Precision Marketing articles from March 2005

Precision Marketing archives from March 2005

Halfords picks EHS Brann for project work.(Brief Article)
March 4, 2005... Halfords has commissioned EHS Brann to handle project work for its 387 stores throughout the UK. The activity has fuelled speculation that the accessories giant is on the verge of making an appointment to its direct marketing account,...

Financial giants appoint Experian for quality benchmark task.(Experian Marketing Services)(Brief Article)
March 4, 2005... Experian Marketing Services has been appointed by a group of major financial companies to compile a benchmarking study into the quality of customer data. The Data Quality Forum, founded by what Experian describes as "eight of the UK's...

BSkyB hands ClarityBlue data brief.(British Sky Broadcasting Group PLC)(Brief Article)
March 4, 2005... It is unclear how the appointment will affect Dunnhumby's work for Sky, but a spokesman for the broadcaster claims it will "continue to have a relationship" with the data giant. ClarityBlue and Dunnhumby were both unavailable for comment...

GE Capital card risks regulatory backlash.(Brief Article)
March 4, 2005... GE Capital is courting controversy with plans to launch the GE Money MasterCard - a standalone credit card under its own brand name - later this year with a raft of direct marketing activity. The card, kept tightly under wraps following a...

RMG Connect lures AIS chief to Vodafone job.(Archibald Ingall Stretton)(appointments)(Brief Article)
March 4, 2005... RMG Connect has hired Xavier Rees as business director, only three months after he was appointed to the Archibald Ingall Stretton (AIS) board (PM November 19). Rees, who has headed AIS' O2 business for two years, joins RMG Connect to...

Guardian nails media buyers in F1 offensive.(The Guardian)(Brief Article)
March 4, 2005... The Guardian is launching a Formula One motor-racing-themed direct campaign to target media buyers. The 68-page guide to this year's championship, produced by Claydon Heeley Jones Mason, is to be sent to 3,000 media buyers in a highly...

SportingOdds hands Beechwood site revamp.(SportingOdds.com)(Beechwood Data Systems Inc.)(Brief Article)
March 4, 2005... SportingOdds.com has appointed integrated marketing communications agency Beechwood to redesign its online gambling site. The website, which will align the firm's online identity with its other marketing material, is due to relaunch this...

Doorstep firms seal OFT approval.(Office of Fair Trading )(Brief Article)
March 4, 2005... The Direct Selling Association (DSA) hopes to stave off a ban on doorstep selling following a link-up with the Office of Fair Trading (OFT) over a consumer code of practice. The initiative extends the 'cooling-off period', during which...

Finance firms slash direct mail volumes.(Brief Article)
March 4, 2005... The financial services sector, one of the most prolific users of direct mail, is cutting back in favour of a more targeted approach, according to research. A Direct Mail Information Service (DMIS) study, covering direct mail volumes and...

Henkel pushes Loctite with McClaren deal.(Henkel Group Industrial Adhesives and Sealants Div.'s campaign, McClaren Mercedes)(Brief Article)
March 4, 2005... Adhesive and sealant specialist Henkel is mounting an integrated campaign to promote scratchcards on Loctite products. The drive, created by Chemistry, highlights the company's position as a supplier to Formula One motor-racing team...

VisitBritain in drive to boost Web presence.(Brief Article)
March 4, 2005... VisitBritain, the tourist board set up to promote UK holidays, is bolstering its online advertising programme to attract tourists. The body has appointed digital media company AdLink as its global sales partner. It is looking at...

BMW launches 'first' used-car MMS service.(BMW AG)(Brief Article)
March 4, 2005... BMW is rolling out an MMS tool allowing users to receive daily used-car sales updates on their mobile phones. Digital agency Inbox has developed the messaging platform, which is to deliver alerts including an image of a car matching the...

Ladbrokes appoints two for major customer offensive.(Ladbroke Group PLC)(Brief Article)
March 4, 2005... Ladbrokes, the gambling giant, has appointed two agencies to handle its customer management drives. WWAV Rapp Collins and interactive shop Agency.com are to target online and telephone customers with campaigns. WWAV will handle...

Internet boom triggers Which? direct shake-up.(Which?Online's marketing)(Brief Article)
March 4, 2005... Which?, the advice service owned by the Consumers' Association, is reorganising its marketing department in a move that will affect a large number of direct marketing staff. The company is shifting its marketing approach from...

