Precision Marketing articles from February 2004

Precision Marketing archives from February 2004

Macmillan hires Barraclough for strategy rethink.(Macmillan Cancer Relief; Barraclough Edwards Chamberlain)(Brief Article)
February 6, 2004... Macmillan Cancer Relief has appointed Barraclough Edwards Chamberlain (BEC) for a fundraising campaign to highlight the work done by its famous nurses. The charity, which hired the agency without a pitch, is to roll out the initiative next...

OFT clamps down on Net car sales.(Office of Fair Trading)(Brief Article)
February 6, 2004... The Office of Fair Trading (OFT) is planning to tighten up the rules governing the direct-sell motor trade. The move forms part of Government plans to clarify how Distance Selling Regulations will affect the direct industry. The...

Bogus TPS sparks industry backlash.(Telephone Protection Agency )(Brief Article)
February 6, 2004... Independent arbiter the Direct Marketing Authority has launched a blistering attack on bogus suppression providers following complaints from consumers who have been duped into signing up to a rogue service. The Telephone Protection Agency...

Cancer Research launches first text-response DRTV assault.(Direct Response Television (media))(Bluefrog)(Brief Article)
February 6, 2004... Cancer Research UK is to test SMS-response to DRTV ads, claiming the campaign will be the first of its kind in the third sector. The organisation has appointed charity specialist Bluefrog. The agency will use in-house text-to-give system...

Talks deadlock deepens rift in PPI dispute.(postage-paid impressions)(Brief Article)
February 6, 2004... The DMA (UK) is at logger-heads with Royal Mail after discussions about changes to postage-paid impressions (PPIs) ended in deadlock. Royal Mail is keen to press on with plans to prevent brand-owners from using their own designs on...

Cystic Fibrosis Trust eyes kids in funds assault.(news; direct marketing)(Brief Article)
February 6, 2004... The Cystic Fibrosis Trust (CFT) is embarking on an aggressive direct push to raise funds and find a cure. The assault is timed to coincide with the charity's 40th anniversary. It will include a range of initiatives designed to boost...

Red Cross targets regular donors.(news; British Red Cross)(Brief Article)
February 6, 2004... The British Red Cross is launching a recruitment assault in a two-year bid to increase regular donors. The UK division of the world's largest humanitarian organisation is mailing over 40,000 cold prospects to add to its 100,000 regular...

Halifax takes on Egg with One credit card.(news; Halifax Bank campaign to to promote its credit card Halifax One)(Brief Article)
February 6, 2004... Halifax is taking on Egg and Mint by rolling out its biggest credit card marketing campaign to promote the launch of Halifax One. It aims to combine all the benefits of the bank's other credit cards, such as cashback facilities, competitive...

Charities link to target schools in mail drive.(news; National Doodle Day competition promoted)(Brief Article)
February 6, 2004... Charities are joining forces for target schoolchildren and consumers ahead of the UK's first 'National Doodle Day'. Epilepsy Action and The Neurofibromatosis Trust have launched a direct mail campaign to education chiefs in order for them...

DFDS Seaways hires GB Group to bolster data.(news)(Brief Article)
February 6, 2004... Ferry operator DFDS Seaways is creating its first single view of customers and overhauling its below-the-line strategy. DFDS, which carries 8.4 million UK passengers a year, is outsourcing database work to the GB Group. The remit includes...

AirMiles pins future hopes on online activity.(news)(Brief Article)
February 6, 2004... The AirMiles Travel Company is bolstering its online marketing strategy in a bid to align digital communications with offline activity and deepen its relationship with customers. The move follows Air-Miles' decision to reposition itself as...

Sight Savers seeks donor boost with agency rethink.(news)(Sight Savers International(charity))(Bluefrog)(Brief Article)
February 6, 2004... Sight Savers International, the UK's leading charity dedicated to combating blindness in Third World countries, is overhauling its direct marketing activity in a bid to attract more donors. The organisation has hired charity specialist...

Fedma disputes EC plans to revise contract rules.(news)(European Commission)(Brief Article)
February 6, 2004... Fedma is fighting European Commission (EC) plans to revise rules that deal with disputes arising from international business contracts, fearing the plans may hamper cross-border trade and e-commerce. Currently, businesses operate under the...

