Precision Marketing articles from February 2003

Precision Marketing archives from February 2003

Identity fraud to be punished with jail term.(Brief Article)
February 7, 2003... The Government is planning to make identity fraud a criminal offence, carrying a custodial sentence, as part of a major crackdown on the UK's growing fraud culture. The move, part of the Home Office's consultation paper on entitlement...

DMA council chief faces expulsion over OFT probe.(Direct Marketing Authority's Anna-Lisa Johnson; Office of Fair Trading)(Brief Article)
February 7, 2003... A direct marketing company, owned by vice-chairman of the DMA (UK)'s data council Anna-Lisa Johnson, has become the first marketing agency to be referred to the Office of Fair Trading (OFT) following its persistent involvement in misleading...

Riches quits as global ARC boss.(Wendy Riches )(Brief Article)
February 7, 2003... Wendy Riches has quit her role as worldwide president of Publicis Groupe's marketing services coalition ARC after three years at the agency's US headquarters. Riches, who was part of the late Nineties direct marketing exodus to New york,...

Government urged to boost outsourced call centre spend.(Brief Article)
February 7, 2003... The Government is being pressed to boost call centre operations across all public services as its statistical office says 'over three quarters of callers are satisfied with the service'. In the National Audit Office report 'Using Gall...

Event-driven K2 spin-off to exploit niche. (News).(Brief Article)
February 7, 2003... Marketing services company K2 Direct has unveiled a new division which it claims will enable clients to use a 'trigger' system to predict when and how to contact customers. The arm, predicted in Precision Marketing (PM November 15, 2002),...

Liverpool Victoria signals return to DRTV. (News).(Brief Article)
February 7, 2003... Liverpool Victoria Friendly Society is embarking on its first DRTV campaign in over ten years to impose itself on the UK mutual market and increase its 2.5 million membership base. Created by Clemmow Hornby Inge, the first stage of the...

Can regulators keep pace with the hi-tech conmen? (News).
February 7, 2003... Industry regulators are locked in a major struggle to keep up-to-speed with the scams employed by marketing cowboys to exploit massive advances in modern technology. But can the good guys stay ahead of the came? The rapid advance of...

Lloyds TSB taps loans market in door-drop drive. (News).(Brief Article)
February 7, 2003... Lloyds TSB is launching a 'tea-bag' door-drop campaign to 2 million prospects to promote its personal loans service, as part of plans to stand out in the increasingly crowded loans market. Created by WWAV Rapp Collins, the mailings feature...

Industry 'mightily relieved' as ER opt-out stalls at 8m. (News).(Electoral Roll)(Brief Article)
February 7, 2003... The direct marketing industry has breathed a collective sigh of relief this week, following reports that just over 20 per cent of voters - less than 8 million voters - have opted out from the new Electoral Roll. However, this has been...

Dairy-free firm launches [pounds sterling]5m push to lure healthy. (News).(Alpro)(Brief Article)
February 7, 2003... Belgian company Alpro is pumping [pounds sterling]5m into a campaign designed to cash in on the growing health fad for dairy-free products and attract a new audience to its soya-based puddings and milk. The company, which is responsible for...

Sony Ericsson 'flirts' with Muppets for T300. (News).(Muppets to be featured in marketing campaign)(Brief Article)
February 7, 2003... Sony Ericsson is teaming up with the Muppets to tap into the power of flirting for the international launch of its T300 mobile phone, which it hopes will become a successful data-capturing tool. Developed by youth marketing agency Iris, the...

Virgin Cars to secure loyalty with Web blitz. (News).(Brief Article)
February 7, 2003... Online motor dealer Virgin Cars is developing a long-term Web strategy to boost its customer acquisitions and encourage loyalty among future car buyers. The company, which operates from www.virgin.com/cars, received 1.5 million visitors...

Lloyds TSB division hunts team for expansion drive. (News).(Create Services)(Brief Article)
February 7, 2003... Lloyds TSB consumer credit card division Create Services is beefing up its relationship marketing management team as part of aggressive plans to acquire customers for its flexible and personalised cards. The division, which until recently...

Freeserve hires marketing chief. (News).(Caroline Thomas)(Brief Article)
February 7, 2003... Freeserve has appointed Caroline Thomas as portal strategy and marketing director as it prepares to launch a raft of new product developments and offers. Thomas has been with the company for two years, and previously worked for the iTV and...