Dogs Trust plots creative revamp to build recruits.(ESP Consultancy contracts)(Brief Article)
March 4, 2005... Dogs Trust, the UK's largest canine welfare charity, is refreshing its recruitment strategy following an overhaul of its creative work. The organisation has hired ESP Consultancy to analyse and improve its mailpacks, using the agency's...

Corporate TPS 'not sparking meltdown'.(Telephone Preference Service)(Brief Article)
March 4, 2005... Concerns about the impact of the Corporate Telephone Preference Service (CTPS) have proved largely unfounded, according to the DMA (UK). Eight months after the scheme's inception, an online survey for the trade body shows that small...

Nissan in dual drive ahead of model launches.(Nissan Motor Company Ltd.'s advertising)(Brief Article)
March 4, 2005... Nissan is embarking on pre-launch activity for two upcoming models, the 4x4 Murano and 350Z Roadster. The initiative comprises email and direct mail created by Tullo Marshall Warren (TMW). The Roadster will be aimed at an affluent...

Computeract!ve bids to raise title's profile.(Verenigde Nederlandse Uitgeversbedrijven B.V. and Watson Phillips Norman advertising contracts)(Brief Article)
March 4, 2005... Publisher VNU has appointed Watson Phillips Norman (WPN) to promote flagship magazine Computeract!ve. A national campaign is to employ outdoor and radio ads to promote the next two issues of the twice-monthly title. The radio campaign...

LIDA takes over Mini business.(advertising contracts)(Brief Article)
March 4, 2005... LIDA, the direct arm of M&C Saatchi, has won the direct marketing account from BMW-owned Mini. EHS Brann, which worked on the brand's relaunch in 2001, withdrew from the pitch in January. LIDA is to build a customer management programme for...

Sainsbury's reviews direct account.(Brief Article)
March 4, 2005... Sainsbury's is reviewing its #10m direct account, held by Proximity London. Although the supermarket spent #5m on direct marketing last year, the business is expected be worth double this year. The retailer is currently deciding if it should...

Scottish & Southern Energy hires EuroDirect.(database contracts)(Brief Article)
March 4, 2005... Scottish & Southern Energy (SSE), the electricity and gas supplier, has appointed data specialist EuroDirect to help build a pool of prospects. The customer acquisition programme makes selections from lapsed customer postcodes, current...

Holistic to manage Jigsaw database.(Jigsaw Consortium )(Holistic List Management )(Brief Article)
March 4, 2005... The Jigsaw Consortium has appointed Holistic List Management to run its fast-growing customer database. The list comprises data from Cadbury Trebor Bassett, Unilever and Kimberly-Clark. Holistic will pay particular attention to promoting the...

IPT unveils self-service e-marketing tool.(software solution )(Brief Article)
March 4, 2005... Online direct marketing firm IPT has launched Javelin, a licensed software solution enabling marketers to control their own email marketing activity. The service is being rolled out in response to the company's research last year, which...

AirMiles builds collector levels via direct drive.(Everyday to Everywhere)(Brief Article)
March 4, 2005... The AirMiles Travel Company is unveiling a direct mail drive to back its first TV ads in three years. The 'Everyday to Everywhere' push focuses on four of AirMiles' collection partners: Tesco, NatWest, Shell and Southern Electric. It...

STA Travel lures prospects with data-capture assault.(Brief Article)
March 4, 2005... STA Travel is aiming to bolster its online presence with a major data- capture campaign. The initiative, which comprises a prize draw offering a trip worth #20,000, is being rolled out using flyers, posters and stickers around London,...

Blue Cross taps into informed giving approach.(Blue Cross Association)(Brief Article)
March 4, 2005... The Blue Cross is testing a sponsorship scheme called Big Blue Basket in an attempt to engage new donors. WWAV Rapp Collins has created a direct mail campaign, which launches this week, following research showing that donors are likely...

Virgin Holidays embarks on 'rainbow' push for South African breaks.(Brief Article)
March 4, 2005... Virgin Holidays is rolling out a campaign to promote South African holidays, playing on the country's image as the 'Rainbow Nation'. Kitcatt Nohr Alexander Shaw has created the initiative, which consists of print ads portraying the...

