Precision Marketing articles from January 2002

Precision Marketing archives from January 2002

Holiday Inn UK set to rethink brand strategy.(Brief Article)
January 4, 2002... Holiday Inn UK is increasing its use of responsive marketing following its recently launched "Big Sale" campaign, as part of plans to develop the chain's marketing database and boost traffic. Until now, the company has embarked solely on...

BA overhaul triggers boost in group marketing activity.(Brief Article)
January 4, 2002... British Airways (BA) is overhauling its customer information into a single, group-wide database in an effort to cut costs and improve its knowledge of individual flyers. The move follows a torrid year for the airline industry, which has...

BMW opens agency talks over direct account.(Brief Article)
January 4, 2002... The future of BMW's direct marketing account is in the balance as the German car giant is understood to have opened talks with agencies about the business. The account is currently held by EHS Brann, the newly merged Havas agency, but the...

Mail order faces threat to export business as euro takes off.(Brief Article)
January 4, 2002... The UK mail order industry could miss out on millions of pounds worth of export revenue as a result of the country not entering the single currency, according to a warning from senior industry figures. It is feared that UK goods may be...

Government tests iTV to promote pensions. (News).(interactive digital TV service)(Brief Article)
January 4, 2002... The Government is attempting to defuse the pensions time-bomb by launching its first interactive digital TV service, which will offer consumers advice on how to avoid poverty in later years. The Department for Work & Pensions (DWP) has...

Dulux to step up Nature's Touch assault. (News).(paint company to increase Web marketing)(Brief Article)
January 4, 2002... Dulux is aiming to spruce up its image, while simultaneously boosting its database of Internet users, by expanding its marketing activity promoting the new Nature's Touch range. Liquorice, which was appointed to the Web account at the end...

Online sales boom brings festive cheer for e-tailers: Despite the death knell sounding for many e-commerce sites during 2001, the Christmas period has witnessed a web spending spree. But can it be sustained?(Brief Article)
January 4, 2002... Enthusiasm for online shopping looks to have been stronger than ever over the festive period, shedding the negative image of the past year's numerous failed e-commerce sites, according to initial research. Amazon.com, the world's largest...

Save the Children to focus on child poverty issues. (News).(Brief Article)
January 4, 2002... Save the Children is shifting its focus to child poverty and its causes with a hard-hitting integrated campaign which includes door-drops to three million homes. The move away from ad hoc interest campaigns is part of the charity's new...

One 2 One set to overhaul database to target SME clients. (News).(Brief Article)
January 4, 2002... One 2 One is overhauling its consumer database in an attempt to identify potential SME clients and improve the quality of its targeted Marketing. The mobile phone provider is working with database marketing group Information Arts, in an...

Northern Rock ups budget to save way for direct blitz. (News).(Brief Article)
January 4, 2002... Northern Rock is increasing its direct marketing budget by 20 per cent this year to pay for its most ambitious campaigns to date. The company refuses to be cowed by the economic downturn and aims to snatch a bigger market share, according...

AA homes in on insurance market as roadside rescue takes back seat. (News).(Automobile Association Ltd. wants to sell more home insurance)(Brief Article)
January 4, 2002... The Automobile Association [AA] is launching an aggressive drive to boost its home insurance services as part of plans to move its image away from being simply the "4th emergency service". Responsive ads in broadsheet newspapers will be...

Gartmore takes on rivals with press ad offensive. (News).(Gartmore Investment Management)(Brief Article)
January 4, 2002... Gartmore Investment Management is to buck the trend of dwindling financial advertisers in the national press by increasing its profile with more call-to-action campaigns. The financial house is planning to plough its [pounds sterling]4.5m...

Broadsystem to create new role. (News).(Brief Article)
January 4, 2002... Outsourced communications provider Broadsystem is promoting the e former managing director of HDM Worboys to the role of deputy managing director. Caroline Worboys takes the newly created post after joining the company in 2000 when...

Columbia TriStar tries viral push for war film. (News).(Brief Article)
January 4, 2002... Columbia TriStar is continuing to build an online relationship with its e-mail database of cinemagoers through its latest multi-channel campaign. The film distribution company is working with longtime collaborator, the Haygarth Group, to...

Oxfam online raffle offers trip to Cuba. (News).(Brief Article)
January 4, 2002... Oxfam is launching an online raffle in a bid to provide extra incentives for people to make donations. The raffle, which can be found at www.oxfam.org.uk/raffle, takes advantage of new technology from CCT Raffles, which enables charities to...

