Marketing to Women: Addressing Women and Women's Sensibilities articles from April 2005

Marketing to Women: Addressing Women and Women's Sensibilities archives from April 2005

When it comes to Baby Boomer women, youth is the marketing watchword.(marketing to women over 50)
April 1, 2005... In many ways, Baby Boomer women--currently in their mid-40s to early 60s--are ideal marketing targets. They're affluent, at the peak of their earnings, and they love to spend, especially on themselves. But as they move beyond 50, they're also...

Internet beats specialty, department stores for moms' holiday shopping.(Convenience Keeps Moms Online)
April 1, 2005... Half of online moms bought gifts for their children (not including clothing) on the Internet during the 2004 holiday season, according to Lucid Marketing. The Web was second only to mass merchandisers (80%) in popularity, and narrowly beat out...

Women: get thee to a winery?(Editor's Letter)(Brief Article)(Editorial)
April 1, 2005... As editor of MARKETING TO WOMEN, there's nothing more gratifying than watching an entire industry have an "Aha!" moment about women. This month's Aha Award goes to the wine industry, which has no fewer than three female-targeted marketing...

Independence is key for women with osteoporosis.(Healthcare/Medical)
April 1, 2005... The majority (57%) of women with osteoporosis say the chief reason they take their osteoporosis medication is to stay independent and healthy, according to an Opinion Research study for the Alliance for Aging Research. However, only 25% of...

Women make up 41% of the world's entrepreneurs.(Business/Industry)(Global Entrepreneurship Monitor's 2004 Report on Women and Entrepreneurship )
April 1, 2005... More than four in 10 entrepreneurs worldwide (41%) are women, according to the Global Entrepreneurship Monitor (GEM)'s "2004 Report on Women and Entrepreneurship," a joint project of the London Business School and the Center for Women's...

Advertising & promotions monitor.(automotive, health/beauty tips, sports/fitness,travel/tourism)
April 1, 2005... ADVERTISING & PROMOTIONS MONITOR AUTOMOTIVE Edmunds.com Launches a free online Women's Joanne Halperin Car Guide, offering buying Senior Features Editor advice; articles...

Rainier aims wines at women.(Food/Beverages)(wines targeted to women)(Brief Article)
April 1, 2005... Startup Rainier Wine launches two wine brands specifically targeted to women--Grand Embrace and Mad Housewife. Varieties include 2003 Mad Housewife Chardonnay, 2002 Mad Housewife Cabernet Sauvignon, and 2002 Grand Embrace Cabernet Sauvignon....

A-B courts women with light-tasting brew.(Food/Beverages)(Anheuser-Busch)(Brief Article)
April 1, 2005... Anheuser-Busch introduces Budweiser Select, a light-tasting, low-calorie and -carb beer aimed primarily at women. While its 99 calories and 3 grams of carbohydrate mean it could be marketed to dieters, the company is putting more emphasis on...

Startup launches wine tours for women.(Travel/Tourism)(Women & Wine)(Brief Article)
April 1, 2005... Women & Wine, a new luxury travel company, offers women-only tours of winemaking regions such as Napa Valley, California; Long Island, New York's North Fork; Southern Australia; New Zealand; Chile; Spain; Italy; and France. The company's first...

Hearst plans women's weekly.(Print Media)(Quick & Simple)(Brief Article)
April 1, 2005... Hearst Magazines launches Quick & Simple, a low-priced weekly magazine aimed at women. Topics will include health, nutrition, fashion, beauty, family, and home, in an upbeat tone. The magazine is aimed at "real women," with moderate incomes....

The Knot launches online TV channel.(Online)
April 1, 2005... Wedding website The Knot launches a 24-hour streaming video Web TV channel. The Knot TV features series such as "Real Wedding Stories," a behind-the-scenes look at real weddings, from the Oxygen Network series "Real Weddings from The Knot";...

More women heading to culinary school.(Education)(Brief Article)
April 1, 2005... Culinary schools are becoming more gender-balanced, thanks to the quickly rising number of female students, reports Nation's Restaurant News. In the past 20 years, women have gone from making up fewer than 10% of culinary students to comprising...

Candy campaign is surprise hit with women.(Advertising/Marketing)(Brief Article)
April 1, 2005... Although its marketing primarily targets males, an ad campaign for Snickers--portraying an unlikely but happy chain of events as the outcome of eating the candy--is a hit with women, reports USA Today. Women are nearly twice as likely as men to...

Are female columnists less aggressive?(Print Media)(Brief Article)
April 1, 2005... A recent controversy over the low proportion of female writers included in Op-Ed pages at U.S. newspapers highlights differences in female and male communication styles, reports the Los Angeles Times. Men are more attracted than women are to...

Medical studies on women expand.(Healthcare/Medical)(Brief Article)
April 1, 2005... Research showing that aspirin has different cardiovascular effects on women than it does on men is giving further ammunition to the effort to get more medical studies done on women, reports The Wall Street Journal. While the 1993 Food and Drug...

Hospitals are spiffing up maternity wards.(Healthcare/Medical)(Brief Article)
April 1, 2005... Many hospitals are enhancing their maternity ward facilities as a means of building loyalty with women, reports The Wall Street Journal. Partly an attempt to compete with homey birthing centers, the new amenities encompass everything from...

Some women hide love of videogames.(Entertainment)(Brief Article)
April 1, 2005... Female videogame aficionados are growing in number, but many are embarrassed to admit their predilection, reports The Scotsman. Few women's magazines include videogame reviews, and many women are reluctant to buy gaming magazines, which are...

More girls than boys want to be doctors.(Youth)
April 1, 2005... Female teens are almost five times as likely as male teens to consider medicine an ideal career, according to Junior Achievement. While interest in the computer field still skews male, law has become a predominantly female aspiration. ...

Affluent women are financially confident.(Finance)
April 1, 2005... Affluent women feel just as financially independent as their male counterparts do, according to a PNC Advisors survey of high-net-worth women and men. Seven in 10 affluent women say that they need no help from others when it comes to ensuring...

Half of Black women like their jobs.(Finance)(Brief Article)
April 1, 2005... Just over half (53%) of online Black working women like their jobs, according to an Internet survey by NiaOnline. Nine in 10 dream of being their own bosses. [EMERGING MAJORITIES, WORKFORCE/EMPLOYMENT] [GRAPHIC OMITTED] Source:...

Super Bowl trumps Oscars among women.(Entertainment)(Brief Article)
April 1, 2005... So much for conventional wisdom--the 2005 broadcast of the Super Bowl attracted more female viewers age 18-49 than this year's Academy Awards broadcast, according to Horizon Media. In 2005, 19.3 million women watched the Super Bowl, while 12.1...

Research notes.(Entertainment)(chocolate consumption)(gift-buying ethics)(obesity in childhood)(Brief Article)
April 1, 2005... * Women are more likely than average to eat premium chocolate brands (index: 124), and more likely to eat chocolate in general (index: 106). Homemakers index at 113 for heavy consumption of chocolate. (MarketResearch.com; phone: 301-468-3650;...

Conference calendar.(Brief Article)(Calendar)
April 1, 2005... M2W: The Marketing To Women Conference, April 18-19,2005, Chicago Cultural Center, Chicago, IL. Presented by: Frank About Women. Sponsored by EPM Communications, Fast Company, Getty Images, Time Inc.'s Women's Group. Chaired by Martha Barletta...