Marketing to Women: Addressing Women and Women's Sensibilities articles from April 2004

Marketing to Women: Addressing Women and Women's Sensibilities archives from April 2004

Age brings wisdom, self-esteem, and new experiences, say women.(Excerpt)
April 1, 2004... Conventional wisdom about women's views of aging--and their attitudes and behavior as they move into their 50s, 60s, and 70s--doesn't reflect today's reality, finds a new study by marketing consultancy Frank About Women. "Forty is the new 30...

Economy, education are women's top concerns.(Looking Toward The Election)(women's opinions regarding the 2004 presidential election)
April 1, 2004... The top issue on women's minds for the 2004 presidential election is the economy, according to an Opinion Research Corp. poll conducted in January 2004 for Lifetime Television as part of the cable channel's public advocacy campaign, "Our...

It's time to rethink age.(Editor's Letter)(Editorial)
April 1, 2004... Boomer women are the stars of this month's issue--a position that they're quite comfortable with, and one which they expect marketers to acknowledge. As the lead story illustrates, women in general (and Boomer women most of all) don't view...

Women and men get cosmetic surgery for different reasons.(Healthcare/Medical)(report from American Academy of Facial Plastic and Reconstructive Surgery )
April 1, 2004... Women and men have different reasons for getting cosmetic surgery, according to the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS). Although the top reason for both genders is looking younger, men are significantly more...

Women are becoming more accepting of cosmetic surgery.(Healthcare/Medical)(report from American Society for Aesthetic Plastic Surgery )(chart "Top Five Cosmetic Surgeries Performed In 2003, By Gender")(Brief Article)
April 1, 2004... Over a third (34%) of women would consider having cosmetic surgery, up 4% from a year earlier, according to Synovate research conducted in February 2004 for the American Society for Aesthetic Plastic Surgery (ASAPS). Only 14% of men would...

Advertising & promotions monitor.(Mrs. America National Headquarters partners with Statue of Liberty-Ellis Island Foundation)(U.S. Tuna Foundation)(Better Homes and Gardens deal with Country Music Television)(WNBA partnership with Russell Corp.)
April 1, 2004... ENTERTAINMENT Mrs. America National Headquarters Bob Mazza VP Marketing 2412 Wilshire Blvd., #204 Santa Monica, CA 90403 Phone: 310-829-9902 E-mail: mazzaefx@earthlink.net Website: http://www.mrsamerica.com...

Gymboree opens stores for women in 30s.(Retail/Service Sector)(Gymboree Corp. launches Janeville)(Brief Article)
April 1, 2004... Children's apparel retailer Gymboree Corp. launches Janeville, a women's apparel chain targeting women in their mid-30s. The concept is based on the company's finding that this demographic is overlooked for apparel, which tends to be aimed...

LPGA launches magazine.(Sports/Fitness)(Ladies Professional Golf Association launches Crush)(Brief Article)
April 1, 2004... The Ladies Professional Golf Association (LPGA) launches Crush, the official magazine of the LPGA. The publication, which launches in May 2004, will be offered in two sizes: a full-size standard glossy and a smaller version for distribution at...

Nike starts women's marathon.(Sports/Fitness)(Brief Article)
April 1, 2004... Nike launches the Nike 26.2, a marathon and half-marathon for women, to be run in San Francisco on October 24, 2004. The annual event will benefit The Leukemia & Lymphoma Society. Pre-race activities include information sessions on women's...

Sleepwear targets menopausal women.(Clothing/Accessories)(Wicking J. Sleepwear products made from Intera wicking fabric)(Brief Article)
April 1, 2004... A new line of sleepwear, Wicking J. Sleepwear, is marketed for women who suffer from night sweats due to menopause, diabetes, and other health conditions. The products, which include pajamas, gowns, shorts sets, and pillows, are made from...

Viactiv offers calcium "to go".(Healthcare/Medical)(McNeil Nutritionals introduces Viactiv Soft Calcium Chews)(Brief Article)
April 1, 2004... McNeil Nutritionals introduces a portable "to-go pack" of Viactiv Soft Calcium Chews. The new package offers 10 chewable women's calcium supplements in a resealable pouch to make it more convenient for women to take the supplements twice daily...

Supplement aims to reduce hot flashes.(Healthcare/Medical)(FermaHealth introduces Effisoy natural menopause treatment)(Brief Article)
April 1, 2004... FermaHealth, a manufacturer of dietary supplements that use fermentation, introduces Effisoy, a natural menopause treatment based on fermented soy germ and targeted to reduce hot flashes. Effisoy is sold exclusively through a toll-free call...

New foundation offers fertility assistance.(Healthcare/Medical)(Gift of Hope Foundation)(Brief Article)
April 1, 2004... Conceptions Women's Health and Fertility Specialists has created the Gift of Hope Foundation, which donates money and medical supplies for fertility treatments to couples who can't afford them. Each year, the foundation will donate four...

