Marketing to Women: Addressing Women and Women's Sensibilities articles from April 2009

Marketing to Women: Addressing Women and Women's Sensibilities archives from April 2009

Hotels attempt to attract women travelers through amenities, value-adds, and, naturally, low prices.
April 1, 2009... At a time when consumers are cutting back on everything but the bare necessities, travel is often one of the first expenditures eliminated or drastically altered. Instead of flying, a person drives. A seven-day trip turns into a long weekend....

Women want ads that make them laugh and show fun with family.(FAST FACT:)
April 1, 2009... The top attributes mothers want to see reflected in advertisements aimed at her show mothers having fun with their kids and acknowledge their busy lifestyles. How do these preferences differ among ethnic and racial groups? See story, P. 8 ...

Diamonds are forever, but designer denim soon fades.(EDITOR'S NOTE)(Brief article)
April 1, 2009... In its monthly executive briefing, BIGresearch notes that, despite the recession, women continue to prefer diamonds to cubic xirconia. There's no denying that shoppers are cutting back on spending, but when they do decide to buy, getting...

Spotlight on hotel brands.
April 1, 2009... HOTEL BRANDS SELECTED FEMALE-TARGETED MARKETING EFFORTS/PROGRAMS Best Western Focus: Business travelers. Darathy Dowling--SVP marketing. ...

Consumer products.(advertising and promotion tie-ins)
April 1, 2009... Kimberly-clark Targeting young mothers, Kleenex and Huggies maker Kimberly-Clark re-ups with ABC morning show. The View for the third annual "Room-A-Day...

Food/beverage.(advertising and promotion tie-ins)
April 1, 2009... Coca-Cola Coca-Cola supports "The Heart Truth," a national awareness campaign sponsored by the National Heart, Lung, and Blood Institute (NHLBI) to...

Health/Beauty.(advertising and promotion tie-ins)(Mary Kay Cosmetics)(Brief article)
April 1, 2009... Mary Kay The cosmetics company aligns with non-profit educational organization Break the Cycle for a national initiative to educate teens about...

Babies R Us expands Maternity line.(news and perspectives)
April 1, 2009... Maternity apparel retailer Destination Maternity doubles its Motherhood Maternity stores-within-a-store at an additional 138 Babies R Us locations. The collection includes casual, career, sleepwear, and intimate apparel. [RETAIL] SOURCES:...

Rachael Ray mag analyzes food carts.(news and perspectives)(Brief article)
April 1, 2009... Every Day with Rachael Ray magazine introduces a monthly section looking at "what goes into shopping carts to see what turns shoppers on, what products they love and to analyze their receipts." A team of national stringers conducts research and...

Victoria's Secret PINK expansion.(news and perspectives)
April 1, 2009... Following its launch last summer, the Victoria's Secret PINK collegiate licensing licensing program is reaching out to historically-black universities and colleges, adding Howard, Hampton, Florida A&M, North Carolina A&T State, and Southern...

Britney Spears promotes Candie's.(news and perspectives)
April 1, 2009... Candie's apparel line signs a one-year endorsement deal with Britney Spears to appear in "Candie's Only at Kohl's" print, television, in-store, and online marketing and advertising campaigns. Candie's, along with Kohl's, serve as associate...

Around EPM.(news and perspectives)
April 1, 2009... Following is a sampling of stories about women published in other newsletters from EPM Communications, parent of MARKETING TO WOMEN. WATCHING THE WALLET More women (70%) find cell service a necessity than men (58%), according to...

Marketers on the move.
April 1, 2009... Women's Health magazine names Molly Nover-Baker, ex-Cosmopolitan, Beauty Director (212-697-2040). Lesley Rotchford, Deputy Editor of cosmopolitan, is named Executive Features Director. Sharmila Fowler joins market research firm New American...

Singer Katy Perry in shopping spree sweeps.
April 1, 2009... Music promoter Live Nation gives away a shopping spree with touring singer Katy Perry at New York boutique Patricia Field, the namesake store of the Sex and the City and Ugly Betty stylist. Consumers register at www.livenation.com/katyperry...

Conference calendar.(Calendar)
April 1, 2009... Women's Leadership Conference. April 21-22,2009, New York, NY. CONTACT: The Conference Board, Carol Counter, Manager, 212-339-0232; carol.couter@conference-board.org; www.conference-board.org. Marketing To Women Conference. April...

Women want luxury, but at reasonable prices.(research on women)
April 1, 2009... The days of conspicuous consumption are gone, according to the American Affluence Reseach Center. Not long ago, wealthy women were reported to buy designer denim at $200 a pop, but new research reveals they spend and average of only $75 on a...

Moms say advertisers need to do a better job.(research on women)(Brief article)
April 1, 2009... More than half of mothers (54%) think advertisers are not doing a good job connecting with them, according to Marketing to Mams Coalition. Single moms, affluent moms, and those with college degrees are most likely to think that ads are not...

Women still visiting hair salons, spending $40 per visit, seeking new tint to services.(research on women)
April 1, 2009... Women who regularly visit hair salons spend an average $40 per visit, with those claiming they have difficult to man age hair spending an additional $5 per visit, according to Design Essentials. Women say it takes an average 11 minutes each...

Research finds effective marketing plans factor in parents' personality types.(research on women)
April 1, 2009... Strict parents have distinct psychographic traits that differ from those of parents who tend to be more permissive. These differences need to be understood in order for marketers to make a connection, reports ad-technology company Mindset...

Women most likely to cut back on dining out.(research on women)(Brief article)
April 1, 2009... Asked what they're cutting back on most, women most commonly cite fine dining at sit-down restaurants (62%), notes BIGresearch. More than six in 10 (60%) are cutting back on casual dining at sit-down restaurants. A slight majority (53%) are...

Women avoid handrails, toilet seats, and pens to avoid germs.(research on women)(Brief article)
April 1, 2009... Nearly six in 10 women (58%) wash their hands after touching anything communal due to their fear of germ contamination, according to Self magazine. Women, in general, tend to be more prone to germ fears than men and to try avoid germ exposure....

The great divide: moms' idea of healthy food, kids' preference for tasty first.(research on women)
April 1, 2009... It appears there's a division between what mothers say they want their children to eat and what they actually buy or pack for their kids, according to a poll of mothers conducted by Just Kid Inc. Nearly nine in 10 moms (86%) ideally want lunch...