Text messaging proves big hit. (News).(Brief Article)
January 4, 2002... SMS is proving more popular than ever with over 50 million text messages estimated to have been sent on New Year's Day, jamming networks across the UK. The number virtually doubled the amount of messages sent on New Year's Day 2001 and some...

Marbles loans takes tube for poster campaign. (News).(Brief Article)
January 4, 2002... marbles loans is embarking on its first ever responsive poster campaign to generate leads via London's busiest Tube stations. Clark McKay and Walpole is creating 48-sheet posters to blitz 27 stations including Piccadilly Circus, Oxford Circus,...

Spirit IC appoints new creative director. (News).(Brief Article)
January 4, 2002... Spirit IC, the agency formerly known as Spirit DPM, has appointed Mark Blaylock as its creative director. He joins from Interfocus, where he was a senior copywriter and group head, to work across clients including Texaco, Marriott Hotels, Ernst...

Cruise promotion from P&O North Sea Ferries. (News).(City Cruise Break voucher campaign)(Brief Article)
January 4, 2002... P&O North Sea Ferries is poised to launch a new City Cruise Break voucher campaign designed to both capture data on interested parties and promote its North Sea crossings. Developed by travel promotions specialists Landround, the vouchers...

Tommy's draws up debut direct marketing plan. (News).(Tommy's The Baby Charity)(Brief Article)
January 4, 2002... Tommy's The Baby Charity, which promotes research into stillbirths and miscarriages, is planning to run its first direct marketing campaign on the back of a database-building push. The ten-year-old charity says it hopes to draw up a direct...

HSA targets young families with first foray into interactive TV ads. (News).(Brief Article)
January 4, 2002... Healthcare cash plan provider HSA is to test the value of interactive TV as a response medium with a new through-the-line campaign aimed at families. The campaign will be based around both brand response and 60-second DRTV ads, which will...

Universal takes on Geri with 'serious' yoga. (News).(Universal Pictures promotes exercise videos)(Brief Article)
January 4, 2002... Universal Pictures has signalled the end of the goodwill season with an aggressive viral campaign which challenges Geri Halliwell in the keep-fit stakes with "serious" alternative exercise videos. Yoga for Energy and Yoga Basics have been...

Ultraframe poised to boost targeting with CRM strategy overhaul. (News).(Brief Article)
January 4, 2002... Conservatory specialist Ultraframe is planning to step up targeted marketing campaigns after overhauling its customer relationship management (CRM) strategy. The firm has been tightening up its CRM for six months and is looking to hone its...

Japan revises law to stem flow of unsolicited e-mails. (International).(companies will be regulated and fined for sending unwanted advertisements via cell phones and the internet)(Brief Article)
January 4, 2002... Tokyo: Japan's Ministry of Economy, Trade & Industry (METI) is taking new steps to curb unsolicited e-mails by revising the law governing mail order and direct marketing. The updated law will forbid companies from resending marketing...

Grey Worldwide on buying spree. (International).(Brief Article)
January 4, 2002... Mumbai: Grey Worldwide is buying up a number of smaller agencies to bolster its direct marketing offering during the region's prolonged recession. The move is part of the company's plans to secure five per cent growth this year, through...

PayPal becomes victim of online Christmas scam. (International).(Brief Article)
January 4, 2002... Palo Alto, California: PayPal.com, an online payment processor, has been left smarting after a Christmas scam sought to defraud its customers of passwords and credit card numbers. The scam took the form of a festive e-mail that urged...

Privacy invasion or helpful tool? (International).(using identification cards to market to club-goers)(Brief Article)(Column)
January 4, 2002... Toronto: Imagine the scene. You've stood in line outside the chic, downtown nightclub for half an hour, slowly inching your way to the door, eager to be part of the throng inside. Before the doorman lets you in, he swipes your driver's licence...

Resolutions to make this a year to savour. (News Analysis).
January 4, 2002... Out with the old and in with the new. As another year dawns. Eamma Rubach reveals the New Year's resolutions many in the industry have made. The question is will they be able to stick to them? Sex, windsurfing and goldfish bowls of cocaine...

Can tourism find domestic bliss? (News Analysis).(tourism industry plots recovery)(Brief Article)(Statistical Data Included)
January 4, 2002... Between foot and mouth and the September 11 terrorist attacks, 2001 proved a disastrous year for British tourism. Michael Rosser reports on how the industry is hoping to woo people back to the countryside. There is little doubt that 2001...