New Zealand sets tough penalties for spammers.(Brief Article)
March 4, 2005... Wellington: New Zealand's information and communications minister David Cunliffe has unveiled zero-tolerance spam legislation, with penalties for unsolicited emails of up to NZ$500,000 (#189,663). The Unsolicited Electronic Messages Bill...

Acxiom creates global data toolkit.(Brief Article)
March 4, 2005... Arkansas: Acxiom is rolling out consumer segmentation solution Personicx to the international market. The product, which can be used for cross-border campaigns, combines the information giant's data and assets taken from last year's...

Arc Worldwide to develop Asia-Pacific offering.(Brief Article)
March 4, 2005... Kuala Lumpur: Arc Worldwide is launching its Asia-Pacific division in Kuala Lumpur, covering all markets in the region except Japan. The global marketing services company was aligned with Leo Burnett Worldwide last year by parent company...

Global urge for integrated line.(integrated marketing communications surveys)
March 4, 2005... Amsterdam: The InterDirect Network, a worldwide group of leading independent direct marketing agencies, carried out a survey across 20 countries to establish marketers' predictions for the industry's future. The survey indicated that...

Can FSA fight rise of misleading loan ads?(United Kingdom. Financial Services Authority, advertising)
March 4, 2005... The FSA's first review of loans marketing faces the enormous task of checking if companies are complying with legislation. But without the power to vet ads, how can the authority be effective. And will firms pay a creative price? By James...

PROFILE - COLIN LLOYD: The passion of 'El Presidente'.(DMA (UK))(Biography)
March 4, 2005... Industry stalwart Colin Lloyd may have seen it all, but his love affair with the sector shows no signs of fading. Anne Petrie reports For a man who says he spends most of his life in airport lounges, former DMA (UK) chief Colin Lloyd gets...

What's happened to art of making ads that attract?(Advertising)
March 4, 2005... You may have read recently that online ad spend in the UK has just overtaken spend on radio ads. Wow - it takes 3 per cent of the total. Yet before you write off the medium, remember the majority of online brand-building is not included in this...

Letter: Somerfield Saver Card 'the most sophisticated'.(Letter to the Editor)
March 4, 2005... As managing director of the company that operates Somerfield's Saver Card programme, from data analysis through to voucher delivery, I was extremely interested to read both the news story and analysis on loyalty schemes (PM February 11) -...

Letter: Timed mailings are achievable.(Letter to the Editor)
March 4, 2005... I would like to pick up on the points made by David Reed in his feature about specific delivery date guarantees (PM February 11). He says that Royal Mail cannot guarantee when an item will arrive. Not so. Royal Mail offers a deferred...

B2B community is missing a trick through data-pooling reluctance.(business-to-business)
March 4, 2005... COMMENT: MATTHEW COLLINS When will B2B marketers take a leaf out of the consumer marketing book and recognise that data sharing can boost the prospect pool and, crucially, profits? Business-to-consumer marketers have long embraced the...

Letter: We all nurture material needs.(Letter to the Editor)
March 4, 2005... I believe it is a mistake to cast blame of the deaths of indebted individuals on the marketing and product development of credit card companies ('MPs call on credit firms to share data over bad debts', PM February 11) - just as it is to blame...

LEADER: Can sector bank on a new Lloyd?(Editorial)
March 4, 2005... If there's one grievance which seems to unite this sector - especially among our noble readership - it's the dearth of colourful characters in today's direct marketing industry. As the lament goes, the personalities have gone, to be replaced...

Creative critique.
March 4, 2005... An opportunity to take a view from the shopfloor, Matt Davis and Richard Megson, senior creative team at Hall Moore CHI, take a look at the work of their peers Royal Marines Commando We're probably a bit too delicate for the Marines...

SPECIAL REPORT - PAPER & ENVELOPES: Friends of the earth?(direct marketing industry's recycling management)
March 4, 2005... According to one creative director, "the direct marketing industry doesn't particularly care about being green". But with strict Government deadlines in place, and responsibility for waste being levelled at the industry, it needs to rethink...

SPECIAL REPORT - PRINTING: Surfacing work.
March 4, 2005... With the print industry consolidating rapidly, the smart money is in high-value, non-standardised direct mail. While service is key, investment in new equipment can also unlock doors. By David Reed If you see a juggernaut heading towards...

JoJo details catalogue customers.
March 4, 2005... JoJo Maman Bebe is offering a list of more than 100,000 names generated from its catalogues selling baby- and childrenswear, as well as its list from home accessories catalogue JoJo Family House. JoJo Maman Bebe customers are affluent,...

