Precision Marketing articles from December 2003

Precision Marketing archives from December 2003

Swetenhams to rejig top roles as Tasker quits.(Amaya Tasker leaves Prospect Swetenhams)(Brief Article)
December 5, 2003... Prospect Swetenhams data provision managing director Amaya Tasker has left the list specialist following the merger of Prospect Shop with Swetenhams (PM September 12). Tasker, who was at Swetenhams for 12 years, has gone abroad. Her role...

DMA pushes service to curb TPS.(Brief Article)
December 5, 2003... The DMA (UK) is aiming to stop thousands of Telephone Preference Service (TPS) registrations by encouraging people to sign up to its silent calls scheme instead. The association is highlighting Silent Callgard--a self-regulatory opt-in...

Royal Mail to face price fixing probe.(Brief Article)
December 5, 2003... Royal Mail is facing a full-scale pricing investigation following accusations that it is offering substantial discounts to mail order customers to keep their business. Postal regulator Postcomm has served a provisional enforcement order on...

WWAV Scotland boss takes senior London job.(Marco Scognamiglio joins management team of WWAV Rapp Collins)(several management changes in London and European offices)(Brief Article)
December 5, 2003... WWAV Rapp Collins is boosting its senior London management team ahead of an anticipated industry upturn. Marco Scognamiglio, managing director of WWAV Rapp Collins Scotland, will become joint managing director of the London office...

VisitBritain to launch 3-year targeted drive.(VisitBritain appoints Draft London to target foreign tourists)(Brief Article)
December 5, 2003... VisitBritain is embarking on a three-year customer acquisition drive with the launch of an integrated campaign to lure tourists from Ireland, the Netherlands and Belgium. Draft London has been appointed to handle the brief after a pitch...

Bravissimo rolls out email drive for latest range.(news)(Tamar)(Brief Article)
December 5, 2003... Bravissimo, the lingerie retailer specialising in bra sizes D to JJ, is launching its biggest email campaign to promote a new range and reinforce its position as market leader. The push, devised by interactive media agency Tamar, aims to...

NTL:home in Xmas incentives push.(news)(Brief Article)
December 5, 2003... NTL home, the residential division of the UK's largest cable company, is embarking on a major incentive campaign over Christmas. The cable giant has appointed direct marketing agency WDMP to acquire customers and boost its database. The...

Industry upbeat amid new business surge.(news)(direct marketing)(Brief Article)
December 5, 2003... Industry optimism is increasing despite the tough business environment, according to the DMA (UK)'s quarterly Industry Trends Survey. While imbalances between sectors appear to have stabilised, door-to-door, email marketing, field...

Orange in charity link to offer animal ringtones.(news)(Brief Article)
December 5, 2003... Mobile phone giant Orange is teaming up with international charity the World Society for the Protection of Animals (WSPA) to offer unique ringtones. The deal gives anyone linked to the Orange network the chance to download animal noise...

Rodale entices young readers to health books.(news)(Brief Article)
December 5, 2003... Rodale Books is ramping up its marketing as it seeks to lure a younger generation. The aim is to help the company--part of Rodale Publishing, which produces Men's Health magazine--to broaden its database. Rodale Books has appointed...

Skoda taps vRS 'street cred' in rap CD initiative.(news)(Brief Article)
December 5, 2003... Skoda is unveiling its latest mailing campaign promoting the car manufacturer's Fabia vRS model. The mailpacks, created by Archibald Ingall Stretton, highlight the 'street appeal' of the car and target 11,500 existing Skoda customers, and...

Selfridges rolls out festive treats mailing blitz.(news)(Brief Article)
December 5, 2003... Selfridges, the department store group, is launching a mailing blitz targeting its storecard holders in the run-up to Christmas. The 50,000 mailpacks promote the in-store Christmas theme 'Feast', which comprises various festive shopping...

Carolan takes chairman's role in Navigator shake-up.(news)(Brief Article)
December 5, 2003... Navigator, the Edinburgh-based agency, is overhauling its management structure by creating the role of chairman to lead the agency. Andy Carolan, who has been managing director for over ten years, is being promoted to the new joint role of...

Blood Service appeals to donors for Xmas support.(news)(Brief Article)
December 5, 2003... The National Blood Service (NBS) is embarking on its biggest direct marketing campaign to date in a bid to boost its low stockpiles during the Christmas period. The move comes as the organisation battles to keep its blood supplies at the...

