Marketing to Women: Addressing Women and Women's Sensibilities articles from April 2007

Marketing to Women: Addressing Women and Women's Sensibilities archives from April 2007

Retailers struggle to find the right fashion mix to please the baby Boomer woman.
April 1, 2007... When Gap closed Forth and Towne--its experiment in reaching out to mature Boomer women--not everyone was surprised. Retail consultant Patricia Pao says the chain's demise was foretold in its decor. "Their store was designed to look like...

Denim quest.(clothing stores)(Brief article)
April 1, 2007... I needed a new pair of jeans recently, so I went straight to The Gap. Because that's where I always go. At least that's where I always used to go. Apparently, muscle memory drew me back, but once I got inside, reality set in. When I got to...

How women think.(Philippa Roberts, co-author of Inside Her Pretty Little Head)(Interview)
April 1, 2007... Books on how to market to women are abundant. But the latest from PrettyLittleHead, a UK-based business consultancy specializing in the female audience, focuses on issues of evolution and biology and how these play out in the consumer...

Advertising & promotions monitor.(Procter & Gamble Co. signs The Pussycat Dolls to promote anti-perspirant brand)(Real Girls Media's contract with DontDateHimGirl.com)(iVillage.com forms alliance with The Knot)
April 1, 2007... HEALTH/BEAUTY AIDS Procter & Gamble Alex Keith GM/Anti-Perspirant 1 Procter & Gamble Plaza Cincinnati, OH 45202 513-983-1100 www.secret.com Signs music starts Rihanna and Nicole Scherzinger of The Pussycat...

Medex launches travel guide for women.(new & redirected products alert)(Medex Assistance Corp.)(Brief article)
April 1, 2007... A new travel guide designed for women traveling internationally is available for free download. The guide, "What You Should Know Before Traveling Abroad: Cultural, Health and Safety Advice For Women," covers a range of topics from pre-trip...

Dove recruits for summer ad.(new & redirected products alert)
April 1, 2007... Dove, which has made a splash with its series of ads using real women instead of models and actresses, is setting up for another round of reality ads--these to promote its line of moisturizers with self-tanners. Women are invited to visit...

Camel launches brand for women.(new & redirected products alert)(Camel No. 9 cigarettes from Reynolds American Inc.)(Brief article)
April 1, 2007... Tobacco giant Reynolds American debuts a Camel cigarette brand aimed at women--Camel No. 9. The packaging sports a pink and green logo and advertising images include flower petals. The goal: attract more women to the Camel brand which has been...

E-community for female NASCAR fans debuts.(new & redirected products alert)(Fast-Track Fan introduces HerRacing.com)(Association for Stock Car Auto Racing )(Brief article)
April 1, 2007... Tapping into the growing female fan base for NASCAR, Fast-Track Fan has launched HerRacing.com, a website devoted to serving female fans of the sport. The members-only site features NASCAR news, a discussion forum, an RSS newsfeed option for...

Republic of Tea brews product for women.(new & redirected products alert)(Nutritional Iced Tea for Women)(Brief article)
April 1, 2007... Republic of Tea releases its latest product--an iced tea line designed with women in mind. Nutritional Iced Tea for Women comes in five flavors, including Ginger Currant Black Tea and Mandarin Orange White Tea. The teas are sold in 12 oz....

Interactive cookbook for moms debuts.(new & redirected products alert)(Quick Fix Meals from FoodNetwork.com)(Brief article)
April 1, 2007... FoodNetwork.com launches its second interactive cookbook aimed at moms and home chefs called "Quick Fix Meals." The interactive cookbook, available via the website, lets users mix and match and plan meals using 20 short video recipes. It draws...

Life coach sells kit for women facing divorce.(new & redirected products alert)(Gloria Jean introduces Divorce Tactics for Women Kit)(Brief article)
April 1, 2007... Lifestyle coach Gloria Jean debuts a new product designed to guide women through the divorce process and in the rebuilding of their newly-single lives. The Divorce Tactics for Women Kit contains advice for women going through a divorce. Topics...

Conference calendar.(Brief article)(Calendar)
April 1, 2007... AARP Foundation Women's Leadership Circle First Annual Womenvision Summit, April 12-15, Tucson, AZ; Contact: AARP, 888-447-2319; www.aarp.org/foundation/wlc WonderBranding Marketing To Women Seminar, April 18-19, Wizard Academy, Austin,...

