Precision Marketing articles from February 2002

Precision Marketing archives from February 2002

Nintendo mulls direct assault for GameCube.(Brief Article)
February 1, 2002... Nintendo is considering appointing its first dedicated direct marketing agency, as the battle to dominate the [pound sterling]1bn UK games market intensifies. The company's GameCube console will launch in Europe on May 3 and will be backed...

Finance firms braced for 'crippling' postage strike.
February 1, 2002... The financial services industry is bracing itself for a series of crippling national postage strikes next month, which could have a devastating effect on the sector's busiest mailing period. The Communications Workers Union (CWU) is...

ENS Brann faces Clubcard threat as dunnhumby launches agency.(Cinnamon, new full-service agency)(Brief Article)
February 1, 2002... dunnhumby, the consultancy credited with creating the Tesco Clubcard scheme, is launching a full-service agency, cinnamon, to pitch for agency business. The move will put Clubcard's existing agency EHS Brann on alert, as the retailer is...

Tank! launches service to combat 'mediocre' financial creative work.(Brief Article)
February 1, 2002... tank! has fired a warning shot to direct marketing agencies by launching a service to allow financial companies to test the quality of their below-the-line campaigns. As part of its new Agency Healthcheck initiative, financial services...

Oneagency team quits following buyout failure.(Brief Article)
February 1, 2002... The management team of Edinburgh-based Oneagency has quit after failing to agree a buyout deal with parent company Silvermills Group. Managing director Sue Mullen, creative director Dave Mullen and customer services director Sheila...

Legal & General plans dual push for ISA growth. (News).(Brief Article)
February 1, 2002... Legal & General is aiming for a larger slice of the ISA market, planning a combined below-the-line launch of an online fund supermarket and the offer of a free investment fund. The Fund Supermarket, available at the 'save and invest'...

Postcodes will stay, says Consignia. (News).
February 1, 2002... Consignia has hit out at reports that it is considering scrapping area postcodes in favour of individual numbers for people, rather than addresses. Changing the current system of area postcodes would cause mayhem for marketers, throwing...

Virgin Wines plots strategy overhaul. (News).(Brief Article)
February 1, 2002... Online wine retailer Virgin Wines is to revamp its marketing strategy in an effort to improve the accuracy of its customer communications and boost loyalty. The company, which was launched by Richard Branson's Virgin group in June 2000, is...

Universal in viral blitz for Jurassic Park III. (News).(Brief Article)
February 1, 2002... Universal Pictures Video UK is planning to use a range of online data-capture techniques to promote the consumer release of Jurassic Park III on video and DVD, to build up its database of loyal customers. Universal will run a series of...

Caribbean tries direct debut to lure UK visitors. (News).(Caribbean Tourism Organisation's direct marketing campaign aimed at U.K. travellers)(Brief Article)
February 1, 2002... Caribbean Tourism Organisation (CTO) is launching its first direct marketing activity, as part of an integrated campaign to boost visitor numbers. The CTO, comprising 35 members -- including the islands' tourist boards, British Airways,...

Isle of Man to launch first e-offensive. (News).(Brief Article)
February 1, 2002... Isle of Man Tourism is implementing its first e-marketing strategy to target middle-aged visitors to the island. From February, traditional direct mail campaigns will be backed by regular e-mails to its core audience of 45- to 65-year-olds....

Fedma slams ad body for over-reacting to EU plan. (News).(Federation of European Direct Marketing)(Brief Article)
February 1, 2002... Fedma has accused the Advertising Association of over-reacting after it claimed Spain was using its presidency of the European Union to halt discussions on proposed regulations on sales promotion. The debate, which MEPs hope will lead to a...

Age Concern to step up commercial activity. (News).(database contract with Alchemetrics)(Brief Article)
February 1, 2002... Age Concern Enterprises (AGE), the trading arm of Age Concern, is stepping up its drive for new customers by investing in the construction of a custom-built database. The database, designed and built by Alchemetrics, will house all ACE's...

PHD drafts in Foster to head direct division. (News).(Brief Article)
February 1, 2002... The PHD Group is setting up a dedicated direct media buying and planning agency spearheaded by former Initiative Media communications planning director Simon Foster. Foster, who has been appointed managing director of PHD Confidential,...

