Precision Marketing articles from June 2006

Precision Marketing archives from June 2006

Safe Harbour escapes ECJ rap.(rules for European Court of Justice)(Brief article)
June 2, 2006... UK marketers can breathe a sigh of relief over fears that a European Court of Justice (ECJ) ruling banning airlines from handing passenger data to US authorities could wreck all transatlantic data transfers. The decision, which some...

Postwatch contests legal appeal.(Postwatch is gearing up for another legal battle against Royal Mail)(Brief article)
June 2, 2006... Postwatch is gearing up for another legal battle against Royal Mail, after vowing to fight the operator's appeal against the High Court judgment which last year found it guilty of breaching its own compensation scheme. The watchdog...

BT gains insight with customer data overhaul.(british telecom)(Brief article)
June 2, 2006... BT is bolstering the quality of its customer data, as part of a new initiative that places customer research at the heart of the corporate strategy. The telecoms giant has implemented a system that enables it to store customer feedback as...

Fedma decree seeks to slash mail waste.(Federation of European Direct & Interactive Marketing)
June 2, 2006... The Federation of European Direct & Interactive Marketing (Fedma) has waded into the green debate by adopting a recommendation on the environment and direct mail. Both the organisation and national Direct Marketing Associations have...

Chrysalis system to bolster listener data.(Brief article)
June 2, 2006... Chrysalis Radio, owner of the Heart, LBC, Galaxy and Arrow brands, is implementing a customer management platform to improve knowledge of its customer base. The Single Listener View will enable the group to collate listener data, drawn...

William Hill betting on World Cup.(advertising in the influence of world cup)(Brief article)
June 2, 2006... Bookmaker William Hill hopes to cash in on World Cup fever in a major integrated campaign to drive customers instore. The 'World Cup winners' initiative, created by Leeds-based agency Poulters, targets every section of the betting public,...

Southern Comfort 'Big Chill' blitz builds customer insight.(marketing)(Brief article)
June 2, 2006... Whiskey-maker Southern Comfort is looking to improve relations with consumers by launching its first relationship marketing programme in its 132-year history. Independent agency Iris has been tasked with creating the programme, which is...

REaD Group ousts 'delinquent' data bureaux.(REaD Group is terminating contracts with a raft of UK data bureaux)(Brief article)
June 2, 2006... The REaD Group is terminating contracts with a raft of UK data bureaux following a six-month investigation, which unearthed that one-third of businesses were misreporting royalty payments on suppression files. The exercise was carried...

Vauxhall targets fathers with 'got the T-shirt' mailpack.(marketing campaigns)(Brief article)
June 2, 2006... Vauxhall is sending prospects a T-shirt-based mailpack to encourage them to test-drive the latest Astra. The campaign, created by Draft London, primarily targets 30- to 40-year- old men with small families. Some 35,000 mailpacks will be...

Union Direct lands Scottish Friendly work.(insurance industry marketing contracts)(Brief article)
June 2, 2006... Investment and insurance company Scottish Friendly has appointed Union Direct on a project basis, following a head-to-head pitch. The agency won the business against incumbent WWAV Rapp Collins Edinburgh, which remains the company's chief...

IN BRIEF: Visit London taps World Cup fever.(travel industry markets trip for World Cup)(Brief article)
June 2, 2006... Tourist body Visit London is launching a viral marketing push to promote trips to the capital during the World Cup. The campaign, created by Cake, will kick off this month during the tournament, and will direct people to visitlondon.com. The...

IN BRIEF: World Vision football ad halted.(advertising)(Brief article)
June 2, 2006... Relief and development charity World Vision has been blocked from airing its newest TV ad by the Broadcast Advertising Clearance Centre (BACC). The charity intended to show the ads during the World Cup, as they highlight the #49m cost of...

IN BRIEF: Red C launches magazine division.(Brief article)
June 2, 2006... Integrated agency Red C is expanding its offering by launching a specialist magazine publishing arm. Adrian Rowe, joint managing director of Red C, will head the new division and is launching its first title, SchoolsforLife, this month. It will...

Hilton lures holidaymakers with summer sale offensive.
June 2, 2006... Hotel chain Hilton International is launching a global campaign to boost summer reservations. The activity, created in partnership with agency Creative Works, includes online and email marketing, national media advertising, direct...

