Precision Marketing articles from October 2003

Precision Marketing archives from October 2003

Twin assault on student fees plan.(Brief Article)
October 3, 2003... The Government is facing a twin direct marketing attack from the Tories and National Union of Students (NUS) over its policy to introduce top-up fees. Both groups are rolling out aggressive campaigns to raise awareness and rally support...

DM show set to launch 'walk-in' advice service.(Brief Article)
October 3, 2003... This year's DM Show is launching a free walk-in Data Advice Centre, offering neutral advice on data issues and solutions to help delegates maximise the power of their direct marketing. Independent data consultancy Clarity Blue will have...

Royal mail bolsters suppression attack.(Brief Article)
October 3, 2003... Royal Mail is stepping up its supply sector offensive with the launch of the Business Changes File, which will challenge the likes of The REaD Group, Blue Sheep and BSF for a share of the business suppression market. The scheme will track,...

Delaney Lund hires Barton for top direct role.(Steve Barton hired by Delaney Lund Knox Warren & Partners to head its direct and digital arm, DLKW Dialogue)(Brief Article)
October 3, 2003... Former Leonardo chief executive Steve Barton has been hired by Delaney Lund Knox Warren & Partners to head its direct and digital arm, DLKW Dialogue. Barton left Leonardo three months ago, along with creative director Gary Sharpen, when...

FilmFour launches offensive to pull in 'movie buff' subscribers.(Brief Article)
October 3, 2003... FilmFour is overhauling its direct marketing to create a sophisticated prospect customer database, as it attempts to boost understanding of what audiences want from the subscription channel. The company, which launched its first nationwide...

Cadbury unveils Dairy Milk line in 'reveal' drive.(news)(Cadbury Trebor Bassett launching major direct marketing campaign for Dairy Milk chocolate bar)(Brief Article)
October 3, 2003... Cadbury Trebor Bassett is launching a major direct marketing campaign for Dairy Milk in an attempt to boost awareness and drive sales of new variants of the chocolate bar, following its creation of a Dairy Milk superbrand. The campaign,...

Diageo hands TMW brandy push.(news)(Brief Article)
October 3, 2003... Diageo Great Britain has appointed Tullo Marshall Warren (TMW) to spearhead a customer insight strategy promoting French grape brandy brand Three Barrels. The agency takes over from incumbent WWAV Scotland, with a brief to recruit...

BBC plots magazine subscription assault.(news)(Brief Article)
October 3, 2003... BBC Magazines is aiming to double subscriptions across its entire portfolio by beefing up its direct marketing strategy, including its first use of DRTV, to attract a wider audience. The company, whose titles include Eve, Top Gear and...

The Link meets MonsterMob for content deal.(news)(Brief Article)
October 3, 2003... Mobile retailer The Link is embarking on its biggest mobile content deal to date by teaming up with mobile content brand MonsterMob to offer free mobile content packs to its customers in a bid to encourage take-up of multimedia handsets. ...

Dannii Minogue fronts appeal to recycle mail.(news)(Brief Article)
October 3, 2003... The DMA (UK) is unveiling its biggest consumer campaign to date to increase direct mail recycling activity, as part of its partnership with international environment group Planet Ark. The national campaign, which aims to reduce the levels...

Agency sector optimistic amid recovery signs.(news)(Brief Article)
October 3, 2003... The marketing agency sector is emerging optimistic from a long period of budget and staff cuts, according to a new survey which claims 'green shoots' of recovery have emerged over the past three months. The survey, which shows 63 per cent...

Selfridges seeks chief to head customer offensive.(news)(is searching for a direct marketing chief)(Brief Article)
October 3, 2003... Selfridges has kick-started its search for a direct marketing chief to spearhead its customer relationship strategy. The retailer aims to embark on a diverse direct marketing programme to produce long term campaigns for all areas of the...

REaD Group to launch first French bereavement file.(news)(Brief Article)
October 3, 2003... The REaD Group is continuing its aggressive international expansion drive by launching a French version of the Bereavement Register--Le register du devil. It claims this will be the only service of its kind in the country. The move follows...

UpMyStreet overhauls site to boost user base.(news)(Brief Article)
October 3, 2003... The UK's leading online local information service, UpMyStreet, is undergoing a major operational revamp with the aim of increasing its user base by 50 per cent. The move, which includes a database overhaul, site redesign and the...