Online moms spend more time on internet than watching TV.(Online)
April 1, 2004... Online moms now spend almost twice as much time on the Internet as they do watching television, according to a C & R Research study commissioned by Disney Online. Mothers who use the Internet spend 13.2 hours online (including e-mailing time)...

Women are shopping again, but expecting more from retailers.(Consumer Spending & Attitudes)
April 1, 2004... Female shoppers have regained some of their enthusiasm for shopping, but their expectations of retailers have changed, according to WSL Strategic Retail's "How America Shops 2004" study. While the impacts of the recession, the continuing...

Clothing sizes fail to fit women's bodies.(Clothing/Accessories)(results of national sizing survey)(patterns do not conform to women's shapes and sizes)(Brief Article)(Excerpt)
April 1, 2004... The results from the national sizing survey (SizeUSA) are in, and they confirm what medical studies and anecdotal observations have shown: Women are larger, and shaped differently, than the standard pattern sizes allow for, according to data...

U.S. Women's soccer team diversifies.(Sports/Fitness)(Brief Article)
April 1, 2004... The current U.S. Women's World Cup soccer team is the most racially diverse in the team's 12-year history, reports USA Today. Five out of 20 players on the team are women of color, a substantial proportion in a sport that's been portrayed as...

College basketball courts are still unequal.(Sports/Fitness)(Brief Article)
April 1, 2004... Although women's college basketball has come a long way in the three decades since Title IX was enacted, disparities remain between women's and men's tournaments, reports The Wall Street Journal. An area of particular concern is the difference...

Boomer women seek hormone alternatives.(Mature Market)(Brief Article)
April 1, 2004... The halting of the National Institutes of Health study on hormone therapy has been a boon to marketers of alternative medicines, reports Salon.com. Although many gynecologists believe the risks of hormone therapy have been overstated, sales of...

Plays clear the air about Menopause.(Mature Market)(Menopause: The Musical and The Vagina Monologues in trend)(Brief Article)
April 1, 2004... Plays about issues that affect women are becoming something of a trend, reports the Chicago Tribune. A Chicago multimedia festival titled Estrogen Fest honors shows made for and about women, and plays such as Menopause: The Musical and The...

Women help Home Depot compete.(Home/Housing)(Brief Article)
April 1, 2004... Shifting its marketing and revamping store layouts to meet women's preferences have helped Home Depot climb back to the top of the home-improvement heap, reports The New York Times. The company took a page from the book of rival Lowe's, which...

Syndicated TV takes aim at women.(Entertainment)(Brief Article)
April 1, 2004... Syndicated TV shows are starting to target specific groups of women, just as broadcasters and cable operators do, reports Advertising Age. One of the key approaches that's been working with women is offering a "smarter" talk show--a format...

Avon's teen brand takes off.(Health/Beauty Aids)(new teen brand "mark" sales projections of $100 million )(Brief Article)(Excerpt)
April 1, 2004... Avon's new teen brand, "mark," is expected to bring in $100 million in sales in its first year of business, reports the Los Angeles Times. The line already has 20,000 female representatives age 16-24, who have reached an estimated 10 million...

Married women are dissatisfied with apparel options.(apparel industry research results )(Brief Article)(Excerpt)
April 1, 2004... Married women age 35-44 are significantly less satisfied than their single counterparts are with the apparel choices available to them, according to a February 2004 poll by BIG research. Participants were asked to rate their levels of...

Affluent women use financial advisors.(Finance)
April 1, 2004... Affluent women are more likely than affluent men to use professional financial advisors, and to be satisfied with the advice they get from them, according to Spectrem Group. (Affluent households are defined as those with investable assets of...

Women take the lead in dating.(Human Behavior)(Brief Article)
April 1, 2004... When it comes to dating, women are more assertive than men, reports online dating service Match.com. A January 2004 survey of single adults finds that 87% of women would make the first move romantically with someone they were attracted to,...

Women think men need makeovers.(Opinion)(Brief Article)
April 1, 2004... Almost six in 10 women (59%) think most men need a makeover, according to a Harris Interactive survey for Georgia-Pacific's Brawny paper towels. Areas in which men could stand some improvement, according to women, include learning how to...

Conference calendar.(Calendar)
April 1, 2004... Food Marketing Institute's 2004 Advertising/Marketing Conference, April 2527, Royal Pacific Resort, Orlando, FL. This year's conference includes a focus on women as the primary supermarket shoppers. Speakers will discuss trends in the moms'...

Tween girls are happy, family-oriented.(Youth)(statistical data included)
April 1, 2004... Tween girls (age 8-12) are more likely than their male counterparts to describe themselves as "friendly" and "happy," according to BuzzBack Market Research. Boys are more likely than girls to describe themselves as "cool" and "athletic,"...

Mentors' guidance differs by gender.(Workforce/Employment)(Brief Article)
April 1, 2004... Nearly two thirds (64%) of women who've had professional mentors say their most important mentors have been male, according to a CareerWomen.com online QuickPoll. Women say the guidance they receive from a mentor varies according to...