Precision Marketing articles from July 2004

Precision Marketing archives from July 2004

Deutsche Post rejigs top brass to lift UK focus.(revamps management structure)(Brief Article)
July 2, 2004... Deutsche Post Global Mail is revamping its management structure after creating the role of UK managing director. The Deutsche Post World Net Group subsidiary is overhauling its UK operation after reorganising its top brass. The...

IPA hands Sutherland creative role.(news)(Brief Article)
July 2, 2004... The Institute of Practitioners in Advertising (IPA) has appointed OgilvyOne creative chief Rory Sutherland as the first ever chairman of the Creative Forum to come from the direct industry. The IPA is seeking to bolster its commitment to...

Moore joins Hall in CHI direct start-up.(news)(Clemmow Hornby Inge )(Brief Article)
July 2, 2004... Former Proximity London creative director Warren Moore is being reunited with his old boss Simon Hall to launch a direct agency with Clemmow Hornby Inge (CHI), named Hall Moore CHI. The agency, which launches on July 1--the same date that...

Dunnhumby in Thomson Intermedia deal to reveal Clubcard data.(news)(Brief Article)
July 2, 2004... Data specialist Dunnhumby is teaming up with media intelligence supplier Thomson Intermedia to offer greater insight into Tesco Clubcard's 13 million customers. Tesco hopes to allow owners of brands sold through its stores the chance to...

Publishing body forces U-turn on size-based mail.(Periodical Publishers Association)(Brief Article)
July 2, 2004... The Periodical Publishers Association (PPA) has prompted a climbdown by Royal Mail, which has agreed to ditch the 'flexibility' aspect to its size-based pricing initiative. The postal operator has announced it will not pursue a measure that...

Environmental charity in mail donor offensive.(news)(Brief Article)
July 2, 2004... Environmental charity the Herts & Middlesex Wildlife Trust is launching a direct mail blitz to promote its 40th anniversary and boost awareness of its animal welfare and conservation work. The mailpack, which is being sent to 10,000...

Telegraph hunts first digital chief.(news)(Brief Article)
July 2, 2004... The Telegraph Group, publisher of the UK's best-selling daily broadsheet, is seeking a digital marketing manager to oversee the development of its multichannel strategy. The successful candidate's remit, in this newly created role, will...

European charter to drive self-regulation.(news)(Brief Article)
July 2, 2004... Direct marketers across Europe are underlining their commitment to self-regulation by signing up to a Charter of Best Practice. Industry chiefs say the initiative, spearheaded by the European Advertising Standards Alliance (EASA), marks a...

Stock Exchange launches SMS price alerts.(news)(Brief Article)
July 2, 2004... The London Stock Exchange is targeting private investors with SMS price alerts for the first time. It plans to promote its revamped website and build its database of registered users. The site, which recently relaunched (PM November 28),...

O2 plans online game to push monthly tariff.(marketing campaign)(Brief Article)
July 2, 2004... O2 is launching a Web-based marketing campaign to promote its online monthly tariff. The initiative consists of an interactive game to encourage consumers to visit its website and register to receive a package of '500 free texts'. The...

Sir Cliff's scent to widen reach via online push.(news)(Brief Article)
July 2, 2004... Sir Cliff Richard is attempting to sell his debut perfume Miss You Nights to a wider audience by rolling out an online campaign with fragrance company Starscents. The push, which is designed to raise awareness of the product as well as...

ELC and Daisy & Tom hire Proximity to drive growth.(Early Learning Centre)(Brief Article)
July 2, 2004... The Early Learning Centre (ELC) and Daisy & Tom are preparing to bolster their direct marketing activity in an attempt to drive growth. The children-oriented chains--both owned by retail guru Tim Waterstone--have appointed Proximity London...

Crimestoppers enhances strategy to build support.(news)(London Web Communications Direct Marketing, Gilliland Direct Marketing)(Brief Article)
July 2, 2004... Crimestoppers, the independent charity set up to combat crime, is embarking on a long-term direct marketing programme to raise awareness of its freephone service and boost funds. The organisation, which has used direct marketing sparingly...

Spanish property group pushes homes abroad.(news)(Imagine Murcia)(Brief Article)
July 2, 2004... Imagine Murcia, a start-up company selling upmarket properties in Spain, has appointed its first integrated agency to oversee direct activity and build a database of prospects. The company has been established to market and sell properties...