UIA Insurance assault targets ramblers group.(news)(Brief Article)
October 3, 2003... UIA Insurance, the specialist affinity insurer to the not-for-profit sector, is targeting Ramblers' Association members in a joint initiative which will see it push home, motor and travel insurance to the organisation's supporters. ...

Freeserve launches major assault for Web packages.(news)(Brief Article)
October 3, 2003... Freeserve, one of Europe's leading ISPs, is launching a direct marketing offensive to promote its Internet packages as part of a 12m [pound sterling] integrated campaign. The direct mail blitz, created by WWAV Rapp Collins, will be backed...

Orbital adds mailing house to credentials.(news)(Brief Article)
October 3, 2003... Orbital Marketing Services Group has bought MacDonald Mailing for an undisclosed sum as part of its strategy to develop a portfolio of quality mailing houses. Philip Moore, head of corporate development at Aspect Marketing Services--one of...

Neurological hospital in fundraising activity.(news)(Brief Article)
October 3, 2003... The Royal Hospital for Neuro-Disability (RHN) is aiming to boost funding and raise awareness of its services by promoting its international reputation for clinical excellence and innovative research. The charity, which is based in Putney,...

LasVegas.com rolls out integrated awareness push.(news)(Brief Article)
October 3, 2003... LasVegas.com, the only supplier-owned website dedicated to Las Vegas travel, is embarking on an interactive ad campaign to raise awareness of the site. An initial teaser campaign, created by itraffic, aims to generate interest in the site,...

IPA elects Arnold deputy chairman.(news)(Brief Article)
October 3, 2003... Wayne Arnold has been elected as the new deputy chairman of the IPA's digital marketing group, taking over from Nick Gutfreund. The group addresses problems surrounding marketing online, and via SMS and email, and has issued a list of...

Patron lands top role at Thinkdata.(news)(Brief Article)
October 3, 2003... Thinkdata, the multi-channel data management company, has hired Mark Patron, former managing director of Claritas and founder and chairman of Abacus, Europe, as non-executive director. Keith Adams, managing director at Thinkdata, says: "Mark...

Duo airline plans integrated launch campaign.(news)(Brief Article)
October 3, 2003... New Birmingham-based European no-frills airline Duo is breaking into the industry with a 2m [pound sterling] integrated campaign, through WAA, highlighting its premium service. Duo, which will be launching in November, is promoting its website...

Contrary to our recent report (PM September 19).(news)(Correction Notice)
October 3, 2003... Contrary to our recent report (PM September 19), we would like to point out that charity The World Society for the Protection of Animals (WSPNA) spends about 1m [pounds sterling] on direct marketing each year. The integrated account is...

Chivas Regal in Internet push to reposition brand.(news)(Brief Article)
October 3, 2003... Chivas Brothers' premium Scotch whisky brand Chivas Regal is revamping its online presence to reposition the brand and offer an 'engaging' experience, rather than simply offering a lot of information. The company wants to leverage the...

Fiat launches major assault to boost fleet market share.(news)(Brief Article)
October 3, 2003... Fiat is preparing a major assault on the fleet car market in its biggest campaign to date for the Stilo marque. The company hopes to steal market share from the likes of Ford and Vauxhall. The campaign, which has been devised by Arc,...

Dunnhumby appoints chief for growth drive.(news)(Brief Article)
October 3, 2003... Dunnhumby has handed Steve Grey the new role of managing director of Dunnhumby UK to pave the way for the customer insight specialist's next phase of growth. Gray, who moves up from managing director of Dunnhumby retail, will be...

Premierline eyes corporates in debut direct blitz.(news)(Brief Article)
October 3, 2003... Niche business insurer Premierline is launching its first major direct marketing campaign to capture a larger slice of the corporate insurance market. The company, which this year underwent a management buyout from a Lloyd's of London...

Courts deal further blow to US Do Not Call register.(international)(Brief Article)
October 3, 2003... Denver: The US DMA has won a second legal battle against the national Do Not Call register, after a federal court judge in Denver ruled the list unconstitutional on freedom of speech grounds. Unless the ruling is overturned by an appellate...

Wunderman appoints Italy chief.(international)(Brief Article)
October 3, 2003... Milan: Wunderman has hired Rapp Collins Italy chief Enrico Morandi to spearhead its Italian operations. The move forms part of plans to bolster its senior management team in key global markets. Morandi, who takes up the role of chief...