Garnier makes Barker face of hair 'DIY' push.(news)(Brief Article)
December 5, 2003... Garnier is rolling out an interactive mailing to hair colourant users in an attempt to boost uptake of its Belle Color range and develop its relationship marketing programme. The mailing, which has been devised by WWAV Rapp Collins,...

Kodak to pilot SMS in profiling assault.(news)(Brief Article)
December 5, 2003... Photographic giant Kodak will be adding text messaging to its direct marketing mix for the first time as it seeks to bolster its customer insight strategy. Kodak will trial SMS in a regional press campaign encouraging customers to text a...

GyroGroup buys new media firm to boost service.(news)(Gyro Group buys Cozai)(Brief Article)
December 5, 2003... Business-to-business direct marketing agency GyroGroup is beefing up its offering by acquiring a new media outfit to boost integrated activity. GyroGroup, which has offices in the UK, US, Switzerland and Asia-Pacific region, has bought...

Royal Navy launches quality recruits drive.(news)(DataForce Group Ltd. appointed to pitch campaign)(Brief Article)
December 5, 2003... The Royal Navy is launching its first relationship management campaign to encourage more 16- to 24-year-olds to join up. The organisation, which has appointed Northampton-based Dataforce to the brief following a five-way pitch, is targeting...

Smirnoff revamps website to attract clubbers.(news; Pierre Smirnoff Co. hires Agency Republic to revamp UK website )(Brief Article)
December 5, 2003... Drinks company Smirnoff is overhauling its dance events division in an attempt to establish Smirnoff Experience as the leading interactive communications platform for clubbers across the UK. The Diageo-owned brand has hired Agency Republic to...

Consumers' Association launches brand offensive.(news)(Brief Article)
December 5, 2003... The Consumers' Association, owner of the Which? brand, is embarking on a targeted, brand-oriented communications drive in a bid to reach more consumers. The association has hired Rapier to handle its 14m [pounds sterling] marketing activity as...

Parcelforce Worldwide revises marketing account.(news)(Brief Article)
December 5, 2003... Parcelforce Worldwide is believed to be talking to agencies about its 5m [pounds sterling] advertising and direct marketing business. The account is currently held by integrated response agency Ladders, which changed its name from Soup earlier...

United Co-op Travel Group seeks e-marketing head.(news)(Brief Article)
December 5, 2003... The United Co-op Travel Group is seeking a marketer to lead its new e-commerce division. Marketing was previously handled by group marketing manager Derry Hopkins, who continues to head marketing for the group's high street travel brands,...

National Trust for Scotland rolls out funds appeal.(news)(Brief Article)
December 5, 2003... The National Trust for Scotland is mailing 80,000 members in a campaign requesting donations, which uses the theme of St Andrew's Day. Target Direct has devised the mailpack, which features a rubber band mechanic to imply how the Trust's funds...

National Library for Blind in donation drive.(news)(Brief Article)
December 5, 2003... The National Library for the Blind (NLB), which provides library and information services for visually impaired people, is working with HLB to boost its core donor database. NLB is mailing 90,000 individuals following a first-phase roll-out in...

'Green' energy provider in data capture assault.(news)(Unit(e))(Brief Article)
December 5, 2003... Unit(e), one of the UK's leading sustainable energy providers, is boosting customer insight strategy with the roll out of its first dedicated relationship marketing programme. The company supplies power from alternative natural resources to...

IPC unleashes email blitz to boost Xmas subscriptions.(news)(Brief Article)
December 5, 2003... IPC Media is embarking on its biggest email campaign to boost subscriptions over the Christmas period and refine its online strategy. The company is rolling out a series of acquisition campaigns to determine which approach works best for...

Virgin Mobile eyes students with competition.(news; marketing)(Brief Article)
December 5, 2003... Virgin Mobile is spending 1m [pounds sterling] on the launch of its biggest 'Big Red House' scheme--a competition which offers students the chance to have their rent paid for a year. The data-capture initiative will run until the spring....

University to lure working class in two-pronged interactive push.(news)(Brief Article)
December 5, 2003... Keele University is aiming to lure people from lower socio-economic groups in two-pronged direct offensive. The university is using interactive tools to target potential students and their parents. It has developed a CD-Rom to encourage 14-...