Panasonic viral game pushes Lumix cameras.(campaigns of Matsushita Electric Corporation of America)(Brief article)
June 2, 2006... Panasonic is launching a viral campaign to boost its database and promote the Lumix digital camera range. The 'Taxi Snapper' game, created by agency Inbox Digital, will capture the details of players and attempt to persuade them to...

Cochran set to drive account wins at Iris.(appointment of Jeremy Cochran)(Brief article)
June 2, 2006... Jeremy Cochran, former managing director of Catalyst, has moved to the management team at independent agency Iris. He joins Iris as a board director after three years at Catalyst, and his remit will be to strengthen the agency's new...

Bel rolls out 2m Mini Babybel mailing blitz.(Brief article)
June 2, 2006... Bel UK is launching a campaign to build brand awareness and drive sales of snack brand Mini Babybel among children. Over 2 million packs will direct consumers to minibabybel.co.uk, where they have the chance to win a range of Adidas gear...

Cobra Lower Cal targets women.
June 2, 2006... Cobra Beer is rolling out a drive to alert women to a low-fat version. The 'Plan B' campaign, created by Joshua, will see online and print advertising in magazines such as Grazia, OK!, Cosmopolitan and Glamour. It will target women...

Voice of brand must call out from the page.
June 2, 2006... It's relatively easy to make all of your direct marketing and advertising look integrated. A decent set of brand guidelines is usually enough. Most brands can then achieve a matching luggage kind of integration. What is much harder to develop...

NEWS ANALYSIS: Car firms gear up to bridge the gender gap.(management of the company)
June 2, 2006... Car manufacturers may have joined the rush online, but is this strategy the right move to target both men and women? And, once they have entered the showroom, what motivates them to purchase? With UK car sales in 2005 declining by 5 per...

The Facts: Car sales.(Brief article)
June 2, 2006... All you ever wanted to know about car sales but were too afraid to ask * At 7.4 years, cars in Greater London are older than the national average. The average age of cars in the UK is 6.8 years. Cheshire has the youngest cars, at 5.6 years...

NEWS ANALYSIS: Passenger Action gathers ammunition via blog site.
June 2, 2006... The railway watchdog has selected four bloggers to record a fair depiction of the passenger experience. While it doesn't expect the results to be all bad, it will be storing up the horror stories for future lobbying If you're one of those...

NEWS ANALYSIS: Telemarketing data bucking trend of falling prices.
June 2, 2006... ListLab's annual probe of the list rental market has revealed that, while prices are surging for telemarketing data, other areas - such as gaming and charity mailers - have slumped Soaring Telephone Preference Service (TPS) registrations...

OPINION: Don't live to regret hidden call charges.(Brief article)
June 2, 2006... Number translation services may sound boring, but the tariff you employ says a lot about your firm and attitude to potential and existing customers. In light of the consumer outcry over the high costs of calling some numbers, and its own...

VIEWPOINT: Agencies get paid what they deserve.
June 2, 2006... The best clients recognise the often intangible value of the magic which the best agencies bring, and are willing to pay a premium Agencies operate in an oversupplied market with a shortage of talented young people. They have to achieve a...

LETTER: Is industry clued up on how the TPS operates?(Letter to the editor)
June 2, 2006... Your front-page item on Lloyd James' outrage at being signed up to the TPS made for an interesting read (PM May 19). What it highlighted was that even Lloyd appears to have trouble understanding the legal basis for the TPS and confuses the...

LETTER: Of course direct can do upmarket.(Letter to the editor)
June 2, 2006... I take issue with those who believe "the direct marketing industry is ill-equipped to deal with upmarket and affluent customers" ('Moving class of targets up a gear', PM May 19). Direct marketing's very stock in trade is the careful...

OPINION: Why back-end can give you bum steer.(online stores selling)
June 2, 2006... Picture the scene. Your home PC blows up and, rather like a fish out of water, you just can't live without it. Where do you go to find another one? Having recently experienced this scenario, there's a major dilemma about which way to turn -...

Creative Critique.(direct marketing analysis)
June 2, 2006... As a creative director with a real passion for this ideas business, I thought it would be interesting to collect all the direct marketing that I received in a week and open it all in one go. I laid them out on the boardroom table, and the...

