Marketing to Women: Addressing Women and Women's Sensibilities articles from April 2008

Marketing to Women: Addressing Women and Women's Sensibilities archives from April 2008

Red, pink and more: cause marketing surges as a prime tactic to reach female consumers.
April 1, 2008... Among the Campbell Soup Company's latest marketing efforts is a string of promotions tied to the American Heart Association's Go Red For Women fund raising campaign. This year, Campbell will host a microsite devoted to the cause, sponsor a...

It's not that easy being green.(market share of green products)(Brief article)
April 1, 2008... Moms consider themselves the gatekeepers for green products in the household. And most say they consider it their job to leave the planet in better shape for the children. But still, when it comes to purchasing, only a small fraction of moms is...

The color of money.(Editorial)(Brief article)
April 1, 2008... To say I live in a busy neighborhood is an understatement. My section of lower Manhattan teems with pedestrians. You need to wait in line to cross the street. As a result, the area is prime stalking ground for fundraisers. On any nice day...

Johnson's taps online animation.(marketing to moms)
April 1, 2008... In an effort to appeal to the growing number of moms online, Johnson's launches an integrated campaign for its baby lotion that features online animated shorts as a centerpiece. The animated shorts, which stars the voice talent of Law and...

Frosted flakes goes for gold.(marketing to moms)
April 1, 2008... Kellogg updates a classic cereal to make it more appealing to health-conscious moms. Marketing for Frosted Flakes Gold spotlights the cereal's 10 grams of whole grain and the use of honey versus sugar as a sweetener. Additionally, Kellogg pairs...

Welch's uses taste strips in ads.(marketing to moms)
April 1, 2008... In a pitch to younger moms, Welch's leverages a new technology in its print ads--the peel-and-taste flavor strip. The print ads running in People magazine feature a tamper-evident flavor pouch that contains a dissolving taste strip flavored...

Org to moms: eat your veggies.(marketing to moms)
April 1, 2008... Even moms need to be reminded once in a while. To promote fruit and vegetables to moms, the non profit Produce for Better Health Foundation launches a series of initiatives designed to increase purchase and consumption. The centerpiece of the...

MommyCast, Dixie re-up agreement.(Brief article)
April 1, 2008... Finding the podcast an effective way to reach moms, Dixie renews its exclusive sponsorship of MommyCast, the online audio and video show. MommyCast programming includes interviews, parenting tips and entertainment ideas. As part of the...

Auto show taps moms.(marketing to moms)
April 1, 2008... Women buy half the cars in the U.S. and influence the purchase of the vast majority of vehicles. To reach out to them, the Chicago Auto Show presents a full day of programming with the emphasis on mom. Show organizers team with Mother Proof, an...

Advertising and joint ventures.
April 1, 2008... BEAUTY L'Oreal USA Laurent Attal President 575 5th Ave. New York, NY 10017 212-818-1500 www.lorealusa.com Signs on as sponsor of WDS Play Safe In The Sun Campaign, by the Women's Dermatological Society. The...

Website for women 50+ launches.(NEW PRODUCTS & CAMPAIGNS)
April 1, 2008... The latest entry into the woman-targeted social networking trend seeks to serve women over age 50. Vibrantnation.com is an online community where members can share recommendations on a variety of topics such as retailers, vacation spots, and...

CarTango launches site for women.(Brief article)
April 1, 2008... CarTango.com is a site designed to help women shop for cars by putting them in the "driver's seat." The site seeks to overcome what women say are pushy or dismissive salespeople by allowing the shoppers the chance to decide what they want...

Sony funds scholarship for women.(NEW PRODUCTS & CAMPAIGNS)
April 1, 2008... Sony Online Entertainment funds the SOE G.I.R.L (Gamers in Real Life) scholarship with The Art Institutes based in San Diego. The scholarship provides $10,000 to a female student at The Art Institutes and is awarded based on submission of a...

All around EPM.(news and perspectives)
April 1, 2008... The following is a sampling of stories about women running in other newsletters published by EPM Communications, parent of MARKETING TO WOMEN. IN-SCHOOL MARKETING ON THE RISE In-school marketing continues to be a viable route for...

Women fall short of top jobs.(Brief article)
April 1, 2008... Women are still a minority among the ranks of senior management. A study by Hudson Critical Thinking finds women start out with big career goals, but that those aspirations dim over time. Among the results: * 77% of female middle...

