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Marketing to Women: Addressing Women and Women's Sensibilities articles

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<a href="http://www.accessmylibrary.com/archive/409246-marketing-to-women-addressing-women-and-womens-sensibilities.html" title="Articles and back issues from Marketing to Women: Addressing Women and Women's Sensibilities">Articles and back issues from Marketing to Women: Addressing Women and Women's Sensibilities</a>

Marketing to Women: Addressing Women and Women's Sensibilities back issues

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Recent articles from Marketing to Women: Addressing Women and Women's Sensibilities

Mom bloggers vs. the FTC.(EDITOR'S NOTE)
June 1, 2009... Mom bloggers wield a lot of power. Some 87% of moms read blogs, according to BSM Media. Collectively, they can force a company to retract ads and issue an apology, as was the case late last year when the Motrin brand posted an online ad about "baby wearing." More recently, Burger King found...

Allure magazine's Linda Wells on her magazine's biggest challenges, defining success, and why celebrities are mere cover art.(questions & answers)(Interview)
June 1, 2009... Linda Wells is founding editor and the Editor-in-Chief of women's beauty magazine Allure. The Conde Nast publication--which launched in 1991--was one of the first to solicit reader input for its annual Best of Beauty awards. Wells recently received the New York Women in Communication's Matrix...

CVS opens high-end beauty shops.(news and perspectives)
June 1, 2009... CVS pharmacies are debuting Beauty 360, specialty high-end beauty stores adjacent to CVS pharmacies. The 2,500 to 4,000 sq. foot stores spotlight "prestige and niche" brands, such as Dr. Brandt, Bloom, and Sampar. Mass market labels, such as Revlon and Maybelline, are not available, though...

Car buying just for women.(news and perspectives)
June 1, 2009... AutoNation Direct and WomenCertified introduce "Car Buying Her Way," a female-specific online car buying service. With the understanding that women don't want to haggle over the price, the online service spotlights vehicles with pre-negotiated pricing, assists in the research, handles the...

Toys R Us stocks food, paper goods.(news and perspectives)
June 1, 2009... Toys R Us is introducing R Market, a store-with-in-a-store concept to offer parents "everything they need for their kids under one roof." Some of the 1,300 offered products include snack foods, laundry and cleaning supplies, diapers, infant formulas, and beauty supplies. A variety of organic...