Fresh push for Chelsea Building Society loans. (News).(DRTV advertisement)(Brief Article)
February 7, 2003... The Chelsea Building Society is launching a fresh DRTV ad in a bid to generate new business to its cashback mortgages offer. The campaign, which is being handled by WWAV Rapp Collins West, will be supported by in-store leaflets and posters....

Lastminute.com marketing director quits. (News).(Carl Lyons)(Brief Article)
February 7, 2003... Lastminute.com (UK) marketing director Carl Lyons has stepped down after three and a half years with the company, after deciding to take a short holiday before moving on to a new challenge. Lyons saw the website through the dot-com boom and...

PriceStorm.com launches off line catalogue. (News).(P)(Brief Article)
February 7, 2003... PriceStorm.com, the digital home entertainment company established by PC World superstore founder Jan Murray, is launching its first offline catalogue to widen its audience. Until now, customers have only been able to buy products such as DVDs,...

CACI reveals extra 3 million records. (News).(Brief Article)
February 7, 2003... CACI, the marketing and business intelligence company, is claiming to have an extra 3 million records not previously identified by the 2000 Electoral Roll. CACI's consumer database, The Consumer Register, has validated a total of 9.3 million...

Nestle UK unveils on-pack promotion. (News).(promotion for Carnation Milk)(Brief Article)
February 7, 2003... Nestle UK is launching a 6 million-strong on-pack promotion for its Carnation Milk brand to boost relationships with consumers. Consumers will be encouraged to collect three tokens to send off for its short break holiday brochure, Two for One...

IDM appoints hall to head up strategic move. (News).(planning of Institute of Direct Marketing)(Brief Article)
February 7, 2003... The Institute of Direct Marketing (IDM) is planning major strategic changes over the next five years, beginning with the appointment of Proximity chief executive Simon Hall as chairman. Hall plans to reinforce the IDM's commitment to...

Qjump aims to exploit congestion charge to drive customers online. (News).(major integrated campaign)(Brief Article)
February 7, 2003... National Express Group's online train ticket company Qjump is planning to exploit the launch of London's congestion charge with a major integrated campaign to bolster its fledgling database. Qjump, which launched in January 2002 and has...

Children's Mutual unveils first DRTV activity. (News).(marketing campaign)(Brief Article)
February 7, 2003... The Children's Mutual, the UK's first dedicated children's savings specialist, is launching its first raft of DRTV ads to encourage parents to start saving for their children's future. The move follows last month's relaunch of Tunbridge...

Screwfix Direct shifts focus to tradesmen with viral urinal burst. (News).(responsive campaigns target tradesmen)(Brief Article)
February 7, 2003... Screwfix Direct is pumping more money into attracting the lucrative side of its business by launching a raft of responsive campaigns aimed at tradesmen. The Kingfisher-owned company, which dispatches over 60,000 parcels of tools and...

US do-not-call registry fights off funding threat. (International).(plan by the Federal Trade Commission)(Brief Article)
February 7, 2003... Washington DC: The Federal Trade Commission's (FTC's) plans to create a national 'do-not-call' registry have side-stepped a last-minute funding threat that could have scuppered this year's implementation. In a letter from W Tauzin - a...

Levi's unveils SMS push in states. (International).(Brief Article)
February 7, 2003... New York: Levi-Strauss is forging closer links with young shoppers with the launch of the US' largest outbound SMS campaign. The nationwide activity, developed by mobile marketing specialist Enpocket, will focus on a diamond-encrusted pair...

Volvo 'umbrella' drive aims to take Malaysian market. (International).(Brief Article)
February 7, 2003... Malaysia: Volvo is aiming to take on the might of Mercedes-Benz and BMW, and boost passenger car sales by 30 per cent, with the launch of a major relationship marketing campaign. The 'Care by Volvo' drive is set to roll out following major...

Sketch a map of buyer behaviour. (International).(planning integrated direct response campaigns using behavioural analysis)
February 7, 2003... Zurich: Communications that trigger action are no longer the unique domain of traditional direct marketing in Switzerland. Other media, such as press, TV, inserts, the Internet and catalogues, are focusing increasingly on eliciting a direct...

Time for ASA to toughen up? With stories of bad direct marketing practice hitting the headlines the industry needs to act to avoid Government legislation. But is the ASA tough enough? (News Analysis).
February 7, 2003... It is fair to say that the past week has not been a particularly good one for the image of direct marketing. The 'double whammy' of a pro-life charity refusing to withdraw a highly offensive mailing and a DMA (UK) council chief flagrantly...