BCA overhaul to fuel rise in relationship marketing. (News).(Brief Article)
February 1, 2002... Mail order book club BCA is set to shift its relationship marketing up a gear and bring new members to the club, following an overhaul of its UK merge, purge and data processing database throughout its brands. Swetenhams has been appointed...

Sight Savers to increase DRTV ads to lure donors. (News).(Sight Savers International)(Brief Article)
February 1, 2002... Sight Savers International is increasing the length of its DRTV ads in a bid to attract a more retentive donor base and double its response rate. Developed by Clark McKay and Walpole, the three minute ad -- focusing on childhood blindness...

Yacht race set for direct boost. (News).(Challenge Business' direct marketing for Global Challenge yacht race)(Brief Article)
February 1, 2002... Challenge Business, the company behind the Global Challenge yacht race, is stepping up its direct mail activity with the appointment of a new agency to handle its business-to-business account. McCann-Erickson Bristol has been handed the...

PM sends out call for Awards nominations. (News).
February 1, 2002... The call for entries for the Precision Marketing Response Awards is going out next week and is open to client companies and their agencies. Nominations for the three top awards, introduced last year -- best client marketer of the year, best...

Postcomm set to unveil postal service plans. (News).(Postcomm to license new operators)(Brief Article)
February 1, 2002... Postcomm, the postal services regulator, will make plans to liberalise the UK postal service official this week by unveiling its scheme designed to open up business mail contracts to competition. In April, operators will be allowed to apply for...

Renault poised to roll out interactive ads. (News).(Brief Article)
February 1, 2002... Renault is set to roll out digital interactive ads for models including Megane, Laguna and Scenic if its test campaign for the Clio proves successful. Interactive ads for the Clio, on Channel 4, E4 and FihnFour, allow customers to order a...

Kellogg's adopts sampling campaign for cereal bar. (News).(Special K cereal bars)(Brief Article)
February 1, 2002... Kellogg's is introducing sampling campaigns for its Special K cereal bars. The activity will support an on-pack promotion, where consumers can apply for a Body Skulpture Pilates and Yoga video and book. The campaign is designed and implemented...

Electricity Direct embarks on direct initiative. (News).(prepares for direct mail marketing campaign)(Brief Article)
February 1, 2002... Electricity Direct is preparing for a major direct mail push to increase its customer base of 78,000 and raise brand awareness. Devised by MKM Marketing & Promotions, the campaign offers prospective customers up to [pounds sterling]250 worth of...

Financial Services Forum launches journal. (News).(Argent)(Brief Article)
February 1, 2002... The Financial Services Forum is launching a quarterly publication aimed at marketers. The journal, entitled Argent, includes a contribution from Microsoft Corporation chairman Bill Gates this quarter. Anthony Thomson, chairman of the advisory...

Sainshury's set to lure parents for schools plan. (News).(Brief Article)
February 1, 2002... Sainsbury's is turning to data mining and direct mail in a bid to boost participation in its 2002 Equipment for Schools collection scheme. The supermarket has previously relied on in-school and in-store promotions to garner interest in the...

First Direct adopts humorous ads to promote new range of services. (News).(Brief Article)
February 1, 2002... First Direct is reverting to a humorous approach for its latest DRTV campaign which will spearhead a major below-the-line push promoting new services. The HSBC-owned bank has replaced Bob Mortimer with comedy partner Vic Reeves for the...

Mira Showers plans direct assault on Triton. (News).(Brief Article)
February 1, 2002... Mira Showers is aiming to challenge the likes of Triton and Galaxy with a new direct marketing strategy designed to both boost brand recognition and build customer dialogue. The company claims to be the market leader with a 38 per cent...

Alchemy rebrands for Psychographic profiling service SocialValues. (News).(Brief Article)
February 1, 2002... Former data analyst company Alchemy is ditching its core business and name in a bid to break into the burgeoning consumer beliefs and motivation market with a new psychographic tool. The Values Company, formerly known as Alchemy, is being...

US telemarketers hit out at 'do not call' clampdown. (International).(Brief Article)
February 1, 2002... Washington DC: A storm is brewing among US direct marketers, following criticism of new Federal Trade Commission (FTC) proposals that aim to clamp down on unwanted telemarketing calls. The FTC has recently announced plans to set up a...

'Loyal' shopping trolley to roll out. (International).(Brief Article)
February 1, 2002... Salt Lake City: A shopping trolley attachment being developed in the US promises to revolutionise the way supermarkets target their customers. The Klever-Kart, being designed by Klever Marketing, could be supplied to supermarkets from this...

