Precision Marketing articles from August 2002

Precision Marketing archives from August 2002

DMA hits out at proposals for prize draw clampdown.(Direct Marketing Association (UK))(Brief Article)
August 2, 2002... The DMA (UK) has attacked Government proposals, which it claims threaten to stifle the direct marketing industry's use of prize promotions as tools for database building. The proposals, made by the Department of Culture Media & Sport...

Experian and EuroDirect in ER war of words.(Electoral Roll data)(Brief Article)
August 2, 2002... Experian has accused one of its main rivals, EuroDirect, of "misleading the market" over claims it is the only company to offer the most comprehensive and up-to-date Electoral Roll data on the market. The accusations follow a letter to...

Industry gives cautious welcome to new Information Commissioner Thomas.(Brief Article)
August 2, 2002... The direct marketing industry has given a cautious welcome to the appointment of former DMA Authority member Richard Thomas as the new Information Commissioner (IC). While industry body DMA (UK) has given no official line, choosing instead...

ASA blasts ads for 'truncheon' impotency cure.(Bio Health Labs)(Brief Article)
August 2, 2002... Advertising watchdogs have hit out at a controversial mailing for a West Indian impotence remedy, which claimed to turn "penises into virtual truncheons". Bio Health Labs has agreed not to advertise the product, Damiana Potency 1000, again...

Skoda launch targets company car market. (News).(Brief Article)
August 2, 2002... Skoda is planning a major assault on the company car market, with an e-mail and responsive press ad campaign designed to support the launch of its new model, the Skoda Superb. The push, devised by Archibald Ingall Stretton, is aimed...

Beau-mont.com expands range with Net push. (News).(Beaumont Holidays Ltd.)(Brief Article)
August 2, 2002... Online travel firm beau-mont.com is looking to break into the summer holiday market, with an e-mail campaign aimed at people interested in outdoor holiday activities. The company is looking to expand its product offering to include summer...

Industry acts to stamp out abuse of SMS to children: the Mobile Marketing Association is to release guidelines aimed at protecting young users of mobile phones from the dangers associated with unsolicited SMS messages. (News).(Brief Article)
August 2, 2002... Marketing to children has always been controversial -- and not only with the Archbishop of Caterbury. Fears are being heightened due to the huge growth in campaigns based on a medium that is easily accessed by youth -- SMS. The potential...

Anheuser-Busch pulls UK media buying in-house. (News).(Brief Article)
August 2, 2002... Anheuser-Busch is bringing the marketing strategy for its SeaWorld and Busch Garden parks in line with that of its alcohol brands by assuming responsibility for the UK media buying account. Busch Entertainment, Anheuser-Busch's family...

Mobile drive to spearhead Carphone Warehouse blitz. (News).(Brief Article)
August 2, 2002... The Carphone Warehouse is abandoning the use of bought-in SMS lists to focus on generating its own dedicated database of customers. The mobile phone retailer is sketching out plans for major promotions using its own SMS database to create...

Whitbread goes local for Brewers Fayre campaign. (News).(Brief Article)
August 2, 2002... Restaurant and pub group Whitbread is overhauling its below-the-line strategy for the Brewers Fayre restaurant, in an attempt to drive customers to the outlets on a local level. The company has briefed agency Meteorite to devise the...

Battersea Dogs Home forms fundraising post. (News).(Brief Article)
August 2, 2002... Battersea Dogs Home, which houses up to 600 animals at any time, is planning to integrate fundraising activity within its marketing strategy with the creation of a senior-level post. The charity, established in 1860, is creating the...

Report warns of dangers of outsourcing. (News).(Brief Article)
August 2, 2002... Brand owners who outsource their contact centre activities risk a spiral of poor service and customer disappointment because of inadequate pricing models. This is the finding of a new report, which blames the client companies themselves for...

Child smart card scheme gets nationwide roll-out. (News).(from Worldcard)(Brief Article)
August 2, 2002... A smart-card scheme targeted at schoolchildren is to be rolled out nationwide after successful trials in the North-East. The Worldcard loyalty scheme, which is designed to attract traditionally non-reward card age groups and place...

Watchmaker to rethink activity. (News).(Tempest Geneve hires Response Advertising Media to reorganize marketing effort)(Brief Article)
August 2, 2002... Watch manufacturer Tempest Geneve is set to overhaul its marketing activity after appointing its first below-the-line media-buying agency. Response Advertising Media has been appointed to devise a strategy, which will include developing new...