Why it's hard to assess value of personal touch.(Editorial)
February 7, 2003... Is your company struggling to prove a return on investment (ROI) from its customer relationship management programme (CRM)? A new twist in this long-running saga comes from John McKean of the Centre for Information Based Competition in the US...

Letters.(Letter to the Editor)
February 7, 2003... Attack on QMP process gave confusing signals. (Letters) When we read the article about mailing houses that had failed QMP accreditation (PM last week), we were surprised by comments about the "execution and application by its officers...

Investment in quality data is key to evolution of business market. (Comment).(Editorial)
February 7, 2003... In order to drive the industry forward, it is essential to adopt both auditing and suppression to ensure that higher response rates are achieved at a lower cost Just over one month into 2003, predicting what lies ahead for marketers is a...

Seven days that shamed a sector. (Leader).(review of a bad week in direct marketing)(Editorial)
February 7, 2003... To many, the past seven days have epitomised direct marketing's underlying problem, portraying a classic case of 'one step forward, two steps backward'. So how exactly a week that opened with WPP chief executive Sir Martin Sorrell extolling the...

The definitive code of practice for sales promotions, contests and games has arrived! (Advertisement Feature).(Advertisement)
February 7, 2003... The SPi European Code of Practice (Conduct) for Sales Promotions and Games has arrived. It will revolutionise every aspect of sales promotions across borders and there is no exception. With access to the SPi Code of Practice, you are just a...

Jurassic spark? Ad agencies have dominated marketing for decades, but the changing media landscape and rise of ROI and accountability is exposing them as dinosaurs. Can direct agencies exploit their demise? (Agencies).
February 7, 2003... DOES THIS SOUND FAMILIAR? It's the monthly 'integrated' status meeting and you're looking out of the window while the media agency and the TV agency continue a pointless discussion over the relative merits of 30-second versus 40-second ads. It...

Introduction. (Technology For Marketing 2003).(Directory)
February 7, 2003... TFM 2003 february 11-12 olympia london Now in its third year, Technology For Marketing 2003 (TFM 2003), incorporating Technology For Customer Service (TFCS) and Technology For Sales (TFS), will be held on February 11-12 at the National...

2- fore!-1 golf offers list of affluent male players. (List File).(from Marketing and Media Solutions Ltd.)(Brief Article)
February 7, 2003... Marketing & Media Solutions (MMS) has updated the 2-fore!-1 Golf database of over 96,000 affluent golfers. 2-fore!-1 Golf is an off-peak play scheme in Europe, which offers vouchers entitling two golfers to play together for the price of...

Silver Direct unveils file of rich shoppers. (List File).(mail order catalog)(Brief Article)
February 7, 2003... Mail order catalogue Silver Direct is releasing its list of 35,000 buyers and enquirers through Isis Direct. The company, which specialises in silverware and gifts, has recruited its customers through ads in national broadsheets such as the...

Publisher Select releases names of mag readers. (List File).(Brief Article)
February 7, 2003... Publisher Select is releasing its list of 1.9 million consumers through Dynamiq Response Arena. The company has created the file from a number of leading consumer lifestyle publishers. It comprises individuals who regularly buy and read...

Mediator appoints Edwards and Osgood. (Moving People).(marketing agency hired Lydia Edwards and Matt Osgood)(Brief Article)
February 7, 2003... Partnership marketing agency Mediator has taken on Lydia Edwards as head of its tactical unit and Matt Osgood (left) as an account director. Edwards joins the agency from Win Win Technologies, where she was responsible for iVillage, BCA and...

Former Vodafone chief joins ubiNetics. (Moving People).(Mike Pinches)(Brief Article)
February 7, 2003... Former Vodafone director Mike Pinches has been appointed non-executive director of UbiNetics Pinches, who has over 30 years' experience in telecoms, including technical and commercial, joins the wireless technology company as it prepares to...

Aqueduct hires business development director. (Moving People).(Guy Timewell)(Brief Article)
February 7, 2003... Guy Timewell has been made business development director and board member of Aqueduct. Timewell, former director of new business for Unique Digital Marketing, will now focus on expanding accounts such as James Bond, for MGM Home Entertainment,...