VSO launches campaign to attract volunteers.(news)(Volunteer Service Organization (United Kingdom))(Brief Article)
February 6, 2004... VSO is launching a responsive poster campaign to boost awareness and generate enquiries to attract volunteers in the organisation. The push features 4,000 posters that will be placed in tube train carriages in London. The activity is...

Kwik Travel to boost customer relationships.(news)(Brief Article)
February 6, 2004... Independent holiday company Kwik Travel is preparing to roll out a customer acquisition campaign in a bid to deliver a more personalised service. The travel specialist has appointed WWAV Rapp Collins North. The agency is to develop an on-...

US giant Maytag to launch UK invasion.(news)(Brief Article)
February 6, 2004... Maytag, the US white goods manufacturer, is preparing to roll out an integrated marketing campaign in an attempt to penetrate the UK market and boost its share of the sector. The company has appointed Arc to the brief, following a four-way...

Tullo revamps account teams.(news)(Brief Article)
February 6, 2004... Tullo Marshall Warren (TMW), one of the UK's largest independent agencies, is relaunching following an operational shake-up. Account groups within the agency are being realigned to capitalise on expertise across vertical market sectors....

Car supplier in drive to increase database.(news)(Vehicle Remarketing Solutions)(Brief Article)
February 6, 2004... Used car supplier Vehicle Remarketing Solutions (VRS) is embarking on a multimedia trade campaign to boost its national database of motor dealers. Coventry-based VRS is increasing its database of suppliers by offering dealers the chance to...

NCH signs up as third sector partner for Nectar.(news)(Brief Article)
February 6, 2004... Loyalty Management UK (LMUK) has signed up children's charity NCH to be the sole third sector partner for its Nectar card. Consumers will now be able to donate points directly to the charity. LMUK selected NCH after launching an online survey...

OECD steps up attacks on 'dangerous' spam.(news)(Organisation for Economic Co-operation & Development)(Brief Article)
February 6, 2004... The Organisation for Economic Co-operation & Development has stepped up its assault on email 'spammers' at a workshop designed to combat what it considers to be "the most dangerous threat to direct marketing". Fedma director general Alastair...

Toyota signs exclusive advertising deal for Prius.(news; with Daily and Sunday Telegraph and the Guardian newspapers)(Brief Article)
February 6, 2004... Toyota has sealed an exclusive advertising deal with the Daily and Sunday Telegraph and the Guardian newspapers to limit press advertising for its Prius marque to the groups' titles. The 1.2m [pounds sterling] campaign was brokered by...

Derbyshire BS bids to expand financial services.(news)(Brief Article)
February 6, 2004... Derbyshire Building Society is embarking on an integrated initiative in a bid to become the leading financial services provider for retail customers in its heartland. The company has appointed CCHM to the 3m [pounds sterling] account. Activity...

Parcelforce hands brief to Craik Jones.(news)(Brief Article)
February 6, 2004... Parcelforce has appointed Craik Jones Watson Mitchell Voelkel to handle direct marketing activity for its business. The move comes after the company appointed Abbott Mead Vickers BBDO to its 5m [pounds sterling] UK advertising account last...

ScreenSelect hires DLKW to lift DVD sales.(news)(Delaney Lund Knox Warren & Partners)(Brief Article)
February 6, 2004... Online DVD rental company ScreenSelect has appointed Delaney Lund Knox Warren & Partners (DLKW) Dialogue to oversee its interactive and direct activity. The company plans to launch an aggressive campaign to replicate the success of the...

Honda axes tactical activity to bolster response rates.(news)(Brief Article)
February 6, 2004... Honda is ditching tactical campaigns to embark on a prospect relationship marketing programme to reverse flagging response rates across its marques. The car manufacturer, which has handed the brief to retained agency Hicklin Slade &...

Thomsonfly launches debut DRTV offensive.(news)(Direct Response Television(media))(Tribal DDB London)(Brief Article)
February 6, 2004... No-frills airline Thomsonfly is launching its first direct campaign to boost brand awareness and drive consumers to its online booking service. The company, owned by German travel giant TUI, is rolling out a series of DRTV ads, developed...

Equine welfare charity selects first direct agency.(news)(International League for the Protection of Horses)(Brief Article)
February 6, 2004... The International League for the Protection of Horses (ILPH), the world's leading equine welfare charity, has appointed its first direct agency to step up donor acquisition. Chellenham-based Target Direct has been handed the business...