Good creativity wins business, not top awards.(Brief Article)
January 4, 2002... Now the awards season has passed, it's worth posing the question: 'what makes good creativity?' In above-the-line advertising, the answer is simple -- it's what I like. The 'I' in this case can be the mates of the people who created it, the...

Letters.(Brief Article)(Letter to the Editor)
January 4, 2002... Magazines can achieve better response rates There are few things that interest me as much as statistics. Especially statistics which prove the effectiveness of my business -- namely the production of customer magazines. According to...

Why short-term losses will bring long-term loyalty and success: In periods of economic uncertainty, agencies need to work harder than ever to ensure they achieve success and thus retain clients. (Comment).(Brief Article)(Industry Overview)
January 4, 2002... This is no time for agencies to rest on their laurels. Clients are scrutinising everything to ensure they are doing things in the most cost-effective way. In periods of difficulty, clients look at where they receive the greatest value from...

Why it's crucial to boost morale. (Leader).(Brief Article)(Industry Overview)
January 4, 2002... It is traditional at this time of year to wheel out the crystal balls in a vain attempt to predict the big issues which are likely to affect the industry in the coming 12 months. But you hardly have to be Mystic Meg to foresee this year's...

Creative critique.(Brief Article)
January 4, 2002... ... is a weekly look at direct marketing initiatives by a panel of agency creatives. This week, Terry Trower, creative director at Cramm Francis Woolf, sees nearly all the tricks in the book being used to make these pieces of direct mail stand...

Addressing data issues. (Special Rreport: Addresses).(Brief Article)
January 4, 2002... The lack of an accurate method of tracking business changes of address costs the marketing industry millions. David Reed reports on the methods being used to overcome these difficulties. MOST BUSINESS-TO-BUSINESS (B2B) marketers can tell...

The danger of farming. (Special report: Printing).(Brief Article)
January 4, 2002... The promise of lower prices has led many companies to farm out their printing to third-parties. But this often means compromising on quality and reliability. Michele Witthaus reports FOR MANY COMPANIES, direct mail print buying comes as...

Jolliman catalogue opens list of men's clothes buyers. (List File).(Brief Article)
January 4, 2002... The Jolliman mail order list, comprising 125,000 buyers, has been made available through Swetenhams. The catalogue sells 'comfortable' clothes for men, typically aged 50 years and over. Customers have been recruited via off-the-page ads in...

UK charities' finest 100,000 now for sale. (List File).(Brief Article)(Statistical Data Included)
January 4, 2002... Occam Direct Marketing has released Charity Contacts: Deaf/Blind/Disabled -- a list of 100,000 names predisposed to donate to charity. The list has been built on active data from a range of nationally recognised blind, deaf and disabled...

Furniture seller releases buyers' file in two parts. (List File).(Haddon House)(Brief Article)(Statistical Data Included)
January 4, 2002... Haddon House, a direct seller of conservatory furniture, has placed its total file of 63,000 names on the market through Dynamiq Response Arena. The database is made of two different audiences that respond well to DIY, financial offers,...

Moving people.(Brief Article)
January 4, 2002... All change: the week's appointments and promotions making the news in the direct marketing industry Heath leaves Rapier for Spirit DPM Spirit DPM has appointed Simon Heath senior account manager. He will work across several new clients...

Nice work.(DraftDigital's Helen Daw)(Brief Article)
January 4, 2002... ... is a monthly column dedicated to those people who fare happy at work. Don't think it's possible? Read on Name: Helen Daw Company: DraftDigital (a division of DraftWorldwide) Department: Account management Job title: Account...

Balloons, awards and drugs - it must have been 2001. (Diary).(Brief Article)(Editorial)
January 4, 2002... Well, another year's gone by and what have you learned? As I suspected, nothing. This is normally a time for reflection and wisdom, and if this was the leader column, I daresay we'd write something considered and heartfelt about the state of...

Heh heh - nice one Vinnie - maaaaate. (Diary).(British movie's web site a faux pas)(Brief Article)
January 4, 2002... The Diary has never shied away from speaking its mind in the past, especially when it comes to the delicate matter of dressing down B-list celebrities. Let's face it, someone has to put these people in their place and if it wasn't for bitter...