Dutch marketers endorse self-regulation movement.(international)(Self-Regulatory Organisation)(Brief Article)
December 5, 2003... Amsterdam: The Netherlands has become the first country in mainland Europe to shift from a 'members only' club of responsible marketers to implement a universal levy system to fund its Self-Regulatory Organisation (SRO). The scheme,...

Sweden tops Web access charts.(international)(Brief Article)
December 5, 2003... Stockholm: Sweden has the highest level of Internet access in the world, according to the International Telecommunications Union. Figures from the organisation, which will boost the e-commerce, email and mobile technology sectors of the...

Czech direct industry boom as phone and mail soar.(international; marketing)(Brief Article)
December 5, 2003... Prague: The direct marketing industry is flourishing in the Czech Republic, according to a survey carried out by the country's Direct Marketing & Mail Order Association (Admaz). Companies spent some Kc8.94bn (194m [pounds sterling]) on...

Spanish e-data racing forward.(international; marketing)
December 5, 2003... Madrid: Email marketing in Spain is a young, fast-growing industry with huge potential. A 5 per cent increase in Internet access over the past year has brought 29 per cent of the Spanish population online. At the same time, investment by...

Is it possible to create a successful merger? The past few years have witnessed a raft of mergers and acquisitions in the direct marketing industry. But, with most being fuelled by 'weakness', David Reed hunts for the secret of a successful deal.(news analysis)
December 5, 2003... Mergers and acquisitions are constantly changing the landscape of the marketing services industry. From last year's big agency merger between EHS and Brann to this year's Arc and Leonardo deal and Prospect Shop's acquisition of Swetenhams, such...

Why e-Xmas is here at last: Christmas is always a lucrative time for brands to catch a receptive market. But while marketers have traditionally lured shoppers to the high street, they are now urging them to buy online.(news analysis)
December 5, 2003... Direct marketers have been planning festive campaigns for most of the year, ensuring customers hand over their hard-earned cash in the season of good will. Although the advent of convenient online stores has not curbed the traditional...

Payment only by results could be worth major risk.(for advertising and media)
December 5, 2003... Payment by results (PBR) may be a good thing, but what about 100 per cent PBR, where the agency/media owner gets paid for each customer delivered--no less and no more? Most PBR systems only tweak payment structures, rather than radically...

Think on before waving overseas call centre flag.(letters)(Brief Article)(Letter to the Editor)
December 5, 2003... While I applaud Mark Roy's sentiments about outsourcing jobs overseas (PM November 7), I fear he wants to hold back the inevitable tide. Roy expresses concern about service and the economy. Recent research by McKinsey found that...

Innocents may get spam label.(letters)(Brief Article)(Letter to the Editor)
December 5, 2003... Although I agree that there needs to be tighter restraints against spammers and fully support the EU Directive, it may actually be legitimate email marketers that get caught in the anti-spam net. Anti-spam filters, introduced by Internet...

UpMyStreet no dating pioneer.(letters)(Brief Article)(Letter to the Editor)
December 5, 2003... We were interested to see that UpMyStreet is launching a postcode-based dating service (PM October 31). Date the UK (www.datetheuk.com) has been offering online dating with distance searches using postcode geography very successfully for over a...

Hand-packed mailings allow for first-class creative executions; while mass-mailings have their benefits, scaling down your target audience does create the option to hand-pack items with an additional, winning personal flourish.(comment)
December 5, 2003... In the cost-conscious climate we are all experiencing, where budgets are low and future postal charges uncertain, there are many advantages to be had from running smaller volume mailing campaigns, in the region of 20,000 to 30,000. ...

Creativity no match for data.(letters)(Brief Article)(Letter to the Editor)
December 5, 2003... Interesting to note Lou Hart's point (Letters, PM November 7) where she discusses Scott Logie's letter (PM October 17). Both letters could quite easily have been written ten or even 20 years ago--the arguments have not changed. Both Hart...

Bureaux would not dupe clients.(letters)(Brief Article)(Letter to the Editor)
December 5, 2003... Having read David Reed's feature on suppression (PM October 31), I dispute Gary Bettle's assertion that a bureau could rip-off a client without underhand actions being noticed. In our experience, clients are data literate like never before....

Why mergers are a turn-off.(leader)(direct marketing services industry)
December 5, 2003... 'Claydon Heeley Jones Mason to take over WWAV Rapp Collins'... 'TBWA GGT to fold into Tequila'... Depending on who you listen to, these two headlines will either be appearing in a magazine near you very soon or they're complete fantasy. But...

