Precision Marketing articles from May 2002

Precision Marketing archives from May 2002

Tesco Clubcard shake-up to pave way for mail cutbacks.(Brief Article)
May 3, 2002... Tesco is planning a radical shake-up of its CLUBCARD loyalty scheme to help reduce costs and provide more targeted and flexible offers for customers. The supermarket's 10 million Clubcard members will now receive coupons on till receipts,...

Britvic SMS blitz to boost Tango ad push.(Brief Article)
May 3, 2002... Britvic Soft Drinks is aiming to reinvigorate its TANGO brand through a major SMS data capture initiative, which could result in the rollout of mobile coupons by next year. The initiative, devised by Triangle, supports Tango's new ad...

Virgin Atlantic seeks loyalty boost from Flying Club marketing revamp.(Brief Article)
May 3, 2002... Virgin Atlantic is aiming to boost loyalty among its customer base by overhauling its FLYING CLUB marketing. The long-haul carrier, which hopes to construct more detailed profiles of its membership, has appointed dunnhumby following a...

Avon rolls out e-marketing programme to boost online sales.(Brief Article)
May 3, 2002... Avon is preparing to launch its first wave of regular e-mail to its fledgling e-marketing database, in a fresh bid to boost loyalty and increase online sales. Following a test of 40,000 prospects, (PM April 19), the direct selling...

Asprey to tap Net techniques in youth drive.(Brief Article)
May 3, 2002... Luxury goods company Asprey is planning to exploit online data-capture techniques for the first time, as part of an ambitious global expansion plan following last week's demerger from Garrard. A new website, www.asprey.com, was designed by...

Nationwide set to boost Web banking service. (News).(Brief Article)
May 3, 2002... Nationwide Building Society is planning to secure online marketing partnerships in a bid to provide a solid foundation for its e-commerce activity over the next 12 months. The company is looking to clinch a series of six-figure deals to...

Suzuki bids to steer women online. (News).(Brief Article)(Statistical Data Included)
May 3, 2002... Suzuki is aiming to drive young women online and encourage them to register on its website, following its first DRTV ad campaign for the compact' Ignis model. The car manufacturer has traditionally relied on mailings, but launched its...

Hutchison 3G builds personalised offers. (News).(Brief Article)
May 3, 2002... Hutchison 3G, the holder of the largest 3G mobile licence in the UK, has signed a content deal which will enable it to track customer preferences and pave the way for highly personalised offers direct to handsets. The Hong Kong-based...

Mango links with B for 'chick-lit' campaign. (News).(Brief Article)
May 3, 2002... Mango, the BCA-owned book club for the 'Bridget Jones generation', is teaming up with Attica Futura's B magazine in an attempt to attract more young women to its membership. The club will sponsor the fifth birthday edition of B, whose...

Careplan Group to trawl world for recruitment. (News).(Brief Article)
May 3, 2002... Community care recruitment consultancy The Careplan Group is aiming to attract jobseekers from around the world via an online campaign designed to help meet the UK's huge demand for social workers and occupational therapists. With demand...

M&G launches push to expand internationally. (News).(Brief Article)
May 3, 2002... M&G Investments is launching a [pounds sterling]4.2m multichannel campaign, as part of plans to expand overseas by establishing a presence in four new markets. Using a combination of direct marketing, online marketing, brand advertising...

Morgan Stanley image ads axed for debut DRTV drive. (News).(Brief Article)
May 3, 2002... Morgan Stanley is turning its back on awareness-building television ads to embrace DRTV for the first time, as it steps up its assault on the credit card market. The move, which follows rivals MBNA and Egg, has been spurred by the US...

Bacardi plots World Cup tie-in for Breezer brand. (News).(Brief Article)
May 3, 2002... Bacardi-Martini is planning a direct assault on football fans during the FIFA World Cup period in a bid to continue the growth of its database of young drinkers. Based around its Bacardi Breezer brand, the World Cup-themed microsite will...

WWAV creative director joins Whitewater.(Brief Article)
May 3, 2002... WWAV Rapp Collins London creative director Nick Couldry is resigning to take up the position of creative director at specialist social marketing agency Whitewater. The move follows a shakeup of the senior creative department at WWAV, which...

Report slams call centres as waste of money.(Brief Article)
May 3, 2002... Businesses in the UK are wasting a large proportion of the [pounds sterling]12bn a year they spend running call centres, as only one in ten consumers say they find conducting business by phone quick and convenient, according to a new report....