Protection boost for a clean image. (International).(Brief Article)
February 1, 2002... Melbourne: Truth, trust and takeouts are on the 2002 agenda for direct marketing in Australia. Changes to the Trade Practices Act and Privacy Act came into effect late last year and the impact is now being felt in the marketing community. ...

Indian car manufacturer campaign aims for the top. (International).(Brief Article)
February 1, 2002... New Delhi: Car manufacturer Hindustan Motors is repositioning its flagship model, Ambassador, with a direct marketing campaign to ensure it becomes India's 'official' automobile. The CK Birla Group-owned company is targeting Indian state...

Game consoles fight to achieve next level: Game console giant Sony is stepping up its direct marketing efforts to combat the double whammy of revived Ninetendo and market entrant Microsoft. (News Analysis).
February 1, 2002... This year will witness the biggest showdown in the video gaming industry since Super Mario went head-to-head with Sonic the Hedgehog in the early Nineties, when two console giants take on the might of Sony in an attempt to rule the [pound...

Up close and too personal: By taking advantage of personalisation techniques many firms are causing much distress to recipients of their mailings Emma Rubach explores the down-side of digital printing technology. (News Analysis).(Brief Article)
February 1, 2002... There is little doubt that advances in technology and research are enabling companies to become more sophisticated in personalising their direct marketing campaigns. But this boon also has a down-side, as it is becoming increasingly easy to...

Just stop and think before you start your next viral campaign: Viral campaigns are fast, low in cost and can achieve results. But, as John Regan explains, they can all too easily become a niche tool and not attract the masses. (Comment).(Brief Article)
February 1, 2002... Marketing budgets are being squeezed, directors need to show increased shareholder value, you need to build your customer base aggressively. A viral marketing campaign could be the best way to do this. It's low in cost, fast and gives you...

Attacking the data threat. (Special Report: List Development).(Data Protection Act)(Brief Article)
February 1, 2002... The successful High Court challenge against the sale of Electoral Roll data to direct marketers is forcing the industry to look elsewhere for source data. But just how secure are these methods? THE DIRECT MARKETING INDUSTRY has long held...

Reap what you sow: Many online list owners are reluctant to rent their lists to third-parties, as e-lists are fast becoming a valuable asset. Instead, they are keeping hold of their home-grown resources. (Special Report: List Developments).(Brief Article)
February 1, 2002... BACK IN THE EARLY DAYS of the Internet it was widely thought that online data harvesting was the key to any self-respecting e-commerce business model. Subscriber e-mail addresses and data profiling were seen as a potential source of future...

Cashmere offers list of educated homeowners. (List File).(Brief Article)
February 1, 2002... Cashmere by James Meade has made its list of 17,430 individuals available through Swetenhams. All names have either requested a copy of Cashmere, or made a purchase from the mail order catalogue. Specialising in high quality cashmere...

Marcus Evans releases file of budget-holders. (List File).(Worldwide Media Group)(Brief Article)
February 1, 2002... Worldwide Media Group (WMG) has released the international Marcus Evans conference masterfile of 550, 638 senior decision-makers. The English names are mainly budget-holders based at business addresses who have paid between $1,820 ([pounds...

PGL provides names of active holidaymakers. (List File).(Independent Direct Marketing)(Brief Article)
February 1, 2002... PGL, organiser of children's holidays since 1957, has allowed Independent Direct Marketing (IDM) to release its file of 95,000 holidaymakers. PGL caters for 6-to 18-year-old children, with 60 different activities at 26 centres across the...

Moving People.(company hiring and promotions)(Brief Article)
February 1, 2002... Teletext hires easyEverything marketing chief Teletext has appointed former easyEverything global marketing director Marc Bell head of marketing. He will be responsible for promoting the Teletext and Teletext Holidays brand across the...

E-mail orgasms are coming soon. (Diary).(Brief Article)
February 1, 2002... They say the Internet is the enemy of communication, and maybe they're right. After all, is there any real point in phoning a friend and talking for an hour, when two lines of e-mail a day will keep you informed as to exactly what they are...

Another money making scam. (Diary).(Brief Article)
February 1, 2002... For those of you entranced by both the Friends Reunited phenomena and its recently launched rival, Convicts Reunited, the Diary has some exciting news. We're always on the look out for money making ventures, and it occurred to us that this...