New Year, new job? (Soundoff: Hunter's Tale).(Brief Article)(Industry Overview)
January 4, 2002... Nothing like the cold rush of a January wind to blow the cobwebs out, eh? Don't know about you, but I had a cracking New Year's Eve - basically, avoiding New Year's Eve. Managed to cajole old flame Gillian into cancelling all her twee...

Cif initiative to lure 'Bridget Jones' women.(Lever Faberge launches campaign to target market cleaning products to young women)(Brief Article)
January 11, 2002... Lever Faberge is targeting the "Bridget Jones" generation of pre-family women with a major direct marketing campaign for household cleaning brand Cif in an effort to win over those who see cleaning as a low priority. After rebranding from...

Nohr start-up 'the first of many' says bullish Mentor.(Kitcatt Nohr Alexander & Shaw to get venture capital from Mentor Marketing)(Brief Article)
January 11, 2002... Mentor Marketing, the venture capital group which has invested in former Lion managing director Marc Nohr's start-up, is planning to back up to three new agencies a year, according to one of its founders, Colin Lloyd. The new agency, set...

Littlewoods kicks off e-marketing offensive.(Littlewoods Leisure launches e-mail marketing effort)(Brief Article)
January 11, 2002... Pools operator Littlewoods Leisure is making a foray into e-mail marketing in an effort to cut costs and substantially increase its targeting and communication with customers. e2 Communications has been selected to provide a...

Second class postal system faces the axe as Postwatch chief lashes out.(Peter Carr)(Brief Article)
January 11, 2002... Postwatch chairman Peter Carr has fuelled speculation that the second class postal system is to be scrapped, calling it 'daft' and saying that it contributes to the current difficulties experienced by the postal service. If such a move...

Dream poised to expand direct activity. (News).(direct marketing)(Brief Article)
January 11, 2002... Computer software mail order company Dream is planning to expand both its insert and responsive press campaigns following successful tests over the festive period. The latest press campaign, promoting a virtual Hornby railway software...

RNLI rethink fuels direct marketing agency review. (News).(Royal National Lifeboat Institution, marketing strategies)(Brief Article)
January 11, 2002... The Royal National Lifeboat Institution (RNLI) is reviewing its agency business as part of an overhaul of its strategy which is likely to lead to an increase in direct marketing activity. The 177-year-old voluntary organisation and charity...

GNER signals plans to boost customer appeal. (News).(print, online advertising schemes)(Brief Article)
January 11, 2002... GNER is increasing its commitment to targeted customer communication in a bid to extend its franchise, which is due to expire in 2003, as part of plans to boost its performance in the aftermath of the Hatfield rail crash. If the franchise...

UPI seeks to add to database of movie buffs. (News).(Universal Pictures International)(Brief Article)
January 11, 2002... Universal Pictures International (UPI), the global film distributor, is boosting its database of movie buffs to develop one-to-one communications and gauge public opinion before film launches. UPI wants to use databases for research and...

Aruba bids to lure visitors from the UK.(Brief Article)
January 11, 2002... Aruba Tourism Authority (ATA) is launching its largest UK responsive campaign to date, as part of plans to double its visitor numbers. ATA, which is developing direct routes to the Dutch Caribbean island, is trying to develop the profile...

Filmfour revamps strategy for twin subscriber drive.(Brief Article)
January 11, 2002... FilmFour is switching the focus of its below-the-line marketing activity in an attempt to marry its more traditional acquisition work with new loyalty boosting initiatives. The TV channel's new strategy coincides with the appointment of...

Toni & Guy embraces e-marketing strategy in first wave of web blitz.(electronic marketing campaign)(Brief Article)
January 11, 2002... Hair stylist chain Toni & Guy is expanding its online presence through its first venture into SMS marketing and is preparing for a major e-mail push within the next few months. Mobile solutions provider Materna Communications has been...

P&O launches push to woo over-40s 'cruising virgins'.(P&O Cruises target markets baby boomers for cruises)(Brief Article)
January 11, 2002... P&O Cruises is looking to boost recruitment by launching its first TV-led through-the-line campaign since it demerged from P&O in October 2000. The campaign, produced by Miles Calcraft Briginshaw Duffy, will comprise brand building TV and...

Rodale Magazines tones up its customer database. (News).(Brief Article)
January 11, 2002... Men's Health publisher Rodale Magazines is planning to overhaul its database in a bid to boost its customer relationship strategy and develop highly targeted campaigns to maximise its subscriptions. The move follows a customer and prospect...

