Precision Marketing articles from September 2008

Precision Marketing archives from September 2008

LEADER: Making progress.
September 12, 2008... To prove the world isn't flat, sometimes you just have to set sail. So it is with the relaunch of Precision Marketing as a monthly. Whatever you might have heard, it comes out of a belief in the strength of our editorial proposition and the...

NEWS ROUND UP: Alderson to head up new regulator.
September 12, 2008... Former director general of the Advertising Standards Association (ASA), Matti Alderson is heading up a new independent regulator for the direct marketing industry, called The Direct Marketing Commission (DMC). The DMC will replace the Direct...

NEWS ROUND UP: COI revises roster.
September 12, 2008... The Central Office of Information (COI) is reviewing its #5m marketing roster under new regulations, in a bid to attract a broad range of agencies. The current Strategic Consultancy framework will be changed from January 2009, following the...

NEWS ROUND UP: DMA goes green with new code of practice.
September 12, 2008... The Direct Marketing Association (DMA) is continuing to bolster 'green' issues with the launch of its first revised code of practice for five years. The updated code will be launched at the end of the year to reflect new legislations, such...

NEWS ROUND UP: Boots shuffles top team.
September 12, 2008... Boots is restructuring its senior management team following its merger with Alliance Pharmacy. The new structure will be made up of a smaller operating committee and is being led by Boots UK managing director Alex Gourlay. Marketing director...

NEWS ROUND UP: Royal Mail compensation scheme suspended.
September 12, 2008... The independent regulator for postal services has accepted Royal Mail's application for financial relief until April 2010. As a result, Royal Mail will not have to compensate bulk mailers for poor services provided during previous postal...

NEWS ROUND UP: Virgin focuses on CRM.
September 12, 2008... Virgin Atlantic is ramping up its customer management strategy in a bid to retain customers, as airlines face a difficult period in the face of rising fuel costs. The airline has appointed eDigitalResearch to gain valuable insights from its...

NEWS ROUND UP: Morris takes top direct marketing role at Orange.
September 12, 2008... Orange UK has appointed Jeremy Morris as head of direct marketing following the integration of Orange's business and consumer direct marketing and retail publications team. Morris takes over from Spencer McHugh who was appointed as Orange UK's...

NEWS ROUND UP: DoH reappoints Iris for teenage pregnancy brief.
September 12, 2008... The Government Department of Health (DoH) and Department for Children, Schools and Families (DCSF) has reappointed Iris London to handle its Sexual Health and Teenage Pregnancy brief. The agency will be tasked with changing attitudes and...

NEWS ROUND UP: Land Rover gears up for digital push.(Land Rover Group Ltd. appointed Wunderman Ltd.)(Brief article)
September 12, 2008... Land Rover is ramping up its digital marketing to promote the new Discovery 3 range. The campaign, created by Wunderman, aims to drive brand awareness of the all-terrain vehicle. Following on from the TV advert, the website features real-life...

NEWS ROUND UP: Endsleigh focuses on digital marketing.
September 12, 2008... Endsleigh, the independent insurance and financial products intermediary, is ramping up its digital marketing in a bid to target students. The drive is the first piece of work from digital agency Inbox, since it won the account earlier this...

NEWS ROUND UP: Email spending set to rise.
September 12, 2008... Email marketing will grow by 24 per cent to #274m in the next year, despite advertising cutbacks during the credit crunch, according to new research. Research in E-consultancy's 2008 Email Marketing Platforms Buyer's Guide predicts companies...

NEWS ROUND UP: Hogg takes the reins at Experian.
September 12, 2008... Experian has appointed former Morgan Stanley boss Charlotte Hogg as its new managing director for UK and Ireland. Hogg replaces Tiku Patel, who left the company in June. Hogg joins from Discover Financial Services, where she ran its UK...

NEWS ROUND UP: Fitness First appoints Experian to boost database.
September 12, 2008... Health and fitness brand Fitness First has appointed Experian to boost its 1.5 million membership base across Europe, Asia and Australia. Fitness First will use QAS Pro, an address validation tool from Experian's contact data management arm...

NEWS ROUND UP: ICO investigates RBS data blunder.
September 12, 2008... Data processing business Graphic Data is facing an investigation by the ICO following the loss of over a million bank customers' personal details. An ex-employee from the firm sold a computer on eBay for #35, which contained the details of...