Sharps rolls out mailing blitz for home office sale.(news)( direct mail campaign )(Brief Article)
July 2, 2004... Sharps, one of the UK's leading fitted kitchens and home office furniture suppliers, is launching a direct mail campaign to highlight its special summer offers. The company, which has appointed WWAV Rapp Collins West to the brief, is...

Million-2-1 to unveil SMS lottery assault.(news)(Brief Article)
July 2, 2004... Million-2-1, the mobile phone gaming specialist, is spearheading a lottery revolution with plans to create regional competitions and raise over 100m [pounds sterling] for local charities. The company's five-year plan is to establish 500...

Red Letter Days in B2B offensive.(business-to-business campaign)(Brief Article)
July 2, 2004... Red Letter Days, the experience marketing company, is launching a business-to-business campaign to promote its staff motivation schemes. The company is sending out 80,000 mailings with the message 'Get ready to be adored' to managers...

Benadryl eyes hayfever sufferers in field drive.(campaign to build customer base)(Brief Article)
July 2, 2004... Benadryl Allergy Relief, the hayfever remedy made by Pfizer, is embarking on an experiential direct offensive to build its customer database and drive trials of the product. The campaign has been dubbed 'Rapid Response'. It will comprise...

Peugeot seeks agency for online activity.(news)(Brief Article)
July 2, 2004... Peugeot is reviewing its digital creative arrangements to boost the role of online marketing in its strategy. The car manufacturer has asked a number of digital agencies to submit tenders and is understood to be creating a roster for the...

Coupon data capture 'not waste of time'.(cost-effective coupon-based campaigns)(Brief Article)
July 2, 2004... Marketers are wasting millions of pounds buying data they could generate at a fraction of the cost using their existing coupon-based campaigns, according to research by NCH Marketing Services. The research shows that more than one quarter of...

Fayre and Brewsters join Nectar scheme.(news)(Brief Article)
July 2, 2004... Brewers Fayre and Brewsters have been signed up by Loyalty Management UK as the latest partners for the Nectar reward scheme. From this month, customers will be able to earn two points for every pound spent at over 400 of the pub-restaurants.

BA appoints LIDA to support loyalty strategies.(news)(British Airways )(Brief Article)
July 2, 2004... British Airways has added integrated agency LIDA to its direct roster in a bid to boost loyalty and increase pan-European market share. The agency will initially concentrate on promotions, but will also create press and radio ads, as well as...

Bupa in debut viral email push to target young.(British United Provident Association Ltd.)(Brief Article)
July 2, 2004... Bupa is embarking on its first viral email campaign to reach a younger audience. It aims to highlight a range of health and care products and services. The email features a game entitled 'Spot the mole' using characters from the current TV...

Hachette Filipacchi UK eyes teens with mobile offensive.(news)(Brief Article)
July 2, 2004... Publishing giant Hachette Filipacchi UK is stepping up its mobile marketing to boost insight and loyalty programmes and build a dedicated reader database. The company, which publishes 245 titles including consumer magazines Elle and TV...

More Th>n launches prize draw to lift sales.(news)(Brief Article)
July 2, 2004... More Th>n, the direct financial services arm of Royal & Sun Alliance, is launching a prize draw to boost home and motor insurance sales. Consumers who obtain a quote before September 30 will be entered into a free prize draw. They can win...

Children's Society returns to mail for donor blitz.(direct mail recruitment campaign)(Brief Article)
July 2, 2004... The Children's Society is stepping up efforts to protect vulnerable youngsters by launching its first direct mail recruitment campaign for several years. The charity, which operates 90 projects nationwide and works with 50,000 young people...

AOL set to launch lawsuit against user data thieves.(international)(America Online)(Brief Article)
July 2, 2004... New York: America Online (AOL) is to press charges against two men, one of them an employee, who allegedly stole and sold its entire list of user names. Conspiracy charges made against a 24-year-old man and a 21-year-old man have been...

Experian in bid for Italian market.(international)(Experian Ltd. launches new arm in Italy)(Brief Article)
July 2, 2004... Milan: Global information solutions company Experian is launching in Italy to strengthen its European presence. Experian Marketing Services Italy joins the company's other European operations in France, Germany, the Netherlands and Spain....

German Tourist Board rolls out e-brochures drive.(international)(Brief Article)
July 2, 2004... Frankfurt: The German National Tourist Board (GNTB) is launching a major online campaign to attract visitors by developing '3D' e-brochures. The brochures, which are being published in 36 languages, feature pages that turn automatically,...