Johnson & Johnson in contact lens initiative. (News).(to use database to market to contact lens users in Europe)(Brief Article)
August 2, 2002... Pharmaceutical company Johnson & Johnson is enhancing its database of contact lens wearers with a pan-European data capture campaign. The company's database is being strengthened with a sampling initiative in Spain, Italy, Netherlands,...

Budget Insurance launches DRTV campaign. (News).(Budget Insurance Services to use direct response television ads)(Brief Article)
August 2, 2002... Budget Insurance Services has produced a DRTV campaign to compete with industry leaders Swinton and Direct Line. Four 30-second responsive ads will appear on terrestrial and satellite television. All names will be captured and added to a...

BT and BSkyB agree broadband deal. (News).(Brief Article)
August 2, 2002... BT has signed a deal with BSkyB to bring BT Broadband - the telecoms company's high-speed direct Internet access product - to Sky's 6.1 million residential customers. The TV company will develop and market a specially tailored product,...

Virgin lines up instant win drive for travel arm. (News).(Virgin Travelstore tries promotion)(Brief Article)
August 2, 2002... Virgin Travelstore is to launch its biggest instant-win promotion to date to increase its customer database and drive traffic through its flagship Victoria store. Promotional staff will distribute leaflets, urging people to go in store to enter...

Two team up for graduate programme. (News).(Carlson Marketing Group to train new graduates)(Brief Article)
August 2, 2002... The Marketing Communications Consultants Association (MCCA) and Carlson Marketing Group (CMG) have jointly launched a graduate recruitment initiative, called Carlson CaMpaiGners. Carlson will take on four graduates this autumn, with each being...

Noddy owner lines up [pounds sterling]1m drive to push series. (News).(children's television show 'Noddy' to be promoted)(Brief Article)
August 2, 2002... Chorion, the company that owns the rights to children's TV show Noddy, is embarking on a [pounds sterling]1m marketing initiative to support the new series on Channel 5. The series, which begins on September 2, is being backed by online...

United telecom arm launches account portal. (News).(Your Communications, a unit of United Utilities, opens web site)(Brief Article)
August 2, 2002... United Utilities-owned business telecoms specialist Your Communications is looking to bolster customer retention with the launch of a portal as part of a data-capture drive. The site, which is being managed by EHS Brann Leeds, will allow...

AA switches ad focus away from DRTV to boost car loan business. (News).(Automobile Agency plans new ad campaign)(Brief Article)
August 2, 2002... The Automobile Association (AA) is to reduce its reliance on direct response with a [pounds sterling]2.5m TV-led campaign designed to boost awareness for its car loans. The ads, produced by M&C Saatchi, aim to highlight the pitfalls of not...

Arla lifts lid on database drive for milk brand. (News).(Arla Foods hopes to collect customer data)(Brief Article)
August 2, 2002... Arla Foods is embarking on its first data-capture campaign in a bid to create a marketing database for milk brand Cravendale PurFiltre. The company, which launched its first TV ad last year with BMP DDB, is collecting e-mail addresses,...

Chemistry Communications promotes Foo to head push for growth. (News).(Chemistry Communications names Jason Foo as business development director)(Brief Article)
August 2, 2002... Chemistry Communications is continuing its programme of expansion with the promotion of Jason Foo to business development director. Foo, who previously headed the Kodak, Sony BPE, Toshiba and Yell.com portfolio as board account director,...

US state considers law to end use of public list data. (International).(South Carolina)(Brief Article)
August 2, 2002... Columbia, South Carolina: Residents of South Carolina are voting on a law which would prohibit the wholesale purchase of public records used to create lists. The move comes as debate continues in the UK over the use of the Electoral Roll...

Bates India plots expansion strategy. (International).(Brief Article)
August 2, 2002... Mumbai: Bates India is poised for a substantial boost to its range of marketing services, following the appointment of Toby Hoare as chairman. Hoare, who has been chairman of Bates UK for the past two years, as well as regional president...

Australian catalogue sector fuels strong growth. (International).(Brief Article)(Statistical Data Included)
August 2, 2002... Melbourne: Direct marketing in Australia increased by 2.4 per cent to A$l6bn ([pounds sterling]5.5bn) in 2001, according to the Commercial Economic Advisory Service of Australia's (Ceasa) industry survey. A boom in both addressed and...

