Precision Marketing articles from June 2002

Precision Marketing archives from June 2002

Church adopts CRM to attract new members.(Brief Article)
June 7, 2002... The United Methodist Church (UMC) is embracing sophisticated direct marketing methods, in an attempt to reverse declining congregations in UK and European churches. The UMC, which is based in the US, had a strong following across Europe...

Interpublic plots shake-up of direct agency network.
June 7, 2002... The Interpublic Group (IPG) is planning a major shake-up of its UK direct marketing agencies -- Lowe Live, Marketing Drive Worldwide, Draft Worldwide and MRM -- which is likely to lead to at least two of the agencies merging. The move is...

Land Registry to open database to marketers.
June 7, 2002... The Land Registry -- the body that grants legal title to all conveyancing throughout England and Wales -- is planning to build the UK's most comprehensive database of property owners. The move -- which could make up, in part, for the...

Industry lambasts 'bungled' EU decision to impose e-marketing opt-in.
June 7, 2002... Industry bodies have attacked the European Parliament's decision to impose a 'soft' opt-in regime on e-marketing across the EU, branding the vote as a "bungled decision". MEPs finally voted last week on the Directive on Electronic...

Aspall to adopt direct methods for loyalty base. (News).(appoints MBO London to develop campaign)(Brief Article)
June 7, 2002... Cider producer Aspall has appointed an agency to help it test channels and build a loyal customer base, following its decision to adopt direct marketing. The company specialises in apple products, including cider. It traditionally relied...

Train firms build links with youth. (News).
June 7, 2002... The Association of Train Operating Companies (ATOC) is planning to build an e-mail marketing database of Young Persons Railcard holders to target them with travel promotions and third-party offers. The initiative will be spearheaded by a...

Emap to woo brands for e-marketing plan. (News).(Brief Article)
June 7, 2002... Emap is aiming to strike third-party deals with major brand owners, enabling advertisers to piggyback the e-marketing communications of its top-selling consumer titles. The deals, will cover eight brands, including Smashhits.net, FHM.com,...

Lowe Live signs up Flytxt to boost services. (News).
June 7, 2002... Lowe Live has struck two marketing partnerships to boost its wireless marketing capabilities for client companies. The agency has linked with SMS specialist Flytxt, which will exclusively provide Lowe Live with wireless marketing fulfilment...

Head of design joins Alphabet senior exodus. (News).(Adrian Whatman)(Brief Article)
June 7, 2002... Alphabet Advertising design director Adrian Whatman has joined the agency's management exodus, following reported differences with the remaining founders. Whatman's departure follows that of three other founder members, planning director...

Grey creative chief quits for top Soup role. (News).(Ian Thomas)(Brief Article)
June 7, 2002... Grey Desire creative partner Ian Thomas is joining integrated agency Soup, following reports that Grey Desire is to be merged into Grey Worldwide in the UK (PM May 17). Thomas, who was previously head of integration at Leagas Saffron Davis...

Beiersdorf bolsters attack on men's skincare market. (News).(in team effort with online version of Maxim magazine)(Abstract)(Brief Article)
June 7, 2002... Cosmetics company Beiersdorf is planning to boost its share of the male skincare market by building its first database of skincare consumers through a campaign for its Nivea for Men range. The company is teaming up with the online version...

Oxfam builds donors for 'rapid-reaction' appeals. (News).(Brief Article)
June 7, 2002... Oxfam is ramping up its e-marketing activity, including e-mail and SMS, as part of plans to build its new media donor base to enable rapid-reaction campaigns for emergency appeals. The move, on the back of its relaunched website, will see...

Pernod seeks to extend reach of The Glenlivet. (News).(Brief Article)
June 7, 2002... Pernod Ricard is seeking to build a database of younger drinkers and broaden the appeal of The Glenlivet range with a Father's Day mailing designed to lure under-35s to the brand. The company hopes the mailings, devised by Archibald Ingall...

Fedma sets up service to aid distance sellers. (News).(Brief Article)
June 7, 2002... Fedma has been given the go-ahead by the European Commission to launch a new service that will assist distance sellers working across the EU with reducing operating costs and improving customer relationships. CC Form will be funded by the...

Liverpool FC taps football fever with supporter blitz. (News).(Brief Article)
June 7, 2002... Liverpool Football Club is looking to boost the membership of its Official Liverpool Supporters Club (OLSC) with a direct marketing push exploiting the sport's popularity around the Fifa World Cup. The campaign, produced by WWAV Rapp...

