Precision Marketing articles from July 2005

Precision Marketing archives from July 2005

Bonnier signs merger deal with Infodata.
July 1, 2005... Bonnier, the Swedish parent of list management firm Prospect Swetenhams and business-to-business (B2B) information specialist Market Monitor, has launched a joint venture with Nordic equity company Ratos. The venture has been created by...

Guide Dogs for the Blind invites pitches for direct business.(Brief Article)
July 1, 2005... Guide Dogs for the Blind, the global charity which breeds, trains and provides canine companions, is reviewing its direct marketing arrangements. Incumbent WWAV Rapp Collins West is bracing itself for the pitch, as its standard...

Regional shop charges top capital.(Brief Article)
July 1, 2005... Regional agency chiefs are charging a higher hourly rate than their London counterparts, according to a survey by trade body the Marketing Communications Consultants Association (MCCA). The MCCA's Chargeout Rate Survey 2005 states that, at...

Stephens start-up scoops More Th>n.(Financial services provider signs advertising contract with Stephens Francis Whitson)(Brief Article)
July 1, 2005... Financial services provider More Th>n has chosen start-up Stephens Francis Whitson (SFW) as the sole agency on its #10m direct marketing account. The shop won a pitch against Barraclough Edwards Chamberlain, Craik Jones Watson Mitchell...

Data firms seek ID card details to combat fraud.(identification cards bill to become law)(Brief Article)
July 1, 2005... Data experts are urging the Government to use ID card details in the fight against identity fraud. The Identity Cards Bill this week cleared another hurdle to becoming law after the Labour Party won a vote in the House of Commons. And...

Oxfam in mobile drive for world poverty protest.(charity to use text messaging technology from Txt4 company in its campaign)(Brief Article)
July 1, 2005... Oxfam is to use mobile marketing to coordinate 100,000 supporters who are expected to attend a Make Poverty History rally in Edinburgh this weekend. Technology provided by text-messaging specialist Txt4 will allow the charity to send...

Honda mail drive backs child cancer charity.(Honda (U.K.) Ltd. to support CLIC Sargent charity through its direct mail marketing )(Brief Article)
July 1, 2005... Honda is targeting families in a direct mail drive to highlight its 'Yummy mummy' campaign in support of CLIC Sargent - a charity dedicated to children with cancer. The initiative, created by agency Hicklin Slade & Partners, encourages...

Barclays appoints CheetahMail.(CheetahMail UK handle marketing campaigns of the bank)(Brief Article)
July 1, 2005... Barclays is overhauling its online customer management operations to improve email analysis and marketing campaigns. The financial giant is using Experian-owned email marketing services provider CheetahMail to implement advanced reporting...

Ex-Royal Mail chief to bolster DQ Global.(Adam Novak appointed as customer management specialist)(Brief Article)
July 1, 2005... Adam Novak, former managing director of Royal Mail Media Markets, has joined data and customer management specialist DQ Global. As non-executive director, Novak will work closely with the management team, assisting with business schemes,...

Tesco launches site to promote clothing range.(Tesco PLC signs contract with WARL Change Behaviour)(Brief Article)
July 1, 2005... Tesco is unveiling a website to showcase its clothing range, featuring discounts in exchange for data and an email marketing programme to target prospects. Integrated agency WARL Change Behaviour has created www.clothingattesco.com,...

TfL issues alert to kids' free travel scheme.(Chemistry PLC to handle marketing account of England's Transport for London agency)(Brief Article)
July 1, 2005... Transport for London (TfL) is wheeling out a direct response campaign notifying 250,000 teachers, children and parents that under-16s can travel free on buses and trams from September 1. TfL's direct marketing agency Chemistry is behind...

Alton Towers lures visitors with SMS drive.(The Tussauds Group runs marketing compaigns of Alton Towers through short messaging service from with Flytxt)(Brief Article)
July 1, 2005... The Tussaud's Group is to run a series of mobile marketing promotions over the summer for new Alton Towers ride Rita Queen of Speed. Mobile services provider Flytxt has been appointed to handle the brief after a successful trial in May....

Royal Mint kicks off search for direct response agency.(advertising contract with Start and Manning Gottlieb OMD)(Brief Article)
July 1, 2005... Royal Mint, the Government-owned business responsible for providing UK currency, is seeking an agency to handle calls and capture data from its campaigns. Data services are currently dealt with by London-based agency Capita. A spokesman...