Joining forces. (Soundoff).(Brief Article)
February 1, 2002... hunter's tale With all the noise about 'Shared Beliefs', I should have an opinion and feel a lesser mortal because I haven't. But then, you know me, I haven't read the bloody thing. Much more important matters to think about. Like...

Unilever plots major activity boost for Olivio.(Brief Article)
February 15, 2002... Unilever Bestfoods UK is to bolster the direct marketing activity for its Olivio spread in an attempt to beat off increasing competition from supermarket own-label brands. The company has hired MWL to handle its [pounds sterling]2m...

FSA attacks critics of 'sick bag' mailing.(Food Standards Authority)(Brief Article)
February 15, 2002... The Food Standards Authority (FSA) has hit back at claims that a controversial 'sick bag' mailing is likely to scupper its [pounds sterling]20m food hygiene campaign, arguing the mailer achieved its aim of raising awareness of food poisoning....

Flying Brands plans range of new services.(Brief Article)
February 15, 2002... Flying Brands is building on its core direct flowers offering in a bid to position itself as a specialist mail order business. The company aims to maximise revenue from its database by cross-selling products and attracting customers with...

Whitewater scoops Age Concern fundraising direct account.(Brief Article)
February 15, 2002... Age Concern, the campaigning charity for the elderly, is reviewing its fundraising marketing strategy following the appointment of a new agency to handle its account. The charity has handed its business to not-for-profit agency Whitewater...

DMA under fire for commercial venture scheme.(Brief Article)
February 15, 2002... The DMA (UK) has been accused of "playing with fire" over its plans to pursue commercial joint-venture deals in an effort to raise funds. The body has announced the first deal -- for The Business Suppression File -- with a shareholding...

SAS boosts direct activity to reverse slump. (News).(Brief Article)
February 15, 2002... European airline SAS is to step up its direct marketing activity in an attempt to win back business lost during the slump in the travel industry. The activity follows the appointment of specialist travel, retail and business agency Fox...

Clark McKay to absorb digital media offshoot. (News).(Brief Article)
February 15, 2002... Clark McKay and Walpole is restructuring its interactive division, cm-e, in a bid to forge a closer working and open new channels of development. The name cm-e will be dropped and the new media arm will be integrated into the main agency...

Loyalty cards vs price cuts: which is more persuasive? (The Card of Choice).(Black Sun study, entitled "Are Loyalty Card Schemes Missing a Trick?")
February 15, 2002... Recent research indicates a decline in the popularity of loyalty card schemes in the fight for consumers. Yet new schemes are being planned, indicating that there is still faith in the medium. Dunnhumby chief executive Edwina Dunn, who has...

Abacus Alliance adopts debut Web strategy. (News).(Brief Article)
February 15, 2002... Abacus Alliance, the co-operative data pooling group which includes many of the top UK mail order companies, is turning to the Internet for the first time to target previously untapped segments. The company's direct division, Abacus Direct,...

BUPA plans to build customer profiles online. (News).(Brief Article)
February 15, 2002... Private healthcare provider BUPA is aiming to improve the quality of its data collection and targeted marketing activities with the launch of a new Web portal, which will build personal profiles of each customer. The portal, which uses...

BBC Multimedia develops gaming site to boost sales. (News).
February 15, 2002... BBC Multimedia, the corporation's commercial console games and CD-ROM publishing business, is aiming to boost sales by setting up a two-way link with customers via a new website, www.bbcmultimedia.com. The move, which is the first time the...

Finance firms threaten to pull mail from Consignia. (News).(national strike impending)(Brief Article)
February 15, 2002... Finance companies are threatening to abandon troubled Consignia and use private operators for future mailing campaigns if the postal union goes ahead with a national strike. Norwich Union, which uses direct mail for pensions, investments,...

Database Group chief quits for EuroDirect role. (News).(Neal Rimay-Muranyi)(Brief Article)
February 15, 2002... Neal Rimay-Muranyi has quit his role as sales director of The Database Group, after eight years with the company, to join EuroDirect. He takes up the position of sales and marketing director and will be responsible for driving growth in...

Standard Life Healthcare returns to DRTV strategy. (News).(DRTV campaign to be launched)(Brief Article)
February 15, 2002... Standard Life Healthcare, the private medical insurance provider, is launching its first DRTV campaign in two years, as part of an integrated marketing push. The DRTV ads, created by Tri-Direct, will break on February 18 across digital and...