VERTICAL MARKETS: Where are the big ideas?
June 2, 2006... While the rapidly expanding business-to-business sector is driven by innovative ideas, it is often let down by poor-quality campaigns. A shift in attitudes is required Say what you like about Sir Alan Sugar - and there is plenty to say -...

ONLINE MARKETING: Is your site too flash?(management of internet marketing)
June 2, 2006... As websites become ever more visually intricate, the software employed to achieve this can often have a negative impact on search-engine rankings. So how are companies are addressing the issue? Michele Witthaus It is more important...

LIST/INSERT FILE: Pieroth Wines releases list.(direct marketing of Pieroth Wines)(Brief article)
June 2, 2006... Pieroth Wines, a supplier of fine wines via direct mail, is releasing its list through McCarthy O'Connor. The names have been recruited through various types of direct marketing, with 75 per cent male, aged 45-plus with high income and...

LIST/INSERT FILE: Government data goes on market.(Local Government Management )(Brief article)
June 2, 2006... Local Government Management has released its list through Binley's. The 25th edition comprises 15,640 named personnel, including 1,158 new contacts at local authority organisations within the UK. Areas of responsibility include...

LIST/INSERT FILE: Coopers unveils catalogue file.(Coopers of Stortford)(Brief article)
June 2, 2006... Mail order catalogue company Coopers of Stortford is offering its list through McCarthy O'Connor. The catalogue offers a wide range of products including clothing and accessories, garden and outdoor equipment, household, personal and...

LIST/INSERT FILE: Browns fashion names for sale.(Tri-Direct Sales )(Brief article)
June 2, 2006... Tri-Direct Sales is releasing its list of names for mail order fashion house Joe Browns, recruited through various techniques including direct mail, press and the Internet. The file is claimed to work well for charities, insurance,...

LIST/INSERT FILE: Software buyers data revealed.(Serif Mail Order Software Buyers )(Brief article)
June 2, 2006... The Serif Mail Order Software Buyers file is available through Howse Jackson Marketing. About 100,000 new customers are recruited each year, via direct mail, telemarketing and online activity. Over 80 per cent of the buyers are male,...

MOVING PEOPLE: Tri-Direct names Russell head of trading.(Rob Russell)(Brief article)
June 2, 2006... Tri-Direct has appointed Rob Russell head of trading. His new responsibilities include client services and the media and data-buying teams, across all clients. Prior to joining, Russell was direct response trading manager for Brand Connection,...

MOVING PEOPLE: Alchemetrics names Champion sales director.(appointments)(Brief article)
June 2, 2006... Marketing technology services provider Alchemetrics has promoted Andrew Champion to the new position of sales director. He worked for Alchemetrics in his previous role for four years, as group account director on clients such as South West...

Nice Work: Vicky Grover.(interview)(Interview)
June 2, 2006... Name: Vicky Grover Company: Alchemetrics Job title: Marketing executive Responsibilities I am responsible for implementing the marketing function. Apart from my day-to-day activities, my remit covers event management,...

Prospect Swetenhams chief Bessant in sudden departure.(Brief article)
June 9, 2006... Prospect Swetenhams and Market Monitor have parted company with managing director Hugh Bessant, who has left the business with immediate effect. It is not known if he has another job to go to. Bessant, who worked for parent company Bisnode...

BT hands Carlson system overhaul.(British telecommunications appoints Carlson Marketing)(Brief article)
June 9, 2006... BT has appointed Carlson Marketing to handle a direct marketing brief for its ambitious network transformation project 21st Century Network. The former monopoly is to spend #10bn on the project over the next five years. It will see BT...

Golley Slater buys McCann Erickson Leeds.(acquisitions)(Brief article)
June 9, 2006... Golley Slater is continuing its ambitious acquisition strategy by snapping up McCann Erickson Leeds. The business, which began life in 1977 as The Fine Company and was bought by McCann Erickson in 1999, will be rebranded Golley Slater...

Carbon Trust issues appeal to businesses.
June 9, 2006... The Carbon Trust, the not-for-profit government-funded body set up to help UK companies cut their carbon emissions, is launching a #4m integrated drive to businesses following the overhaul of its marketing department. In an effort to...