Synaxis Data Services.(Advertisement Feature)(Advertisement)
February 6, 2004... Then read on... --Need a clear, standardised approach to your data-processing work? --Having problems with loading data into your marketing database system? --Trying to join data from different systems, and finding you are...

Microsoft in offensive to end spam by early 2006.(international)(Brief Article)
February 6, 2004... Davos, Switzerland: Microsoft has vowed to rid the world of junk entail within two years. Chairman Bill Gates made the announcement at last week's World Economic Forum in Switzerland, saying new software would eradicate spam as early as...

US plans Caller-ID display system.(international)(Brief Article)
February 6, 2004... Washington DC: New laws requiring telemarketers to identify themselves before the call is answered come into effect this week. The legislation is part of the US government's clamp-down on malpractice in the industry, which saw the...

WeightWatchers in integrated Euro branding push.(Brief Article)
February 6, 2004... Dusseldorf, Germany: WeightWatchers is ramping up its European marketing with an integrated campaign to truest brand awareness across the continent. The activity follows 'substantial' investment in research that highlights the difference...

A reality check for Australians.(international)
February 6, 2004... Melbourne: Australia's new TV audience rating season starts in the first week of February. Instead of all the repeats that have been put out over the summer and Christmas period while the TV stations are not rated, we will be offered lots of...

Is there life after you quit direct marketing? While many direct marketing stalwarts inevitably quit for pastures new, a growing number appear to miss the buzz of agency life and maintain an industry presence.(news analysis)
February 6, 2004... Like Eighties' footballers, soap stars and I'm A Celebrity--Get Me Out Of Here! contestants, many direct marketers disappear without a trace. So, with more and more people seemingly deserting the sector, what becomes of once high-profile direct...

GreenFlag revs up direct attack: with cars becoming more reliable, motor recovery firms have been forced to target untapped customers and expand their activities. Curtis Brown reports on how GreenFlag is looking to grab a bigger share of the market.(news analysis)
February 6, 2004... The car breakdown market has been dominated by the AA and RAC for years, but while the 'Knights of the Road' battled it out with 'The Fourth Emergency Service', the third player National Breakdown traditionally specialised in affinity deals and...

Why attracting response is a risky business.
February 6, 2004... Direct marketing creatives often get nervous when the results start coming in. It's the moment of truth. They stand on the threshold of vindication or vilification. Meet or beat your target and you're a response-rate hero. Anything less and...

Many agency clients still want integrated solution.(letters)(Letter to the Editor)
February 6, 2004... My response to your frontpage news story 'Saatchi chiefs plot integration U-turn' (PM January 23): Saatchi turns its back on integration--good, one less competitor in a growth sector. However, it seems the agency may be better off looking...

CRM failing on customer value.(letters)(Letter to the Editor)
February 6, 2004... I agree with Chris Warren's comment in 'Base camp' that, in the customer relationship management (CRM) process. not enough emphasis is placed on customer value (PM last week). Two questions spring to mind: why and how do we resolve this...

Bill Gates spam theories wrong.(letters)(Letter to the Editor)
February 6, 2004... Bill Gates' three theories on how to stop spam are flawed, but better than nothing (see International, page 9). However, the biggest issue is that they do not sufficiently consider email marketing as a legitimate tool employed by legitimate...

Addressing lists rip-off crucial to preserve direct industry's image: slack list brokers are preventing a highly targeted medium from commanding a premium and professional respect. Agencies must be more robust with them.(comment)
February 6, 2004... With lives at stake, the automotive industry understandably runs awareness campaigns warning drivers of the dangers of cheap parts for brakes or steering. Should direct marketers be as concerned for client safety? We say yes, because...

Reason for hope in charity sector.(letters)(Letter to the Editor)
February 6, 2004... Your News Analysis on troubled times for charities (PM January 23) raised pressing issues, but seemed to leave little room for optimism. Further examination of the evidence suggests it is not all gloom, although there are major challenges ahead...

Price obsession is a threat to all.(leader)
February 6, 2004... If 'golfers never die, they just lose their balls', and 'hippies don't pass away, they just smell that way', what happens to direct marketing agency executives once they leave the industry? Well, according to one agency wag, all we have to...