Wales Tourist Board opts for analysis-led approach.(Brief Article)
July 1, 2005... The Wales Tourist Board (WTB), which is placing data at the heart of its marketing strategy, has appointed London-based data specialist Fuel. The agency had already been working with WTB for the past three years, but was handed a...

Christian Aid in bid to transfer donors online.(contract with Agency.com Ltd. to handle marketing works)(Brief Article)
July 1, 2005... Christian Aid is rethinking its online strategy to improve the segmentation and targeting of its donors. The organisation has appointed digital shop Agency.com to handle the work, following a four-way pitch. The agency has been tasked...

Diabetes UK in drive for member recruits.(charity signs direct market contract with Domain)(Brief Article)
July 1, 2005... Diabetes UK is unleashing a direct marketing blitz to back its biggest- ever membership drive. The charity has appointed Domain, an integrated agency specialising in social cause clients, to meet its aim of having 250,000 members by 2007....

Arc Worldwide hires Claydon Heeley planner.(Verity Johnston)(Brief Article)
July 1, 2005... Arc Worldwide has hired Verity Johnston as planning director for its London office. Johnston was previously at Claydon Heeley Jones Mason, joining in 2000 as senior account planner. While there, she developed the agency's vision, and...

Lavazza launches dual blitz to build presence.(coffee company signs marketing contract with Haygarth Group)(Brief Article)
July 1, 2005... Lavazza is brewing a campaign to reward loyal coffee drinkers and tempt more people to try the brand. Independent marketing agency Haygarth is rolling out a direct mail drive to Lavazza's customer base, and a targeted door-drop to...

Abbey reviews digital account.(bank signs contract with MindShare UK)(Brief Article)
July 1, 2005... Abbey is putting its estimated #8m digital media and search activity - including online banking company Cahoot - up for review. The bank's current agency MindShare has been invited to repitch for the account, but Abbey remains tight-lipped...

CNN rolls out awareness drive.(Cable News Network signs contract with integrated agency Iris for its brand awareness campaign)(Brief Article)
July 1, 2005... CNN, the AOL Time Warner-owned news channel, has appointed integrated agency Iris to create a tactical brand awareness campaign. Press ads in the FT and Wall Street Journal, and banner ads on websites, will emphasise that there is more to...

Moss Bros unveils summer sale.(Moss Brothers Group PLC contracts with Gyro International, advertising agency)(Brief Article)
July 1, 2005... Moss Bros Group has appointed integrated brand communications agency Gyro International to launch the company's summer sale across its Moss, Hugo Boss, Cecil Gee, and Beale & Inman brands. The drive will feature a combination of direct mail,...

Cats Protection devises raffle appeal.(mailing supporters to join the fund raising event)(Brief Article)
July 1, 2005... Cats Protection is mailing 90,000 existing supporters a book of tickets to take part in the charity's annual raffle. The campaign, created by TDA, aims to involve donors in the fundraising process, while contacting them with standard donation...

Npower in price assurance activity.(electric utility company signs contract with Joshua Agency PLC for its direct campaign)(Brief Article)
July 1, 2005... Npower is launching a direct campaign to reassure customers that its new environmentally friendly policies will not increase prices. The utilities giant has appointed Joshua to its marketing services roster. The agency will work on the...

Sense kicks off summer appeal with mail drive.(national deaf-blindness charity unveils direct mail advertising campaigns)(Brief Article)
July 1, 2005... Sense, the national deaf-blindness charity, is unveiling the first phase of its 50th anniversary summer appeal with a direct mail blitz targeting existing supporters. A mailpack created by charity specialist Cascaid focuses on the need...

GB Airways picks EHS Brann Discovery to bolster insight.(Brief Article)
July 1, 2005... British Airways' low-cost franchise GB Airways is boosting its customer database and undertaking a major segmentation programme to drive online business. Data specialist EHS Brann Discovery has won the business following a competitive...

Lacoste offers Pop perfume samples online.(new website launched)(Brief Article)
July 1, 2005... Lacoste, the global fashion retailer, is launching a data-capture and sampling website for limited edition fragrance range Pop. The dedicated site, created by Leeds-based agency Clark McKay and Walpole (CMW) North, supports an advertising...