Creative critique.
December 5, 2003... ... Is a weekly look at direct marketing initiatives by a panel of agency creatives. This week, Mark Attrill, creative director at DMP, highlights how sloppy copy can undo the work of an effective creative, and finds a holiday prize draw more...

Divided loyalties: if CRM technology is to achieve its full potential, practitioners and direct marketers need to work side by side. Not only that, significant investment at the despatch end is essential.(Special report: CRM)(Customer Relationship Management)
December 5, 2003... BEFORE THE ADVENT of advertising, and certainly predating any notion of computers, a shrewd businessman came up with a very simple idea: "If I am nice to my customers and give them what they want, then they are likely to come back for more."...

Corporate advances: targeting businesses requires mastering entirely different tricks to those used in the consumer book. And with business communications doubling in the past year, it is worth taking a closer look at how firms respond to direct mail. David Reed considers this year's DMIS insights.(Special report: research index)
December 5, 2003... BUSINESS DIRECT MAIL does not have the glamour of consumer mailings For one thing, it lacks the sheer volume of business-to-consumer (B2C) activity. During 2002, 1,293 million items were sent to business targets; 3,940 million items were sent...

Magazine publisher to lease high flyer details.(list file; market research)
December 5, 2003... Paragon Publishing, one of the fastest-growing consumer magazine publishers in the UK, has released its updated file of 99,524 subscribers through MMS. Paragon publishes over 30 magazines for computer games, DVDs, cinema, photography, the...

CD group lists offer-receptive mature buyers.(list file; TeleMark Eclectic Moods)
December 5, 2003... TeleMark Eclectic Moods, the CD specialist, is unveiling its database of 145,107 buyers through Prospect Swetenhams. TeleMark Eclectic Moods offers seven different genres of CD collections, including adult orientated rock (AOR), pop, soul, easy...

Esquire updates under 30s male reader profiles.(list file)
December 5, 2003... Esquire, one of the UK's leading men's magazines is releasing its updated file of 24,794 list through Dynamiq. The magazine which covers sport, films, music, women, fashion, personalities and gadgets, claims its average reader is male,...

Design group chooses Maxey as data planner.(moving people)(Brief Article)
December 5, 2003... Design Group chooses Maxey as data planner The Design Group has hired Stacie Maxey as data planner. She is charged with data sourcing, managing and monitoring, and the preparation of all dale proposals to optimise clients' direct campaigns....

Commission Junction hires Bartram and Keyser.(moving people)(Stuart Bartram )(Brett Keyser )(Brief Article)
December 5, 2003... Commission Junction hires Bartram and Keyser Commission Junction, a leading provider of online marketing solutions, has appointed Stuart Bartram business development executive and Brett Keyser account development manager. Bertram will be...

Sony names Griffiths European vice-president.(moving people)(Brief Article)
December 5, 2003... Sony names Griffiths European vice-president Sony Europe has hired Andrew Griffiths as vice-president for marketing communications across Europe. He will be responsible for all brand and through-the-line communications for consumer electronics...

Boomerang lures youth media specialist.(moving people; Nick Watt)(Brief Article)
December 5, 2003... Boomerang lures youth media specialist Boomerang media has recruited Nick Watt as sales manager to head 'Generation Y'--its youth media specialist sales team. He has nearly 20 years' experience in the media industry, including a spell as group...

Nice work.(marketing data)(Interview)
December 5, 2003... ... Is a monthly column dedicated to those people who are happy at work. Don't think it's possible? Read on. Name: Simon James Company: Zalpha Department: Analytics Job title: Head of analytics Responsibilities: Managing...

Ms Diary's Xmas storm in a D cup.(diary; humor)
December 5, 2003... Hi there readers, Ms Diary here again--despite our esteemed editor's best efforts to get us sacked (apparently last week's column upset some of his most cherished contacts). Anyway, we've been preparing for the Christmas party season (polishing...

Forthcoming events.(diary; marketing industry)(Calendar)
December 5, 2003... CMP Information is hosting the Technology for Marketing 2004 (TFM) conference on February 10 and 11. TFM will build on its 2001 launch, covering marketing, technology and relationship marketing. The event includes all educational programme,...

