Creative Review articles from October 2004

Creative Review archives from October 2004

Winning work.(Editorial/Letters)(Editorial)
October 1, 2004... Thank you to everyone who voted in our Peer Poll this year. Creative awards schemes can be open to accusations of being exclusive and subject to the vagaries of industry politics: those who don't enter cannot win, while judges sometimes fail to...

Can't we have fun too?(Editorial/Letters)(Letter to the Editor)
October 1, 2004... Re: James Greenfield's letter (CR September). Do we graphic designers take ourselves too seriously? Can't a job that is fun be any good? I was one of the three foremen of the D&AD graphic design jury this year and it fell to me to talk...

Brush script is worse.(Editorial/Letters)(Letter to the Editor)
October 1, 2004... Re: Why Do You Hate Me? (CR September). I would not argue about Comic Sans being "fucking horrible" but may I suggest that brush script, the quick fix font for print shops throughout the country is, in fact, even worse. I don't know whether...

CS looks good shock.(Editorial/Letters)(Letter to the Editor)
October 1, 2004... I've never used Comic Sans before and probably never will. But, to use a cliche, every good type designer knows there is no such thing as a bad font, only bad use of a font. Furthermore, I was surprised to find the font used with the Starbucks...

He did political work.(Editorial/Letters)(Letter to the Editor)
October 1, 2004... Regarding One to Watch: Damien Poulain in CR August, Poulain says that, while at Fabrica, he was bored because he was forced to do work for Benetton while he wanted to do work that was politically engaging. I find that a bizarre statement...

MDMArchive promotional postcards.(First Sight)(Brief Article)
October 1, 2004... Mancunians Matthew Norman and Alison Surtees plan to set up the Manchester District Music Archive (MDMA--get it?), a museum dedicated to the music performed and created in and around Manchester since the beginning of the nineteenth century,...

Promotional badges: It's Bigger Than.(First Sight)
October 1, 2004... It's Bigger Than is a monthly party held at Brick Lane venue 93 Feet East, conceived and organised by a collective of enthusiastic DJs and designer James Joyce. While the night has become the venue's busiest regular event, the illustrated...

Any Minute Now (Pias Recordings).(First Sight)(Brief Article)
October 1, 2004... Musician, DJ and designer Trevor Jackson created the black and white artwork for Soulwax's third album. Any Minute Now, and the singles and posters promoting it. Varying thicknesses in what first appear to be a regular black pattern on white...

Forstevereichandjeffmills (Audraglint).(First Sight)(Brief Article)
October 1, 2004... Those who are familiar with Kid606's full-throttle, screw-with-your mind sound will appreciate this attention-grabbing, screw-with-your-eyes 10" sleeve by Portland based designer David Nakamoto. The surface of the sleeve appears to ripple....

Welcome To The North (Virgin).(First Sight)(Brief Article)
October 1, 2004... The sleeves of The Music's new single Freedom Fighters and gatefold album Welcome TO The North (cover shown) were designed and art directed by James Greenhow and Tom Skipp of Seville Associates. A set was created by Rachel Thomas using sheets...

Dreams Never Die (Fatcat/Metaphrog).(First Sight)
October 1, 2004... Hey (Austrian musician Helmut Erler), Metaphrog (a Franco-Scottish comic producing duo based in Glasgow) and Icelandic trio of music makers. Mum pooled their talents to create this project which comprises a book. animation and music. The...

Let's Bottle Bohemia (Virgin).(First Sight)(Brief Article)
October 1, 2004... This sleeve for Irish indie band The Thrills' second album, Lets Bottle Bohemia, is the first piece of work produced by Murray & Sorrell FUEL since the departure of former partner Peter Miles. It draws (no pun intended) on the illustrative...

