Creative Review articles from October 2003

Creative Review archives from October 2003

The future is now.(Editorial)
October 1, 2003... In last month's issue we celebrated the current cream of the industry in our Peer Poll: this time we turn our attention to the next generation. Creative Futures is our annual exhibition of new talent in the professions covered by Creative...

Enthusiasm counts.(Letters)
October 1, 2003... In reply to Dave Horwood [Letters, Sept]: Dave, to do work experience you have to be given the opportunity. On a regular basis, I contacted employers only to be told they had a busy schedule and were unable to take on a work experience trainee....

Never stop dreaming.(Letters)
October 1, 2003... Re: Students, stop whining! [Letters, Sept]: I agree with Dave Horwood: why should we hire you? Fresh out of Uni with your big ideas and your enthusiasm, you are but one in a million. Perhaps you should infiltrate our companies on...

Compromise solution.(Letters)
October 1, 2003... I've just read the letters page of September's Creative Review and wanted to add to the debate on design graduates. The economics of higher education are so different from 13 years ago, student loans, spiralling transport and housing costs...

We chose this path.(Letter to the Editor)
October 1, 2003... I read with interest the recent article concerning the fate of British design pioneers in contemporary times (Prophets Without Honour, July). In fact, I was cited as one of them. Unfortunately I didn't have time to contribute my thoughts to...

Corrections.
October 1, 2003... Corrections: In our August issue we misspelled the name of Base Design founder Dimitri Jeurissen (not Jeeurissen as we printed). Our apologies to him

1 UNKLE Eye for an Eye DVD packaging.(First Sight)
October 1, 2003... Ben Drury and James Lavelle art directed the packaging for UNKLE's Eye For An Eye promo DVD, now available to buy. The image on the front of the box is by 3D from Massive Attack, some of whose paintings inspired the featured promo (CR May 02)....

2 Selfridges show magazine.(First Sight)
October 1, 2003... Conceived by creative director Jeremy Leslie of John Brown Citrus Publishing and editor-in-chief Michael Jacovides, Selfridges' new bi-annual magazine Show is, says Leslie, "more like a fanzine for lovers of the store than a catalogue". Taking...

3 OXO recipe book.(First Sight)(Brief Article)
October 1, 2003... Some serious thought has gone into the practical aspects of this recipe book's design. Ring bound, the book stays open on any page; the pages are wipe-clean gloss: the ingredient list for each recipe is included on a Post-it so that you can...

4 Leine & Roebana poster.(First Sight)
October 1, 2003... Alvin Chan of Amsterdam-based Koeweiden Postma designed this poster for Sporen, a new production by Dutch dance company Leine & Roebana for the Holland Dance Festival. According to Chan, the company is fascinated with mathematics and the...

5 Lemon Jelly rolled oats 7" single.(First Sight)
October 1, 2003... Fans of Airside co-founder Fred Deakin's musical outfit will recognise the shadowed bubble font screenprinted on this hessian sack-cloth sleeve, despite the fact the name Lemon Jelly doesn't appear on either the disc or its packaging. Limited...

6 Riders sleeve.(First Sight)
October 1, 2003... For their debut release, musical combo Riders commissioned Japanese artist Misaki Kawai to produce the sleeve. Made up from an image from a 1960s gardening book, a guitar player cut out from a newspaper with a hand drawn handkerchief on his...

7 Christopher Griffith mailer.(First Sight)
October 1, 2003... D.design's Derek Samuel created this direct mailer for photographer Christopher Griffith. Full bleed pages show a variety of Griffith's work while the cover has the word iconography foil blocked in black gloss (apart from Griffith's initials C...

8 Five programme preview pack.(First Sight)
October 1, 2003... Created by Farrow Design, Five's autumn programme preview booklet and accompanying VHS tape cleverly fit together. The VHS-sized booklet's back cover tucks inside the tape's card sleeve, a small cut-away allowing a perfect fit. "It seemed...

1 Switch/Maestro card commercials.(First Sight)
October 1, 2003... The weird, wonderful animations of Joel Veitch (see p55) take centre stage in a new campaign for Switch. The commercials, from CDP-Travissully, feature a couple of penguins travelling across Paris and Venice while extolling the benefits of the...

2 Vancouver Film Festival ads.(First Sight)
October 1, 2003... Sub-titles, voiceovers and wobbly hand-held camera techniques are sent up to comic effect in this campaign for the Vancouver International Film Festival. The spots, which all end with the line "Maybe it's best that life isn't like a foreign...

3 Greenpeace film.(First Sight)(Brief Article)
October 1, 2003... Jim Broadbent and Eddie Izzard star in an entertaining short film for Greenpeace. Developed by HHCL/Red Cell, it features a group of aliens sitting at a board meeting, discussing a proposed take-over of planet earth and trying to decide whether...

