Marketing to Women: Addressing Women and Women's Sensibilities articles from April 2006

Marketing to Women: Addressing Women and Women's Sensibilities archives from April 2006

Online marketing moves beyond banners to encompass multilayered promotions that spur women to interact.
April 1, 2006... As the Internet has moved from a niche- to a mass medium, online marketing has become increasingly sophisticated, and it offers a wide range of ways to make meaningful connections with women. Marketers are already moving well beyond the...

Women and men have stereotyped views of women's leadership skills.(SKEWED VIEWS)
April 1, 2006... Women and men are both likely to perceive female managers as being better at behaviors that are considered traditionally feminine, and male managers as better at those considered masculine, according to Catalyst. Leadership behaviors that are...

Wedding spending has doubled since 1990.(Brief article)
April 1, 2006... The average amount spent on a wedding nearly doubled to $27,852 in 2006 from $15,208 in 1990, according to a survey of brides by the Conde Nast Bridal Group. The number of "destination" weddings has increased fourfold in the past 15 years. ...

Light-speed marketing.(Brief article)
April 1, 2006... Talking to online marketing specialists is a bit like talking to teenagers--it can make one feel like Rip Van Winkle, with the world rushing by at the speed of light. It's a wonderful eye-opener, and my conversations with marketers for this...

Women say customer service is key in home improvement retail.(HOME/HOUSING)
April 1, 2006... When shopping for home improvement items, great customer service is at the top of women's wish list, according to a study by marketing agency Cerebellas. More than nine in 10 (97%) say that having a single person be able to answer all of their...

In spring, women's thoughts turn to new fashions.(CONSUMER SPENDING & ATTITUDES)(Brief article)
April 1, 2006... Six in 10 women age 25-54 (60%) say spring is the best time of year to update their look, according to a survey for Kohl's Department Store. Three quarters (76%) say buying new spring fashions lifts their spirits. Seven in 10 (70%) consider...

Working moms rely on dads and grandparents for daycare of young kids.(marketing to moms)
April 1, 2006... Daycare continues to be a major issue for working moms, who spend almost a tenth of their household incomes on it. Nearly two thirds (63%) of children under five have some kind of regular childcare arrangement (regular is defined as being...

Skincare line aims at new moms.(marketing to moms)(Brief article)
April 1, 2006... London-based Mama Mio targets pregnant women with a line of skincare products created with pregnancy safety guidelines in mind. Products such as Tummy Rub, Massage Oil, and Body Cream aim to prevent stretch marks while providing the luxurious...

Lane Bryant offers plus-size bridal line.(CLOTHING/ACCESSORIES)(Brief article)
April 1, 2006... Plus-size apparel chain Lane Bryant introduces a line of bridal gowns for women in sizes 14-28. The collection includes three styles--a floor-length satin gown, a satin-bodice gown with chiffon skirt, and a cocktail-length dress with a lace...

Sirius launches women's programming.(RADIO)(Brief article)
April 1, 2006... Sirius Satellite Radio launches COSMO Radio, a 24/7 channel targeting women with programming from Cosmopolitan magazine. The talk channel will include entertainment news and celebrity gossip, stories from the current issue of Cosmopolitan,...

Albertson's markets to moms with magazine.(RETAIL/SERVICE SECTOR)(Brief article)
April 1, 2006... Supermarket chain Albertson's expands its "ducklings" promotional magazine program to its Jewel-Osco, Acme, and Albertson's divisions in the Southern California and Intermountain West regions. The program targets new moms and moms with young...

Hallmark launches women's magazine.(PRINT MEDIA)(Brief article)
April 1, 2006... Hallmark Cards is preparing to launch Hallmark Magazine with a September/October 2006 debut issue and an expected circulation of 400,000. The women's lifestyle publication will focus on home and decor, food, entertaining, relationships, and...

Knee replacement designed to fit women.(HEALTHCARE/MEDICAL)(Brief article)
April 1, 2006... Stryker Orthopaedics introduces the Triathlon Knee System, the first total knee replacement system offered in a range of sizes that fit women's smaller, narrower bones. Women make up more than 60% of patients who get total knee replacements,...