Barclaycard targets Spain top spot in major push.(international)(Brief Article)
October 3, 2003... Madrid: Barclaycard is embarking on a major customer acquisition drive to promote its three core products, as part of a long-term aim to become the market leader in Spain within five years. The integrated push, devised by EHS Brann Spain,...

Interest conflict a major turn-off.(international)
October 3, 2003... 'Conflict of interest' is a phrase that doesn't seem to exist in the Australian lexicon, especially in the media and marketing community. Despite people being in denial, there are many examples of them blatantly using their influence to promote...

Are the big agency networks cutting it? In this recent departure from Proximity, Simon Hall joins a procession of industry figures marching out of conglomerate agency life. This begs the question: how do the big groups keep hold of their top talent? Sarah Balmond reports.(news analysis)(Industry Overview)
October 3, 2003... Ever since the mid-Nineties, when Martin Sorrell and friends suddenly started taking an interest, direct marketing agencies have been viewed as the "jewel in crown" of the marketing and advertising community. One after the other, they were...

Is there still life in collectibles? The collectibles market, steeped in direct marketing tradition, has been the bane of creative directors the world over. But are china dolls and gold-rimmed souvenirs still relevant in today's hi-tech world? Curtis Brown reports.(news analysis)
October 3, 2003... "Deep within the mists of time, when the ancient gods of mythology ruled the skies, the heavens were alive with breathtaking visions of infinite beauty and wonder; they were the mesmerising goddesses of beauty and fertility Venus and...

Bring in the old sages to target the grey market.(Brief Article)
October 3, 2003... Where have all the old creatives gone? Where are the retirement drinks for the art director who has given a lifetime of service or the gold pen for a copywriter on his 65th birthday? In 20 years, I have been to one. Age is a disease that is...

Limit future losses with strike contingency plan.(letters)(Letter to the Editor)
October 3, 2003... So the first national postal strike in seven years has been averted. However, London-based Royal Mail workers are striking this week over the weighting allowance. While This is better news than expected, given that London accounts for a...

Royal Mail gets too much stick.(letters)(Letter to the Editor)
October 3, 2003... Despite the hard time we all give the Royal Mail, it is an essential institution. The competition couldn't replace it, even if it wanted to, because up to 75 per cent of competitor's mail goes through Royal Mail offices. The strike will...

Fulfilment sector not reaping in the campaign response harvest: it is all very well executing a highly responsive campaign and generating a stack of fresh sales leads, but it is all for nothing if they are then left to rot.(comment)(Brief Article)
October 3, 2003... The credibility of the direct marketing industry is being placed under threat by the appalling waste of sales leads generated by investment in direct marketing. The findings of a new RDP survey (PM september 19), showing just how slowly...

Being green's an expensive game.(letters)(Letter to the Editor)
October 3, 2003... As a business improvement manager at a large mailing and fulfilment house, I read your News Analysis with great interest (PM September 12). In general, I believe most manufacturers are striving to improve both their environmental...

Sharper Census data worth wait.(letters)(Letter to the Editor)
October 3, 2003... So the release of 2001 Census data is finally upon us (I was beginning to wonder if it would ever get here, not to mention the host of issues relating to digital output areas). But it's been worth the wait. The data will provide us with...

Where have all the suits gone?(leader)
October 3, 2003... Until recently, most people launching an agency had one ultimate aim. Get onto the radar of WPP, Omnicom, Publicis or Havas, take the phone call, accept the cheque, then put your feet up and wait for the earn-out. Of course, if you were...

Creative critique.
October 3, 2003... is a weekly look at direct marketing initiatives by a panel of agency creatives. This week, Colin Nimick, creative director at OgilvyOne, looks at two of the efforts from top brands in their fields, but is more impressed with a sparky effort...

Taking the rap: in the frenzy of entering a campaign, not many marketers stop to think about which party will foot the bill for any unforeseen costs that could rise--for any number of reasons. Yet the consequences of this oversight can be grave, if the agency is found liable in a crisis. David Reed takes a closer look at what is at stake.(buying dm)
October 3, 2003... CONSIDER THIS SCENARIO. A household cleaning brand is launching a line extension product. It uses door-to-door distribution to get a sample sachet into target homes. At one address, the sachet is eaten by a dog, which then falls ill. Who...