US giant launches home shopping channel in UK. (News).(Thane Direct)(Brief Article)
May 3, 2002... Thane Direct, the international arm of US direct retailer Thane, is expanding into the UK home shopping market with a 24-hour home shopping channel entitled Thane Direct Shop Around the Clock. The move follows Thane's acquisition of Reliant...

Aslan sets up Tattoo agency. (News).(Pippa Aslan launches Tattoo Marketing)(Brief Article)
May 3, 2002... Former Communications Solutions managing and creative director Pippa Aslan has launched her own agency, Tattoo Marketing. Aslan, who will take on the role of creative director at the start-up, spent eight years at Communications Solutions,...

Children's charity to rejig direct strategy. (News).(SOS Children's Villages UK)(Brief Article)
May 3, 2002... Children's charity SOS Children's Villages UK is revamping its direct marketing strategy to focus on committed giving. The move has been prompted by the appointment of fundraising manager Mary Wolfe, who plans to use her direct marketing...

Postcomm issues financial sector licence. (News).(to Special Delivery Services)(Brief Article)
May 3, 2002... Postal regulator Postcomm is to issue a collection service licence for the financial sector to Special Delivery Services (SDS), which proposes to handle 30 million items of mail a year. SDS, which already handles 40,000 credit and store cards...

Thistle Hotels hires below-the-line agency. (News).(Positive Thinking)(Brief Article)
May 3, 2002... Thistle Hotels is stepping up its database marketing and appointing a below-the-line agency, following its decision to shelve brand campaigns in favour of cost-effective promotions. Positive Thinking has been handed the brief, following a...

Esporta health club hires Broadsystem. (News).(Brief Article)
May 3, 2002... Health club brand Esporta has appointed Broadsystem to handle its multichannel customer communications. Initially, Broadsystem will launch a telemarketing campaign which will see it follow-up the 45,000 mailpacks sent to Esporta prospects in an...

British Red Cross makes iTV debut. (News).(interactive TV campaign)(Brief Article)
May 3, 2002... The British Red Cross is launching its first interactive TV campaign, allowing viewers to donate to the charity via their remote controls. The ads, which will air on Sky Digital, allow donors to fill out a direct debit form by entering their...

Norwood Ravenswood launches rebranding drive. (News).(Brief Article)
May 3, 2002... Jewish child and family services charity Norwood Ravenswood is dropping Ravenswood from its name, with the launch of a rebranding campaign. The ads, created by Mediator Communications, will appear in the Jewish Chronicle and London Jewish News...

Online database set up to tackle social problems. (News).(Social Entrepreneurial Organisations)(Brief Article)
May 3, 2002... A pioneering online database of Social Entrepreneurial Organisations (SEOs) is set to help combat problems in communities throughout the UK using direct marketing techniques. Funded by the Government, through the Active Community Unit (ACU)...

Airport Express develops strategy to promote air-rail travel services. (News).(RPM3 awarded account)(Brief Article)
May 3, 2002... Airport Express is aiming to boost its share of the air-rail market and raise awareness of its services by overhauling its customer marketing strategy. Formed as an alliance between BAA and National Express Group to promote air-rail...

Animal charity revives 'Barney' to lure donors. (News).(Blue Cross)(Brief Article)
May 3, 2002... Animal charity Blue Cross is resurrecting its successful 'Barney' campaign in a bid to raise much-needed donations. The DRTV ad will return to TV screens this week, encouraging viewers to ring a freephone number and pledge [pounds...

Kids play equipment company goes direct to woo domestic market. (News).(Wicksteed At Home appoints Warl Change Behaviour to run campaign)(Brief Article)
May 3, 2002... Children's play equipment specialist Wicksteed At Home is stepping up its efforts to target the consumer market by launching a direct marketing campaign to promote its products. Owner Wicksteed Leisure has been designing and manufacturing...

Korean government acts to stamp out illegal spam. (International).(Brief Article)
May 3, 2002... Seoul: The Korean government is cracking down on illegal spamming amid fears that the surge in unwanted e-mail is damaging the country's reputation as an IT leader, The Ministry of Information & Communication (MIC) is pushing for a...

Oklahoma poised to ban dead calls. (International).(telemarketing)(Brief Article)
May 3, 2002... Oklahoma City: Oklahoma looks likely to become the first US state to ban its telemarketers from making 'dead calls' to consumers, following the passing of a bill in the state's House of Representatives. Dead calls occur when telemarketers...