Door-drops show eastern promise. (International).(direct marketing in Eastern Europe)(Brief Article)
August 2, 2002... Prague: Eastern European countries may not be synonymous with the direct mail industry, but despite the limitations caused by the countries' histories and poor economies, we are attempting to crack a relatively unknown market. The...

Why 'top-end' plastic is stretching its limits. (News Analysis).(premium credit cards)(Brief Article)
August 2, 2002... While some black credit cards cause terror in assistants others seem to offer an easy way in to prestige promising value that does not sit comfortably with the elite cards traditional image. Three years ago, American Express identified a...

Champagne tries to broaden appeal: the champagne market facing increased competition from other sparking wines, is looking to direct marketing techniques to lead its recovery. (News Analysis).(Brief Article)
August 2, 2002... The market for champagne has witnessed a major shake-up over the past few years, fuelled mainly by improvements in sparkling wine varieties such as Cava, which have taken much of the fizz out of the sector. Yet, the UK is still the biggest...

Forget fantasy--move back to the data basics.(future of makreting)(Brief Article)(Column)
August 2, 2002... Amid the wash of big budget action movies Hollywood never fails to churn out every summer, Steven Spielberg - Oscar winner and celebrated story teller - has actually managed to give the audience not only something to think about, but has also...

Letters.
August 2, 2002... Mail dumpers give the industry a bad name The dishonest and irresponsible activities of the company involved in the mail dumping scam (PM July 19) is an unfair representation of the overall conduct of the mailing industry. Over the...

Exploit possibility of a fulfilling relationship on your doorstep: the combined forces of a dairy and the postal service could change the negative perception of doorstep marketing, says milkman turned marketer John Wigram. (Comment).(Brief Article)(Column)
August 2, 2002... When is a milkman not a milkman? The Postal Services Commissions s decision to grant Express Dairies an interim licence to deliver business mail to UK households could turn milkmen into postmen. But is it worthwhile for the dairies and...

A fat wallet is the new black. (Leader).(holders of black credit cards receive better customer service)(Brief Article)(Column)
August 2, 2002... One of the key problems of relying on technology for consumer contact is that, as more companies adopt automated systems, customers feel increasingly alienated and the personal touch can be lost. Nowhere is this more acute than in the banking...

Door-step challenge.(evaluation of door-to-door marketing campaigns)(Column)
August 2, 2002... The door-to-door market has witnessed huge growth over the past few years, with expenditure now exceeding outdoor and radio. In the first of a new monthly series examining the sector. Ben Allan of Tri-Direct and Jon Dytor of EHS Brann choose...

Weakest of links: although most direct marketing companies rely on third parties to deliver, back-checking is still not always part of the process. (Special Report: Response).
August 2, 2002... ASK MOST DIRECT marketers about how they monitor their operation's quality of service and they'll immediately start telling you about the performance of their inbound call centre. And before you can say "will you hold?" you'll find yourself...

Tuned to the Web: as radio and the Internet gather followers it makes sense for direct marketers to exploit the links between the two. (Special Report: Direct Radio).(Statistical Data Included)
August 2, 2002... RADIO USED TO be known as the "2 per cent medium" because its share of advertising expenditure was long stuck at that level but recent years have seen a dramatic change in that status. According to Advertising Association figures, radio now...

Word-of-mouth growth for children's catalogue. (List File).(Childrens Warehouse)(Brief Article)
August 2, 2002... Isis Direct has released an insert opportunity through mail order children's clothing company The Childrens Warehouse. Founded in 1995, The Childrens Warehouse catalogue sells colourful, easy-to-wear clothes mainly to mothers aged between...

Pregnancy list offers mother of opportunity. (List File).(Blooming Marvellous)(Brief Article)(Statistical Data Included)
August 2, 2002... Blooming Marvellous has updated its list of expectant mothers and young families with 190,595 new and updated records. The upmarket catalogue, available through Swetenhams, allows advertisers to reach professional mothers during pregnancy,...

Fortune opens subscriber file. (List File).(Brief Article)(Statistical Data Included)
August 2, 2002... Business publication Fortune Magazine has made its UK database of 33,964 subscribers available through Wyvern Direct Response. Fortune Magazine is a worldwide reputable publication, which recruits through direct mail, inserts and online...

MDA Media appoints account director. (Moving People).(Brief Article)
August 2, 2002... Luis Troyano has been appointed account director at MDA Media. Troyano, who joined the company in August 2001, will now be responsible for the overall direction of accounts, including Nisa Today's, Health Shield and Continental Eyewear....