Royal National Lifeboat Institute eyes beachgoers in SMS initiative.(short messaging service; direct marketing campaign)(Brief Article)
July 1, 2005... Royal National Lifeboat Institute (RNLI) is rolling out a wave of direct marketing to raise funds and boost support among beachgoers. People will have the opportunity to pick up car stickers offering the chance to win a BeachBeat surfboard...

EMEA sees email delivery rates reach 'record level'.(EMEA Email Trend Report)(Brief Article)
July 1, 2005... Frankfurt: Email delivery rates are reaching an all-time high, according to the latest EMEA Email Trend Report from DoubleClick, an international provider of online solutions. The survey, conducted in the first quarter of 2005, found that...

Microsoft pushes anti-spam tool.(software company urges marketers to use its Sender ID spam-fighting technology)(Brief Article)
July 1, 2005... Seattle: Microsoft is stepping up the pressure on email marketers to adopt its Sender ID spam-fighting technology. The company is making its Hotmail and MSN services more aggressive at rejecting mail sent via companies or service...

Experian to expand offering with Mosaic France.(Brief Article)
July 1, 2005... Paris: Experian is unveiling consumer classification system Mosaic France, dividing the country's consumers into 14 groups. The product contains detailed information on social attitudes, consumption patterns and customs. Among the...

Satellite radio justifies its fee.(growth of satellite radio broadcasting services)
July 1, 2005... Scottsdale, Arizona: Tuning into the radio is free, there are dozens of choices, and the stations range from news and sport to every major music genre. So I never thought I could justify paying $10 (#5.5) per month for a subscription to...

News Analysis: Will packaged goods brave direct strategy?(marketing management )
July 1, 2005... Direct marketing is still struggling to make an impact on the packaged goods industry, kept at bay by classic advertising. From the Royal Mail Media Forum, David Reed reports on what it will take for it to take on a new territory ...

PROFILE - MICHELL HENDERSON: Carphone chief with Euro vision.(Carphone Warehouse Group PLC)
July 1, 2005... Precision Marketing Response Awards winner Michelle Henderson is now setting her sights on taking The Carphone Warehouse's brand message to mainland Europe. Sara Kimberley finds out how After building The Carphone Warehouse's direct team...

JOHN WATSON: Why call centre staff can make the difference.(customer service executives helps in marketing)
July 1, 2005... In the days when Marks & Spencer made more than #1bn profit a year, former chairman Sir Richard Greenbury would visit stores regularly and make a point of talking to the checkout girls and shelf-stackers. He knew that customers are the most...

Letter: Contact centre cowboys to blame for silent calls.(Letter to the Editor)
July 1, 2005... In response to your article 'DMA gets tough on silent callers' (PM June 17), as a contact centre director, I believe the new DMA (UK) code of practice regulations are good for the industry. There is no excuse for silent calls. They are an...

Letter: LINK's appeal wider than ads.(Letter to the Editor)
July 1, 2005... Tod Norman misses the point when he says that Millward Brown's enhanced advertising measurement tool, LINK, 'forgets' about such things as product, price, place and promotion (PM June 10). LINK is constructed specifically to help advertisers...

Publishers offer proof that loyalty programmes can still be effective.
July 1, 2005... COMMENT: DAVID GRANT Consumers of major brands are suffering from loyalty fatigue. It seems that only the world of publishing has recognised what motivates and concerns the public Big brands are mired in the traditional content of...

Letter: All suppression tools need tests.(Letter to the Editor)
July 1, 2005... I was interested to see Mark Roy's response to the launch of Acxiom suppression product Purity (PM June 3). Having originally thought the letter aimed to discredit this product, I was surprised to see him outline what seem to be its key...

LEADER: ID fears are just scaremongering.
July 1, 2005... One Labour MP has dubbed it "an identity theft bonanza" for terrorists and criminals. Others have claimed it will enable private companies to buy personal details on UK citizens for #750 a pop. But one thing looks clear: this week's House of...

Creative critique.(creative directors' opinions)
July 1, 2005... Mitch Levy, Executive creative director, Joshua Now, I have an awful confession to make. At the tender age of eight, my brother suffered with a mental disease called cricket. While suffering from this malady, he bought himself an umpire's...

SPECIAL REPORT - DATABASE MANAGEMENT: Part of the service.(marketing database management)
July 1, 2005... Organisations planning to hand their databases over to bureaux to be managed need to be aware that, with no benchmark set, fees will vary considerably. And, with uncertainty widespread over what that money pays for, David Reed questions what...