Creative critique.
February 6, 2004... ... is a weekly look at direct marketing initiatives by a panel of agency creatives. This week, Trevor Chambers, executive creative director at EHS Brann, enjoys a drop of a popular-brand gin, revels in the promotion of a luxury car and has his...

Ripping up the flaws: by cutting staff, many clients are losing specialist knowledge--but also failing to develop credible outsourcing partnerships. David Reed reveals flaws in a price-rather than response-driven approach.(Special report: marketing technology)
February 6, 2004... SAATCHI & SAATCHI'S DECISION to abandon integration in favour of having two shops--one above, one below the line--could be seen as a warning to other agencies (PM January 23). Since agencies are led by what clients want, it might be a sign that...

Taking IT easy: database software is finally becoming easier for marketers to use, and closer to what they expect. Ben Massey reports on the latest developments in the battle to fulfil the potential of customer information.(Special report: marketing technology)
February 6, 2004... FOR YEARS, DATABASES WERE the IT department's responsibility and statistics came courtesy of an analyst sitting in the corner of the office. The introduction (and in many cases underachievement) of relationship marketing initiatives highlighted...

Hawkin's Bazaar to offer list.(list file)(Brief Article)
February 6, 2004... Hawkin's Bazaar, the toys and accessories mail order company, is releasing its updated list of 800,000 through Independent Direct Marketing, including 80,000 buyers from the last 12 months. The file comprises mail order buyers from the...

WHSmith puts out family data.(list file)(Brief Article)
February 6, 2004... WHSmith Clubcard is releasing its Young Family file, including more than 420,000 buyers, through Prospect Swetenhams. The file is a sub-section of the Clubcard masterfile, offering mailers the opportunity to specifically target parents of...

Craftmatic to provide names.(list file)(Brief Article)
February 6, 2004... Craftmatic, the adjustable bed company, is releasing its updated list of 950,000 names through Evolution DM. Craftmatic is renowned for beds designed to aid restful sleep and provide comfort for health problems, and has also launched a range of...

Bertelsmann to release files.(list file)(Brief Article)
February 6, 2004... Bertelsmann Music Group, one of the world's leading music publishers, is making its list of 623,100 respondents available through Holistic List Management. The permission-based file is collected and updated via an in-depth survey, and is...

Puppy & Kitten Pack offers list.(list file)(Brief Article)
February 6, 2004... The Puppy & Kitten Pack, a source of new pet owners who have just had their animal vaccinated, is releasing its file of more than 90,000 names through Prospect Swetenhams. The company says the file offers unrivalled data on pet lovers who are...

Thomas hired by CCHM as head of digital.(moving people)(Dwain Thomas)(Brief Article)
February 6, 2004... Thomas hired by CCHM as head of digital CCHM, the integrated agency specialising in financial and business services, has hired Dwain Thomas as head of digital. He is charged with developing digital capability, working across existing clients...

Connection2 appoints Children as account director.(moving people)(Susan Children )(Brief Article)
February 6, 2004... Connection2, a pan-European business-to-business direct marketing agency with offices in Reading and Dublin, has expanded its business development team by hiring Susan Children as account director, Children has held a number of senior marketing...

Gaiger lands creative consultancy role at Elvis.(moving people)(Jamie Gaiger )(Brief Article)
February 6, 2004... Below-the-line start-up agency Elvis has appointed Jamie Gaiger creative consultant. Previously creative director at Mustard and JNL Advertising, he joins former Archibald Ingall Stretton employees John Treacy and Dan Colley. Gaiger haw been...

Nice work.(business development manager Ruth Tommey)
February 6, 2004... ... is a monthly column dedicated to those people who are happy at work. Don't think it's possible? Read on Name: Ruth Tommey Company: Data Locater Group Job title: Business development manager Responsibilities: Business...

Tattoos of John Watson, my arse.(diary)
February 6, 2004... There's brand loyalty and then there's getting John Watson's face tattooed on your arse. Call me old fashioned but that is a little beyond the call of duty even for Little Miss Diary. If you think you DMers have got it bad, try working in...

Forthcoming events.(diary)(Calendar)
February 6, 2004... Centaur Conferences is hosting the Shopper Insight Forum on March 31. The event will examine in-store shopper behaviour and psychology, advising delegates oil how to incorporate this type of research into retail marketing. Demonstrating the...