Researching for the truth: it is one thing offering incentives to persuade consumers to respond to electronic surveys, quite another ensuring the data they provide is truthful. David Reed examines this balancing act.(Special report: list development)
October 3, 2003... DURING THE SUMMER, the story of the former marine and runaway school girl dominated the media. Having met in an Internet chatroom, they conducted a romance via email. But the girl turned out to be 12, although the marine is alleged to have been...

Lost in cyberspace: as the population grows increasingly fanatical about the Internet, e-marketing seems the obvious way forward for the industry. The only difficulty is making contact with those elusive surfers.(Special report: list developments)
October 3, 2003... THERE WAS A TIME when everyone was raving about the enormous potential of email marketing. Visions of a paperless Utopia where the people's dreams and desires were delivered daily to their inboxes sprung up across the marketing world. No more...

Music and video group refreshes buyer records.(list file)(Brief Article)
October 3, 2003... Time-Life, which offers a range of music and video products, is unveiling its updated list of active and completed buyers through RSA Direct. Representing a wide variety of special interests such as popular music, religion, comedy and...

DRTV shopping outfit to unveil customer details.(list file)(Brief Article)
October 3, 2003... UK DRTV home shopping company Vector Direct is releasing its file of over 450,000 names through ListLab. Vector Direct broadcasts on over 20 channels and sells a range of products relating to health and beauty, home and kitchenware and...

Emap provides affluent male reader profiles.(list file)(Brief Article)
October 3, 2003... Magazine publisher Emap is releasing its file of over 1.2 million names through Consodata RFM. With over 90 popular titles including Heat, FHM and Today's Golfer, the list is largely made up of males aged between 25 and 44 years old with a...

Irwin Industrial Tool Company in restructure.(appointment of new marketing director)(Brief Article)
October 3, 2003... Irwin Industrial Tool Company, the UK's leading manufacturer of hand tools and power-tool accessories, has restructured its marketing team. The move follows the appointment of Ian Watson as marketing director at the firm's tool division serving...

MarketingFile.com hires chief technical officer.(moving people)(Brief Article)
October 3, 2003... Online mailing list manager MarketingFile.com has recruited David Lightning as chief technical officer. He will be responsible for all technology that drives the online scheme, and the development of advanced new services. Lightning joins...

Blue Sheep selects Wilmot for sale role.(moving people)(Russell Wilmot )(Brief Article)
October 3, 2003... Cheltenham-based business intelligence specialist Blue Sheep has hired Russell Wilmot as regional sales executive. He will he responsible for increasing the company's focus on value added services, as well as selling its portfolio of data...

Angel lures Snook to senior account team.(marketing agency Angel has appointed Charlotte Snook to its senior account team)(Brief Article)
October 3, 2003... Youth marketing agency Angel has appointed Charlotte Snook to its senior account team. She will be responsible for driving new business leads, and will work on campaigns for Emap Performance. Snook joins Angel from BT, where she worked in a...

Nice work ... is a monthly column dedicated to those people who are happy at work. Don't think it's possible? Read on.
October 3, 2003... Name: Mark Hurd-Bennett Company: MBO Department: Account management Job title: Group account director Responsibilities: Senior management, as well as heading up account group Why I love the job: I travel 160 miles a day to get to work, and...

What to do when subversion fails.(diary)
October 3, 2003... Never let it be said that we like to kick people when they're down. We don't just like it--we bloody well love it. So, with this in mind, we have decided to ignore the usual suspects--David Blane (why bother?), Tony Blair (we can't be arsed),...

Forthcoming events.(diary)(listing of various marketing industry events)(Brief Article)
October 3, 2003... The Institute of Direct Marketing (IDM) is hosting The Success Secrets of Catalogue Marketers on March 9 and 10, 2004. The event will show delegates how to make catalogues profitable. It aims to discover what has made the UK's top cataloguers...

On the hop.(Soundoff: hunter's tale)(Editorial)
October 3, 2003... Did I mention I'm off to Australia for the Rugby World Cup? I'll be away for at least three weeks and, to be honest, I'm concerned about running the agency remotely, to say nothing of getting this column filed on time. I think the simplest...