Wall Street set to lure readers. (News).(Brief Article)
June 7, 2002... The Wall Street Journal Europe is embarking on a major subscription drive, with a fresh EU-wide telemarketing push. The newspaper, which relies on sales from newsstands and via its website, hopes to boost its subscriber base through a...

Royal Star & Garter rejigs direct strategy. (News).(Brief Article)
June 7, 2002... The Royal Star & Garter Home (RSGH) is launching a Falklands War commemorative campaign, following the overhaul of its direct marketing strategy. The charity has just completed a year-long research project to check the effectiveness of its...

DTI backs 'intelligent' appliances initiative. (News).(Brief Article)
June 7, 2002... The Department of Trade & Industry is backing a new venture called The Application Home Initiative (TAHI), to speed up trials of 'intelligent' home appliances. Key industry players are collaborating through TAHI, to trial integrated broadband...

CITB embarks on first viral campaign. (News).(Brief Article)
June 7, 2002... Construction Industry Training Board (CITB) is launching its first viral marketing campaign to reduce the sector's acute skills shortage. An online game, at www.citbfootball.co.uk, has been developed by Boxnewmedia and is being promoted through...

Shaw quits EHS Brann for Havas position. (News).(Brief Article)
June 7, 2002... Managing director of European agencies for EHS Brann John Shaw has resigned, after Havas offered him a business development role. Shaw will leave at the end of the month. Last week, EHS Brann announced 29 redundancies would he made at its...

Geoff Howe links up with Red Square. (News).(Brief Article)
June 7, 2002... Geoff Howe Marketing Communications has taken on the directors and staff of new media specialists Red Square Communications to create a new division entitled Geoff Howe Direct Red Square. The move unifies the two companies which first worked...

Spearmint Rhino aims to lure customers. (News).(Brief Article)
June 7, 2002... Lap-dancing club Spearmint Rhino is hoping to attract new customers to its London-based venues through a taxi-focused ambient media campaign. The activity, which launches this week and runs for three-months, will comprise 140,000 branded...

Tequila recruits Howarth to aid agency growth. (News).(Brief Article)
June 7, 2002... Tequila Manchester has appointed its first dedicated business development director since managing director Paul Biggins left to take over the agency's London operation. Jane Howarth, the former Marketing Drive Worldwide group account...

EveryChild charity launches drive to support Malawi famine crisis. (News).(Brief Article)
June 7, 2002... Child sponsorship charity EveryChild is responding to the mounting Malawi famine crisis with a press campaign aimed at converting respondents into long-term supporters. The newly formed charity, created in January through a merger between...

Telewest adopts viral strategy to lure viewers. (News).(Brief Article)
June 7, 2002... Telewest Broadband is stepping up its battle for a slice of ITV Digital's former market (PM April 26) by launching a viral marketing campaign in pub toilets on the back of the Fifa World Cup. A cheeky poster campaign, created by Saatchi &...

Online coupon site aims to bolster retail and consumer relationships. (News).(Brief Article)
June 7, 2002... Emailinform.com, the Claritas Interactive-run consumer website, is strengthening the relationship between its retail partners and consumers who specifically go online to swap personal details for hundreds of discount vouchers. The site,...

Amazon shifts away from reliance on online sector. (International).(Brief Article)
June 7, 2002... Seattle: Online bookseller Amazon.com is continuing to move away from its core offering by testing offline catalogues and restaurant menus as a further third-party revenue stream. The online retailer turned a profit last year for the first...

Telemarketers round on FTC plan. (International).(Brief Article)
June 7, 2002... Washington DC: The Federal Trade Commission (FTC) has angered telemarketers by suggesting they must help fund the controversial 'Do Not Call' list. Industry members are outraged by the list, the equivalent of the UK's Telephone Preference...

Lewis Stores adopts CRM initiative to increase sales. (International).(Brief Article)
June 7, 2002... Johannesburg: Great Universal Stores (GUS)-owned furniture retail company Lewis Stores is investing in customer relationship management (CRM) software to enable it to better target customers across its 460 African outlets. Lewis Stores...

Trust is vital for building brands. (International).(Brief Article)
June 7, 2002... Melbourne: Trust is becoming more and more important as people have to take more complex decisions over which they have less control. With some high-profile corporate collapses of airlines and insurance companies, trust is becoming an even more...