Charity launches push for Indonesia victims.(fundraising campaign )(Brief article)
June 9, 2006... Humanitarian charity World Emergency Relief (WER) is launching a fundraising campaign for victims of the Indonesian earthquake. The integrated drive, created by Cascaid, comprises online ads, press work and a direct mail push. A pack will...

Study deems e-data 'unreliable'.(Brief article)
June 9, 2006... A new study has questioned the value of data gathered online, after revealing that over half of participants admitted to submitting false personal information when filling in online forms. The research, carried out by email marketing agency...

NSPCC hands GB Group task to bolster donor targeting.(National Society for the Prevention of Cruelty to Children)(Brief article)
June 9, 2006... The National Society for the Prevention of Cruelty to Children (NSPCC) is overhauling its database to boost campaign accuracy and donations. The charity has appointed data specialist the GB Group to clean and enhance its database. It will...

Pfizer push raises erectile dysfunction issue.(Marshall, Alison comments)(Brief article)
June 9, 2006... Pharmaceutical giant Pfizer is launching an integrated campaign to raise awareness of erectile dysfunction and urge men to seek help. The drive, created by WWAV Rapp Collins London, involves radio ads, digital banners, posters and leaflets....

Royal Navy hunts down teenagers with major offensive.(Royal Navy recruitment)(Brief article)
June 9, 2006... The Royal Navy is embarking on a recruitment drive to tempt teenagers to train as air engineering technicians when they leave school. The campaign, created by WWAV Rapp Collins London, consists of posters and leaflets which will be...

Volkswagen in mag launch to lure small firms.(partnerships)(Brief article)
June 9, 2006... Volkswagen is rolling out a customer magazine as part of an ongoing business-to-business relationship management programme. The magazine, entitled Apparently to tie-in with Volkswagen's TV, digital, press and outdoor work, has been produced...

First ScotRail to tap SMS in breaks drive.(Brief article)
June 9, 2006... Train operator First ScotRail is launching its first SMS campaign to customers to promote its ShortBreak package deals. The drive, created by digital marketing agency Incentivated, will run for three months. Posters and press ads will...

Norwich Union courts gardeners.(exhibition stand at the BBC Gardeners' World Live 2006 show)(Brief article)
June 9, 2006... Norwich Union is seeking to build a database of potential customers for its equity release product by setting up an exhibition stand at the BBC Gardeners' World Live 2006 show. The stand, which has been developed by TDA, is designed to...

IN BRIEF: Adolfo Dominguez pushes new store.(Brief article)
June 9, 2006... Spanish fashion label Adolfo Dominguez is targeting commuters in the City with a campaign to promote the opening of its London store. The activity, which has been developed by Toast, includes leaflets being given out during rush hour at key...

IN BRIEF: Howell arrives at Draft London.(Draft London appoints Julian Howell )(Brief article)
June 9, 2006... Draft London has appointed Julian Howell creative director of retail activation and sales promotion. He arrives from The Marketing Store Worldwide, where he was European creative director on the McDonald's account. Arthur Parshotam,...

IN BRIEF: Chorus Direct hires Shanks.(Chorus Direct hires Fiona Shanks )(Brief article)
June 9, 2006... Telemarketing firm Chorus Direct has hired Fiona Shanks as general manager. She comes from TeleTech UK, where she was human resources director for UK operations. Her remit at Chorus will be to develop existing and new business. She will report...

IN BRIEF: Claydon Heeley in rebrand.(Claydon Heeley Jones Mason)(Brief article)
June 9, 2006... Claydon Heeley Jones Mason is rebranding and shifting its focus to digital and one-to-one marketing. The agency will now be known as Claydon Heeley, and will adopt a new logo, designed by Simon Clark of DesignSpy. Mike Welsh, managing director,...

Scottish Widows lures IFAs with World Cup mail assault.(appealing to its customers' sporting instincts with a World Cup Survival Kit)(Brief article)
June 9, 2006... Scottish Widows Investment Partnership (SWIP) is appealing to its customers' sporting instincts with a World Cup Survival Kit. The company will become the latest marketer to attempt to capitalise on the Fifa tournament by sending a...

