home purchases in 2003, according to National Association of Realtors data reported by the Denver Post. Single women account for nearly twice as many home...

Women are chief online buyers.(Online)(Brief Article)
August 1, 2004... Women are the key market for online retailing, making up 52% of online buyers, according to Forrester Research reported in Promo Magazine. Total online sales in the U.S. grew 38% from 2002 to reach $100 billion in 2003. Strong sales in...

Wall Street is still unwelcoming to women.(Workforce/Employment)(Brief Article)
August 1, 2004... Gender discrimination remains rampant on Wall Street, reports The New York Times. A recently settled lawsuit against Morgan Stanley has once again put the hiring and promotion practices of Wall Street financial firms under public scrutiny. ...

Game developers seek female designers.(Entertainment)(Brief Article)
August 1, 2004... The videogaming industry is making efforts to hire more women programmers and game designers, primarily as a means of diversifying its products, reports MSNBC.com. Major game producers such as Microsoft's Xbox division are actively recruiting...

Most moms use samples and coupons.(Consumer Spending & Attitudes)
August 1, 2004... More than nine in 10 moms (96%) have received free "goody" bags containing samples or coupons, and nearly all of those who've gotten samples (99%) and coupons (95%) have used them, according to a survey of online moms by First Moments, a...

Correction.(Correction Notice)
August 1, 2004... The contact for Unilever's Dove brand given in last month's issue should be Stacie Bright, Public Relations Manager; phone: 203-625-1130.

Managing stress is key issue for women.(Opinion)(Brief Article)
August 1, 2004... Finding ways to manage stress and balance home life with work are increasingly significant issues for women, according to a survey of women age 20-60 for health and beauty company Crabtree & Evelyn. More than eight in 10 women (85%) are...

Women admire home repair skills.(Home/Housing)
August 1, 2004... Six in 10 women (63%) would rather have an hour of advice from Bob Vila than an hour of advice from Dr. Phil, according to a Mathew Greenwald & Associates survey commissioned by Sears. More than eight in 10 women (86%) admire other women who...