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Precision Marketing articles

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Precision Marketing back issues

More back issues from Precision Marketing: 1 | 2

Recent articles from Precision Marketing

LEADER: Let battle recommence.
January 19, 2009... Christmas is now well and truly behind us and for many, sadly it was something of a distraction. Our focus returns quickly to the business in hand. What changes can we make to our business models to ensure we're relatively well protected against a tough 2009? There are more than enough...

IN BRIEF: DMA expels member.(Direct Marketing Association)(Brief article)
January 19, 2009... The Direct Marketing Association (DMA) has expelled a member for the first time in two years - Wye Marketing - after it failed to comply with its code of practice. The telemarketing agency is the first member to be excluded from its membership following recommendation by the Direct Marketing...

IN BRIEF: Tributes pour in for TMW director of strategy.(Brief article)
January 19, 2009... Tullo Marhsall Warren's (TMW) director of strategy Mick Costella has passed away at the age of 38. Costella joined the agency in 2001 as part of a small team to set up digitaltmw, TMW's new media arm. He leaves behind his wife Kate, whom he married in March 2008, having met her at the...

IN BRIEF: Grimes exits RBS Insurance.(director Nigel Grimes )(Brief article)
January 19, 2009... RBS Insurance customer insight director Nigel Grimes has been left without a job. RBS Insurance director of communications James Murray will replace Grimes in the interim. RBS Insurance has started looking for a permanent replacement. RBS is implementing 3000 job cuts in its global banking...

IN BRIEF: McCallum joins balloon dog as managing partner.(Greig McCallum )(Brief article)
January 19, 2009... Former Personal founding partner Greig McCallum has joined balloon dog - formerly Fox Murphy - as strategic managing partner and board member. He will head up the agency's London office. McCallum left Personal in May last year in the wake of its merger with Partners Andrews Aldridge,...

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