CIGNA launches pregnancy health program.(HEALTHCARE/MEDICAL)(Brief article)
April 1, 2006... CIGNA HealthCare launches CIGNA Health Pregnancies, Healthy Babies--a maternity management program offering expanded preventative services and screenings to CIGNA members. The program's goal is to identify potential risks and complications...

Selected online marketing program that target women.
April 1, 2006... Selected Online Marketing Programs That Target Women ELLEgirl * An instant-win and sweepstakes Deborah Burns online and cell phone promotion Publisher using Mobot...

Guns are becoming popular with women.(SPORTS/FITNESS)(Brief article)
April 1, 2006... A growing number of women are taking up shooting as a sport, reports ABC News. While many start out thinking of guns as a means of self-defense, they often come to enjoy shooting for its own sake. The National Rifle Association now offers more...

Ranks of single-by-choice moms are growing.(FAMILY)(Brief article)
April 1, 2006... More and more women are having children alone by choice, reports The New York Times. For many single women, the choice to have a child alone reflects a biological imperative--they've simply run out of fertile years and haven't found a suitable...

Stores welcome shoppers with pets.(RETAIL/SERVICE SECTOR)(Brief article)
April 1, 2006... Dogs have become the latest accessory for Ladies Who Shop, and some (non-pet) stores are catering to them with treats, water dishes, and canine clothing, reports the Los Angeles Times. The trend is especially pronounced in New York and Los...

Few couples argue over housework.(FAMILY)(Brief article)
April 1, 2006... It's no secret that women continue to do the bulk of household chores, especially cooking, cleaning, and laundry, but several studies suggest that most don't resent it all that much, reports The Wall Street Journal. Research from the University...

Doctors focus on anti-aging treatments.(HEALTHCARE/MEDICINE)(Brief article)
April 1, 2006... The anti-aging movement spawned by Baby Boomers' desire to stay active and look youthful is expanding into a sub-specialty of medicine, reports BusinessWeek. Many of the treatments recommended by its practitioners are controversial, however....

Cars veer away from friendly "faces".(AUTOMOTIVE)(Brief article)
April 1, 2006... Two recent stories in the Chicago Tribune and The Wall Street Journal discuss the look of cars in gendered terms. Automotive designers pay considerable attention to cars' "faces" (the look of the front grills and headlights, in...

Conference calender.(Calendar)
April 1, 2006... Women's Leadership Conference: Advancing the Woman Leader, April 4-5, 2006, New York Hilton, New York, NY. Topics include Finding Women to Fill the Pipeline, The Effects of Gender-Based Stereotyping, and Creating the Flexibility that Women...

Affluent women want one-stop financial advisory services.(Brief article)
April 1, 2006... Six in 10 affluent women (60%) rely on financial advisors to help them make investment decisions, compared to 38% of affluent adults overall, according to Spectrem Group. Just over four in 10 affluent women (42%) are considered...

Girls think science is cool but don't pursue it.(YOUTH)
April 1, 2006... Teen girls think science and computers are cool, but that doesn't mean they want to pursue careers in those fields, according to a survey of 12-17-year-old girls by the Society of Women Engineers. More than nine in 10 (92%) have done some...

Women prefer Kodak for digital photos.(COMPUTERS/ELECTRONICS)(Brief article)
April 1, 2006... Women's favorite digital camera brand is Kodak, while men are more likely to prefer Canon and Olympus, according to Lyra Research. Kodak's marketing has long focused on the emotional content of photos, a tactic that suits women's primary...

Women say they're healthy eaters.(FOOD/BEVERAGES)
April 1, 2006... Two thirds (66%) of women consider themselves to be healthy eaters, compared to 63% of men, according to a Harris Interactive poll. While women and men are equally likely (35% of each) to say they eat whatever they feel like, women (25%) are...

Most women eat chocolate during period.(OPINION)(Brief article)
April 1, 2006... Nearly eight in 10 women (78%) rely on chocolate to help them get through their menstrual periods, according to a survey of moms age 37-54 and young women age 18-24 for Procter & Gamble's Always brand. More than a third of women (35%)...

Most women own a dozen pairs of shoes.(CLOTHING/ACCESSORIES)
April 1, 2006... Imelda Marcos has plenty of company: The majority of women (61%) own 11 or more pairs of shoes, according to a survey for Mervyns. Half (50%) say they wear fewer than half of these on a regular basis. The primary reason so many shoes go unworn...