Nightfly teams up with Genie. (News).(to share each other's user databases)
January 11, 2002... WAP specialist Genie and drinks company Diageo's mobile marketing division Nightfly are teaming up to enable both companies to deliver SMS marketing campaigns across each other's collective user bases. The companies are hoping the deal...

CNN keeps track of Euro website users. (News).(implements software to track users of its European web site)(Brief Article)
January 11, 2002... AOL Time Warner media conglomerate the CNN group is using specially developed software to track users of its European 24 hour news website, www.europe.cnn.com. The aim of the move is to develop an increased focus on sponsorship and attract...

HHM wins AXA insurance marketing account. (News).(Brief Article)
January 11, 2002... AXA Insurance's [pounds sterling]12m direct marketing account has been awarded to Hubbard Hiwaizi McCann (HHM) following a five-way pitch which also included TBWA/GGT Direct, WWAV Rapp Collins, Proximity London and incumbent Rapier. The move is...

MPS launches national advertising campaign. (News).(Mailing Preference Service)(Brief Article)
January 11, 2002... The Mailing Preference Service (MPS) has launched its first ever national advertising campaign to help increase consumer awareness of the service and the protection it offers consumers. As part of the high-impact campaign, a series of ads will...

Dr Martens kicks off campaign at west ham FC. (News).(West Ham Football Club)(Brief Article)
January 11, 2002... AirWair's Dr Martens is strengthening the brand's values of Britishness, originality and construction by creating a responsive video for West Ham Football Club. The 30-second video, which carries the website address www.drmartens.com, will be...

BA adds miles to executive club promotion. (News).(British Airways)(Brief Article)
January 11, 2002... British Airways is increasing loyalty to its Executive Club by offering frequent flyers double miles. BA has teamed up with international hotel chain Millennium and Copthorne Hotels to offer overnight guests double air miles. The promotion runs...

Scoot revamps image to push premium line. (News).(campaign by Tequila London)(Brief Article)
January 11, 2002... Scoot, the business and service directory, is repositioning itself ahead of the industry's deregulation which will lead to the end of BT's '192' enquiries. The company is launching its first national integrated campaign since 1998 to...

npower gears up to target small businesses with direct assault. (News).(campaign by outside the box)(Brief Article)
January 11, 2002... Npower is set to embark on its most comprehensive below-the-line campaign to date in a bid to boost retention, acquisition and cross-selling opportunities among the small business sector. The campaign, produced by outside the box, consists...

Bolser links with creative juice for start-up. (News).(Ashley Bolser's partnership with Creative Juice)(Brief Article)
January 11, 2002... WWAV North founder and ex-managing director of ehsrealtime Leeds, Ashley Bolser, has launched an agency in partnership with established Leeds creative shop Creative Juice. The Ashley Bolser Agency will also be based in Leeds in the same...

Volvo maps out campaign to exploit global yacht race sponsorship. (News).(direct mail campaign by Brann Agency UK)(Brief Article)
January 11, 2002... Volvo is hoping to capitalise on its first-time sponsorship of the round the world yacht race by dovetailing with a high impact direct mail campaign. Developed by Brann Agency UK, the direct marketing drive is aimed to encourage test...

Spanish cinema giant to launch first loyalty card. (International).(Central de Actividades y Exhibicion Cinematograficas)(Brief Article)
January 11, 2002... Madrid: Spain's largest cinema chain, Central de Actividades y Exhibicion Cinematograficas (CAEC), is aiming to harness data on its customers with the introduction of the country's first cinema loyalty card. CAEC -- a joint venture between...

'Do-not-call' law spreads in US. (International).(Brief Article)
January 11, 2002... Austin, Texas: Telemarketers across the US are becoming increasingly restricted as to whom they contact as the 'Do-Not-Call' law extends across the country. Texas residential telephone customers will now be able to sign on to a list, for a...

NZ post stamps push lord of the rings series. (International).(post office and movie promotion)(Brief Article)
January 11, 2002... Wellington: New Zealand Post has teamed up with Lord of the Rings director Peter Jackson to promote the movie through a range of exclusive stamps. The six stamps depict characters and scenes from the first movie. It is the latest strand in...

Evolution is the key to survival. (International).(direct marketing in the Netherlands)(Brief Article)
January 11, 2002... ********** Amsterdam: Trends come and go in marketing, especially when we move into a recession. In the Netherlands, as across most of Western Europe, we are experiencing tough economic times, and advertising is the hardest hit sector. ...