George Lucas Educational Foundation.(MARKETERS ON THE MOVE)
April 1, 2007... Cindy Johanson is named Chief Operating Officer of the George Lucas Educational Foundation. Among her duties: overseeing Edutopia magazine and edutopia.org. Phone: 415-662-1600

Billboard.(MARKETERS ON THE MOVE)
April 1, 2007... Cindy Mata is promoted to Director, Business Development/Eastern Sales at Billboard. Previously, she was Regional Marketing/Promotion Manager for Elektra Entertainment Group. Phone: 646-654-5000

The Parenting Group.(MARKETERS ON THE MOVE)(Greg Schumann promoted to vice president/ publishing director)(Brief article)
April 1, 2007... Greg Schumann rises to VP/Publishing Director of The Parenting Group. He will also continue as Publisher of Babytalk magazine, the position he took when he joined The Parenting Group in 2003. Nicole Banas is named Consumer Marketing Director...

CosmoGirl.(MARKETERS ON THE MOVE)
April 1, 2007... Michelle Ribeiro rises to Deputy Editor of CosmoGirl. She was previously News and Features Director. Phone: 212-649-2000

Vanity Fair.(MARKETERS ON THE MOVE)
April 1, 2007... Judith Perez joins Vanity Fair as International Fashion Advertising Director. She was previously Executive Director of International Fashion at InStyle magazine. Phone: 212-286-2860

Time Inc.(MARKETERS ON THE MOVE)(appointed Danielle Perissi as vice president-communications)(Brief article)
April 1, 2007... Time Inc. names Danielle Perissi VP-Communications for Time Inc. Business and Finance Network, overseeing communication and public relations activities for brands such as Fortune, Money and Business 2.0. Phone: 212-522-1212

People Digital.(MARKETERS ON THE MOVE)
April 1, 2007... People Digital promotes Karen Kovacs to Advertising Sales Director. Phone: 212-522-6699

NBC Entertainment.(MARKETERS ON THE MOVE)
April 1, 2007... NBC Entertainment promotes Julie Rothman to VP Publicity for the East Coast. Phone: 212-664-4444

Women struggle with debt.(research on women)(Brief article)
April 1, 2007... While more women are taking control of their money, a study by OppenheimerFunds finds many struggle with longstanding debt. The 2006 Women & Investing Survey reveals that more women are participating in the earning and spending of money,...

U.S. ready for madam president.(research on women)(Brief article)
April 1, 2007... As the 2008 presidential election season heats up, a new survey by Oxygen Media shows the general voting population more than willing to embrace a woman for the nation's top job. What's more, there are several categories in which both male...

When moms want a laugh.(research on women)(Brief article)
April 1, 2007... Modern advertising tactics toggle between moments of fun and moments of utter seriousness. A new study by Parenting magazine finds moms have different tastes in advertising tone depending upon the time of day. While some day parts are fine for...

Men at work hear more hostility.(research on women)(Brief article)
April 1, 2007... Slurs based on sex, race or age can create a hostile work environment, but not everyone hears the negative comments, according to a study by Novation. No matter who the target of the hostility, a new study suggests men are more likely than...

Advertisers wrong on single moms.(research on women)(DraftFCB survey)(Brief article)
April 1, 2007... When the marketing team at DraftFCB did a survey on consumer impressions of advertising, they found an interesting hot spot: 35% of women are offended by the portrayal of single women with children. And no wonder; additional research by the ad...

What women want while traveling.(research on women)(Brief article)
April 1, 2007... Women are more likely than men to experience stress while traveling. A study by Amadeus, a travel technology provider, finds women are more apt to complain about the everyday indignities of airline travel. * Who gripes about flight delays?...

Motherhood spurs fitness focus.(research on women)(Brief article)
April 1, 2007... Despite the additional demands on time, health and fitness become higher priorities for women after they become mothers. A survey by BabyCenter finds the trend begins even during pregnancy. Among the findings: * 65% of women say they...

China cracks the glass ceiling.(women in senior corporate positions)(Brief article)
April 1, 2007... More than 90% of companies in Mainland China have women in their senior management ranks. An annual study by the Experian Grant Thornton International Business Report finds that despite perceptions of sexism in traditional Chinese society, most...