Wesleyan aims to raise profile. (News).(increasing direct marketing)(Brief Article)
February 15, 2002... Financial services company Wesleyan is increasing its use of direct marketing in a bid to raise its profile, following the appointment of its first retained agency. The 160-year-old Birmingham-based company has appointed McCann-Erickson...

Animal charity set for donor acquisition push. (News).(World Society for the Protection of Animals)(Brief Article)
February 15, 2002... The World Society for the Protection of Animals (WSPA) is investing in the acquisition of new members with its first major multimedia recruitment drive in over two years. The charity is aiming to recruit new regular donors with an...

Postal union 'pencils in' strike for March. (News).(Communication Workers Union)(Brief Article)
February 15, 2002... The Communication Workers Union (CWU) says it has 'pencilled in' strike dates for the first week in March if no progress is made on its pay claim. The threat comes as Royal Mail has appointed an independent panel of mediators -- the first time...

Oftel clamps down an rogue SMS firms. (News).(unsolicited text messaging)(Brief Article)
February 15, 2002... Oftel is introducing tough new powers to disconnect businesses sending unsolicited premium rate text messages to mobile phones. The new measures have been brought in to combat companies which send random text messages to mobile phones and...

Bounty packs to promote children's tax credit. (News).(Inland Revenue contracts Euro RSCG)(Brief Article)
February 15, 2002... The Inland Revenue is promoting the children's tax credit via Bounty sampling packs for new mothers. Euro RSCG has been appointed to distribute the tax credit claim pack. It will appear in 2 million packs including Mother-to-be, New Mother and...

Joe Browns develops online offering. (News).(Brief Article)
February 15, 2002... Mail order clothing and lifestyle catalogue Joe Browns is looking to expand its online offering in order to target young and middle-aged men as they transfer their buying habits to the Web. With a database of 70 per cent men, Joe Browns plans...

Npower launches responsive radio campaign. (News).
February 15, 2002... npower is launching a responsive radio campaign to promote the fact that it is freezing its gas and electricity prices. The offer is open to all duel fuel customers until 2003, providing they call before March 31. The radio ads, created by...

Royal Star & Garter to lure younger donors. (News).(Brief Article)
February 15, 2002... The Royal Star & Garter Home (RSGH) is preparing for a major direct marketing push to boost its number of younger donors and take full advantage of its database. The Richmond-based charity raises funds for disabled ex-servicemen and women....

Barclays targets small business start-ups with direct offensive. (News).(Brief Article)
February 15, 2002... Barclays is aiming to boost its share of the small business start-up market with a direct marketing push designed to promote its range of services to individual customers. The campaign, which comprises inserts in the national press, backed...

VW backs Polo TV launch with mailing blitz. (News).(Brief Article)
February 15, 2002... Volkswagen is launching the second wave of a [pounds sterling]4.5m ad campaign this week, geared to appeal to the younger driver. Developed by Proximity London and launched on the back of a TV ad campaign created by BMP DDB, the...

Arrow Films adonts responsive Web strategy to widen audience. (News).(Brief Article)
February 15, 2002... Specialist film distributor Arrow Films is seeking to widen its audience by using responsive online interaction for the first time. From mid-February, the niche distributor will promote new releases, beginning with a drive for The 12...

Mars plans debut global initiative for M&M brand. (International).(Brief Article)
February 15, 2002... Hackettstown, New Jersey: Mars is planning to roll out its largest campaign to date for its 61-year-old M&M brand over the Internet. The initiative is part of a global promotion comprising direct mail, online marketing, sponsorship and...

Eurocard to develop new loyalty solution. (International).(Brief Article)
February 15, 2002... Stockholm; Eurocard, one of the largest credit card businesses in Sweden, is looking to implement a new customer loyalty solution to reduce churn rates and lure new customers. The solution will be based around generating customer-tailored...

Can the French youth be loyal? (International).
February 15, 2002... Paris: The French direct marketing industry has invested much time, research and money into getting to know the 'grey market' and the lucrative 35- to 45-year-old age group. There has been much talk of 'one-to-one relationship marketing'...