Women inch forward on corporate boards.(research on women)
April 1, 2008... While companies made some improvement towards gender diversity on corporate boards, the latest study by InterOrganization Network finds few huge leaps of progress and some cases of backsliding. The organization gathered data from ten...

Gender stereotypes pervade cartoons.(research on women)
April 1, 2008... Issues of gender balance and stereotypes are not just for the workplace. A study by the Geena Davis Institute On Gender in the Media finds G-rated television and films often lack gender balance. There are more males than females in the...

Jeans draw a global following.(research on women)
April 1, 2008... Designed as tough-as-nails work attire, jeans now hold a coveted spot in the fashion world. But not all consumers have the same views of the basic jean. Brand preference and satisfaction with wearability vary by country. A global study by...

Report analyzes fertility trends.(Brief article)
April 1, 2008... If you can't walk around the Upper West Side of Manhattan without getting nailed by a double-wide stroller, what does that say about national fertility trends? A report by the Council on Contemporary Families sorts through the data and...

Women misinterpret calories.(Brief article)
April 1, 2008... While more than half of American women say they actively manage their weight, a survey by Dannon finds many do not understand the calories they consume. Among the findings: * Four in ten women admit to lying to themselves about what...

Where women work.(research on women)
April 1, 2008... As tax season approaches, there is a 60% chance your return will be prepared by a women. This from the U.S Census Bureau, which collects and analyzes data on women in the workplace. This season, 60% of America's professional tax preparers are...

Top aging concerns of women.(Brief article)
April 1, 2008... How do women feel about getting older? A survey by Aveeno finds issues of health, wellness and beauty top the list of concerns. Among the results: * Nearly three in five (59%) say the effects of aging have some level of importance in their...

VNBC Universal International Television Distribution.(marketers on the move)
April 1, 2008... VNBC Universal International Television Distribution promotes Pauline Bohm from VP to SVP Marketing. Phone: 818-777-8072.

StoreBoard Media.(marketers on the move)
April 1, 2008... Indoor billboard company StoreBoard Media promotes Melissa Gerard to Senior Account Director. Phone: 212-682-3300.

SVP Brand Marketing for Nickelodeon/MTV Networks.(marketers on the move)
April 1, 2008... Jennifer Goodman becomes SVP Brand Marketing for Nickelodeon/MTV Networks' kids and family group. Phone: 212-258-7500.

Social networking site Facebook names Sheryl Sandberg Chief Operating Officer.(marketers on the move)
April 1, 2008... Social networking site Facebook names Sheryl Sandberg Chief Operating Officer. Sandberg was previously with Google. Phone: 650-543-4800.

Warner Bros. Domestic Television Distribution promotes Charlotte Koppe to VP Station Relations.(marketers on the move)
April 1, 2008... Warner Bros. Domestic Television Distribution promotes Charlotte Koppe to VP Station Relations. Koppe was Director of Affiliate Marketing. Phone: 818-954-6000.

Oxygen Media names Jane Olson SVP Marketing and Brand Strategy.(marketers on the move)
April 1, 2008... Oxygen Media names Jane Olson SVP Marketing and Brand Strategy, a newly created position in which she will oversee marketing, brand development, creative services and on-air promotion. She was previously VP Brand Strategy and Creative Director...

Vogue hires Lisa Jordan Helms as Associate Publisher.(marketers on the move)
April 1, 2008... Vogue hires Lisa Jordan Helms as Associate Publisher. She joins from InStyle, where she had also been Associate Publisher. Phone: 212-286-2860.

Seventeen magazine names Desi Gallegos Senior Beauty Editor.(marketers on the move)
April 1, 2008... Seventeen magazine names Desi Gallegos Senior Beauty Editor. Gallegos was previously Beauty Editor there. Phone: 212-649-2000. MTW welcomes news of marketing and advertising personnel changes. Please send information to Ellen Neuborne,...

Conference calendar.(Brief article)(Calendar)
April 1, 2008... N.Y. Women in Communications Matrix Awards, April 7, New York, NY. Contact: New York Women in Communications, Inc. (NYWICI), 212-297-2133, www.nywici.org/matrix.awards.html Annual Diversity Conference -- The New Frontier of Diversity &...