Nightfly recruits Wiggin as head of planning. (Moving People).(mobile marketing agency hired Nick Wiggin)(Brief Article)
February 7, 2003... Mobile marketing agency Nightfly has appointed Nick Wiggin head of planning. He joins from mobile marketing agency Aerodeon, where he was planning director. He will be responsible for seeking opportunities in both local and overseas markets....

Nice work. ...is a monthly column dedicated to those people who are happy at work. Don't think it's possible? Read on.(Brief Article)(Column)
February 7, 2003... Name: Melissa Wilson Company: David Michaels Organisation (DMO) Department: Direct marketing business development Job title: Account director/business development executive Responsibilities: Liaising with clients and...

Perhaps an au pair is just what Mrs Diary needs. (Diary).(Editorial)
February 7, 2003... As you may well be aware, relations have been somewhat strained between Mr and Mrs Diary for some time, and the Diary would like to confess that we haven't exactly got a great track record... OK, maybe the 5.30 am trip home from Little...

Things are piping up. (Soundoff).(Brief Article)
February 7, 2003... Thank god for Smokehouse, our new multi-brand client. Its marketing director is fast turning into my new best mate, and he's already sorted out a retainer cheque - in advance - to kick off our relationship. Put that in your pipe and smoke...

PlayStation 2. (Creative Critique).(Brief Article)(Product/Service Evaluation)
February 7, 2003... No apologies Instead of images of huge metal-clad warriors ripping each others' heads off, we get an idea from the other end of the spectrum from Playstation 2 - an apology card with a teddy bear holding a bunch of flowers. This is to be...

The Queen's Awards for Enterprise. (Creative Critique).(Brief Article)
February 7, 2003... Decision time You know what I like about this? It's singleminded. Off all the stuff you could say about the Queen's Awards for Enterprise (you get a nice emblem to stick on you vans, you get to meet her Maj at a posh reception), it's...

The Academy Conference and Training. (Creative Critique).(Brief Article)
February 7, 2003... The Academy Conference and Training, Suites Right place, right time I'm Roger Phelps, conference organiser of Staybright Lightbulbs. OK. I'm not really. I'm just thinking myself into the mind of the target audience. We call it 'method...

Carlinglive.com. (Creative Critique).(Brief Article)
February 7, 2003... Carlinglive.com Dancing in the dark Anyone out there for The Flaming Lips? It's not, as you might imagine, a horrific sambuca accident, but one of the bands currently being plugged on the Carling Live website. Two cracking mailings, which...

VW Bora ST. (Creative Critique).(Brief Article)
February 7, 2003... Catch me if you can Like the actual VW metal, this is created with oodles of care and precision. There's something [in this case a breakfast bar] to give it 'dwell value', which means you aren't going to bin it. There's also a great idea here -...

Jigsaw chief laments data quality.(Jigsaw Consortium)(Brief Article)
February 14, 2003... A senior executive at a member of the Jigsaw Consortium has hailed a decision to outsource its database capabilities, after claiming the quality of data prevents members from running effective campaigns. The consortium, which comprises...

20th Century to persist with voicemail ads.(U.K. Advertising Standards Authority reprimands Twentieth Century Fox Film Corp.; message considered offensive)(Brief Article)
February 14, 2003... Twentieth Century Fox is insisting it will not be deterred from using voicemail marketing, despite being reprimanded for causing offence, fear and distress in a recent campaign. The Advertising Standards Authority (ASA) ruled this week on...

Legal aid hitch stalls Robertson ER battle.(Brian Robertson fights credit reference agencies over use of Electoral Roll)(Brief Article)
February 14, 2003... Industry nemesis Brian Robertson's High Court battle against credit reference agencies descended into farce this week when the former accountant from Wakefield pulled out at the last minute, having failed to secure legal aid. Lawyers...

ISA marketing plans hit as concern over war jolts confidence.(Brief Article)
February 14, 2003... Financial direct marketers are facing a crisis of confidence in the ISA market as uncertainty over a possible war with Iraq severely dents investments in what is traditionally the peak sales period. ISA sales are set to plummet even further...

Transport for London seeks top marketers.(Brief Article)
February 14, 2003... Transport for London (TfL) is poised to bolster its direct marketing activity by creating two top-level marketing roles on the back of gaining control of London Underground communications. The organisation, which is responsible for train,...

Ferrero unveils push for Kinder Chocolate bar. (News).(Brief Article)
February 14, 2003... Ferrero is embarking on a major data capture campaign to launch its latest import, Kinder Chocolate, by launching a Valentine's Day-themed initiative. The mini chocolate bars, aimed at six- to 11-year-olds and their mothers, are the most...