T-Mobile mails firms 'tailor-made' package.(Brief article)
June 9, 2006... Mobile phone giant T-Mobile is launching a business-to-business (B2B) direct mail campaign encouraging bosses to switch mobile phone tariffs. A mailpack created by Tullo Marshall Warren (TMW) will target 50,000 existing and potential...

Presky Maves seals data deal with Quant.(Presky Maves sercures alliance with Quant Marketing)(Brief article)
June 9, 2006... Presky Maves is attempting to bolster its data offering by investing in strategic data and loyalty marketing consultancy Quant Marketing. Quant specialises in helping brand owners use data to improve their decision-making. The move is...

Carlson branches out in US to reach clients.(Carlson Marketing)(Brief article)
June 9, 2006... Minneapolis Carlson Marketing is expanding its operations to the south- east of the US to capitalise on its base of clients in the region. The new department's headquarters will be in Atlanta. It is to be headed by Tom Wessling, who was...

Alterian in Dynamics buy for online service.(Alterian Inc. acquires Dynamics Direct)(Brief article)
June 9, 2006... Los Angeles Alterian has acquired North American email marketing software company Dynamics Direct. The move will enable Alterian to offer its clients an integrated online and database marketing service. It is to introduce a new product,...

Omniture rolls out search marketing tool.(Omniture launches new service)(Brief article)
June 9, 2006... Europe Businesses can now see which search terms and engines drive the biggest conversion rates on their websites, by using a new service being launched by Omniture across Europe. The Web analytics firm has developed SearchCenter, a...

Why agencies must greet printing future.(developing digital printing business)
June 9, 2006... A few years ago, a number of manufacturers launched the digital printing press: Xeikon. Nexpress and Xerox machines promptly flooded the market. Moreover, every printing company took the purchase of such a device for granted. The result:...

NEWS ANALYSIS: Direct mail driving coupon industry response levels.
June 9, 2006... Valassis' annual report shows that direct mail is still the channel of choice for the coupon industry. Not only is it the lead means of distribution, but mailings account for 92 per cent of all coupons redeemed Falling direct mail...

Golley Slater beefs up armoury with McCann deal.(Golley Slater )(McCann Erickson's Leeds business)
June 9, 2006... Golley Slater's purchase of McCann Erickson's Leeds business is the latest in an ambitious growth strategy that shows no signs of abating, though boss Chris Lovell is cautious about global expansion There is nothing like a bit of...

How to build response in those elusive age groups.(Association of Publishing Agencies reveals that customer magazines penetrate to har-to reach age groups)
June 9, 2006... A new study for the Association of Publishing Agencies reveals that customer magazines are proving highly effective in generating response among hard-to-reach groups such as the young and affluent Today's youth has been viewed traditionally...

PROFILE - ABIGAIL TAYLOR: Gauging listeners' wavelength.(creation of customer database to attract advertisements)
June 9, 2006... Abigail Taylor The Chrysalis Radio head of engagement has the unusual job of identifying who its listeners are and developing a Single Listener View. Rare though this is in radio, she hopes to set a precedent in the sector Glen Mutel...

OPINION: It's the little things that win people over.(perfect, practical and simple way of branding)
June 9, 2006... The story is about a little sticker (1 inch wide to be precise), that had more impact on me than a major TV advertising campaign. Once upon a time, I took a flight to New York on Virgin, economy class. On board, the staff gave me a nice...

VIEWPOINT: Global balance shifts towards a third way.(shift of services of giant marketing groups to China helps smaller marketing services to grow)
June 9, 2006... For two decades, the choice has always been between an independent shop or global agency group. Now there is a third way The emergence of the 'second wave' of UK marketing services groups is a natural response to the macro shifts in the...

LETTER: Luxury car marketing futile with a poor aim.(Letter to the editor)
June 9, 2006... I have to agree with the source quoted in David Benady's automotive article (PM May 19) that someone in the market for a #60,000 car is unlikely to want to buy a middle-market marque. Any type of high-end brand marketing has always been...

LETTER: TMA's loud voice is encouraging.(Letter to the editor)
June 9, 2006... I read with interest your News Analysis regarding the Telemarketing Association (TMA) (PM May 19), and would like to add my thoughts to the debate. I own a business-to-business contact centre and over recent months have grown increasingly...