The Last Dance (Horizon/Liquid Recordings).(First Sight)(Brief Article)
October 1, 2004... These two 12" sleeves containing various remixes of the Rays' track. The Last Dance, were created by Tokyo based designer Takeshi Hamada in memorial of Japan's biggest night club. Liquidroom Shinjuku, which was operational from 1994 until the...

Unclassics (Environ).(First Sight)(Brief Article)
October 1, 2004... Julian Morey designed this CD pack for Unclassics, a compilation of obscure Euro disco tracks to be released later this month on music producer Morgan Geist's own record label. Environ. Morey, also designed the house-bag for the 12" re-issues...

Honda commercial.(First Sight)(Brief Article)
October 1, 2004... Honda's latest TV spot was inspired by its chief engineer's hatred of diesel engines. Publicly declaring them dirty and noisy, he refused to make one for Honda unless he could rebuild the engine from scratch. Grrr is a 90 second spot featuring...

Greenpeace press ad.(First Sight)(Brief Article)
October 1, 2004... St Luke's first work for Greenpeace strives to raise awareness about illegal logging in ancient forests. Written by creatives Brian Cooper and Jason Stewart, the ad aims to help people make informed decisions about the origins of materials used...

The Streets promo.(First Sight)(Brief Article)
October 1, 2004... The Streets' Mike Skinner puts in a convincing performance in a gritty video for new track. Blinded By The Lights. Director Adam Smith has Skinner arranging to meet his girlfriend at a wedding reception. She, however, is busy having sex with...

Skoda print campaign.(First Sight)(Brief Article)
October 1, 2004... Micah Walker and Ross Ludwig of Fallon, London, have created a seven-page Skoda campaign for Private Eye. Based on the idea that Skoda drivers are a free-thinking bunch, the team wrote a survey for the public asking them to rate everyday...

Hitachi idents.(First Sight)(Brief Article)
October 1, 2004... Director Jim Gilchrist of Small Family Business has shot a series of subtle idents for Hitachi's sponsorship of The Wednesday Selection on Eurosport. Created by Peter Gatley of agency Mustoes, the spots feature events such as golf, sailing and...

Jeep press and poster ad.(First Sight)(Brief Article)
October 1, 2004... Agency Minerva London have created a new press and poster ad for Jeep. The ad features an ironing board with a rather mountainous looking pile of clothes. A Jeep sits propped up and iron like at the other end of the ironing board, the gist...

Sony TV campaign.(First Sight)(Brief Article)
October 1, 2004... Six paintbrush-wielding artists are the stars of a visually engaging and aurally pleasing series of ads for Sony from Fallen, London. Directed by John Hardwick of HLA, the spots feature artists Adam Hayes, Liam Yates, Billie Jean. Tara Ford,...

We are what we do: 50 Ways to change the world.(First Sight)(Brief Article)
October 1, 2004... We Are What We Do is a new initiative from Community Links, a charity which tackles the causes and repercussions of social exclusion and alienation in east London. The WAWWD brand and identity (an almost anti-logo marque) were created by...

15 Years of warped visions.(First Sight)
October 1, 2004... Many readers will be familiar with the music, record sleeves and TDR/Kleber designed website of Warp Records. Regular CR readers will also recall the competition that we ran with the label three years age to find and commission directors to...

Illuminating ideas.(First Sight)
October 1, 2004... As part of the London Design Festival, writers' group 26 and the International Society of Typographic Designers have joined forces to create a series of 26 posters on the letters of the alphabet. The results are to be displayed at the British...

One to watch: Universal Everything.(First Sight)(The Designers Republic)
October 1, 2004... There are a sprinkling of design groups out there that any young designer worth their salt would give their right arm to work for. High on the list must be The Designers Republic. Why then, would TDR designer Matt Pyke wish to leave? "I...

I was the MOTD sound designer: Parv Thind explains how he recreated the match of the day theme out of various recorded sounds.(First Sight)(Match Of The Day)(Interview)
October 1, 2004... CR: What's your job title/profession? PT: Sound engineer/sound designer. CR: How long have you been doing this/how did you get started/what was the first job you worked on? PT: I started as a runner about 11 years ago working at...