OgilvyOne Worldwide expands into Chinese market. (International).(acquires BrandOne Advertising)(Brief Article)
May 3, 2002... Beijing: WPP-owned direct marketing agency OgilvyOne Worldwide is set to break into the Chinese market with the acquisition of a 60 per cent stake in major Chinese agency BrandOne Advertising. Based in Beijing, BrandOne employs 22 people...

Delivery is key to relationships. (International).(Finland)(Brief Article)
May 3, 2002... Helsinki: In Finland, one third of the surface area is made up of water, one third is forest and almost all of the 5 million inhabitants are packed into the remainder. In a land of 2.3 million households, 2.6 million adults carry the...

Industry seeks solution to phantom pitch woes: last weeks news that a high-value pitch had been taken off the market has reminded direct marketers of the fickleness and risks of the pitching system. (News Analysis).(direct marketing industry)(Industry Overview)
May 3, 2002... It is an open industry secret that many in direct marketing regard the process of pitching for new business as an ill-conceived and often rushed process, which rarely delivers the best work. John Watson, co-founder of WWAV Rapp Collins,...

Timeshare tries 'fresh' approach: timeshare holidays have often received bad press but many companies are now trying to change their image with improved direct tactics. (News Analysis).(Brief Article)
May 3, 2002... Timeshare holidays have long been associated with the likes of Delboy and Rodney flogging half-built accommodation -- an image which was reinforced last week with the conviction of timeshare tycoon John 'Goldfinger' Palmer. But holiday...

Why response is so meaningless without the cost.(analyzing the success of direct marketing)(Brief Article)(Statistical Data Included)
May 3, 2002... We so often read news about response rates in direct mail campaigns being successful. What is less often mentioned are figures -- masking the fact that 'success' is often a response rate as low as 2 per cent. What about the 98 per cent who...

Letters.
May 3, 2002... Going back to our roots and away from fashion. Walk into any car showroom, pick up a brochure and you'll be amazed at the range of models on offer, the colours available and the gadgetry to be had -- everything from air-conditioning to...

Leave the cold, hard marketing data - it's time to get emotional: all the technology in the world cannot increase response rates if marketers can't evoke an emotional response in customers. (Comment).(Brief Article)(Column)
May 3, 2002... Targeting customers has become an exercise in precision. If you are a young married mum who shops in Sainsbury's, an old-age pensioner with a share portfolio and a taste for Caribbean cruises, or a style-conscious twenty something who drives a...

Intermediaries: risk or solution? (Leader).(for direct marketing industry)(Brief Article)
May 3, 2002... When you consider the hundreds of thousands of pounds that are wasted on pitching for direct marketing accounts -- both on the client and agency side -- it could be argued that the rise of the intermediary has been a blessing in disguise. ...

Brand on the run? No one doubts that Consignia is in trouble. But is it the decline in service levels or the continuous bad press that is to blame? (Special Report: Post).(how postal service troubles will affect direct marketing)
May 3, 2002... ROYAL MAIL SERVICES are usually only discussed by direct marketers in one of two ways -- the need for competition or declining service levels. With intense debate and disagreement between Consignia, Postcomm, Postwatch and the DMA (UK) over how...

Renaissance of the mailing: are advances in technology threatening the future of the humble direct mail campaign? (Special Report: Envelopes).
May 3, 2002... THE GOOD OLD direct mail pack has been a reassuring constant during the last few years of rapid change within our industry. It has remained fast as direct marketing practitioners began integrating their activities with those of call centres,...

Orchard House targets affluent senior buyers. (List File).(with Swetenhams)(Brief Article)(Statistical Data Included)
May 3, 2002... New to the market is the Orchard House direct list. The mail order catalogue, aimed at the 'grey' market, sells practical products for the home and garden, with personalised accessories. The file comprises buyers recruited via the catalogue...

Young mothers list is released. (List File).(for JoJo Maman Bebe by Isis Direct)(Brief Article)(Statistical Data Included)
May 3, 2002... The JoJo Maman Bebe list, which sells maternity and children's products, has been released by Isis Direct. This is a predominately female list of mothers and expectant mothers, with interests in cookery, sewing, further education and food...

Time Magazine sweeps register. (List File).(Wyvern Direct Response offers sweepstake names list)(Brief Article)
May 3, 2002... Now available to rent from Wyvern Direct Response is the sweepstake names list for Time Magazine's UK database. Time Magazine is one of the world's largest weekly news publications. It covers news and analysis on world regions; political,...