Are UK brokers ready to embrace Europe? (Head to Head).(Brief Article)
June 7, 2002... Pan-European direct mail is increasing but do UK list brokers possess enough knowledge to exploit the market? Zina Manda chairman of the List Council for Fedma and sales director of Mardev thinks so Tracey Weinrib, managing director of...

Will sector ever can the spam? Although MEPs have finally reached agreement on the issue of spamming, it seems unlikely that this will herald and end to all unwanted e-mails Michael Rosser reports. (News Analysis).(Brief Article)
June 7, 2002... Spam and cookies have long been the subject of debate at the European Parliament and last week MEPs finally cast their votes on the future of electronic marketing. The directive on Electronic Communications & Data Privacy will impose an...

Too much mail? (Actually, there is not enough).(Brief Article)
June 7, 2002... I possess, like most of you, several credit cards, insurance plans and assorted investment products. Yet the most I probably hear from any those companies is only two or three times a year. Indeed, the only time some of them write is when...

Letters.(Brief Article)
June 7, 2002... Don't point the finger in naming confusion In response to the article on a business suppression all-party meeting (PM May 24), I would like to clarify a few points before the naming debate spirals into yet further finger-pointing and...

Are we missing our chances to change the face of the industry? The drive for volume over quality in Web marketing is negating the opportunities that existed at the beginning of the e-marketing 'golden age'. (Comment).(Brief Article)
June 7, 2002... The Internet offers greater potential for 'personalised' advertising and marketing than any other medium. Its immediacy and relatively low cost means it is better placed to deliver cost-effective and relevant communications than both...

Debate goes on -- but is it relevant? (Leader).(Brief Article)
June 7, 2002... So at last the European Parliament has made a definitive decision about the long-running opt-in/opt-out debate (see news analysis, page 12), adopting an EU-wide 'soft' option for e-marketing, despite the extensive lobbying efforts of the DMA...

Removing the source: from October, direct marketers will no longer be able to rely on the electoral roll as a data source. Will the predicted negative impact really be so bad? David Reed reports. (Special Report: Lists).(Brief Article)
June 7, 2002... THE ORIGINAL STAR WARS film was shot in 1976. For its time, the special effects were impressive, but limited. That is why George Lucas set so much of the action on the Death Star to avoid complex exterior shots. With the prequels he is now...

Deadly pursuit: the three 'deceased' suppression files still can't prevent an estimated 170,000 'dead' mailings a day. What exactly is the problem? Richard Simpson reports. (Special Report: Lists).(Brief Article)
June 7, 2002... EVERYONE IN THE DIRECT marketing industry is sensitive about the term 'junk mail'. There is no doubt that, as an industry, we are now producing mailings that are more likely to hit the right targets than ever before. Despite this, the term...

Kenwood list tunes in to wired-for-sound drivers. (List File).(Brief Article)
June 7, 2002... Kenwood, the in-car entertainment system manufacturer, is releasing its database of names, for the first time, through Marketing & Media Solutions (MMS). With 5,156 records, the list has been compiled from registration cards for Kenwood's...

Garden Factory releases file of brochure names. (List File).(Brief Article)
June 7, 2002... Garden furniture and products catalogue, The Garden Factory, is making its list of 55,667 buyers available through Tri-Direct. Six times a year, the catalogue - which was launched in 1997 - is sent to customers recruited by direct response...

Fans of cooking in updated list of homeowners. (List File).(International Masters Publishers releases Cooking At Home file)(Abstract)(Brief Article)
June 7, 2002... Global direct marketing and publisher International Masters Publishers (IMP) is releasing its updated Cooking At Home file, with 327,790 buyers and enquirers, via Swetenhams. IMP's list offers access to respondents from three cooking...

Ellert Field Marketing recruits Downing. (Moving People).(Brief Article)
June 7, 2002... Field marketing agency Ellert Field Marketing has taken on Paul Downing as client services director. He will be responsible for developing the agency's business-to-consumer campaigns for BSkyB. Downing will also take Sky's digital proposition...

Hassan joins Mediator as account manager. (Moving People).(Elaine Hassan)(Brief Article)
June 7, 2002... Mediator Communications has appointed Elaine Hassan account manager. Hassan, who was formerly a senior account executive for Leonardo, will be responsible for the planning and placement of promotions in the travel and leisure teams. She will...