Girl power a turn-off.(Soundoff: hunter's tale)(Brief Article)
February 6, 2004... OK, I'll make no bones about it--you've caught me at a very bad time in a very bad week. Sarah Smith's crusade to turn KillerShark into a 'female friendly' agency (in the same way that All Bar One's crucified pubs) has taken a distinct turn for...

Masters joins Patron to drive data 'revolution'.(Brief Article)
February 13, 2004... Former WWAV Rapp Collins data director Tony Masters and ex-Claritas and Abacus chief Mark Patron have joined forces to launch a service they claim will revolutionise the industry. The pair have developed database technology, called...

UK Mail access price compromise.(Brief Article)
February 13, 2004... Full-scale competition in the UK postal market moved a step nearer this week after a landmark deal between Royal Mail and Business Post-subsidiary UK Mail set the price for access to the state-owned network. The agreement, claimed to be...

'Dubious' mail blitz fuels Halifax probe.(Halifax Bank)(Brief Article)
February 13, 2004... Halifax has come under fire for an unsolicited mailing which attempts to dupe consumers into taking out a credit card. The move has sparked an Advertising Standards Authority (ASA) probe. The mailing, which was sent to someone who is not a...

BT strikes deals in identity fraud crackdown.(Brief Article)
February 13, 2004... BT is joining forces with the industry to step up the fight against spiralling identity fraud. The telecoms giant's Global Services division is partnering data specialist the GB Group and credit reference group Callcredit to extend...

Lotus plans viral Ken Russell film to promote Elise.(Brief Article)
February 13, 2004... Lotus Cars has hired controversial film director Ken Russell to make its first online movie, as it gears up to promote the new Elise. The pan-European initiative, devised by 20:20London, will see a viral film sent via email to names on the...

Claritas staff strike out with own venture.(news)(Brief Article)
February 13, 2004... Former Claritas managers Lee Witherell and Tim Banks have set up new venture Consumer Data Consultancy (CD Consultancy) to help clients extract greater value from their customer data. Witherell and Banks, who were Claritas client services...

RBS puts online payment brief up for grabs.(news)(Royal Bank of Scotland)(Brief Article)
February 13, 2004... The Royal Bank of Scotland (RBS) is holding a three-way pitch as it prepares to promote its Internet and SMS payment service, FastPay. The brief, which is understood to be pan-European, has been designed to rival PayPal, which was bought by...

Virgin Cars gets direct overhaul.(news; marketing)(Brief Article)
February 13, 2004... Virgin Cars is undergoing a shake-up of its direct marketing arrangements after being bought out by rival supplier Motor Solutions. Motor Solutions, which bought a controlling stake in Sir Richard Branson's Virgin Cars last week, is...

Agency numbers fall as freelances soar.(news; direct marketing industry)(Brief Article)
February 13, 2004... The number of employees working in direct marketing agencies has decreased, while the volume of temporary and freelance workers has risen, according to the IPA 2003 Agency Census. The report suggests a move towards more flexible working...

Bliss to launch Valentine's SMS promotion.(news)(Brief Article)
February 13, 2004... Emap teen magazine Bliss is launching its first interactive Valentine's Day SMS campaign to boost reader loyalty. Over 30,000 readers who have registered to join the Bliss text club will receive a message asking them to send in their star...

Visit London in drive to target businessmen.(news)(Brief Article)
February 13, 2004... Tourist board Visit London is launching an integrated push to lure businessman. Scotland-based The Leith Agency has been appointed to develop a campaign to raise the profile of London as a business and conference venue. The theme of the...

Plan International attacks World Vision over 'copycat'.(news)(Brief Article)
February 13, 2004... A war of words has broken out between rival charities over the format and content of a child sponsorship insert campaign. Plan International UK is accusing competing relief and development organisation World Vision of copying its...

Sense seeks agency as Bluefrog declines repitch.(news)(Brief Article)
February 13, 2004... Sense, the UK's leading charity dedicated to helping blind and deaf people, is inviting pitches for its integrated direct marketing business. The organisation, which has worked with charity specialist Bluefrog for four years, has informed...

Vodafone launches comedy show gaming zone.(news)(Brief Article)
February 13, 2004... Vodafone is expanding its picture messaging, polyphonic ringtones and colour games offering by roiling out a new comedy zone. The service, available on Vodafone Live, will combine existing comedy themes and new material to create a more...