Clare and Bates bring Mudd to UK. (Moving People).(Sam Bates, Danny Clare appointed at Buccaneer Europe)(Brief Article)
May 3, 2002... Clothing distributor Buccaneer Europe has appointed Sam Bates and Danny Clare (pictured) UK marketing manger and sales manager, respectively, to launch a new fashion line. Bates joins from Kangol footwear, where he was UK account manager and...

Brann Direct appoints sales director. (Moving People).(Andy Shotton)(Brief Article)
May 3, 2002... Direct marketing print and mailing specialist Brann Direct Communications has appointed Andy Shotton sales director. His remit will be new business sales in the fulfilment division, focusing on response management and fulfilment solutions....

Development role filled at SPSInfoquest. (Moving People).(Chris Hooper appointed)(Brief Article)
May 3, 2002... Customer relationship management (CRM) and business intelligence consultancy SPSInfoquest has appointed Chris Hooper business development manager. Hooper will be responsible for developing new business and managing accounts in the South of...

Calder joins team at Zed Data Broking. (Moving People).(Helen Calder)(Brief Article)
May 3, 2002... Zed Data Broking, the integrated media planning and buying agency, has hired Helen Calder as an account manager. Calder, a former media buyer/planner for Lion, will now be responsible for managing Zed Data's blue-chip accounts. Prior to her...

NetAlliance makes dual business appointments. (Moving People).(David Geary, Hugo Clifford appointed)(Brief Article)
May 3, 2002... David Geary and Hugo Clifford have accepted the positions of business development managers at Internet business firm NetAlliance. Ceary, who was a business development manager at Velocity, will now take responsibility for sales functions within...

Nice work...is a monthly column dedicated to those people who are happy at work. Don't think it's possible? Read on.(Sharon Piper of DMS)(Brief Article)
May 3, 2002... Name: Sharon Piper Company: DMS Department: Account handling Job title: Account executive Responsibilities: Implementing campaigns, from the creative brief to signing-off artwork; this includes production and studio...

A bunch of bankers. (Diary).(investment fund marketing may change)(Brief Article)
May 3, 2002... Looking through last week's Precision Marketing, the Diary noted, with some interest, that financial marketers could soon be banned from boasting about the past performance of investment funds in their ads. This begs the question: what...

Out on the tiles. (Soundoff: Hunter's Tale).(KillerShark)(Brief Article)(Column)
May 3, 2002... Can I just say -- before the lawyers get too excited -- my recent reference to Marcus Evans receiving cash from Harrods in brown paper bags (in return for Carlson's marketing services), has got absolutely nothing to do with his sudden departure...

Unsolicited fax firms rapped by Commission.(firms breach Data Protection and Privacy Regulations)(Brief Article)
May 10, 2002... Information Commissioner Elizabeth France has served an enforcement notice against Planet Telecom for continued breaches of Data Protection and Privacy Regulations, in a move likely to be welcomed by hundreds of complainants. Despite the...

BT to release ex-directory records for data cleansing.(Brief Article)
May 10, 2002... BT is set to give the direct marketing industry a much-needed shot in the arm, with the release of details on up to 7 million ex-directory households to boost data accuracy. The move, which has been mooted by BT for nearly three years, has...

Matalan increases spend in bid for expansion.(increases marketing efforts)(Brief Article)
May 10, 2002... Matalan, the discount clothing retailer, is reviewing its direct marketing account and increasing personalisation of its 8.2 million database as it embarks on a growth drive. The company, which has a [pounds sterling]847m turnover, is...

Archibald Ingall Stretton in pole position to pick up BMW direct account.(Brief Article)
May 10, 2002... BMW is poised to appoint Archibald Ingall Stretton on a project basis, in a move which could ultimately lead to the agency landing the entire direct marketing account. The agency is thought to have been handed the business without a pitch....

Furniture firm develops debut e-mail initiative. (News).(Ercol)(Brief Article)
May 10, 2002... Furniture makers Ercol is hoping to develop its most targeted communications to date, with its first foray into e-mail promotions. The company, which has been supplying fine furniture to retailers throughout the UK for over 80 years, is...

Virgin Atlantic unveils mail drive. (News).(promoting Flying Club loyalty scheme)(Brief Article)
May 10, 2002... Virgin Atlantic is aiming to combat difficult trading conditions with a major revamp of its Flying Club loyalty scheme. The move, which follows last week's appointment of dunnhumby, involves a mail-pack to 153,000 UK-based members. It will...