Mike Hunter RIP.(Soundoff: hunter's tale)(Brief Article)
December 5, 2003... The following appeared in the Sydney Morning Herald on Thursday December 4: 'KillerShark killed in park.' Police have today reported the recovery of a body from the Brisbane Forest Park on the outskirts of Queensland. Early reports indicate it...

Publicis scoops top DMA prize for Depaul Trust.(Direct Markting Association)(Brief Article)
December 12, 2003... Publicis Dialog scooped the Grand Prix at this year's DMA Awards for its DRTV ad for homeless charity Depaul Trust. The agency was credited by the judges--chaired by Royal Mail chief executive Adam Crozier--with "taking direct marketing to...

Telegraph Group director Anne Gowan in sudden exit.(Brief Article)
December 12, 2003... Telegraph Group direct marketing director Anne Gowan has quit the beleaguered Hollinger-owned media giant after seven years. The move follows the departure of media sales managing director Len Sanderson, to whom Gowan reported. It is not...

Acxiom pays VNU 23m [pounds sterling] for Claritas.(Brief Article)
December 12, 2003... Acxiom has bought Claritas, the largest consumer lifestyle database in Europe, from VNU for about $40m (23m [pounds sterling]). The sale ends months of speculation following the Dutch publisher's decision to sell its database marketing...

Proximity appoints former MRM boss Phillips.(Amanda Phillips)(Brief Article)
December 12, 2003... Proximity London has hired Amanda Phillips, former managing director of McCann Relationship Marketing (MRM). Phillips will join Proximity as business development director, in a move designed to bolster the agency's top brass following the...

French holiday group in mature prospects drive.(news)(VFB Holidays)(Brief Article)
December 12, 2003... French holiday specialist VFB Holidays is launching a tranche of direct marketing activity to appeal to older customers. The travel company is rolling out a direct mail push targeting 33,000 individuals. It consists of brochure request...

BT in overhaul to ease discontent.(news; customer relations)(BT Retail)(Brief Article)
December 12, 2003... BT Retail, the domestic division of the telecoms giant, is overhauling its communications to boost customer satisfaction levels. The company has appointed data analytics software specialist Quadstone, which is in partnership with software...

Call centres give DTI study wary approval.(news)(Department of Trade & Industry)(Brief Article)
December 12, 2003... The call centre industry has given a cautious welcome to the Department of Trade & Industry's study into the haemorrhaging of jobs to offshore sites. But sector experts are worried that the Government will lose focus on the issue, with...

Amnesty lures donors with e-greetings cards.(news)(Brief Article)
December 12, 2003... Amnesty International is offering consumers a selection of free online Christmas cards as part of plans to attract new donors. The human rights charity has appointed e-card designers Cardmarket to create a new website www.amnestyecards.com,...

Ford uses SMS to launch Ka Evil Twin range.(news)(Brief Article)
December 12, 2003... Ford is unleashing a mobile marketing campaign to support the launch of its Ka Evil Twin marque. The move follows the recent successful debut SMS campaign for the Ka range (PM October 24). The drive comprises over 30,000 mailings to...

Mersey TV eyes young with Web content deals.(news)(Brief Article)
December 12, 2003... Production company Mersey TV is aiming to enhance viewer loyalty and online synergy with its programmes through third-party online deals. The company, which runs www.hollyoaks.com, www. grangehill.com and www. brookside.com, is encouraging...

Mobile industry to clamp down on youth marketing.(news)(rules of UK Mobile Marketing Association)(Brief Article)
December 12, 2003... The mobile phone industry is aiming to improve its image with the launch of its first code of conduct. The move comes in the wake of the Privacy & Electronic Communications Act, which became law this week. The code--issued by the UK...

Cornhill Direct launches customer insight assault.(news)(Brief Article)
December 12, 2003... Cornhill Direct, the direct general insurance arm of Allianz Cornhill, is bolstering its relationship marketing to deliver more targeted campaigns. The financial services provider has hired data-driven marketing specialist Identex to...

YMCA tests first DRTV assault to lure donors.(news)(Young Mens Christian Association)(direct response television)(Brief Article)
December 12, 2003... The YMCA is launching its first DRTV campaign to recruit long-term donors and raise the charity's profile. The test ad, through WWAV Rapp Collins, features a true-to-life story of a young girl sleeping rough. It shows her having flashbacks...