BrightMinds to list female base.
March 4, 2005... BrightMinds, the educational toy mail order catalogue, is releasing its list of 99,240 prospects through marketing agency Isis Direct. Some 90 per cent of the customers are women, and more than 70 per cent are parents aged 30-plus. The...

Redcats unveils fashion-savvy.
March 4, 2005... Fashion mail order company Redcats is releasing its list for The Store via Response One Direct Marketing. The new catalogue is positioned as the younger sister of fashion catalogue Empire. It specialises in women's fashion, household...

Daxon orderer records for hire.
March 4, 2005... Redcats is also offering Daxon catalogue prospects through Response One Direct Marketing. The 410,000-strong list consists of buyers who have made purchases within the last 12 months. Daxon's main customers are women aged 55 and over,...

National Pen profiles SMEs.(Acxes Data, small and medium sized companies)(Brief Article)
March 4, 2005... National Pen is offering its list of business-to-business (B2B) mail order buyers through Mediaprisme. The business is offering both its UK and pan-European lists, with the UK database managed by Acxes Data. The European database has over...

Moonfish selects head of technical services.(appopintment of Chris Wade )(Brief Article)
March 4, 2005... Moonfish, the digital marketing agency, has promoted Chris Wade to head of technical services. Wade, who has worked with the company for over seven years, most recently as senior technical consultant, says: "I am eager to make a positive...

WARL Change Behaviour names account directors.(appointments and promotions)(Brief Article)
March 4, 2005... WARL Change Behaviour has promoted Tom Atkinson and Adam Pett to account director. Atkinson, who is to run the Tesco, Chewits, Kellogg and Hozlock & Westmill Foods accounts, came on board after working at Midlands agency WAA. Pett, who was...

Kitcatt Nohr chooses client director.(Kitcatt, Nohr, Alexander and Shaw)(appointment of Lindsay Watson )(Brief Article)
March 4, 2005... Kitcatt Nohr Alexander Shaw has appointed Lindsay Watson client director. Watson joins the agency from the defunct Cramm Francis Woolf, where she worked on a range of accounts such as COI Communications, Goldfish and American Express, as board...

Enpocket appoints Barker Euro vice-president.(David Barker )(Brief Article)
March 4, 2005... Enpocket, the global mobile media company, has hired David Barker as vice-president for European sales. Barker arrives from mobile marketing company Flytxt, where he was commercial director for over a year. Before that, he worked for...

Nice work: Richard Hackett, Tullo Marshall Warren (TMW).(Brief Article)
March 4, 2005... Name: Richard Hackett Company: Tullo Marshall Warren (TMW) Department: Digital Job title: Digital producer Responsibilities: Creating innovative websites and online communications that give clients the best user experience,...

Somerfield to brief WWAV on card strategy.(marketing contract to WWAV Rapp Collins )(Brief Article)
March 11, 2005... Somerfield has appointed WWAV Rapp Collins to handle the data and creative strategy for its Saver Card loyalty scheme. The agency is to communicate the loyalty card's benefits to consumers and develop a data strategy. The retailer says it...

UK Mail grabs RBS business to raise heat on Royal Mail.(Royal Bank of Scotland Group )(Brief Article)
March 11, 2005... UK Mail, one of the first entrants into the deregulated postal market, has won a major tranche of Royal Bank of Scotland Group (RBSG) business from Royal Mail, giving it a foothold in one of the UK's biggest users of direct mail. The...

NatWest hunts shop for e-commerce account.(Tullo Marshall Warren was added to the line-up late last year)(Brief Article)
March 11, 2005... NatWest is reviewing the direct marketing agency requirements for its e- commerce business. The bank is seeking to add another agency to its e-commerce roster, but is unlikely to end any existing relationships. Any work that is assigned...

Butlins picks Clark McKay and Walpole as first direct agency.(marketing contract)(Brief Article)
March 11, 2005... Butlins has appointed Clark McKay and Walpole (CMW) as its first direct marketing agency. The Bourne Leisure brand has given CMW the task of developing a range of integrated campaigns to supplement its advertising. The brief focuses on...

