Marketing to Women: Addressing Women and Women's Sensibilities articles from August 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from August 2003

Dealing with the dark side: why women's programs fail, and overcoming resistance.(How Wachovia makes all of its efforts work for women)
August 1, 2003... There's a mantra in women's marketing that will probably sound familiar: The hardest part of marketing to women is convincing the top brass (or potential client) of the value of the women's market. Meeting this challenge (or even understanding...

Women say they've made gains but there's still work to do.(Assessing Women's Progress)
August 1, 2003... More than half of women (55%) think men have a better life than women in the U.S., while 16% feel women have it better, and 19% say women and men have it equally good (or bad), according to the Center for the Advancement of Women (formerly the...

Is transparency the best policy?(marketing to women)(Editorial)
August 1, 2003... This month's lead story makes it clear that advertising is not the end-all, be-all of marketing. Nor is marketing a complete strategy for increasing sales with women. Having established that, I'd like to talk for a moment about what makes a...

Advertising & promotions monitor.(Illustration)
August 1, 2003... ADVERTISING & PROMOTIONS MONITOR ENTERTAINMENT Loews Cineplex Entertainment Expands its Reel Moms John McCauley program, which tested in New SVP Marketing York...

Payless opens supermarket shoe boutique.(Clothing/Accessories)
August 1, 2003... Payless ShoeSource unveils Payless ShoeSource Express, a new store-within-a-store concept. The first location is a 700-sq. ft. boutique located inside a new 78,000-sq. ft. HEB grocery store in Laredo, Texas. The Express store offers women's and...

VF Corp. creates plus-size lingerie line.(Clothing/Accessories)
August 1, 2003... VF Corporation launches Curvation, a new line of intimate apparel designed for full-figured women. Actress/singer Queen Latifah is spokesperson for the line, which is distributed exclusively through Wal-Mart. (Anne Jardine, VP/GM, 105 Corporate...

Women's health mag hits waiting rooms.(Print Media)(Brief Article)
August 1, 2003... Advanstar Healthcare Communications launches Modern Health for Women, a direct-to-patient magazine to be distributed in 24,000 doctors' waiting rooms. The publication covers health issues of concern to women at all ages and lifestages,...

Wyeth launches low-dose HRT.(Healthcare/Medical)
August 1, 2003... Wyeth Pharmaceuticals introduces a new lower-dose version of its Prempro hormone replacement therapy. The .45 mg/1.5 mg dose contains 8% less estrogen and 40% less progestin than the original product's dosage, but has tested equally effective...

Software organizes magazine clippings.(Computers/Electronics)
August 1, 2003... Scanalog, a software program designed to organize magazine articles into an electronic scrapbook for future reference, targets women who read magazines and want to save certain articles for future use. The product organizes scanned articles...

Hot Topic president to keynote annual EPM Entertainment Conference.(Betsy McLaughlin and Marc Shmuger to speak at conference)(Brief Article)
August 1, 2003... Betsy McLaughlin, President of teen clothing retailer Hot "Topic, and Marc Shmuger, Co-Chairman of Universal Pictures, will keynote the 15th Annual EPM Entertainment Marketing Conference, hosted by EPM Communications, MARKETING TO WOMEN's...

Women stay friends longer than men.(Brief Article)(Excerpt)
August 1, 2003... Women's friendships tend to last longer than men's do, reports The Wall Street Journal. Both women and men put a lot of energy into friendships in their college and early professional years, but men tend to drift apart after age 30, while women...

Girlpower movies send mixed messages.(Brief Article)(Excerpt)
August 1, 2003... Recent films featuring female leads are sending mixed messages to girls, reports the Chicago Tribune. On the positive side, movies such as Charlie's Angels 2 and Legally Blonde 2 portray women as smart, strong, and capable. Both movies were...

Women triumph on the street court.(women's sports now on the street)(Brief Article)(Excerpt)
August 1, 2003... Women's sports have reached a new measure of critical mass--female players have begun to infiltrate street games, reports Newsweek. Teen girls and young women are finally being included in street basketball games, both on female-only teams and...

Sororities are Nexus of networking.(Education)(Brief Article)
August 1, 2003... Networking is becoming an increasingly important part of women's career development, reports The New York Times. Sororities in particular have become a major avenue for female college grads to forge professional connections. Some employers have...

Use of "nanny cams" is on the rise.(Family)(Brief Article)(Excerpt)
August 1, 2003... Using surveillance cameras on childcare workers in private homes is becoming increasingly common, especially in middle-income families where both parents work, reports Salon.com. Purveyors of nanny cams say sales have risen as much as 30%...

Gen Y women shop with ad inserts.(Consumer Spending & Attitudes)(Brief Article)
August 1, 2003... More than a quarter (27%) of Gen Y women (age 18-25) turn to advertising inserts first when they're ready to make a purchase, and 17% cite ad inserts and circulars as the form of media that influences them most when selecting purchases,...

Women use 401(k) accounts conservatively.(Finance)(Brief Article)
August 1, 2003... Women are less likely than men to hold self-directed brokerage accounts (SDBAs) within their 401(k) plans, and those who do use them more conservatively, according to Charles Schwab. Almost three times more men than women have SBDAs in...

Conference calendar.(Brief Article)
August 1, 2003... Mom Power, October 27-29, 2003, The Millenium Knickebocker Hotel, Chicago, IL. Keynote address by Maria Bailey, author of Marketing To Moms; other speakers include C&R Research and Marti Barletta of the TrendSight Group. Contact: Kid Power...

More women than men suffer from stress.(Human Behavior)(Brief Article)
August 1, 2003... Stress affects women more deeply than men these days, although most adults describe their lives as stressful, according to an Opinion Research poll for the National Consumers League. More women (84%) than men (74%) say they suffer from stress,...

Women use cell phones for friendly calls.(Telecommunications)(Brief Article)
August 1, 2003... Women who have wireless phones use them primarily to speak to friends and family: Conversations with friends and family account for 80% of women's cell phone calls, compared with 67% of men's calls, according to a study for Cingular Wireless....

Prestigious offices differ for women, men.(Opinion)(Brief Article)
August 1, 2003... Women and men define professional prestige in different ways, according to a survey for office furniture manufacturer The HON Company. When asked what kinds of office furniture are most prestigious, women ranked matching furniture as most...

Women are leaders in sexual health.(contraception knowledge)
August 1, 2003... Silly as those new Trojan ads may seem, the company is right to target women as buyers of condoms. A new study by the Kaiser Family Foundation, in partnership with Self magazine, finds that 71% of women have bought condoms. Almost eight in 10...