Face to face set to extend reach. (News).(face-to-face fundraising set to expand into various venues)(Brief Article)
February 14, 2003... Face-to-face fundraising is set to expand out of the high street into venues such as museums, galleries and zoos, using teams of fundraisers to encourage visitors to make high-value, regular donations by joining 'friend' schemes. The...

BA e-blitz kick-starts Club World relaunch. (News).(British Airways)(Brief Article)
February 14, 2003... British Airways is poised to launch its most extensive e-marketing campaign to date as part of its [pounds sterling]3m relaunch of the Club World scheme, which aims to boost business travel. The airline has seen a rapid increase in online...

Fedma hits back at ED plans for increased VAT. (News).(Brief Article)
February 14, 2003... Fedma is challenging plans to impose VAT on state-owned postal operators, saying it will lead to increased costs for charities, financial companies and Government institutions. The European Commission proposals will oblige state-owned...

PPP focuses on 'helping NHS' to lure affluent. (News).(PPP Healthcare, National Health Service)(Brief Article)
February 14, 2003... Axa-owned PPP Healthcare has embarked on a radical customer acquisition campaign with the claim that it helps, rather than hinders, the National Health Service (NHS). The initiative is a far cry from PPP's traditional private healthcare...

Blockbuster to target families through Disney. (News).(Brief Article)
February 14, 2003... Blockbuster has joined forces with Walt Disney to produce a data-capture campaign designed to boost rentals over the school half-term period, while strengthening its position in the family market. The initiative, which runs from February 14...

RFU launches world's first sports body members card. (News).(Rugby Football Union)(Brief Article)
February 14, 2003... The Rugby Football Union (RFU) is to become the first national sports body in the world to issue a smart membership card that rewards fans' loyalty, following the success of similar schemes adopted by football clubs (PM January 24). The...

Heinz babyfood drive sets sights on UK health sector. (News).(Brief Article)
February 14, 2003... Food giant Heinz is boosting its relationship strategy for babyfood brands and bolstering cross-data analysis in a bid to capture a greater slice of the UK healthcare market. Care Business Solutions has been appointed to provide a customer...

Freeserve seeks chief in direct team revamp. (News).(Brief Article)
February 14, 2003... Freeserve is aiming to consolidate its position in the ISP sector following the shake-up of its direct marketing management team, which has triggered the search for a new operations chief. The company, which spends an estimated [pounds...

Metro Radio in Valentine's Day SMS data blitz. (News).(campaign by Flytxt)(Brief Article)
February 14, 2003... Emap is aiming to increase the SMS database of North-East-based station Metro Radio with a 'Text 'n' flirt' campaign for Valentine's Day. Metro's existing database of 35,000 listeners, as well as those tuning in during the run up to...

Lever Faberge to launch interactive push for Siren. (News).(Brief Article)
February 14, 2003... Lever Faberge is launching a major interactive campaign to promote Siren, the latest fragrance in the Impulse body spray range. The campaign, targeting 16- to 24-year-old females, carries the strapline, 'Where have all the men gone?' Photos...

Royal Mail lashes out at Postcomm. (News).(Brief Article)
February 14, 2003... Royal Mail has reacted angrily to proposals by Postcomm that customers whose mail is late should receive compensation of up to 100 times the price of a stamp. "We already offer customers much more than our counterparts by offering 12 first...

Hamlet embarks on final cigar campaign. (News).(Brief Article)
February 14, 2003... Gallaher cigar brand Hamlet has launched its final ad campaign before the ban on tobacco advertising comes into force this month. The Tobacco Advertising & Promotion Act is stubbing out all tobacco advertising, but Hamlet's new incentive...

Marie Stopes offers Valentine's vasectomy. (News).(Brief Article)
February 14, 2003... Reproductive healthcare charity Marie Stopes International is offering people the chance to have the 'snip' at a discount rate this Valentine's Day, as well as enter a free prize draw for holiday vouchers. Black Cat has created the campaign,...

Microsoft appoints Chemistry Communications. (News).(for its direct marketing and customer relationship management account)
February 14, 2003... Microsoft has appointed Chemistry Communications Group to its [pounds sterling]10m direct marketing and customer relationship management (CRM) account, following a competitive four-way pitch. Black Cat, Tullo Marshall Warren and Miller...