This month's theme is fashion: this is showcase, produced in association with alamy. Each month we explore a different theme bringing you the latest and best work produced in that area from around the world.
October 1, 2004... 1&2, DIY is the theme of Silaszine No.2. Designed by Ben Sansbury, it features clothes from the streetwear label plus handy hints from the Silas team about everything from how to make your own designer toy--using toilet roll, some double-sided...

Peer poll 2004: earlier this year, we asked readers to cast their votes in the Creative Review Peer Poll 2004, sponsored by Escape Studios. Here are the results: the winners are featured on the following pages of this special section.(Editorial)
October 1, 2004... FOR THE SECOND YEAR IN A ROW, our readers have voted Apple design chief, Jonathan Ive, as the person they admire most in the creative industries. This year, however, there is a subtle difference as most voters took care to acknowledge that the...

Which single person or team do you admire most in the creative industries? Jonathan Ive and the Apple Industrial Design Team: Ive and Apple win again: we asked four creatives to pick the best, and worst, of their products.(Peer Poll 2004)(Column)
October 1, 2004... TOM ROOPE, TOMATO INTERACTIVE, ON APPLE LAPTOPS--THE GOOD AND THE BAD Ten years ago, my first stab at mobile computing was the purchase of a gig hard drive (which came in at a tidy grand). Though this allowed me to keep my work together,...

Who is the best commercials director working today? Frank Budgen Which is the best production company? Gorgeous Enterprises: gorgeous enterprises gets the thumbs-up for the second year, while co-founder Frank Budgen bags best commercials director. Paula Carson catches up with one of the most awarded, yet low-profile men in the business.(Peer Poll 2004)
October 1, 2004... ONCE AGAIN, REEDERS HAVE VOTED Gorgeous Enterprises Best Production Company. Small wonder given the results of this year's Gram Report: Gorgeous has been the most awarded production company in the world for five years running now. In the...

Who is the best graphic designer working today? Mark Farrow: we sent former intro creative director and fellow record sleeve design enthusiast, Adrian Shaughnessy, along to meet your favourite graphic designer of the moment.(Peer Poll 2004)(Interview)
October 1, 2004... MARK FARROW IS A CONTRADICTION; he's a big burly bloke with week-old stubble and blood-shot eyes. He looks like someone who has been on a bender. He laughs easily and swears a lot. He's more Brian Blessed than Brian Sewell. Yet, his work shows...

Which advertising agency does the best work? Mother: mother win again, but with a big new building and big new clients can they retain the edge that made them great? Gavin Lucas talks to Mark Waites.(Peer Poll 2004)
October 1, 2004... MOTHER WILL BE EIGHT YEARS OLD IN December. The agency recently moved into two floors of The Biscuit Building, a converted car park in Shoreditch. It's a vast space that will house comfortably its 125 or so employees (numbers go up and down...

Which design consultancy does the best work? Graphic Thought Facility: voted your favourite design consultancy, Mark Sinclair met up with a victorious, but very modest, Graphic Thought Facility.(Peer Poll 2004)
October 1, 2004... PAUL NEALE AND ANDY STEVENS OF Graphic Thought Facility are very happy, but a little confused. "It's quite interesting to think that people have bothered to say that they like the work we've done, but it's hard to think what work they've seen...

Who is currently the best advertising creative director? Trevor Beattie: so what does an award-winning advertising creative director do all day? We asked Trevor Beattie to keep a diary of a typical week.(Peer Poll 2004)(diary of Trevor Beattie)
October 1, 2004... DAY ONE Room 406, Hotel NH Ciudad de Almeria It's 6.00am and it's dark. Really dark. Must be on a shoot. It's always 6.00am and really dark on shoots. One of the many differences between art directors and copywriters is that art...