SPECIAL REPORT - GIS: Under surveillance.
July 1, 2005... For retailers, targeting consumers that are within easy reach of a store makes sense. But are consumers prepared to have their movements tracked and submit to the company's watchful eye? Patrick Dye reports Consumers are drip-fed...

MVC sells site list via TRG Strata.(selling customer database)(Brief Article)
July 1, 2005... Entertainment retailer MVC is putting its website customer data on the market, managed by The REaD Group's insert management company TRG Strata. The file contains predominantly ABC1 prospects with high credit card usage. Due to the wide...

Crain releases executives file.(Crain Communications Inc. offers international executives masterfile)(Brief Article)
July 1, 2005... Crain Communications, a specialist business-to-business publisher operating across various sectors, has refreshed its international executives masterfile. List rental, managed by Prospect Swetenhams, includes updated details for more than...

Listlab provides DRTV database.(direct response television )(Brief Article)
July 1, 2005... List management firm Listlab has created a DRTV mail order masterfile, combining data from TV channels Vector Direct, Sit-Up, Best Direct, Thane Direct and Simply Shopping. Some 75,000 buyers are added every month, with a current total of...

Easier Living markets names.(selling customer database)(Brief Article)
July 1, 2005... Easier Living, a specialist company supplying mobility scooters, adjustable beds and chairs, is letting its customer database. Managed by Avongate, the list contains 67,425 names, with 57 per cent of prospects being women, aged 50-plus....

Allegran places data on market.(Allegran Advertising selling its SMS database)(Brief Article)
July 1, 2005... Online company Allegran Advertising is putting its SMS database on the market, managed by Caspian List & Data Management. Over 152,600 SMS numbers have been sourced from free lottery website www.loopylotto.com, dating service...

Remploy Interwork hires co-ordinator.(Emma Frost)(Brief Article)
July 1, 2005... Remploy Interwork, a specialist recruitment service which helps disabled people to find work in mainstream companies, is boosting its marketing team with the appointment of Emma Frost. She becomes events and research co-ordinator, as part of a...

Greenlight picks head of business development.(search-engine marketing agency appoints John Hefferman )(Brief Article)
July 1, 2005... Greenlight, a London-based search-engine marketing agency, has named John Hefferman head of business development. Hefferman joins from e- marketing services provider Latitude, where he was business development manager. He will oversee product...

Golley Slater promotes Brown to director.(Nick Brown)(Brief Article)
July 1, 2005... Marketing and communications group Golley Slater has promoted Nick Brown to group communications and development director. Brown, previously chief executive of subsidiary consultancy Northern Profile - which he founded in 1994 and sold to...

Nice work: Simon Rozee, Celerity.(client relations management)(Brief Article)
July 1, 2005... Name: Simon Rozee Company: Celerity Department: Client relations Job title: Client relations director Responsibilities: I manage the account team's day-to-day activity. I'm clients' main point of contact with the agency. The...

IPA warns IOC sponsor rivals over 'ambush'.(International Olympic Committee)(Brief Article)
July 8, 2005... The IPA has issued a legal warning to advertisers not to 'ambush' the 2012 Olympic Games. The Government is to introduce legislation to protect the rights of International Olympic Committee sponsors from exploitation by other advertisers....

Opodo draws up pitch shortlist for first shop.(Brief Article)
July 8, 2005... Online travel service Opodo is to appoint its first dedicated data and direct marketing agency. The company has drawn up a shortlist, and is understood to have already seen pitches. Opodo employs an inhouse data warehouse manager to...

Joshua overhauls creative teams.(promotions in Joshua Agency PLC)(Brief Article)
July 8, 2005... Joshua is shaking up its creative department, as executive creative director Mitch Levy shifts to a senior role on key client Swatch. Levy, who joined the agency three years ago (PM July 5, 2002), becomes global creative director on the...

FSA legal gag sparks direct agency uproar.(Financial Services Authority)(Brief Article)
July 8, 2005... Industry bosses have slammed new laws which prevent direct marketing agencies from dispensing advice on insuring campaigns, claiming they will create widespread confusion. Under the recent edict introduced by the Financial Services...

Pharmacy boss arrested over spam charges.(Brief Article)
July 8, 2005... A suspected global spam king, who is alleged to have this year made $18m (#10m) through an online pharmacy, has been seized by police. Christopher William Smith - also known as Rizler - was due to appear in court this week after being...