Pitney Bowes names head of UK and Ireland.(appoints Stuart Bonthrone )(Brief Article)
March 11, 2005... Mail management giant Pitney Bowes has chosen Stuart Bonthrone as managing director of its UK and Ireland division. Bonthrone is to assume responsibility for profitability and business development. He replaces Steve Grieco, who is to...

Lastminute tops travel industry e-marketing.(Brief Article)
March 11, 2005... Lastminute.com dominated email marketing campaigns in the travel sector last month, according to digital direct marketing solutions provider IPT. But there was a dip in overall online drives compared with January. The campaigns were...

FSA online revamp aids compliance.(Financial Services Authority)(Brief Article)
March 11, 2005... The Financial Services Authority (FSA) is over-hauling its website to help financial companies to comply with its marketing regulations. New features on the site, developed in conjunction with major players in the sector, include improved...

Honda counters bad publicity over 4x4s.(marketing contract given to Hicklin Slade)(Brief Article)
March 11, 2005... Honda is taking the unusual step of planning a direct campaign among owners of its 4x4s to counter growing criticism of the car category. The manufacturer will target owners of its CR-V cars in a non-sales- generating drive. The aim is to...

O2 assault to promote group conferencing.(gives marketing contract to Archibald Ingall Stretton)(Brief Article)
March 11, 2005... O2 is launching a direct blitz to encourage customers to use its group conferencing service. Business prospects will receive a blue box featuring the strapline 'Everything you need to hold a mobile meeting' and containing a real biscuit...

William Hill to tap Cheltenham Festival frenzy.(Brief Article)
March 11, 2005... William Hill is saddling up for a direct mail campaign in the run-up to The Cheltenham Festival. Leeds-based direct shop Prego has put together a mailing that will be sent out before the event, which runs from March 15 to 18. Some...

National Trust in 'four seasons' DRTV drive.(Direct Response Television Marketing)(gives advertising contract to Craik Jones Watson Mitchell Voelkel)(Brief Article)
March 11, 2005... National Trust is launching its debut DRTV campaign as part of its latest membership acquisition drive. The 60-second commercial, created by Craik Jones Watson Mitchell Voelkel, is themed around 'a year in the life of the National Trust',...

Dunhill embarks on global assault for luxury brands.(marketing contract to Snowball)(Brief Article)
March 11, 2005... Dunhill, the luxury men's accessories brand, is developing its global customer management strategy to increase sales and has appointed marketing agency Snowball to the brief. The shop is to be responsible for rolling out activity across...

AA adopts Web toolkit to heighten visitor potential.(provides marketing contract to RedEye)(Automobile Association)(Brief Article)
March 11, 2005... The AA is rolling out customer management technology across all of its online products following a successful trial on its car insurance website. In the test campaign, 78 per cent of prospects who were contacted by email returned to the...

Volvo rolls out 'racy' safety blitz to affluent.(gives marketing contract to EHS Brann Cirencester)(Brief Article)
March 11, 2005... Volvo is gearing up for a mailing drive to promote its high performance S60 and V70 R cars. The outer strapline reads: 'You're going to need one of these,' referring to a seatbelt buckle displayed. The theme plays on Volvo's reputation...

People's Trust hunts funds for rare birds.(gives marketing contract to highlight the plight of rare birds)(Brief Article)
March 11, 2005... The People's Trust for Endangered Species is ramping up its direct marketing to highlight the plight of Britain's rare birds. The charity has appointed Bristol-based direct marketing shop Flourish to run an insert campaign. Due to...

Entire launches 13m names for close modelling.(Brief Article)
March 11, 2005... Entire, the Bristol-based direct marketing agency, is launching a database giving access to 13 million direct-responsive names. Enhanced segmentation and fully populated data appends allow more sophisticated models to be developed for the...

Plan highlights donor value in DRTV appeal.(Direct Respose Television Marketing)(Brief Article)
March 11, 2005... International development charity Plan is to widen its child sponsorship work with a new DRTV strategy. Launching this month through WWAV Rapp Collins, a 60-second spot will be shown on cable and satellite channels. Media planning and...

Beachcomber Hotels in Seychelles blitz.(advertising contract given to Presky Maves )(Brief Article)
March 11, 2005... Presky Maves is launching a direct mail campaign for luxury holiday brand Beachcomber Hotels. Promoting the company's private Seychelles island resort of Sainte Anne, it targets customers who have previously stayed at one of its flagship...