LEADER: Time for a charity marketing rethink.(innovative methods of attracting and retaining donors )
June 9, 2006... Few agency bosses would argue against the enormous benefits of having a charity client. Not only does it boost your image with the big brand owners, who are under increasing pressure from consumers and the City to be...

VERTICAL MARKETS - CHARITIES: Winning on the pools.(exploit the major benefits of pooling prospect data)
June 9, 2006... Given declining response rates, charities must develop innovative data- capture techniques to lure donors. But the sector remains slow to exploit the major benefits of pooling prospect data The typical charity donor is generally female,...

VERTICAL MARKETS - CHARITIES: The Facts.(donates to charities)(Brief article)
June 9, 2006... All you ever wanted to know about the charity market but were too afraid to ask In association with * The number of registered charities is growing. At the end of 2003 there were 162,104 main charities registered with the Charity...

VERTICAL MARKETS - CHARITIES: Targeting a lasting legacy.
June 9, 2006... With only 40 per cent of charities' legacies coming from known donors, they clearly need to cast their nets wider. Yet, how they market around such a sensitive subject is another matter The subject of legacies is a delicate one. There...

CHARITIES: We can't afford to leave data out of fundraising.
June 9, 2006... The fundraising environment, in many respects, is more difficult than ever, with more charities competing for a share of the donor's wallet, response rates dropping on both recruitment and warm campaigns and legacy income on the decline. ...

LIST DEVELOPMENTS: Talk is cheap.(email list market is gradually evolving to offer premium-rate data)
June 9, 2006... The email list market is gradually evolving to offer premium-rate data. The question is, can clients come round to the idea that they are looking for quality, not quantity? David Reed Renewal is a currently a key word for political...

LIST/INSERT FILE: Bon Marche sells buyer database.(database is made up of customers )
June 9, 2006... High-street womenswear retailer Bon Marche has appointed Lloyd James List & Media Management to manage its file of nearly 800,000 names. The database is made up of customers who make regular purchases at one of 300 UK outlets. Selections...

LIST/INSERT FILE: Art & Food list hits market.(wines and artistic goods)(Brief article)
June 9, 2006... The Art & Food database, containing buyers of food, wines and artistic goods, is being released through McCarthy O'Connor. The names have been sourced via promotions at art galleries, hotels, and other venues. The database consists...

LIST/INSERT FILE: Wrap unveils mail order file.(catalogue offers day and evening wear)(Brief article)
June 9, 2006... Womenswear catalogue Wrap has released its file of mail order buyers through Go Direct Marketing. The catalogue offers day and evening wear. Typical customers are affluent, professional women aged between 30 and 45, with a disposable...

LIST/INSERT FILE: Haversack offers customer data.(indoor and outdoor leisure activities)(Brief article)
June 9, 2006... Mail order catalogue Haversack is making its list of nearly 30,000 customers available through HLB. The firm specialises in selling products for indoor and outdoor leisure activities, such as camping, as well as travel equipment and board...

LIST/INSERT FILE: Lifestyle at Home or sale.(Caspian List and Data Management)(Brief article)
June 9, 2006... The Lifestyle at Home database of over 5 million consumers is being released through Caspian List & Data Management. The records have been sourced from a telephone-based information survey where consumers have offered demographic and...

MOVING PEOPLE: Meteorite expands team by three.(London agency Meteorite)(Brief article)
June 9, 2006... London agency Meteorite has appointed Chris Jefferys, Holly Maxwell Bocock and Tim Molan to its expanding team. Jefferys joins as art director, from Tequila\London. Maxwell Bocock takes on the role of public relations and marketing executive,...

MOVING PEOPLE: DNX lures Bentley to account director.(new Avaya account)(Brief article)
June 9, 2006... Surrey-based integrated agency DNX has appointed Jonathan Bentley account director. Bentley will head the new Avaya account. He joins from Bellman Marketing & Communications, where he was account director, overseeing a portfolio of...

MOVING PEOPLE: Agency Republic names four new recruits.(Digital shop Agency Republic)(Brief article)
June 9, 2006... Digital shop Agency Republic has made a flurry of appointments following recent expansion: Robin Wong, Alias Cummings, Justin Vir and Cecile Ferre. Wong is to head the Flash development division. Part of his remit will be to build a team of...