Understanding what makes your staff tick: As further outbacks bring more redundances, many UK workers are in fear of losing their jobs Curtis Brown examines the measures employers are taking to motivate staff in these uncertain times. (News Analysis).(Brief Article)
January 11, 2002... Last year's high profile cutbacks have left many UK workers in fear of the axe, none more so than the already down-at-heel postie, following Consignia's announcement that it would he shedding up to 30,000 staff. Marketing services...

Euro pain or euro gain? With the UK opting out of adopting the euro for the time being at least, what will the effects. If any, be on this country's mail order industry? Glen Mutel talks to the optimists and pessimists. (News Analysis).(Brief Article)
January 11, 2002... Like it or not, the euro is now a permanent feature of the European political and economic landscape. And, despite this country's notorious abstinence, it's worth considering the effects of the conversion upon UK companies, especially those...

Time to halt B2B data decay -- or face clampdown.(business-to-business direct marketing)(Brief Article)
January 11, 2002... ********** Having come such a long way with consumer data, we don't seem to have learned from our experiences or utilised the skills that we have gathered over the past decade. Perhaps business-to-business B2B direct marketer's can get...

Letters.
January 11, 2002... Why 'reverse billing' is set to call all the shots Remember reverse charge calls, the preserve of impoverished students calling home? Well, this old technique has been updated for mobile commerce and can add value to services, boost...

Why are databases so far down the list in the glamour charts? Marketers appear happier looking at creative content rather than database strategies. Is it just because they're not sexy enough? (Comment).(Brief Article)
January 11, 2002... Everyone sits forward and eagerly takes in the creative director's words as the visuals are handed around. Comments on which headlines, pictures, colours and designs they prefer and believe will work best are forthcoming, often without any...

A case of boom from the gloom. (Leader).(advertising industry survey)(Brief Article)
January 11, 2002... So, just one week into the new year and we already have two agency start-ups -- not bad for an industry which the Chartered Institute of Marketing last year predicted would be severely hit by the economic downturn (PM May 11, 2001). As...

Johnnie walker. (Creative Critique).(direct mailing)(Brief Article)
January 11, 2002... Not another trip The black grabbed my attention. The whisky got me hooked. I opened up this mailing with all the feverish anticipation you'd expect of a whisky drinker -- and what a let down. Put an above-the-line idea into a mailpack and...

Osama games. (Creative Critique).
January 11, 2002... Don't get binned The gamesters of the world seem to have regarded the tragic events of September 11 as a call to arms. Apart from the usual sick jokes and retouched pictures, there has been an invasion of games in which you must track down...

Balti hut. (Creative Critique).(Brief Article)
January 11, 2002... A hot one A curry house with a direct mailshot and customer relationship management (CRM). The envelope was personally addressed to me and every time I spend [pounds sterling]10 I get a voucher, save enough vouchers and I get a free meal....

More Th>n. (Creative Critique).(magazine insert)(Brief Article)
January 11, 2002... Not such a great deal The lime green background certainly stood out when this leaflet for a lease plan car fell out of the magazine. Looks interesting so I open it up. It's printed upside down. Turn it over to see if the back is the same...

Dumb and 'dumber'? More and more software vendors are launching simplified analytical tools. But is it tempting fate to 'dumb down' a specialist skill and let just anybody loose on your company data? (Special Report: Databases).(customer relationship management)
January 11, 2002... AT A RECENT customer relationship management (CRM) event, the most interest among delegates was in a new suite of analytical software. The vendor promised that it would allow even innumerate users to build complex queries about customer data,...

Measuring up to size: For the small or medium sized call centre the cost of installing customer contact technology has proved prohibitively expensive. But are things about to change? (Special Report: Line Suppliers).
January 11, 2002... WHEN BT RECENTLY announced its so-called "call centre in a box", it became the most high profile line supplier to explore the application service provider (ASP) market. The move also highlighted just how serious the sector is becoming to...

House of bath releases list of Xmas gift buyers. (List File).(House of Bath releases list of direct responsive customers)(Brief Article)
January 11, 2002... Bedroom, bathroom and home accessories catalogue House of Bath has released a list of 100 per cent direct responsive customers from its Christmas Gift Catalogue. There are 30,000 records of customers who have bought in the past 12 months...