Lastminute in Ann Summers swimwear deal.(news)
February 13, 2004... Travel and leisure specialist Lastminute.com is strengthening its marketing database by teaming up with Ann Summers. The venture, thought up by SP Partnership, will boost the Lastminute brand offline in a data-capture initiative through Ann...

Trinny and Susannah join Nescafe's text offensive.(news)(Brief Article)
February 13, 2004... Nescafe Original is teaming up with fashion gurus Trinny Woodall and Susannah Constantine for the launch of its first 'text to win' promotion. An integrated marketing campaign comprising TV, outdoor, radio and point-of-sale activity, will...

Architect group promotes prize.(news; Commission for Architecture & the Built Environment)(Keevill Lee Kershaw)(Brief Article)
February 13, 2004... The Commission for Architecture & the Built Environment (CABE) is preparing a multimedia campaign to promote a major award. CABE has appointed direct marketing start-up agency Keevill Lee Kershaw to devise a push for The Prime Minister's...

IPT expands with India telemarketing service.(news)(Interactive Prospect Targeting)(Brief Article)
February 13, 2004... Interactive Prospect Targeting (IPT), the email marketing solutions provider, is branching out into telemarketing. The company aims to source a total of four million prospect names a year. IPT, whose clients include Scottish Power,...

WWAV to use direct mail to promote French Life.(news; WWAV Rapp Collins North)(Brief Article)
February 13, 2004... Specialist tour operator French Life has appointed WWAV Rapp Collins North to handle direct marketing across its range of brands, following a four-way pitch. The agency will use a raft of direct media to promote the French Life, Italian Life...

Link Direct to dole out Business Pages.(news)(Brief Article)
February 13, 2004... Yell-owned business-to-business directory Business Pages has appointed door-to-door specialist Link Direct to handle distribution in the North-west and East of England. The contract will run for three years as Yell seeks to cover the whole of...

OFT urges vigilance on data enforcement.(news)(Office of Fair Trading)(Brief Article)
February 13, 2004... The Office of Fair Trading (OFT) has renewed warnings about bogus data enforcement agencies following its latest court victory. The OFT won an injunction against Guisborough-based Data Processing Protection Corporation, preventing it from being...

118 800 to focus on business customers.(news)(Brief Article)
February 13, 2004... 118 800 Directory Enquiries UK has appointed 23red to handle an integrated business-to-business drive. An initial campaign focuses on dedicated business services, including rewards for high-volume users who spend more than 250 [pounds sterling]...

BA goes interactive for Club World push.(news)(Brief Article)
February 13, 2004... British Airways is set to become the first airline to use interactive television advertising, with a campaign launching this week. The ads will run on Sky until the end of March, giving details of benefits available to Club World passengers,...

Peak District to gain exposure in mailpack blitz.(news)(Peak District Marketing Initiative)(Brief Article)
February 13, 2004... The Peak District Marketing Initiative (PDMI) is embarkins on a direct marketing campaign to boost overnight visits to the region and encourage recipients to obtain a 2004 visitor guide. The push is designed to encourage year-round visits...

Thomas Sanderson hands account to Rmg:black cat.(news)(Brief Article)
February 13, 2004... Thomas Sanderson, Europe's largest conservatory blinds and patio awnings supplier, is ramping up its direct activity to define the brand's personality and underpin growth. The company has hired newly merged Rmg:black eat following a...

DoH to release anti-STI Valentine's campaign.(news)(Department of Health )(sexually transmitted infections )(Brief Article)
February 13, 2004... The Department of Health (DoH) is rolling out an integrated Valentine's Day campaign to raise awareness of the risk of passing on sexually transmitted infections (STIs) and encourage people to use condoms. The push, devised by Delaney Lund...

Wallace Arnold wheels out DRTV offensive to promote luxury tours.(Direct Response Television (media))(Brief Article)
February 13, 2004... Holiday company Wallace Arnold is returning to DRTV after a six-year absence to promote its luxury Grand Tourer holidays and generate brochure requests. The move is designed to lure coach holidaymakers away from rival companies, persuade...

US telecoms industry to safeguard digital rights.(international)(Open Mobile Alliance )(Brief Article)
February 13, 2004... Los Angeles: Telecoms industry body the Open Mobile Alliance (OMA) is unveiling plans to secure rights to music and video content on wireless devices, amid growing concerns over piracy. OMA is behind the formation of a new licensing group...