French charities must lure young.(international)
July 2, 2004... Boulogne Billancourt, France: Acxiom France recently analysed the charity sector, looking at changes in donation patterns over the past year. This identified a worrying 6.9 per cent drop in overall charity donations, although not all charity...

Response Awards 2004.(pm awards night)
July 2, 2004... The Precision Marketing Response Awards 2004, held at the Park Lane Hilton, London, proved another highly entertaining evening. Once again, the Response Award 'legend' Fred McAuley proved s highly popular master of ceremonies, aided and abetted...

Creative talent arrives in twos: in the first of a two-part series profiling Precision Marketing DM Futures winners, Emma Rubach meets 20:20 London's creative prodigies Hugo Bierschenk and Dean Woodhouse.(profile)
July 2, 2004... If you suffer from angst at the sight of youngsters powering along the career fast-track, look away now. Otherwise, you could be disappointed to learn this year's Precision Marketing DM Futures creative award winners, Hugo Bierschenk and Dean...

Allow people to signal their 'junk mail' preferences.(junk mail usage in proper way)
July 2, 2004... The direct marketing industry's all in a tizz about the growing hostility to 'junk'. Yes, it must respond. But how? A defensive PR initiative would only fan the flames. The fact is, the direct industry does produce junk, because junk's...

Newspapers contain more unsolicited ads.(letters)(Letter to the Editor)
July 2, 2004... Direct mail is officially the 'most hated industry in the universe' (Brassed Off Britain) in the same way that frequent polls show journalism to be the least-trusted profession. In both cases there is some justification, but not enough to...

We've created writer drought.(letters)(Letter to the Editor)
July 2, 2004... In response to Gareth Lloyd's letter about the article 'Copywriting goes back to the drawing board' (PM May 27), I agree that the industry needs more talented direct marketing copywriters--but what's it doing to find them? Creative...

Big-name e-tailers need tracking infrastructure to hit email targets: major brand-owners must adopt new systems to record and track individuals' email responses if their mass-marketing campaigns are not to fail the ROI test.(comment)
July 2, 2004... For many people, shopping online is a necessity. For others, it is a convenience. And for a dwindling crowd of late-adopters it actually remains a novelty. In short, it is an accepted and expected purchase channel for the modern consumer. ...

PR must crown direct policies.(letters)(Letter to the Editor)
July 2, 2004... No doubt, Precision Marketing is currently inundated with letters about Brassed Off Britain. But as on observer of the recent whopping PR fiasco, I have to say James Kelly clearly went into the whole debacle with his eyes wide shut. Due to...

Close targeting can miss point.(letters)(Letter to the Editor)
July 2, 2004... I completely agree with Richard Webster on the dangers of throwing the baby out with the bathwater by micro-targeting (Comment, PM June 18). For the last few years, we have seen article upon article espousing the merits of tighter and...

Blanket opt-out not the answer.(leader)( direct marketing industry )
July 2, 2004... One of the oddities about the arguments over Brassed Off Britain is that the direct marketing industry seems to have escaped unscathed from the fact that call centres finished just behind 'junk mail' and banks, in third place. Despite the...

Paris. Miami. Vegas, St Helens: a weekly look at direct marketing initiatives by a panel of agency creatives. This week, Mark Fiddes, director of creative integration, Euro RSCG London.(creative critique)
July 2, 2004... Look at it. My doorstep. After a long weekend away, the only piece worth keeping hold of is the curry house menu. In the hope of extra poppadums next time I call, Kathmandu Valley, West Hill, SW18, gets my honorary sponsorship of the week and a...

Calls for restraint: with rogue telemarketers jeopardising the industry's reputation, it is more important than ever for legitimate businesses to adopt best practice guidelines and help educate the public.(Special report: outbound telemarketing)(Independent Committee for the Supervision of Telephone information Services )
July 2, 2004... AS IF SILENT CALLS were not bad enough, the reputation of the outbound telemarketing industry has recently suffered further tainting at the hands of scam and missed-call marketers. Almost everyone is susceptible to bogus SMS messages and missed...

Speaker systems: when deployed properly, interactive voice response (IVR) systems are a highly cost-effective means of enhancing customers' brand perceptions. Yet they are routinely employed in a way that frustrates and annoys.(Special report: customer contact centres)
July 2, 2004... THE THINGS THAT ARE DONE in the name of customer service. High-value customers have to go through the same call-handling process as the coldest prospect. Urgent service demands are given the last option in a long list of menu choices. Of...