NEWS ROUND UP: EuroDirect retains E.ON business.
September 12, 2008... Utility giant E.ON has reappointed EuroDirect to supply its consumer data to support future customer and prospecting campaigns, following a competitive Copyright: Centaur Communications Ltd. and licensors

NEWS ROUND UP: ECB looks to build loyalty.(England and Wales Cricket Board)(Alchemetrics)(Brief article)
September 12, 2008... The England and Wales Cricket Board (ECB) is building its first central database in an bid to build customer loyalty among its fans. ECB has appointed data specialist Alchemetrics to build the database, as part of a three-year deal....

NEWS ROUND UP: Syzygy scoops Karen Millen business.
September 12, 2008... High street clothes retailer Karen Millen has appointed Syzygy to handle its data insight account. The interactive agency was awarded the account without a pitch. It will be tasked with understanding, profiling and segmenting Karen Millen's...

ANALYSIS: The latest regulatory body receives commission to clear up.
September 12, 2008... by Sara Kimberley With the launch of the Direct Marketing Commission (DMC), the first independent regulatory body to police the whole direct marketing industry, marketing optimists might soon expect bad practices to be a thing of past. But...

ANALYSIS: Is Proximity really up for the Craik?(Craik Jones Watson Mitchell Voelkel)
September 12, 2008... by Stuart Aitken It was well known that Craik Jones Watson Mitchell Voelkel had been in trouble for some time. The recent loss of some of the agency's top clients didn't help, of course. As a result, despite BBDO's best efforts,...

ANALYSIS: Marketers need snap evolution.
September 12, 2008... by David Reed Even the most naturally optimistic of marketers will have to yield to the reality that things are very difficult in the economy. Whether it is Alastair Darling saying that we are facing the worst conditions in 60 years or...

CONSUMER INSIGHT: Struggling families do their best to get by.
September 12, 2008... Struggling families are low-income families living on traditional low- rise estates. Some have bought council houses but most continue to rent. Estates are usually terraced or semi-detached. Two bedroom properties are more typical but...

PROFILE - ALAN BISHOP: Closing the gap.(United Kingdom. Central Office of Information)
September 12, 2008... In his position as chief executive of the COI, Alan Bishop has his hands full balancing the interests of the Government and the marketing industry by Sara Kimberley With brand adspend falling by #115m in the first half of 2008 and...

OPINION: Should you market your way out of a recession?(Brief article)(Column)
September 12, 2008... If you are sitting there asking yourself if you should market your market your way out of a recession, it is probably too late already. You will therefore feel any recession harder than your competitors who were wise enough to put something...

LETTER: Check for potential before damaging your bottom line.(Letter to the editor)
September 12, 2008... Roy Barker (Why you should look after the marginals, PM 8 August) is right in theory to suggest looking long and hard at 'marginal' consumers: as for politicians, marketers should ideally only focus their activity on people whose behaviour...

LETTER: When will we ever learn?(Letter to the editor)
September 12, 2008... Your story on the latest data blunder leading to a breach of one million bank details (ICO investigates RBS data blunder precisionmarketing.co.uk) highlights a tiresome trend. Will we as an industry ever learn? Data professionals know that...

LETTER: Changes will help industry.(Letter to the editor)
September 12, 2008... I wanted to voice my support to the recent changes occurring at the DMA (DMA overhaul gets mixed reception, PM 8 August). There has been criticism that this restructure is too little, too late, however I don't believe this is the case. It...

OPINION: So, can you automate online ad buying?(Column)
September 12, 2008... Huge volumes of new webpages are being created daily, bringing with them a surge of new inventory. Reaching audiences is becoming increasingly complex given this fragmentation. No wonder marketers are crying out for tools in the online...

Creative critique: September 2008.
September 12, 2008... Christian Clark, executive creative director, Joshua G2 According to the DMA, email is the fastest growing direct marketing category and accounts for over 25 per cent of direct marketing budgets (impressive for a relatively cheap medium)....

THOMSON HOLIDAYS: The secret of customising.
September 12, 2008... Customisation is still relatively untested in the market. However, Thomson Holidays' recent award winning campaign proves that the technique can reap dividends When Victor Kyam saw the Remington shaver, he liked it so much, he bought the...

HOME SHOPPING: The allure of online shopping.
September 12, 2008... A lot has changed in the world of online shopping since the days of boo.com and the like. Offline retailers are now waking up to the power of the medium and are starting to exploit to the full After a hard day at the office, a bit of retail...