Halifax to tap home improvement boom. (News).
May 10, 2002... Halifax is aiming to tap into the Changing Rooms frenzy with a new mailing campaign aimed at its wealthy mortgage customers. The move comes as the bank plans to launch an interactive TV (iTV) version of its current ad campaign for Halifax...

Nickelodeon uses Nick Jr to attract parents. (News).(Mustoe Merriman Herring Levy)(Brief Article)
May 10, 2002... Nickelodeon is launching its largest responsive campaign to date for its pre-school brand Nick Jr in a bid to get more parents to subscribe to the service. The campaign launches with a TV ad running on ITV and Channel 5 for two weeks from...

Diabetes UK seeks to raise disease profile. (News).(teams with Novo Nordisk)(Brief Article)(Statistical Data Included)
May 10, 2002... Charity Diabetes UK is teaming up with pharmaceutical company Novo Nordisk to boost its database and raise awareness of the disease. The campaign, with the strapline 'Diabetes: too deadly to ignore', comprises a series of press ads...

Centrum set to launch e-mail marketing blitz. (News).(Wyeth Consumer Healthcare launches campaign)(Brief Article)
May 10, 2002... Multivitamins brand Centrum is expanding its online communications strategy, in a bid to build its burgeoning new media database and pave the way for targeted e-mail marketing. The Wyeth Consumer Healthcare-owned brand will launch a viral...

Royal Mail targets home shoppers in online push. (News).(Brief Article)
May 10, 2002... Royal Mail is encouraging more people to shop via mail order, with the launch of a new campaign aimed at increasing revenue from its business mailing arm. The viral e-mail campaign will target customers with a propensity for home shopping,...

Suzuki overhauls direct strategy for dealerships. (News).(Brief Article)
May 10, 2002... Suzuki GB is to overhaul its direct marketing activity by enlisting new reporting systems, to provide accurate demographic maps of its dealership catchment areas. Using CACI's Auto InSite product, the vehicle manufacturer will be able to...

Axa Sun Life Seeks partners in FSA reshuffle. (News).(Financial Services Authority)(Brief Article)
May 10, 2002... Axa Sun Life Direct is searching for marketing partners, in a bid to capitalise on the Financial Services Authority's (FSA) overhaul of the direct investment market. The move will enable the company to act upon new FSA rules, which allow...

US travel firm aims for share of Net market. (News).(USAirtours e-mail marketing campaign)(Brief Article)
May 10, 2002... Travel specialist USAirtours is paving the way for its first e-mail marketing campaign. The US specialist holiday firm is mailing 70,000 travellers from its database urging them to visit its website (www.usairtours.co.uk) and register...

Dial4aloan expands DRTV drive to establish brand. (News).(goal to establish itself as country's fastest growing loan and debt consolidation specialist)(Brief Article)
May 10, 2002... Finance provider Dial4aloan is embarking on its biggest DRTV campaign to date in a bid to establish itself as the UK's fastest growing loan and debt consolidation specialist. Created by DRTV specialist ARM Direct, the initiative aims to...

MTVbs exploits the World Cup. (News).(MTV Broadcast Services)(Brief Article)
May 10, 2002... MTV Broadcast Services (MTVbs) is set to target independent TV producers and production companies with a new, multichannel campaign focusing on the World Cup. The campaign, which will run until the end of the tournament, will comprise a...

Crane hire company aims to extend reach. (News).(Ainscough launches targeted business-to-business direct mail campaign)(Brief Article)
May 10, 2002... Ainscough, one of the UK's largest crane hire companies, is launching a targeted business-to-business direct mail campaign following close analysis of its customer profile. The company is embarking on a mailshot campaign to 30,000...

Amendment to Tobacco Advertising Bill looms. (News).(Tobacco Advertising and Promotion Bill)(Brief Article)
May 10, 2002... Conservative MPs are pushing for an amendment to the Tobacco Advertising and Promotion Bill, to enable tobacco companies to create databases which could be used for mailshots. Now in its final stages, the bill should be completed by next...

BMG launches two alternative websites. (News).(Brief Article)
May 10, 2002... Music company BMG has launched two websites to help drive traffic to the community section of its interactive click2music Web portal. The sites, www.popleague.com and www.rockornot.co.uk, are designed to reach music fans who wouldn't visit...

AIM encourages use of travel promotions. (News).(Applied Intelligent Marketing)(Brief Article)
May 10, 2002... Applied Intelligent Marketing (AIM) is giving away Lim worth of holiday vouchers to any small-to-medium size company willing to try travel promotions for the first time. AIM managing director Mark Attwood says: "Too many small businesses...