Fenwick rolls out discount offer via D2D.(by giving advertsing contract to door-to-door marketing company LinkDirect)(Brief Article)
March 11, 2005... Fenwick, the retail brand, has appointed LinkDirect to run door-to-door (D2D) campaigns in Kent. A spring promotion for the store's Canterbury and Tunbridge Wells outlets will run until the end of March, with LinkDirect managing distribution...

Keevill Barton Kershaw scoops WPA account.(appointment)(Brief Article)
March 11, 2005... Private healthcare insurance provider WPA has hired Keevill Barton Kershaw to handle its direct marketing and advertising. The appointment was made without a pitch, and charges the agency with working on the company's first brand campaign. It...

IDM introduces digital courses.(Institute of Direct Marketing)(Brief Article)
March 11, 2005... Meteorite has devised a campaign to launch the Institute of Direct Marketing (IDM)'s two new digital marketing qualifications. Some 20,000 packs employing the theme 'Digital enlightenment' have been sent to prospects, including an...

Energy Saving Trust appoints TMW.(marketing agency Tullo Marshall Warren )(Brief Article)
March 11, 2005... The Government-backed Energy Saving Trust has appointed Tullo Marshall Warren (TMW) to support its direct marketing activity, following a pitch handled in conjunction with COI Communications. TMW is to workwith ad shop Mustoe Merriman Levy...

Pilgrims Choice redesign plans to bolster image.(by giving advertising contract to digital marketing agency LIDA)(Brief Article)
March 11, 2005... North Downs Dairy is unleashing an integrated campaign to highlight the revamp of its Pilgrims Choice cheese brand. Door-drops will be used to support an ad campaign and a packaging redesign. The TV spot has been created by direct and...

Northern Rock hands data upgrade brief to Experian.(marketing contract)(Brief Article)
March 11, 2005... Northern Rock is to upgrade its database to slash analysis timescales. The financial services specialist has extended its contract with Experian Marketing Services. The data giant is to upgrade the 2 million- strong marketing database,...

Flytxt in Weapon7 link-up to reinforce offer.(pairing with each other)(Brief Article)
March 11, 2005... Flytxt, the mobile marketing services provider, and Weapon7, a leading digital interactive TV agency, are pairing up to extend their service offering. Flytxt, which claimed to be the first mobile marketing agency when it set up in 2000,...

Vauxhall targets men to build demand ahead of Astra Sport launch.(advertising contract to Draft London)(Brief Article)
March 11, 2005... Vauxhall is targeting men in their late 20s and early 30s, ahead of the launch of the Astra Sport Hatch. The mailing is designed to stoke demand for pre-orders of a high- performance version of the recently redesigned Astra. The creative...

South Korea to criminalise spam in Web clampdown.(new laws for marketing agencies if caught sending commercial spams)(Brief Article)
March 11, 2005... Seoul: Marketing companies in South Korea face criminal charges from next year if they are caught sending commercial spam emails, under proposed new laws. Consumers will be encouraged to register their consent, or objection, on the Fair...

Canada Post to act as middleman.(between consumers and marketers)(Brief Article)
March 11, 2005... Quebec: Canada Post claims to have found a way to address concerns over 'junk mail' and spam by linking consumers and marketers, while protecting personal information. The Fetch service enables consumers to respond to promotions from...

InterDirect sets up academy to teach global strategy.(Brief Article)
March 11, 2005... Amsterdam: InterDirect, a network of independent agencies, is launching an academy to teach international direct marketing techniques to staff at its member shops. The academy is to be overseen at the InterDirect headquarters in...

Think from other end of the glass.
March 11, 2005... Scottsdale, Arizona: Having just bought another customer management firm in Arizona, the integration of our businesses has afforded me the opportunity to meet several new clients in a short time. Many of them are in the hospitality business,...

Setting the pitch for customer magazines.
March 11, 2005... Customer magazines have witnessed exponential growth, and can generate a rewarding level of loyalty. But clients must realise that results do not arrive overnight, if they are to avoid disappointment. Patrick Dye reports The printed...

PROFILE - MARTIN TROUGHTON: Troughton has point to prove.(Martin Troughton)
March 11, 2005... Having worked with HTW co-founder Steve Harrison for years, Martin Troughton has a new challenge: to put WPP-owned Red Cell Response firmly on the map. Jessica Phillips reports Martin Troughton is living proof that you can trust careers...