Anderson quits ITN for Freeserve. (Moving People).(Courtney Anderson, group head for agency sales)(Brief Article)
June 7, 2002... Courtney Anderson has been appointed group head for agency sales at Freeserve. Reporting to head of sales Dave McCall, he will concentrate on providing quality consultancy to agencies and boosting revenue for the Internet portal. Anderson joins...

Heart 106.2 hires brand marketing controller. (Moving People).(Tina Finch)(Brief Article)
June 7, 2002... London radio station Heart 106.2 has recruited Tina Finch as brand marketing controller. Her remit is to develop the brand and build on the station's 116,000 new listeners from the past year. She joins from magazine In Style, where she was...

Nice work.(Caroline Piggins, marketing manager for Corpdata)(Brief Article)(Column)
June 7, 2002... ... is a monthly column dedicated to those people who are happy at work. Don't think it's possible? Read on Name: Caroline Piggins Company: Corpdata Department: Marketing Job title: Marketing manager Responsibilities:...

Diary.
June 7, 2002... Surviving football and pay disputes There's something fishy going on. If you ask me, everyone is acting rather strangely. Pubs seem to be making a bit more of an effort these days. Large crowds of men seem to be gathering, with...

Fever pitching. (Soundoff: Hunter's Tale).
June 7, 2002... Brian May is God. I never thought I'd see the day when I said that, but his perm blowing in the wind atop Buck Palace will be one of the iconic images of this century: Eat your heart out, Hendrix. Of course, I enjoyed the footy/Jubilee...

NatWest online banking New and improved. (Creative critique).(Brief Article)
June 7, 2002... NatWest has listened to its customers and made online banking easier. This would appear be the brief to the agency potentially an uninspiring task. The answer is not the sort of thing you would expect to receive from your bank -- a rolled up...

Gordon's Gin upward spiral. (Creative critique).(stylish mailings)(Brief Article)
June 7, 2002... Gin ruined my life. I was a young, dynamic creative rising rapidly through the corporate ranks until I hit the mother's ruin and became a sad, twisted, has-been, full of bitter recrimination. But the upside is that I get stylish mailings from...

Skoda '9' OK, I like it. (Creative critique).(Skoda Fabia insert)(Brief Article)
June 7, 2002... The Skoda Fabia brings you an insert. It's an old strategy, but this is executed with much more wit and style than most -- linking in with the advertising theme that people would rather drink rat's wee than admit to liking a Skoda. A series of...

DP&A strikes deal with IPG to join FCB agency network.(DP and A, Interpublic Group)(Brief Article)
June 14, 2002... DP&A, one of the few remaining major independent direct marketing agencies, has signed a deal with the FCB Group, which sees it join the Interpublic Group-owned European network. The deal places DP&A alongside FCB's UK advertising agency,...

Pfizer adopts DRTV for men's 'support network'.(Brief Article)
June 14, 2002... Pharmaceutical manufacturer Pfizer, the company behind the Viagra brand, is to use DRTV for the first time, in a bid to help men overcome the stigma of erection problems. The campaign's ten- and 30-second DRTV executions feature football...

Avon launches responsive 'magalogue' to attract new and lapsed customers.(Brief Article)(Statistical Data Included)
June 14, 2002... Avon is aiming to boost its share of the UK cosmetic market and lure lapsed customers with its debut 'magalogue'. The direct-selling cosmetics company will distribute 2 million copies of its 32-page mail order catalogue on June 23, through...

M&S Financial Services plans new data blitz.(Marks and Spencer Financial Services)(Brief Article)
June 14, 2002... Marks & Spencer Financial Services (M&SFS) is reinforcing its commitment to slash its dependence on direct mail by rebuilding its customer database, which will also determine the viability of in-store centres. The company has appointed...

WaterAid turns to Glastonbury to tap donors. (News).(Brief Article)(Statistical Data Included)
June 14, 2002... Third world charity WaterAid is making its first foray into SMS marketing in an attempt to boost donations and awareness during this month's Glastonbury Festival. The water sanitation charity is hoping to encourage donations and raise its...

BUPA pushes Heartbeat scheme. (News).(Brief Article)(Statistical Data Included)
June 14, 2002... BUPA is launching a multi-channel acquisition campaign in a bid to boost its customer database and increase the take-up for its BUPA Heartbeat plan. The campaign, produced by WWAV Rapp Collins North, comprises inserts, door-drops, direct...