Warning as firm cons public into 'helpline' scam.(Brief Article)
October 10, 2003... Postwatch is warning customers about a bogus postal company which is duping consumers into calling a premium-rate telephone number purporting to be a customer helpline. Complaints were made to the consumer watchdog when people in north...

British Gas 400m [pounds sterling] overhaul fuels major blitz.(Brief Article)
October 10, 2003... British Gas' 400m [pounds sterling] investment in new data and call-handling systems is spearheading a new direct marketing strategy which will see the company ditch blanket mailshots in favour of tightly targeted mailings. The move supports...

DMA defends 'junk mail' recycling ads.(Direct Marketing Association)(Brief Article)
October 10, 2003... The DMA (UK) has hit back at claims that the use of the term 'junk mail' in its campaign to increase direct mail recycling levels is damaging to the industry's reputation. The association says it is essential to differentiate 'junk' from...

Friends Reunited launches dating website assault.(Brief Article)
October 10, 2003... Friends Reunited claims its new dating site is attracting more than 1,000 individual registrations a day. as former school mates seek to rekindle 'old flames'. The campaign promoting the service, devised by recently hired Kitcatt Nohr...

Phones 4U hires former T-Mobile boss Hamburger.(Brief Article)
October 10, 2003... Former T-Mobile head of customer marketing Paul Hamburger has been appointed marketing director of mobile phone retailer Phones 4U. He returns to the post he held for seven years until 2001. Hamburger will report to managing director...

Brent Cross to woo women in 'addicted' drive.(news)(Brief Article)
October 10, 2003... A leading London-based shopping centre is launching a direct marketing blitz in a bid to lure shoppers away from the high street and develop its customer insight strategy. Brent Cross is targeting the Sex and the City generation with an...

Oddbins unveils loyalty offensive.(news)(Brief Article)
October 10, 2003... High street wine retailer Oddbins is creating its first central marketing database as part of plans to build stronger relationships with its most loyal customers--both on and offline. Oddbins, which has around 120 UK stores, is widening its...

Virgin Mobile calls travellers to action.(news)(Brief Article)
October 10, 2003... Virgin Mobile is aiming to boost income from its pre-pay customers with a major direct marketing push encouraging them to use their mobile phones abroad, bucking the trend of rival networks who are ditching their reliance on pre-paid. The...

Avis plans email push to boost online booking.(news)(Brief Article)
October 10, 2003... Avis, Europe's largest car rental company, is launching its first e-marketing programme in the UK in a bid to boost online reservations and customer loyalty. The move forms part of a wider European strategy to create a more honed offering...

Emma's Diary bolsters pack with new book.(news)(Brief Article)
October 10, 2003... Lifecycle Marketing, the company behind the UK's leading pregnancy guide, Emma's Diary, is aiming to boost response from expectant and new mothers with the launch of a new mail order catalogue. The catalogue, Kiddies Collection, is...

Vernons to roll out Net games as sales surge.(news)(Brief Article)
October 10, 2003... Vernons is planning to launch a raft of online games on the back of a five-fold increase in Web sales over the past year. The drive kicks off with a new online daily draw game, Florida 4, which takes on the recently launched Daily Play game...

Friends Provident drive to exploit life cover revolution.(news)(Brief Article)
October 10, 2003... Friends Provident is stepping up its attack on the life insurance market with a major direct offensive to exploit the changing sector and encourage people to take out additional cover. The campaign will initially see over 400,000 mailings...

Salvation Army mailpack promotes frontline work.(news)(Brief Article)
October 10, 2003... The Salvation Army is taking to the streets in its latest campaign to recruit regular donors and get cash donations by depicting the work it does on the 'ground'. The drive will see 350,000 mailpacks sent to supporters of the charity...

Bermuda revamps image in press offensive.(news)(Brief Article)
October 10, 2003... Bermuda Tourism is gearing up for a major responsive campaign next year to shed its association with the Caribbean and highlight its position as a summertime resort. The organisation has appointed HDM to kick-start the marketing offensive,...

Citroen reward mailing to push C2 test drives.(news)(Brief Article)
October 10, 2003... Citroen is to promote the launch of its latest three-door supermini, the C2, to encourage test drives. The drive, devised by Carlson Marketing Group, comprises a CD-style mailing encouraging prospects to book a test drive at their local...