JDA boosts team with multiple appointments. (Moving People).(Brief Article)
August 2, 2002... JDA has appointed Sean Clifford and Raj Ladwa account manager and account co-ordinator, respectively. Clifford joins from McCann-Erickson, and Ladwa arrives from TotalFinaElf. Additionally, Ed Hardman, Simon Meston and Jawad Ali join the agency...

Business development director for outside the box. (Moving People).(Brief Article)
August 2, 2002... Outside the box has appointed Roman Sucharzewski business development director, based at its Leeds head office. He arrives from Rival Printing Group, where he was group sales and marketing director. Sucharzewski says: "I will be responsible for...

Norwich & Peterborough takes on marketing chief. (Moving People).(Norwich and Peterborough Building Society)(Brief Article)
August 2, 2002... Norwich & Peterborough Building Society has announced the appointment of Mike Hounsell as marketing and sales director. Hounsell, who will also join the board, was previously chief marketing officer at NTL, being responsible for the brand's...

Sales director for Scottish jobs website. (Moving People).(ScottishAppointments.com)(Brief Article)
August 2, 2002... Scottish recruitment website ScottishAppointments.com has appointed Laura Sullivan sales director. Sullivan, who was previously a regional sales manager at www.monster.com, will become responsible for implementing sales strategies and...

Julia Walker. (Nice Work).(Brief Article)
August 2, 2002... Nice work...is a monthly column dedicated to those people who are happy at work. Don't think it's possible? Read on. Name: Julia Walker Company: Kodak Department: Consumer imaging, Kodapost Job title: Direct marketing manager...

Diary.(Brief Article)
August 2, 2002... Yes, we're bored...but at least we're not dead The silly season is upon us, and as such, nobody seems to be up to much - well, nothing newsworthy at least. So how, you. may well be asking, do we spend our time when there's no news to...

A slipping persona? (Soundoff: Hunter's Tale).(Brief Article)
August 2, 2002... Why, oh why, can't I just keep my big gob shut...ever since last week's conversion to celibacy, my life has turned in to a re-run of 40 days and 40 nights. Maybe it's something to do with the hot weather, but it is just me or is all the Soho...

Forthcoming events.(Brief Article)
August 2, 2002... Analysts and representatives from call/contact centre associations and organisations will debate the most pressing issues affecting the industry at this year's Call centre expo UK keynote sessions. The sessions will run from 12:30pm-1:30pm...

HSBC begins hunt as chief departs.(Martin Shaw)(Brief Article)
August 9, 2002... HSBC is hunting for a head of direct marketing to take charge of its estimated [pounds sterling]10m budget, following the departure of Martin Shaw, who has left the bank for personal reasons. The move also follows a recent management...

Royal Mail plan to combat 'lost' parcel delivery.(forms alliance with Parcelforce)(Brief Article)
August 9, 2002... Royal Mail and Parcelforce are teaming up to launch a scheme designed to improve the rate of first-time deliveries for packages and parcels and cater more effectively for the UK's burgeoning home shopping market. Currently running at over...

Lords reject [pounds sterling]100m VAT postage appeal.(Brief Article)
August 9, 2002... The mail order industry has lost its House of Lords battle to save more than [pounds sterling] l00m a year after the Lords ruled that HM Customs & Excise were entitled to charge VAT on postage and packaging. The ruling is the culmination...

EuroDirect strikes back in Electoral Roll marketing dispute.(Brief Article)
August 9, 2002... EuroDirect managing director John Dobson has hit back at Experian's claims that his company is "misleading the market" over its latest version of Electoral Roll data. Dobson says: "EuroDirect has never and will never mislead the market....

Freeserve set for customer acquisition blitz.(Brief Article)
August 9, 2002... Freeserve is poised to roll out a major customer acquisition strategy following this week's decision to award its online advertising account to interactive agency itraffic, following a three-way pitch (PM July 19). The pitch was conducted...

Investors in People targets small business. (News).(Brief Article)
August 9, 2002... Training standards body Investors in People UK (IiP) is launching an initiative to promote its services within the small- to medium-sized enterprise (SME) sector. The multimedia campaign is the first aimed at SMEs, encouraging them to...

RSPCA tests 'Dead Kitten' DRTV ad. (News).(Royal Society for the Prevention of Cruelty to Animals )(Brief Article)
August 9, 2002... The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is testing a new DRTV campaign as part of its strategy to encourage consumers to pledge regular monthly donations to aid its fight against animal abuse. The new ad, created...