Eurodirect unveils Millionaire report. (News).(Brief Article)
February 14, 2003... Marketing and business intelligence company EuroDirect has compiled a 'Millionaire Neighbourhood Report' which identifies the top 100 millionaire havens around the UK. London dominates the list, with Hampstead coming in at first place with 294...

Twentieth Century Fox in online Daredevil push. (News).(Brief Article)
February 14, 2003... Twentieth Century Fox is building its database of film enthusiasts with an online marketing campaign for superhero movie Daredevil. The film, which is released in the UK on February 14, will be supported by an e-mail promotion which encourages...

SMS response 'twice as high as direct mail'. (News).(text messaging achieves double the response rates of direct mail campaigns)(Brief Article)
February 14, 2003... Marketers using the fast-evolving medium of text messaging are achieving double the response rates of campaigns which rely on direct mail, according to new research. Unveiled this week by mobile marketing expert Enpocket, The response...

Industry risks 'cutting own throat' over academic training shortfall. (News).(Industry Overview)
February 14, 2003... Direct marketers have been warned that academic training is facing a funding crisis which threatens to haemorrhage young blood from the industry. John Watson, senior partner at Watson Phillips Norman and the previous chairman of the...

Orient-Express to focus strategy on UK market. (News).(Brief Article)
February 14, 2003... Venice Simplon-Orient-Express is shifting its direct marketing strategy to concentrate more on its UK corporate and individual customers. The luxury travel operator, which operates trains in the UK, Europe, South East Asia and Australia,...

AdLINK promotes Hamilton as Holman spearheads Euro drive. (News).(Donald Hamilton, Richard Holman)(Brief Article)
February 14, 2003... Digital solutions provider AdLINK has revamped its management structure, handing former DoubleClick chief Donald Hamilton the top UK role, as part of plans to drive pan-European growth. AdLINK, one of the largest online sales houses in the...

Music giants link up for digital subscriber launch. (International).(Brief Article)
February 14, 2003... New York: A consortium of US music giants including BMG Entertainment and Tower Records is planning to launch a digital subscription service in an aggressive bid to topple ventures such as MusicNet and Pressplay. The consortium's members...

Deutsche Post faces parcel rival. (International).(Hermes Versand)(Brief Article)
February 14, 2003... Essen: Mail order company Hermes Versand, part of German mail order giant Otto Versand, is entering the private parcel delivery market and taking on Deutsche Post. The move comes as Deutsche Post joins forces with rival mail order...

Gyro extends into US and Australia to boost turnover. (International).(Brief Article)
February 14, 2003... Fort Lauderdale: Gyro is expanding its worldwide offering with its third office in the US and its first outfit in Australia to create a [pounds sterling]50m turnover group. Gyro UK, which has a turnover of [pounds sterling]10m and a staff...

Polish embrace direct approach. (International).(direct marketing takes off in Poland)(Column)
February 14, 2003... Any European country where you are greeted with "we are not a Third World country, but..." obviously has some problems. Yet, as I found on a recent business trip, Poland is seeing the birth of a direct marketing industry which presents some...

Why training cuts will scar the sector for life. (News Analysis).(analysis of cuts in direct marketing industry)(Column)
February 14, 2003... When budgets need to be cut, training is often the first thing to suffer But for an industry that needs to attract and retain young blood is this such a wise move? Hannah Frankel reports. When times are tough, there are many areas which are...

Can ambient rise above the stunts? (News Analysis).(guerrilla marketing)
February 14, 2003... The guerrilla marketing sector is now worth more than [pounds sterling]110m a year as brand owners strive to stand out. But is it really a direct marketing discipline? Curtis Brown investigates. Last week, the battle to cut through the...

Keep due diligence simple -- it's really boring: taking life too seriously? Jim Surguy tackles two problems facing agencies, while Zina Manda answers a query concerning data protection laws. (The PM Surgery).(Interview)
February 14, 2003... Q I would like to take customer relationship management (CRM) more seriously. Any advice? A I can appreciate you don't want to become marginalised, but are you approaching this from the basis of operational CRM systems or analytical CRM...

Make sure your data processor is secure: Precision Marketing's data agony aunt answers concerns over data protection outside EU jurisdiction. (The PM Surgery).
February 14, 2003... Q I run a catalogue company and am increasingly using e-mail marketing to drive business. I am based in the UK and targeting prospects in the UK. My e-mail portal provider has a UK base, but its server is based in the US. Am I transferring data...