Merloni pools data for direct offensive.(news)(Brief Article)
October 10, 2003... Merloni, the electrical giant behind Hotpoint, Indesit and Ariston, is overhauling its direct marketing strategy by profiling its database of warranty holders for the first time. The company, which has a turnover of 1.6bn [pounds sterling],...

Radisson hotels pushes facilities for businesses.(news: hires WDPA Communications)(Brief Article)
October 10, 2003... Luxury hotel group Radisson Edwardian is launching an integrated campaign in an effort to promote its conference facilities. The push, which has been devised by WDPA Communications, comprises a mailing targeting large corporate companies...

Orange rolls out viral 'fast track' campaign.(news)(Brief Article)
October 10, 2003... Mobile phone giant Orange is embarking on a major viral acquisition blitz which will enable the company to track respondents through to the final purchase and slash campaign costs. The company, which has appointed digital marketing agencies...

Butcher's Pet Care boosts website activity.(news)(offering 12,000 money-off vouchers through coupon portal www.wishvalue.co.uk)(Brief Article)
October 10, 2003... Dog food supplier Butcher's Pet Care is bolstering its marketing mix by offering 12,000 money-off vouchers through coupon portal www.wishvalue.co.uk. The brand, which will also use the site to promote its multi-packs, aims to target the...

Highland Spring hands Blue-Chip direct account.(news)(Brief Article)
October 10, 2003... One of the UK's biggest mineral water brands, Highland Spring, has appointed Blue-Chip Marketing Edinburgh to oversee its direct marketing activity for 2004. The agency will focus on developing its sales and promotion, as well as on-pack...

IDM goes on university direct awareness tour.(news: Institute of Direct Marketing )(Brief Article)
October 10, 2003... Waitrose's online shopping service, Ocado, and the IDM are teaming up to tour UK universities and raise awareness of careers in direct marketing. Students will be invited to participate in interactive workshops and work on real-life briefs from...

Merged groups launch as Prospect Swetenhams.(Swetenhams and The Prospect Shop are rebranding under the new name Prospect Swetenhams)
October 10, 2003... Swetenhams and The Prospect Shop are rebranding under the new name Prospect Swetenhams, following the acquisition of Swetenhams by Swedish media group Bonnier (PM September 12). The company offers both UK and international list brokering and...

Wegener to release Census data with segmenting.(news)(Brief Article)
October 10, 2003... Wegener Direct marketing is launching the new Census data through its online profiling tool www.itarget.net. The offering aims to give marketers the chance to create their own tailored postcode segments instead of relying on generic ones....

P&O Cruises to initiate loyalty scheme revamp.(news)(Brief Article)
October 10, 2003... P&O Cruises is revamping its loyally programme to boost customer retention and encourage first-timers. The new scheme has been devised to increase the loyalty of regular cruisers, and supersedes previous loyalty scheme 'Posh' by giving...

Alliance & Leicester in 6m [pounds sterling] current account DRTV drive.(direct response TV drive)
October 10, 2003... Alliance & Leicester (A&L) is ramping up its attack on the big four banks with a 6m [pounds sterling] DRTV campaign to promote its current account. The company aims to increase its market share following a recent return to TV advertising....

Bourne bolsters customer insight for Haven.(email campain created by Equator for Bourne Leisure, owner of Haven and British Holidays)(Brief Article)
October 10, 2003... Family holiday specialist Haven is tracking email marketing for the first time to understand audience behaviour and embark on more targeted campaigns. Bourne Leisure, which owns Haven and British Holidays, is tracking over 134,000 emails...

Meningitis Trust seeks funds with 'educative' debut direct assault.(news)(Brief Article)
October 10, 2003... Meningitis Trust is testing its first direct marketing acquisition campaign to raise funds and educate the nation about the dangers of the disease. The charity has previously raised cash donations through national fundraising events such...

Microsoft agrees $10.5m overcharging settlement.(international)(Brief Article)
October 10, 2003... Baltimore: Microsoft has agreed a $10.5m (6.3m [pounds sterling]) out-of-court settlement with a group of customers, after admitting it had overcharged them for software they had bought through direct marketing campaigns. The settlement,...

Canada fears Do Not Call backlash.(international)
October 10, 2003... Ontario: The Canadian telemarketing industry is bracing itself for the shockwaves from the US Do Not Call register, fearing that it will have a serious knock-on effect in North America. The move comes as the Canadian Marketing Association...