BMG lists responsive music fans.(Bertelsmann Music Group Inc.)(Brief Article)
July 2, 2004... Bertelsmann Music Group (BMG) UK & Ireland has released over 623,000 names of music enthusiasts through Holistic List Management. As one of the world's leading music publishers, boasting artists like Robbie Williams, OutKast and Christina...

Cardata.co.uk unveils users.(list file)(Brief Article)
July 2, 2004... Used ear marketing services company Cardata.co.uk has unveiled its file of 2.5 million buyers and sellers via Caspian List & Data Management. The company holds 1.5 million postal records, 800,000 SMS records and 200,000 email addresses....

Diabetes group reveals donors.(list file)(Brief Article)
July 2, 2004... The Diabetes Research & Wellness Foundation has made its Sweepstake Donor File available through EDM Media. The organisation is dedicated to supporting people living with diabetes, and funds are used to finance research into new and better...

CT Woman to detail buyers.(list file)(Brief Article)
July 2, 2004... CT Woman, the clothing and mail order catalogue, has made its updated file at female buyers available through Mokrynski International. CT Woman offers high quality shirts and accessories. The typical buyer is a professional with a high...

Reed releases personnel file.(list file)(Reed Business Information Ltd.)(Brief Article)
July 2, 2004... Publisher Reed Business Information has updated its file of personnel and training professionals through Mardev. The file consists of subscribers to the weekly specialist journal Personnel Today, as well as readers of the weekly supplement...

EHS Brann Discovery picks Ennis.(moving people)(John Ennis appointed)(Brief Article)
July 2, 2004... EHS Brann Discovery has boosted its database team by appointing John Ennis extract engineer. Ennis joins the Cirencester-based agency after six years with Motorola. He will implement and maintain the new Alterian system, before taking...

WWAV selects three new recruits.(moving people)(WWAV Rapp Collins appoints Jessica Burden, John Whitehead, Taymah Gaye )(Brief Article)
July 2, 2004... WWAV Rapp Collins has recruited Jessica Burden. John Whitehead and Taymah Gaye to strengthen its DRTV department. Burden joins as a TV production co-ordinator and administrator. Whitehead becomes assistant editor, after working with a number of...

Flourish appoints senior account manager.(moving people)(Shaena McGaw appointed)(Brief Article)
July 2, 2004... Flourish Direct Marketing has taken on Shaena McGaw as senior account manager. McGaw joins the three-month-old agency from Target Direct, to work across travel, financial services and charities. She has five years' experience.

Carmichael-Smith chooses account execs.(moving people)(Laura Keating and Samantha Hughes appointed)(Brief Article)
July 2, 2004... Midlands-based direct marketing agency Boyden Carmichael-Smith has appointed Laura Keating and Samantha Hughes as junior account executives. Keating will support the client handling team through the day-to-day management of advertising and...

Nice work ... is a monthly column dedicated to those people who are happy at work. Don't think it's possible? Read on.(moving people)(opinions of John Evans)(Brief Article)
July 2, 2004... Name: John Evans Company: Clark McKay and Walpole Department: Data Job title: Head of intelligence Responsibilities: Looking after data planning and analysis, plus dealing with related issues and ensuring our clients are wise...

Making advances in chat-up lines.(diary)
July 2, 2004... Oh, the cold light of day. We're on a post-Glasters come-down, combined with memories, growing ever clearer, of the debauched Precision Marketing Response Awards (some people proved very responsive). We've decided we don't like being in control...

Forthcoming events.(diary)(Calendar)
July 2, 2004... NMK, the business network owned by the University of Westminster, is hosting a best practice Child Safety on the Internet conference on July 13, sponsored by Neo One. Some 5 million UK children use the Web, and many are at potential risk of...

Flights of fantasy.(Soundoff: hunter's tale)(Brief Article)
July 2, 2004... Having recovered from my rather blurred night at the PM Response Awards--I was sure I was tucked up in bed at midnight until someone told me they saw me propping up the Zeta bar at 3am (see above)--I took great comfort from my trip past Gatwick...

Banks stung by major growth in online fraud.(Brief Article)
July 9, 2004... Online financial fraud is spiralling out of control as numerous high street banks become the latest institutions to fall foul of the crime. The trend--known as 'phishing'--involves fraudsters trying to trick people into revealing their...

02 data chief takes Crucible helm.(dunnhumby appoints Deborah O'Sullivan)(Brief Article)
July 9, 2004... Dunnhumby has recruited a senior member of 02's customer data team, Deborah O'Sullivan, to spearhead its Crucible offshoot. O'Sullivan, who has worked on both the client and supplier side of the business, replaces James Hanscomb, who quit...