Children's fruit snack develops Web promotion. (News).(Real Fruit Winders, Kellogg's)(Brief Article)
May 10, 2002... Real Fruit Winders, the Kellogg's fruit snack for children, is set to launch an online instant win promotion in a bid to interact with its young consumers. Developed by Leonardo, the activity will support national TV and press ads by Leo...

Sony Ericsson hires iris to boost offering. (News).(mobile phone and accessories)(Brief Article)
May 10, 2002... Sony Ericsson has appointed below-the-line youth marketing specialist iris to manage its mobile phone and accessories products in the EMEA region. Sony will launch both online and direct marketing campaigns later this year.

Mercier Gray recruits first planning chief. (News).(Julian Clarkson)(Brief Article)
May 10, 2002... Mercier Gray marketing consultancy is set to expand its client offering with three new senior appointments, including its first strategic planning director. Former Hasbro marketing director Julian Clarkson will take on the new role....

Camelot unveils door-drop plan to support [pounds sterling]72m lottery revamp. (News).(Brief Article)
May 10, 2002... Camelot is embarking on a door-drop to 18 million houses in the UK as part of its [pounds sterling]72m rebranding campaign. The packs, which contain promotional relaunch material using the new brand name Lotto, will be distributed across...

Telewest Business set to promote Workwise. (News).(small business service)(Brief Article)
May 10, 2002... Telewest Business, the supplier of broadband communications for small businesses, is launching an integrated marketing campaign designed to promote its small business service Workwise. The service is a new development, offering small...

Mail order wine company overhauls strategy and ventures online. (News).(Tanners Wine)(Brief Article)
May 10, 2002... Mail order company Tanners Wine is launching an online wine store and overhauling its marketing strategy to develop more sophisticated one-to-one campaigns. The company, which buys direct from vineyards, has appointed Clockworx Design, a...

Gaming firm unveils first mobile loyalty programme. (International).(Taito)(Brief Article)
May 10, 2002... Tokyo: Interactive entertainment software producer Taito is introducing a mobile loyalty programme, claimed to be the first of its kind, for arcade gaming, karaoke, restaurants, mobile content downloads and online shopping. This will...

Insurer plots rise in user retention. (International).(Metropolitan Life Insurance)(Brief Article)
May 10, 2002... Johannesburg: Metropolitan Life insurance is seeking to improve customer retention by 40 per cent, with sophisticated analysis allowing it to target and retain profitable customers. The insurer will use customer intelligence to reduce...

Loophole exposes predatory data risk to children. (International).(loophole in U.S. privacy law)(Brief Article)
May 10, 2002... Houston: A loophole in the law is leaving children at the risk of stalkers and predatory individuals by allowing schools to divulge information about where they live. An investigation carried out by the News2Houston programme discovered...

Debunking the junk mail myth. (International).(people are beginning to like direct mail advertising)(Brief Article)
May 10, 2002... Melbourne: There could be good news on the horizon for direct marketers in Australia. The latest findings from Grey's Eye on Australia research survey shows consumers are softening in their attitudes towards direct mail and other items in their...

Airlines fly in loyalty big guns for recovery: Airlines view their and customer data as their most valuable assets in the battle to get passengers back in the air. (News Analysis).
May 10, 2002... The airline industry has faced eight of the hardest months in its history, following the September's terrorist attacks in New York and subsequent decimation of the tourist industry. With sales of long-haul flights in freefall, budget...

Can 'name and shame' work? The self-regulation of the direct marketing industry has, to date, been mostly successful. But what happens when companies Outside DMA jurisdiction ignore the rules? (News Analysis).(Brief Article)(Statistical Data Included)
May 10, 2002... Last week's annual report of the Advertising Standards Authority (ASA) made damning reading for anyone involved in direct marketing. The discipline has now overtaken outdoor as the most complained-about medium, with one of the biggest leaps in...

Can companies afford to share CRM schemes?(customer relationship management)(Brief Article)
May 10, 2002... Tesco's Clubcard is now eight years old. Big corporate companies, like and Procter & Gamble (P&G) have been building consumer databases for almost as long. And direct marketers have always known that good targeting is the key to efficiency and...

Letters.(Brief Article)
May 10, 2002... Call centres are key to building relationships. I am amazed by the article entitled 'Report slams call centres as waste of money' (PM May 3). No actual figure was quoted in the report and I would be interested to know how this compares with...