HSBC to target business people with travel site.(service launch)(Brief Article)
July 8, 2005... HSBC is launching a microsite for business travellers examining countries' differing cultures, to support its 'World's local bank' TV campaign. RMG Connect has created the site, www.blendinlikealocal.com, as part of a relationship...

Esure appoints EquiMedia in direct rethink.(contract with esure Insurance Ltd.)(Brief Article)
July 8, 2005... Motor insurer Esure is streamlining its acquisition programmes with a shake-up of its direct strategy. The HBOS-owned company has handed the #3.5m planning and buying account for its directory business to EquiMedia. The agency, which won...

PM and CCB launch insight study.(Precision Marketing's alliance with Coad Cole and Burey Ltd. )(Brief Article)
July 8, 2005... Precision Marketing has joined forces with Coad, Cole and Burey (CCB), the pay-as-you-go customer relationship and online research company, for a major study into consumer attitudes to key industry issues. Topics covered include the...

Catalogue industry unveils trade body.(formation of Catalogue Exchange)(Brief Article)
July 8, 2005... Catalogue Exchange, a trade association for the catalogue and home shopping sector, is being unveiled to tackle issues it feels the DMA (UK) has overlooked. The body launches this week after nearly three years in the planning (PM November...

Telemarketers get FSA waiver on TPP contact.(third-party processors)(economic policy of Financial Services Authority of United Kingdom)(Brief Article)
July 8, 2005... Telemarketers acting as Third-Party Processors (TPPs) for mortgage and insurance companies have been granted a waiver by the Financial Services Authority (FSA) that should remove consumer confusion. New FSA rules governing mortgage and...

Hearts selects WWAV to boost season tickets.(Heart of Midlothian's contract with WWAV Rapp Collins Edinburgh)(Brief Article)
July 8, 2005... Scottish Premier League football club Heart of Midlothian is kicking off a direct marketing drive to boost season ticket sales. The club has appointed WWAV Rapp Collins Edinburgh to create the campaign, which will include direct mail,...

Scottish & Southern pushes retailer discounts.(Scottish and Southern Energy PLC's contract with Union Direct)(Brief Article)
July 8, 2005... Scottish & Southern Energy (SSE) is rolling out a mailing campaign to highlight gas and electricity tariff Energyplus Argos. The utilities provider has appointed Edinburgh-based Union Direct to handle the drive, which will be backed by...

Gala Group overhauls data to lift direct mail targeting.(Brief Article)
July 8, 2005... Gala Group, the gaming leisure operator, is overhauling its data to improve the targeting of millions of customers with direct mail. Experian is using its Intact programme to enhance the quality of 8 million UK customer records for the Gala...

DTI empowers public in crackdown on scammers.(Department of Trade and Industry)(Brief Article)
July 8, 2005... The Department of Trade & Industry (DTI) has unveiled tough proposals to deal with nuisance direct marketing practices. The strategy, entitled 'A fair deal for all', will educate consumers about their rights and empower them when they...

Health insurer in major drive for care offer.(WPA - Health Insurer)(Brief Article)
July 8, 2005... Health insurer WPA is launching an integrated campaign to launch respite product ParentCare. It is a unique insurance offer that provides short-term care for people returning home from hospital. WPA aims to use the launch to boost...

Visit London plans blitz to back events.(Visit London )(Brief Article)
July 8, 2005... Visit London is rolling out a direct campaign to encourage attendees and exhibitors at major events to extend their stay in the capital. The tourism body has appointed 23Red to implement the drive, which will include event-based...

A&L unveils bid to poach rivals' business clients.(Brief Article)
July 8, 2005... Alliance & Leicester (A&L) Commercial Bank is launching a campaign to highlight how much money UK businesses waste with rival banks, as it promotes its Free Business Current Account. TDA is behind the integrated drive, which will target...

DoH to hit youth with anti-smoking assault.(Brief Article)
July 8, 2005... The Department of Health (DoH) is kicking off a #6.3m integrated drive in an attempt to stop young people smoking. Kitcatt Nohr Alexander Shaw won the business earlier this year (PM April 28). It has created the work targeting girls, which...

Combat Stress in war veterans appeal.(Brief Article)
July 8, 2005... Combat Stress is marking the 60th anniversary of the end of World War II by launching a direct appeal for funds. It wants to continue its work with veterans suffering from combat-related psychological injury. A mailpack has been sent to...