Lowe founders back WCRS direct launch.(Lowe Direct)(WCRS Group PLC)(Brief Article)
July 9, 2004... The founders of Lowe Direct have joined forces with ad agency WCRS to back the launch of direct start-up Personal, with ex-Clark McKay and Walpole chief Chris Ward as managing partner. Ward, who quit his role as divisional managing director...

Major food brands sign up for IPT's diet insight programme.(Interactive Prospect Targeting )(Brief Article)
July 9, 2004... Asda, Wimpy and Starbucks are harnessing the current craze for diets by lining up a major data-capture drive based on consumers' eating habits. The chains have joined a scheme created by Interactive Prospect Targeting (IPT) to develop a...

Cifas claims UK top offender for identity crimes.(Credit Industry Fraud Avoidance Scheme)(Brief Article)
July 9, 2004... The UK is becoming the capital of global identity fraud, according to prevention service Cifas. The organisation is embarking on a campaign beseeching consumers to take extra care when registering personal details. The UK is new the...

Adnams drive to lure new beer drinkers.(news)(Adnams and Company PLC)(Angel)(Brief Article)
July 9, 2004... Adnams is embarking on a prize-giving drive to raise the profile of the brand among ale drinkers. The push will see the Suffolk-based brewer encourage consumers to buy a pint by asking them to collect six pieces of a coaster jigsaw puzzle...

Heinz bid to boost baby food range.(news)(H.J. Heinz Co.)(EHS Brann)(Brief Article)
July 9, 2004... HJ Heinz has handed the direct marketing account far its baby food and Linda McCartney ranges to EHS Brann following a four-way pitch. The company, which was revealed to be seeking a direct agency for its baby food products lest month (PM...

Fedma foundation to promote education.(news)(Federation of European Direct Marketing)(Brief Article)
July 9, 2004... Fedma is bolstering its commitment to direct marketing education with the launch of a foundation designed to promote learning in the medium. The trade body aims to improve the teaching of direct and interactive marketing disciplines across...

Surveyors body entices youth to join industry.(news)(Royal Institution of Chartered Surveyors)(Cube Brand Communications)(Brief Article)
July 9, 2004... The Royal Institution of Chartered Surveyors (RIGS) is seeking to raise awareness of the profession by encouraging students to recognise surveying as an alternative career to law, medicine or accounting. The group is launching a...

Children's Mutual gears up for trust initiative.(news)(Crazy Horse)(Brief Article)
July 9, 2004... The Children's Mutual, the savings provider for kids, is launching a campaign to kick-start uptake of the Government's Child Trust Fund. The company has appointed brand response agency Crazy Horse, following a three-way pitch against...

Zip TV launches iTV offensive for Honda Cars.(news)(Zip Television)(Honda Cars)(Brief Article)
July 9, 2004... Zip TV, the interactive TV consortium, is launching its first ever ad to boost data capture for Honda Cars. The channel, which is backed by 11 advertisers including Orange, BT and Procter & Gamble, is launching the eight-minute spot on...

WWAV recruits EHS Brann director to head up West.(news)(WWAV Rapp Collins appoints Nick Davies )(Brief Article)
July 9, 2004... WWAV Rapp Collins West has appointed Nick Davies managing director to replace current head Allan Freeman. Davies will be returning to the WWAV fold, having started his career at its London office. Freeman will leave the Bristol-based...

Npower embarks on hunt for telemarketing agency.(news)(Brief Article)
July 9, 2004... Npower, the utilities giant, is inviting companies to pitch for its call-handling services in a bid to boost its customer data. The three-year contract includes overseeing inbound calls and outbound sales, as well as a data capture element...

Nestle Purina adopts healthy ploy for petfood.(news)(Nestle Purina PetCare)(Geronimo Marketing and Communications)(Brief Article)
July 9, 2004... Nestle Purina is rolling out a direct marketing initiative for the launch of Purina One petfood to drive sampling among cat and dog owners. The push will see the company mail a challenge pack to names on its database, while also tapping...

First Choice bolsters Web search marketing.(news)(First Choice Canadian Communications Corp.)(WSPS)(Brief Article)
July 9, 2004... First Choice is refining its online marketing to boost awareness of its holidays and encourage consumers to make Internet bookings. The travel company is investing in more sophisticated search engine marketing, using a new tool that will...

