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Brand Strategy articles

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<a href="http://www.accessmylibrary.com/archive/409223-brand-strategy.html" title="Articles and back issues from Brand Strategy">Articles and back issues from Brand Strategy</a>

Brand Strategy back issues

2009
  1. February 2009

2008
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2007
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2006
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2002
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2001
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More back issues from Brand Strategy: 1 | 2

Recent articles from Brand Strategy

COMMENT: Serious stuff.(Column)
February 23, 2009... Last month, I sat down with the chief executive of one of Europe's most celebrated businesses. A few years ago, this company was seen as lagging behind the times, out of step with modern life and lacking in innovation. Now it is a growing powerhouse of smart thinking and practical...

LAUNCHES: Campaign on happy track.
February 23, 2009... Coca-Cola has adopted a new strapline called 'Open happiness' with a TV, print, outdoor, in-store and online marketing campaign. It features a new music track from singers Cee-Lo and Travis McCoy that will later be released as a single. The advertising will first appear in the US before...

LAUNCHES: Non-stop Britishness.
February 23, 2009... UKTV is launching the channel Blighty, an 'unashamed' celebration of all things British, with themed programming. It will target couples in their 30s and 40s, aiming to appeal to fans of Britain's landscape, heritage, music and humour. Copyright: Centaur Communications Ltd. and...

LAUNCHES: Orange stays with movies.
February 23, 2009... Orange is launching a new film website to highlight the brand's links with the industry alongside its Wednesdays cinema offer. The website aims to have entertaining content while targeting advertisers. Copyright: Centaur Communications Ltd. and licensors

LAUNCHES: Tuck into Cajun squirrel.
February 23, 2009... Walkers crisps has launched six new flavours, including Cajun Squirrel and Chocolate & Chilli. This follows a campaign asking the public for ideas. The winner, decided by an online poll, receives #50,000 and one per cent of all profits. Copyright: Centaur Communications Ltd. and...

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