Douwe Egberts in anniversary door-drop push.(news)(Brief Article)
December 12, 2003... Coffee company Douwe Egberts is making its first foray into door-drop marketing with a gift voucher campaign to mark its 250-year anniversary. The initiative, developed by The Leaflet Company, will see over 1.5 million door-drops delivered...

DTI tackles 'unclear' credit card schemes.(news)(Department of Trade & Industry)(Brief Article)
December 12, 2003... Credit card companies will have to "sharpen up their practice" and make marketing communications clearer following the biggest shake-up in consumer credit laws for 30 years. The Consumer Credit White Paper, which has been issued this week...

Screwfix Direct taps News of the World readers.(news)(Brief Article)
December 12, 2003... Screwfix Direct is embarking on a direct marketing campaign targeting News of the World readers to extend its reach. The company, which sells home maintenance and improvement products, is using Newsflash--a new card deck developed by...

Clark McKay bolsters service with reshuffle.(news)(Brief Article)
December 12, 2003... Clark McKay and Walpole (CMW) is restructuring to streamline its operations and strengthen new business and client offerings. Data analysis division CMiq is being rebranded as CMW Intelligence, while retail division Rapid will become CMW...

BCA promotes Schiffers to commercial director.(news )(Book Club Associates)(Brief Article)
December 12, 2003... Book Club Associates (BCA), the UK's biggest mail order bookseller, has promoted joint marketing director Tim Schiffers to commercial director. Schiffers takes on the new task following a change of role for fellow marketing director Colin...

Andrews Aldridge poaches Proximity duo.(news)(Brief Article)
December 12, 2003... Partners Andrews Aldridge has poached a DMA award-winning creative team from Proximity--art director Phil Holbrook and copywriter Liam Donnelly. They won gold for TV Licensing in multimedia, a silver for student TV licensing and a bronze for...

Centrica Business Services opens 2004 pitching.(news)(Brief Article)
December 12, 2003... Centrica Business Services is starting an agency review for its 2004 advertising and direct mail campaigns, which will have a budget of around 3m [pounds sterling]. Incumbent Black Cat has been invited to repitch alongside various other...

Slimfast hands direct business to Joshua.(news)(Brief Article)
December 12, 2003... Slimfast has appointed integrated agency Joshua to manage its direct marketing account as it prepares to launch a new range of frozen meals. The agency is tasked with targeting some 300,000 consumers, as well as existing Slimfast customers. The...

WWF strikes out at BP over eco-damage.(news)(World Wildlife Fund)(Brief Article)
December 12, 2003... Animal charity WWF is launching an attack on oil company BP with a nationwide responsive press campaign. The ad, created by WWAV Rapp Collins and running in the Financial Times, highlights the environmental effects of the oil giant's pipeline...

Pro-Palestinian charity to roll out donor push.(news)(Medical Aid for Palestinians)(Catalyst Works)(Brief Article)
December 12, 2003... Medical Aid for Palestinians (MAP), the UK charity delivering basic health and medical care to refugees living in the occupied territories, is ramping up its direct marketing. The non-denominational organisation is embarking on strategic...

Virgin Holidays circulates viral game to bolster data.(news)(Brief Article)
December 12, 2003... Virgin Holidays is rolling out its biggest digital push to date as it prepares to increase its digital marketing activity for the next 12 months. The campaign features a viral game that will be delivered to more than 100,000 names on the...

BBC steps up TV licence assault on students.(news)(Brief Article)
December 12, 2003... BBC TV Licensing is augmenting its direct activity with a campaign to encourage university students to buy licences. It is targeting 300,000 students by sending mailshots to names profiled through the Universities & Colleges Admissions...

Baby milk company builds relationship programme to woo mothers.(news)(Brief Article)
December 12, 2003... SMA Nutrition, the baby milk manufacturer, is creating a relationship marketing programme to boost loyalty among mothers. The company, which under UK law is not allowed to advertise to mothers, is launching a direct mail and email...

US gives go-ahead to jail 'rogue' email spammers.(international)(Brief Article)
December 12, 2003... Washington DC: Congress has unanimously approved amendments to the 'Can-Spam' (Controlling the Assault of Non-Solicited Pornography & Marketing) Act, which will set up a national register within a year. The Bill will label unsolicited...

Web more popular than magazines.(international)(Brief Article)
December 12, 2003... London: The Internet has overtaken magazines in the European media popularity stakes, according to a poll of consumers commissioned by one of the main online trade organisations. The European Interactive Advertising Association's (EIAA)...