Can DMA justify 'dash for cash' philosophy?: The DMA (UK)'s announcement that it was 'open to offers' of business joint-ventures sent shockwaves through its membership. Can such deals really benefit the industry? (News Analysis).(Column)
February 15, 2002... Undercurrents are rippling through the direct marketing industry, following the news that DMA (UK) is eschewing a new era of commercialism through a series of joint-venture services (PM last week). The Business Suppression File is the first...

Can Royal Mail afford to strike?: Threats of strike action by Consignia workers could be the last straw for direct marketing - an industry which has traditionally relied on efficient mail delivery to survive. (News Analysis).
February 15, 2002... Last week's postal union ballot in favour of national strike action threatens to deal a body-blow to many in the direct marketing industry -- not least of which will be the embattled Consignia, currently losing up to [pounds sterling]1.5m a...

Healthchecks should focus on the bottom line.(Brief Article)(Column)
February 15, 2002... It is interesting to read about the recent developments with financial service Agency Healthchecks by tank! Interesting, in that the response to a diminishing reputation has been to launch a healthcheck scheme that focuses on agency creativity....

Letters.
February 15, 2002... Healthcheck addresses symptoms, not causes Nobody doubts the parlous state of creativity in financial direct marketing. But isn't the tank! Agency Healthcheck (PM February 1 and last week) addressing the symptoms, rather than the cause? ...

True media neutrality will not occur until we break the bias: Media agencies must reject any self-interest in choosing media types for their clients, says Steve Hughes. They could look to smaller agencies for hints. (Comment: Steve Hughes).(Brief Article)(Column)
February 15, 2002... Once again, we're seeing the concept of media neutrality rise to the top of the agenda in the media world. On paper, it's a worthy proposition for agencies to abandon any self-interest they have in promoting particular media, in favour of a...

Call to re-invest in our industry. (Leader).(Direct Marketing Association's contributions)(Brief Article)
February 15, 2002... The potential pitfalls of the DMA (UK)'s drive for commercial opportunities should be clear to all, even if some of those interviewed for this week's News Analysis (page 11) refuse to acknowledge so. Of course, we should all applaud any...

Creative Critique.
February 15, 2002... David Woods and Peter Harle, joint creative directors at Claydon Heeley Jones Mason, have just completed their first year below the line, and are pleased to report that any preconceptions about creative standards being inferior 'down there' are...

Is the cookie crumbling?: Cookies can transform an Internet visit by making it faster and more relevant. However, many still oppose the use of such techniques as they are contrary to data protection rights. (Special Report: Permission).
February 15, 2002... YOU KNOW A MARKETING technique is making waves when it is mentioned in a popular TV drama. This is the case with cookies. In a recent episode of The Sopranos, one of the New Jersey gang is browsing the Web from a laptop in the Bada Bing bar....

Learning to trust DRTV: Although DRTV advertising prices have dropped, many firms remain sceptical of the discipline. Michele Witthaus examines why direct TV is still struggling to lure big brands. (Special Report: DRTV).
February 15, 2002... DURING THE CHRISTMAS holidays, charities turned to DRTV in unprecedented numbers, calling viewers to action on behalf of a wide range of causes. Advertising prices have dropped, making the medium more attractive than ever. Yet many other...

Insert opportunities are fruits of plant catalogue. (List File).(Brief Article)(Statistical Data Included)
February 15, 2002... Fruit, tree and garden accessory mail order supplier Ken Muir has offered a 200,000 volume insert opportunity through Isis Direct. Isis Direct says Ken Muir customers are middle-aged affluent amateur gardeners who have high disposable...

Sporting types targeted in new Adventures list. (List File).(from Swetenhams)(Brief Article)(Statistical Data Included)
February 15, 2002... Swetenhams has released data from The Lifestyle Universe Sporting Adventurers file, which lists more than 1,585,000 male consumers. The latest addition to the consumer-segmented Lifestyle Universe file provides access to males aged between...

Upper echelons of business up for grabs in mag. (List File).(McGraw-Hill's Business Week International file of management names)(Brief Article)(Statistical Data Included)
February 15, 2002... McGraw-Hill's Business Week international file of 127,497 of upper-level management names has been released through the Worldwide Media Group. Since 1929 the worldwide business news magazine has been discussing trends, current affairs,...

Moving People.(various appointments)(Brief Article)
February 15, 2002... All change: the week's appointments and promotions making the news in the direct marketing industry Response Direct bolsters account team Response Direct Publishing (RDP), a provider of response-based publications, has hired Marcus...