Sainsbury's sparks shopping revolution. (News).(Brief Article)
August 9, 2002... Sainsbury's new futuristic device that allows customers to store barcode data from their favourite products could revolutionise supermarket shopping by providing realtime data on customer preferences. The scheme, unveiled earlier this week,...

Orange launches SMS-based buying service. (News).(Brief Article)
August 9, 2002... Orange is launching an SMS-based shopping service designed to both boost loyalty and help it create detailed customer profiles for use in future communications. The service, managed by Scan Mobile, will enable Orange subscribers to check...

Royal Mail tries e-marketing to promote Airmail. (News).(Brief Article)
August 9, 2002... Royal Mail is to test the value of e-mail marketing with a new below-the-line campaign designed to boost usage of its Airmail overseas delivery service. The campaign, produced by Proximity London, will see direct mailings sent to postal...

Renault homes in on test drives with Web push. (News).(Brief Article)
August 9, 2002... Renault is building its database of prospects through a test drive event backed by a trial online booking system. The event was tested last year for diesel cars but this year has been opened out to include Renault's range of dCi and petrol...

Egg creates senior role to spearhead insurance drive. (News).(Brief Article)
August 9, 2002... Credit card specialist Egg is aiming to boost the profile of its range of insurance products by creating the new role of head of direct marketing for its insurance division. The move is designed to increase the value of Egg's motor, home,...

Discovery Foods set for direct blitz on Old El Paso. (News).(Brief Article)
August 9, 2002... Tex-Mex food manufacturer Discovery Foods is planning is first foray into long-term targeted marketing with the launch of a year-long programme designed to increase awareness and sales of the brand. The move follows the appointment of...

Thane targets men with new shopping channel. (News).(Brief Article)
August 9, 2002... International home shopping conglomerate Thane Direct is expanding its presence in the UK home shopping market with the roll out of a second UK DRTV channel, four months after the launch of QVG rival Thane Direct Shop Around the Clock. The...

BAA switches online to build loyalty strategy. (News).(British Airport Authority )(Brief Article)
August 9, 2002... British Airport Authority (BAA) is increasing its reliance on the Internet with the launch of two new online services designed to produce greater loyalty among its regular customers. The service is a regular newsletter, entitled Discover...

Ocado embarks on e-CRM to boost home deliveries. (News).(Waitrose overseeing loyalty initiative)(Brief Article)
August 9, 2002... Waitrose is rolling out an e-GRM programme to boost loyalty among early adopters of its online home delivery store Ocado, before expanding throughout London. Ocado, which launched in January, services 1.5 million homes in Hertfordshire and...

Baby milk firm switches online. (News).(Wyeth promoting SMA Nutrition brand online)(Brief Article)
August 9, 2002... Baby milk substitute manufacturer Wyeth is promoting its SMA Nutrition brand through an online campaign for its newborn and follow-up formulas to encourage young mothers to try the product. The campaign features a competition and...

British Gas tests viral strategy to lure young. (News).(testing viral marketing for service provider house.co.uk)(Brief Article)
August 9, 2002... Centrica-owned British Gas is attempting to corner the niche home management market by testing viral marketing for its service provider house.co.uk. The service provider, which offers telephone, central heating, plumbing and kitchen...

Marks & Spencer set to push luggage range. (News).(through Circular Distributors)(Brief Article)
August 9, 2002... Marks & Spencer is running a door-to-door campaign this month to promote its luggage department. The campaign, through Circular Distributors, will see the high-street retailer distribute 371,000 leaflets. The single sheet catalogues will...

Edwards bars expands marketing techniques. (News).(Six Continents Retail launching integrated marketing campaign)(Brief Article)
August 9, 2002... Six Continents Retail is launching an integrated marketing campaign for bar chain Edwards. Its annual 'Face of Edwards' competition will be supported by direct marketing, third-party association (including headline sponsorship from Guinness...

Wildlifeline teams up with TV Hits magazine. (News).(to raise environmental awareness)(Brief Article)
August 9, 2002... Charity Wildlifeline is launching a competition with TV Hits magazine to raise income and awareness of environmental issues. Red Lorry Yellow Lorry has been appointed to run responsive ads in the teen magazine, where people can enter a...

Flying Brands announces half-year results. (News).(Gardening Direct doing well)(Brief Article)(Statistical Data Included)
August 9, 2002... Flying Brands' half-year financial results show Gardening Direct is continuing to perform well, with sales increasing by 13 per cent to [pounds sterling]4m. Half-year sales for the group went up to [pounds sterling]20.27m from [pounds...