UIA Insurance plans direct activity boost. (News).(Brief Article)(Statistical Data Included)
June 14, 2002... UIA Insurance, the affinity specialist which works with the Communications Workers Union and Unison, is planning to step up its direct marketing activity to boost customer acquisition, on the back of a complete brand identity overhaul. The...

Lloyds TSB bolsters online insurance assault. (News).(Lloyds TSB Group PLC, Screentrade)(Brief Article)
June 14, 2002... Lloyds TSB's online insurance service Screentrade is embarking on its first offline campaign in a drive to raise awareness of its brand expansion into loan provision. Over 250,000 door-drops, designed to drive traffic and sales either...

Gambling site exploits World Cup campaign. (News).(Betinternet.com PLC)(Brief Article)
June 14, 2002... Online betting site BetInternet.com is embarking on its first viral marketing campaign in the UK in an effort to boost its profile during the Fifa World Cup. The company has previously focused its attention on online gamblers in the Far...

Mencap drive aims to expose housing crisis. (News).(direct marketing campaign)(Brief Article)
June 14, 2002... Mencap is aiming to recruit 15,000 new donors with a direct marketing campaign focusing on an "imminent housing crisis" confronting thousands of adults with learning disabilities. The campaign, produced by 726, will begin during National...

Domecq adds SMS blitz to [pounds sterling]18m Tia Maria offensive. (News).(Allied Domecq PLC)(Brief Article)(Statistical Data Included)
June 14, 2002... Allied Domecq is launching a major data-capture offensive as part of its [pounds sterling]18m drive to reposition the Tia Maria brand as a drink for women 'who like to party'. The campaign is part of Allied Domecq's plan to pump 25 per...

Lowe Live rubber-stamps DraftWorldwide merger. (News).(Draft Wordwide and Lowe Live merger)(Brief Article)(Statistical Data Included)
June 14, 2002... Interpublic Group has confirmed the merger of Draft Worldwide and Lowe Live in the UK, as predicted in Precision Marketing (PM last week), eight months after the two agencies merged in the US. The combined UK agency, which will have...

Ex-Burnett employees open charity agency. (News).(Burnett Associates Group)(Brief Article)
June 14, 2002... A group of former Burnett Associates staff are planning to fill the void in the not-for-profit agency sector, left by the demise of Lion, by launching their own start-up. The new outfit, which has been christened Jumping Bean, will be...

Standard Life plots customer retention push. (News).(Standard Life Assurance Co.)(Brief Article)
June 14, 2002... Standard Life Assurance is undertaking a major drive to encourage customers with maturing policies to reinvest. The broker has appointed Leith-based agency Breakaway Story to develop the initiative, comprising an 80,000-strong mailshot...

Swabey to extend Scotts of Stow shopping empire. (News).(Nigel Swabey)(Brief Article)
June 14, 2002... Home shopping specialist Nigel Swabey is expanding his mail order empire by adding two more catalogue businesses to his Scotts of Stow portfolio. Swabey, who made his name with the launch of the Innovations catalogue in the Seventies,...

New Gift Aid to pool databases. (News).(New Gift Aid Charity Consortium)(Brief Article)
June 14, 2002... The New Gift Aid (NGA) Charity Consortium is preparing to pool the databases of charities throughout the UK in a bid to generate additional revenue for fundraisers. NGA can top up individual gifts by over 28 per cent, but until March 2000,...

IFAW pulls campaign after mailing blunder. (News).(International Fund for Animal Welfare)(Brief Article)
June 14, 2002... The International Fund for Animal Welfare (IFAW) has been forced to withdraw a nationwide mailing to its members, after an offer to enter a fundraising prize draw was sent with a misprint. Over 370,000 members of IFAW received an entry...

Royal Mail and Parcelforce push online venture. (News).(Brief Article)
June 14, 2002... Royal Mail and Parcelforce Worldwide are running an Internet banner campaign to support the new 'Decide & Deliver' service - an electronic delivery address book which helps shoppers store delivery choices and download them into retailers'...

Amnesty International rolls out acquisition drive. (News).(campaign focuses on prisoner of conscience)(Brief Article)
June 14, 2002... Amnesty International is embarking on a member acquisition initiative through Whitewater. The campaign focuses on the plight of a real prisoner of conscience who was imprisoned when she was 15-years-old for singing freedom songs in Tibet. The...

Lever Faberge embarks on door-drop initiative. (News).(of new Persil Aloe Vera washing detergent)(Brief Article)
June 14, 2002... Lever Faberge is planning to distribute 1.34 million trial packs of its new Persil Aloe Vera washing detergent. The packs will also contain a booklet on Aloe Vera. The nationwide campaign, handled by Circular Distributors, is the first phase of...