Which is the best post-production house? The Mill: yet again, you voted The Mill top for SFX. But what do they rate as their best work? We asked them to choose their all-time top five.(Peer Poll 2004)
October 1, 2004... NIKE, GOOD VS EVIL (1995) Director: Tarsem By today's ever increasing demands, Good vs Evil is of average complexity but, back in 1995, it set a few firsts. Up until this point, most big-brand sports advertising centred around...

Which brand has the best advertising? Honda: Wieden + Kennedy's Honda campaign was not only creatively brilliant, it worked too, as UK marketing director, Simon Thompson, explains to Richenda Wilson.(Peer Poll 2004)
October 1, 2004... HONDA USED TO HAVE A BIT OF A sorry reputation. In terms of engineering, the cars were right up there with the best of the German marques, but in terms of image, Honda was staid, unadventurous and really rather dull. In research, a quarter of...

Who is the best music video director working today? Michel Gondry: for three consecutive years, you've voted Michel Gondry as best music video director. We asked some of his collaborators what makes him so good?(Peer Poll 2004)
October 1, 2004... THE COMMISSIONER: CAROLE BURTON-FAIRBROTHER Michel Gondry first came into my office in 1992. I gave him a Thomas Dolby track called Close But No Cigar and he put in a script with quite a bit of post, but with a simple, clever,...

Endangered species?
October 1, 2004... John Maeda finds both digital and natural beauty on show In Aspen If you haven't visited the International Design Conference in Aspen (IDEA): you should. Problem is, you may never have the chance to do so. We'll get to the reason for that in a...

Apple iMac G5.(Pick Of The Month)
October 1, 2004... The arrival of a new iMac has become a much-anticipated event. For months, geeky websites have been awash with supposedly snatched photos of the new model. Though Jonathan lye and his Apple Industrial Design Team have piled up the awards (not...

Esketch.(Pick Of The Month)
October 1, 2004... FROM E4 ESKETCH gives E4 viewers the chance to create their own bit of TV. Log on to www.channel4.com/esketch and use a simple online drawing tool to scrawl doodles which can then be submitted to air on the channel. Given our own childish...

McDonald's print ad.(Pick Of The Month)(Brief Article)
October 1, 2004... FROM LEO BURNETT In the wake of Morgan Spurlock's film, Super Size Me, you might expect McDonald's to come out fighting. But instead of reaching for the legal sledgehammer, the fast food giant is attempting a much more subtle response....

The source.(Pick Of The Month)(London Stock Exchange PLC building)(Brief Article)
October 1, 2004... FROM GREYWORLD New York has its bell, now London have their balls. Searching for a signature means of signalling the beginning and end of each trading day in a manner that would look good on TV, the London Stock Exchange took the admirably...

Barclays commercial.(Pick Of The Month)(Brief Article)
October 1, 2004... FROM BARTLE BOGLE HEGARTY Oh the perils of celebrity endorsement. Given that being a Premiership football manager ranks, in terms of job security, somewhere up there with being in a boy band you might have thought someone would have...

Art Grandeur Nature 2004.(Pick Of The Month)(Brief Article)
October 1, 2004... BIENNALE D'ART CONTEMPORAIN EN SEINE-SAINT DENIS Billboards have become an intrinsic part of the urban landscape. Incredibly, being assailed by large-scale promotional messages on the streets is an aspect of life we no longer even stop to...

Directory.(Directory)
October 1, 2004... * 3D ANIMATION, VISUALISATION & ILLUSTRATION ARCANA DIGITAL LTD Animation, Imaging and post production for broadcast, interactive & print. Folio available on line or call for CD sampler. Studio 15 minutes from Victoria. Clients Include:-...

Gallery.
October 1, 2004... [ILLUSTRATION OMITTED] Caption: Moving Units is the third event organised by collective Side Effects of Urethane. Celebrating the cultural achievements of skateboarders and those associated with skateboarding, Moving Units comprised an...