BAA Worldcard joins forces with Hilton Hotels. (News).(offers for credit card holders who use Hilton)(Brief Article)
August 9, 2002... BAA Worldcard and Hilton Hotels are teaming up to provide up to [pounds sterling]100 worth of offers when credit card holders book a Hilton Leisure Break. BAA head of financial services David Noble says: "We wanted to offer our customers a...

Morley joins iris to develop new business. (News).(former Crazy Horse managing director David Morley)(Brief Article)
August 9, 2002... Former Crazy Horse managing director David Morley is to join iris as a partner to establish the agency's third business group and provide managerial support. Morley, who was with Crazy Horse for one year, joins to create the agency's third...

Royal Bank of Scotland to target ex-pat savers with Bond account. (News).(Brief Article)
August 9, 2002... The Royal Bank of Scotland International (RBSI) is to target British customers living abroad with the multichannel below-the-line launch of its new Five Star Bond product. The company, one of the world's largest offshore banks, will...

Worboys takes over top role at Broadsystem. (News).(Caroline Worboys)(Brief Article)
August 9, 2002... News International-owned outsourced marketing communications provider Broadsystem is undergoing a restructure following the departure of managing director Alex Green. Deputy managing director Caroline Worboys will take over as managing...

HR specialist ditches 'gimmicks' strategy for sustained offensive. (News).(Psychometric Services)(Brief Article)
August 9, 2002... Psychometric Services (PSL), provider of employee assessment products to the human resources industry, is aiming to improve its targeting for mailing campaigns to different industry sectors in order to gain a better foothold in certain areas....

'E-commerce sales in US set to hit [pounds sterling]36bn in 2002. (International).(Brief Article)(Statistical Data Included)
August 9, 2002... New York: Online sales are forecast to exceed $36bn ([pounds sterling]22bn) in 2002 and grow annually by 20.9 per cent to reach $8lbn ([pounds sterling]5.1bn) in 2006. According to the latest US DMA economic impact report,...

Deutsche Post plots Asian growth. (International).(Deutsche Post Global Mail)(Brief Article)(Statistical Data Included)
August 9, 2002... Singapore: Deutsche Post Global Mail (DPGM) is planning further onslaughts on Asia-Pacific, aiming to quadrupling its area revenue within three years. The company, which has an annual turnover of e650m ([pounds sterling]408m), derives...

New Zealand Post plans price hikes on bulk mailing. (International).(specialist charity agencies upset)(Brief Article)(Statistical Data Included)
August 9, 2002... Wellington: Specialist charity agencies are angry at increases in bulk mailing charges to be imposed by New Zealand Post from September. Estimates from the Fundraising Institute of New Zealand (FINZ), whose members represent more than 300...

Sword of loyalty is double-edged. (International).(consumer behavior)(Brief Article)
August 9, 2002... Melbourne: Loyalty is a two-way street. In a world of ever-expanding choices, creating brand-loyal customers is becoming harder. Consumers are more demanding and fickle, sensing they're gaining the upper hand. They demand good service and a...

Will industry lose out in new prize draw law? Competitions have long been used to lure customer details but under proposed Government regulations they could soon become a thing of the past. (News Analysis).(Brief Article)
August 9, 2002... Obtaining customer details is a difficult enough task at the best of times, but for a company that nobody has ever heard of, selling products the public doesn't recognise, getting people to give you their details could prove almost impossible....

Milkmen try new routes to market: dairies have been forced to diversify their delivery services following the rise of sales in supermarket milk. But can they really replace the trusted postie? (News Analysis).(Brief Article)
August 9, 2002... Long gone are the days when the average consumer woke up to a pinta on the doorstep, with supermarkets plunging milk delivery sales into long-term decline, from 3.5bn litres in 1991 to 1.lbn litres last year. Not that dairies haven't been...

The long road to creating direct mail campaigns.(Brief Article)
August 9, 2002... Wearing a purely creative hat, you understand, the problems with Electoral Roll availability ought to be welcomed. The advent of cheap data from sources such as this has made direct mailers and their agencies creatively lazy. Data overlays, the...

Letters.
August 9, 2002... Mail risk not worth a quick win on the price Following the recent scandal over the discovery of dumped mail, it will be a brave direct mail company that recommends new delivery methods in preference to post offices. This is a pity as there...