SSDA seeks to raise profile of agency. (News).(Sector Skills Development Agency )(Brief Article)
June 14, 2002... The Sector Skills Development Agency (SSDA) is running the first phase of an advertising campaign designed to raise the profile of the SSDA and the Sector Skills Councils (SSCs), among business leaders and training professionals. The campaign...

Eastbrook Farm promotes Totally Organic. (News).(Brief Article)
June 14, 2002... Eastbrook Farm is aiming to build customer loyalty with the launch of an onpack offer for its Helen Browning's Totally Organic range. The initiative, developed by MKM Marketing, urges customers to collect two stickers from the promotional packs...

CAF links with AOL to create Net donor site. (News).(Charities Aid Foundation)(Brief Article)
June 14, 2002... Charities Aid Foundation (CAF) has formed an international alliance with AOL Time Warner Foundation and AOL UK to create a portal which encourages UK residents to donate online. The portal, which will be launched in July, will grant users...

British Gas rethinks strategy to attract small business customers. (News).(British Gas Trading)(Brief Article)
June 14, 2002... The corporate division of Centrica-owned British Gas Trading is changing its strategy for recruiting small business customers by using a more targeted geodemo-graphic approach and adding radio to its marketing mix. The company hopes to...

NatWest taps into music to woo youth sector. (News).(bank sponsors music concerts)(Brief Article)
June 14, 2002... Nat West is exploiting its sponsorship of music concerts to spearhead a new initiative designed to help the bank increase its share of the 11- to 20-year-old market. The bank is launching a microsite, www.natwestmusic2002.com, which will...

Digital marketing spend set to soar as reliance on mail decreases. (News).(Brief Article)
June 14, 2002... Digital marketing expenditure is set to increase as it starts to replace more expensive direct mail, according to new research to be unveiled later this month. The Frontwire Digital Marketing survey reveals over 90 per cent of respondents...

Company sues consumer over e-mail 'spam' action. (International).(T3 Direct sues Joseph John McNicol for complaints about spam)(Brief Article)
June 14, 2002... Perth: A landmark court case could allow Australian direct marketing companies to sue consumers who complain about unsolicited e-mails. In what is thought to be a world first, direct marketing firm T3 Direct is suing Joseph John McNicol of...

US DMA warns of call centre cuts. (International).(Direct Marketing Association)(Brief Article)
June 14, 2002... New York: A damning report claims Federal Trade Commission (FTC) moves to regulate the US teleservices industry could potentially devastate employment levels. The US DMA-sponsored Face of the Teleservices industry 2002 report claims...

South Africa experiences online retail setbacks. (International).(e-commerce)(Brief Article)(Statistical Data Included)
June 14, 2002... Johannesburg: South Africa's online retail market is more than doubling its value every year, increasing its worth in 2001 to R162m ([pounds sterling]11,1m). But despite the sudden growth spurt, the e-commerce market still only represents...

Direct marketing tames the dragon. (International).(marketing in China)(Brief Article)
June 14, 2002... Beijing: On the surface, below-the-line marketing in China is no different than anywhere else in the world. Marketers have to deal with ever-more demanding consumers, the evolution of new technology, and the increasing importance of sectors...

Will ambient media swamp the market? Ambient media's success has been due, in part to the wow factor it elicits. But could increasing use of the medium - such as World Cup tie-ins - generate a backlash? (News Analysis).
June 14, 2002... The explosion in ambient media over the past six years has seen ads cropping up in the strangest of places. A laser projection on the White Cliffs of Dover, cows in Hyde Park and ads in cemeteries have all been explored in a bid to catch the...

Can draft come in from the cold? After merging with Lowe Live. DraftWorldwide is aiming to soar up the UK agency league tables. But it seems it still has a long way to go. (News Analysis).(Brief Article)
June 14, 2002... DraftWorldwide's merger with stablemate Lowe Live (PM last week) will finally put the agency in the top ten rankings in the UK, bringing it closer to its ultimate goal of hitting the number one spot than ever before. It also serves to remind us...

Identity crisis calls for direct industry action.(Brief Article)
June 14, 2002... How much longer can the direct marketing industry survive? It's not under mortal threat, but it is in the midst of an identity crisis. Direct marketing has its origins in an era where access to customer data made it a hero, delivering...