Claydon Heeley parts ways with Callaway Golf.(contract with Claydon Heeley Jones Mason)(Brief Article)
July 8, 2005... Claydon Heeley Jones Mason has resigned the Callaway Golf pan-European direct marketing account, held for the past four years, following the centralisation of the marketing function into the US. Claydon Heeley deputy chairman Leo Campbell...

TMW to shape Epson's direct strategy.(contract with Tullo Marshall Warren)(Brief Article)
July 8, 2005... Epson, the imaging products company, has hired Tullo Marshall Warren (TMW) to develop a data-driven direct marketing strategy across its product portfolio. The appointment follows the consolidation of Epson's customer databases by its...

Sure For Men pushes rugby union link-up.(Unilever Group's ad contract with Liquid Communications Ltd.)(Brief Article)
July 8, 2005... Unilever is launching a campaign to back its Sure For Men deodorant range's sponsorship of the current British & Irish Lions rugby union tour. Liquid Communications has created a promotional marketing initiative, radio ads and online work, as...

Mind in hunt for direct shop.(contract with marketing industry)(Brief Article)
July 8, 2005... Mind, the mental health charity, is understood to be searching for a direct marketing agency. The business is worth up to #1m. Last year, the organisation appointed Bluefrog to handle donor development (PM May 21, 2004). The agency is not...

SAV Credit hires Crazy Horse to push Aqua card.(Brief Article)
July 8, 2005... Financial services company SAV Credit is ramping up direct marketing for its Aqua credit card - available for people with adverse debt. Brand response agency Crazy Horse has been appointed to target individuals who have been rejected by...

Legoland lures visitors to Windsor in door-drop push.(marketing of LEGOLAND Windsor Park Ltd.)(Brief Article)
July 8, 2005... Legoland is unveiling a door-drop initiative to drive visitors to the Windsor-based park and build local support and awareness. Circular Distributors (CD) will use its Newshare service to distribute 1.2 million leaflets to households with...

Silentnight assault to bed former customers.(contract with JDA Group)(Brief Article)
July 8, 2005... Silentnight, the bedroom furniture company, is laying down a customer management drive to pique the interest of previous buyers. The campaign, created by JDA Group, will combine strategic planning and direct response elements, including a...

Institute of Directors appoints Vertis to bolster campaign analysis.(contract with Vertis Marketing Technology)(Brief Article)
July 8, 2005... The Institute of Directors is scrutinising its marketing database to improve campaign targeting. The institute has appointed data analytics and interactive media specialist Vertis Marketing Technology to provide indepth analysis, using...

Senate ruling safeguards competitive post service.(new postal law and its implications)(Brief Article)
July 8, 2005... Washington DC: The US direct marketing industry has welcomed senators' stamp of approval on moves to modernise the postal service. The Senate Committee on Homeland Security & Governmental Affairs last week passed the Postal...

Experian delivers Intact to Ireland.(Brief Article)
July 8, 2005... Dublin: Experian is continuing its European expansion by rolling out online data-cleaning service Intact in Ireland. The move comes less than 12 months after Experian's acquisition of global information solutions company Ireland Direct...

US direct marketers to double spend within year.(Brief Article)
July 8, 2005... New York: US DMA members expect direct marketing expenditure to more than double in the next 12 months. The Customer Prospecting & Retention Report 2005 also found that business-to-business marketers anticipate a 53 per cent increase in...

Ukraine yielding to direct culture.(Direct marketing agencies)
July 8, 2005... Kiev: To mark our tenth anniversary as a business, and celebrate the growth of the direct marketing industry in Ukraine, we recently organised a seminar entitled 'How to get the most out of direct marketing'. The first agencies started to...

News analysis: Will customer mags adopt data strategy?(Association of Publishing Agencies)
July 8, 2005... Ensuring that customer magazines get maximum exposure to the right people is key. As such, is it better to target instore or by post, with the aid of data? David Reed finds out what the experts had to say at a recent APA round table Brand...

Profile - Gary Williams and Sarah Harris: Young guns going for it.
July 8, 2005... Junior creatives Gary Williams and Sarah Harris admit they were in the right place at the right time to land their first agency role. But, as Sebastian Burford reports, their meteoric rise is no fluke Quiz most people on how they ended up...