Ford readies major Thunderbirds tie-in.(news)(Ford Motor Company Ltd.)(Ogilvy Interactive)(Universal Studios Inc.)(Brief Article)
July 9, 2004... Fard of Britain is unveiling a multi-million pound direct response and data capture drive to herald the imminent release of summer blockbuster movie Thunderbirds. The car giant has teamed up with distributor Universal Pictures for the...

John West push for Light Lunch.(news)(John West Foods)(Arc Marketing)(Brief Article)
July 9, 2004... John West is embarking on an integrated campaign to raise awareness of its Light Lunch range. The push, which marks Arc Marketing's first work for the brand since winning the account in April, will see a door-drop sent to five million UK...

Scots Widows targets Euro pensions market.(news)(Scottish Widows Investment Partnership)(Barraclough Edwards Chamberlain)(Brief Article)
July 9, 2004... Scottish Widows investment Partnership (SWIP) is launching a UK and European direct mail blitz to thrust its experienced bond managers into the pension fund market. SWIP, which has 77bn [pounds sterling] of funds under skilled bond...

Post Office finalises fixed-line deal.(news)(Cable and Wireless PLC)(Post Office Ltd.)(Brief Article)
July 9, 2004... The Post Office has signed a deal with Cable & Wireless to provide a fixed-line phone service, called Post Office Home Phone, for millions of UK customers. Inkfish will provide call centre support, while Servista will handle customer care and...

Department of Transport chooses Iris for Think!(news)(Brief Article)
July 9, 2004... The Department for Transport has appointed Iris to its driver fatigue awareness blitz following a four-way pitch against Triangle, The Communications Agency and Yellow Submarine. The drive forms part of the 'Think!' road safety campaign and...

University of Leeds readies alumni fundraiser.(news)(Cascaid)(Brief Article)
July 9, 2004... The University of Leeds has appointed Cascaid to produce its first alumni fundraising campaign, which is to be mailed in September. It will incorporate direct mail, telemarketing and email drives to test different segments of the alumni base...

888.com lands Middlesbrough FC sponsorship.(news)(888.com)(Middlesbrough Football Club)(Brief Article)
July 9, 2004... 888.com, a leading online casino and poker room, has become the new sponsor of Premiership outfit Middlesbrough Football Club. The Internet company has signed a three-year, multi-million pound deal and will be working with the club to reach...

Publicis Dialog to run Queen's Awards campaign.(news)(Brief Article)
July 9, 2004... Publicis Dialog is launching a direct marketing campaign for The Queen's Awards for Enterprise. More than 170,000 businesses across the UK will this month be receiving packs by post or e-mail, inviting them to apply for the 2005 Awards before a...

Abbey pushes Net banking via website revamp.(news)(Abbey Group)(Brief Article)
July 9, 2004... Abbey is revamping its website with its new branding to lure more customers to online banking. The site will enable the bank to optimise targeting and approach customers with the right channel at the most appropriate point. It will...

Proton Cars to boost brand with repositioning assault.(news)(Proton Cars Ltd.)(Marketing Matters)(Brief Article)
July 9, 2004... Proton Cars UK is relaunching its brand to take on the likes of MG Rover, Hyundai and Daewoo. The Malaysian car manufacturer has selected Bournemouth-based agency Marketing Matters to drive its brand forward. The move will see the...

Telewest in bid to lure Sky Digital subscribers.(news)(Telewest Broadband)(Brief Article)
July 9, 2004... Telewest Broadband is attempting to poach dissatisfied Sky Digital viewers in a major integrated campaign. Telewest, which revamps its TV package this month, is launching a marketing offensive featuring responsive posters, radio ads and...

Shoddy e-data capture 'fuelling junk mail burden'.(news)(Brief Article)
July 9, 2004... Poor online data capture is boosting levels of 'junk mail' as websites fail to use software that guarantees accurate information, according to a study. Customer data specialist GB Group says over 60 per cent of some 350 websites surveyed...

Australian industry backs Labor's 'Do Not Call' plans.(international)(Brief Article)
July 9, 2004... Sydney: The Australian Direct Marketing Association (ADMA) has cautiously welcomed the opposition Labor Party's proposal for a national 'Do Not Call' register. However, the industry body believes the US scheme, which Labor is suggesting as...

Proximity expands in Asia Pacific.(international)(Proximity Worldwide)(I and S/BBDO)(Brief Article)
July 9, 2004... Tokyo: Proximity Worldwide is joining forces with I&S BBDO in Japan to launch NYX Proximity. The new agency will accelerate the growth of the Proximity network in the Asia-Pacific region. The shop will complement the other Proximity...