Marketing to Women: Addressing Women and Women's Sensibilities articles from April 2003

Marketing to Women: Addressing Women and Women's Sensibilities archives from April 2003

Emotional imagery makes a big impact on women's memories.
April 1, 2003... The conventional wisdom that women remember emotionally charged events more clearly than men has now been borne out by science, according to a study by psychologists at the State University of New York and Stanford University. For marketers,...

Entertainers take a new view of menopause. (Speaking Women's Language).(Menopause The Musical, MenoPop)
April 1, 2003... Corporations may be slow to act on the market potential of women over 40, but grassroots efforts are beginning to show how eager women in their 40s, 50s, 60s, and 70s are to hear messages that speak to their concerns. Two recent examples show...

What is she thinking? (Editor's Letter).
April 1, 2003... Sometimes you see an ad that says it all. This month Michele Jensen, EPM' s VP of Marketing, received a postcard from market research firm Ipsos-Reid that to me tells the story of why this newsletter exists--why it's necessary, and what it...

Affluent consumers buy feel-good items. (Spotlight on the Affluent American).(Brief Article)(Excerpt)
April 1, 2003... Although discretionary spending is down, consumers continue to pamper themselves with small luxuries that add warmth and contentment to their lives, according to Research Alert Yearbook, 2003 Edition. Even among the wealthiest Americans, luxury...

Marketing to women advertising & promotions monitor, April 2003.
April 1, 2003... AUTOMOTIVE American Suzuki Motor Corp. Mark Reese Director of Public Relations, Motorcycle/ATV Division 3251 E. Imperial Hwy. Brea, CA 92821 Phone: 714-996-7040, x2262 Website: www.suzuki.com With SoBe...

Financial conference benefits breast cancer. (Finance).(Smarten Up! Learn for the Cure)(Brief Article)
April 1, 2003... Financial education company The Answer Factory partnered with CNBC and presenting sponsor Microsoft Money magazine for Smarten Up! Learn for the Cure, a financial education conference for women held in New York City on March 29, with proceeds...

Suave launches Seasonal shampoos. (Health/Beauty Aids).(Brief Article)
April 1, 2003... Suave, a unit of Unilever, is launching Seasonals lotions and shampoos. An extension of the existing Naturals line, the new products are designed to appeal to price-conscious female shoppers who like Clairol's Herbal Essences products. The line...

Cable series makes over men for women. (Entertainment).(The Queer Eye for the Straight Guy)(Brief Article)
April 1, 2003... Bravo cable network plans to air "The Queer Eye for the Straight Guy," a new TV series aimed at women that puts a twist on the idea of a makeover. The reality TV show features gay male experts in fashion, grooming, interior design, etiquette,...

Alfa Romeo shifts to win over women. (Automotive).(Brief Article)
April 1, 2003... Italian automotive company Alfa Romeo, known for its sports cars, has decided to remake its image in order to better appeal to women. The new European campaign uses the tagline "Beauty is not enough," and portrays the company's cars as safe and...

Frederick's launches full-figured lingerie. (Clothing/Accessories).(Frederick's of Hollywood)(Brief Article)
April 1, 2003... Frederick's of Hollywood partners with PlusSize.com to offer lingerie for full-figured women in sizes up to 3X. The line, sold exclusively at PlusSize.com, includes silk pajamas, full-figured bras, nightgowns, tap sets, and corsets. Online...

ReadyMade targets Gen X, Y decorators. (Print Media).(home decorating magazine)(Brief Article)
April 1, 2003... Recently launched ReadyMade magazine is a home decorating magazine for individualistic, craft-oriented Gen X and Y women (and some men). It's designed to appeal to young homeowners and renters who are interested in home decorating and...

Casts diversify but TV is still a man's world. (Entertainment).
April 1, 2003... The casts on television have become more gender-balanced this year, but the content of shows is more male-driven than ever, according to the National Organization for Women (NOW)'s Feminist Primetime Report. Nearly half (48%) of cast...

WE network celebrates "Me Time Day" with programming, promos. (Case Study).(Women's Entertainment)
April 1, 2003... Cable network WE: Women's Entertainment proclaimed March 28 "Me Time Day" for women, and developed a multifaceted promotion and programming plan around the idea of encouraging women to take time out for themselves. A special block of...

Women of color worry less about aging. (Mature Market).
April 1, 2003... Aging affects women differently, and women of color appear to be more immune than Caucasian women to the psychological baggage that attaches to growing older for many American women, reports the Fort Worth Star-Telegram. The newspaper...

In tough times, women buy accessories. (Clothing/Accessories).(Brief Article)
April 1, 2003... In a slumping economy, women often shift their fashion purchases from apparel to accessories, which represent a smaller price commitment and can help update an existing wardrobe, reports Reuters. Accessory specialists such as Coach and Claires...

Is the human body the next ad medium? (Marketing/Advertising).(Brief Article)
April 1, 2003... [Editor's Note: Stories on general marketing topics don't usually appear in these pages, but this one seemed to merit inclusion, though whether as cautionary tale or sign of things to come I'm not certain.] Marketers are always alert for the...

More women are market research leaders. (Workforce/Employment).(Brief Article)
April 1, 2003... More and more women are taking on leadership roles in the field of marketing research, both at independent research firms and in corporations' in-house research departments, reports Marketing News. Research has long been a female-friendly...

Women's music festivals spark interest. (Entertainment).(Brief Article)
April 1, 2003... The success of women's music festival Lilith Fair (which ended in 1999) has many concert promoters thinking about starting a new music festival featuring women artists, reports Billboard. There's little doubt that such an event would sell...

Women (and men) need their space. (Family).(ensuring personal space)(Brief Article)
April 1, 2003... Changing work and home dynamics--including home-based businesses, telecommuting arrangements, early retirement or partial retirement, and high unemployment--are affecting women's and men's sense of space in the home, reports the Chicago...

Surfing is hot sport with women and girls. (Sports/Fitness).(Brief Article)
April 1, 2003... Surfing is becoming increasingly popular among women and teen girls, reports Reuters. Operators of surfing tours have begun offering female-only trips; most are based in the surfing meccas of Australia or California. All-female surfing...

Women are unaware of health differences. (Healthcare/Medical).
April 1, 2003... New research indicates there are a number of differences in how disease and medications affect women and men, according to the Institute of Medicine. Despite a growing awareness of gender-based health differences in the medical community, the...

Women say money would make life better. (Opinion).
April 1, 2003... Money may not be everything to women, but they do believe more of it would enhance their lives, according to an online survey by Woman's Day and AOL. When asked to choose one thing they feel would make their lives better, 42% of women cite...

Boomer women will keep on working. (Mature Market).
April 1, 2003... As the large generation of Boomer women moves toward traditional retirement age, research by Allstate Financial reveals that most (71% of all Boomers) don't expect to stop working completely, ever. Women are more likely than men to say they'll...