4 Electrolux campaign.(First Sight)(Brief Article)
October 1, 2003... Tony Kaye has shot an international Electrolux campaign through agency Lowe Worldwide. Airing in Scandinavia and central Europe, the four spots each feature an Electrolux appliance in a home thinking aloud in a mechanical voice about how they...

5 REM promo.(First Sight)('Bad Day')(Brief Article)
October 1, 2003... "A news comedy skit" is how director Tim Hope describes his promo for REM track, Bad Day. Co-directed with Pete Candeland (of Gorillaz fame) the promo features band members as the Morning Team, aping typical US news channels. The original idea...

6 UEFA Champions League idents.(First Sight)(Brief Article)
October 1, 2003... TBWA have created six new idents for Sony PlayStation's sponsorship of the UEFA Champions League. Shot by Jake & Jim at Exposure Films, the idents all feature the antics of a pet vulture, used by its owner to intimidate his chubby PS2 opponent....

7 Blur music video.(First Sight)(David Shrigley and Shynola make promo for Blur track)(Brief Article)
October 1, 2003... Artist David Shrigley and animators Shynola have joined forces to make a new promo for Blur track Good Song. It tells the tale of a love story between a fairy and a squirrel. "It's a really mellow song," explains Shynola's Jason Groves. "It's...

Frost has fun with words.(First Sight)(Brief Article)
October 1, 2003... Vince Frost's latest project is Zembla, a glossy new literary magazine aiming to provide a more mainstream alternative to the likes of Granta and the London Review of Books. The magazine is the brainchild of Dan Crowe who formerly ran...

Rejected? They want you.(First Sight)
October 1, 2003... GREAT IDEAS THAT WERE CRUELLY KILLED BY IDIOT CLIENTS AND BRAINLESS RESEARCHERS ARE SOUGHT FOR THE THIRD EDITION OF UNPUBLISHED--BEST REJECTED ADVERTISING. AN INTERNATIONAL PANEL INCLUDING CR EDITOR PATRICK BURGOYNE WILL SELECT THE BEST IDEAS...

Get a good book from NABS.(First Sight)(Brief Article)
October 1, 2003... If you think you're good enough to get some of the ad industry's top names looking worriedly over their shoulders, but you can't get a foot in the door, NABS would like to hear from you. The NABS Surgery aims to help creative teams improve...

Chemicals in Perspex box.(First Sight)(Brief Article)
October 1, 2003... Blue Source have created the packaging for a compilation marking ten years of The Chemical Brothers. A large scale version of the band's logo--which has appeared on all their sleeve artwork down the years--was constructed in clear Perspex....

Black and white World of Food.(First Sight)(Brief Article)
October 1, 2003... World of Food is a stylish new interior and branding concept developed by Kinnersley Kent design for House of Fraser. Celebrating global cuisine, the classic black and white identity runs from massive in store displays to product packaging and...

Selfridges open windows to creative futures.(First Sight)
October 1, 2003... EVER WONDERED WHAT ADVERTISING CREATIVE TEAMS DO ALL DAY? IF YOU ARE PASSING SELFRIDGES ON LONDON'S OXFORD STREET BETWEEN 22 SEPTEMBER AND 10 OCTOBER YOU CAN SEE FOR YOURSELF. TBWA'S CHRIS BOVILL AND JOHN ALLISON ARE GOING TO MOVE THEIR OFFICE...

Ones to watch: Bureau for Visual Affairs.(First Sight)
October 1, 2003... The office of the Bureau for Visual Affairs overlooks the vast atrium within the Hop Exchange in Southwark, south London. Over a century ago, traders inspected the quality of the hops in the daylight provided by its glass roof but now it...

We cast the Clarks marathon boy: Michael Jackson and Chris Maloney talk to Gavin Lucas about how they found the nimble-footed star of the Clarks marathon boy commercial.(First Sight)(Interview)
October 1, 2003... CR: What is your job title? MJ: I am the commercials casting director at Beverley Keogh's casting agency in Manchester. I work with Chris Maloney who is my casting associate at the company. CR: How long have you been casting and how...

Paint it black: for the rugby world cup Adidas wanted an ad campaign that evoked the impact of the game. Agency 180 decided to get black and blue in the name of art.(First Sight)
October 1, 2003... IT'S EASY TO LOOK AT some ads and think: OK, that's straightforward," says Alex Melvin, partner and head of strategic planning at Amsterdam agency 180. "But we had to ask 15 of the world's best rugby players: are you happy going to a studio and...

This month's theme is charities and not-for-profit organizations: this is showcase, produced in association with Zefa. Each month we explore a different theme bringing you the latest and best work produced in that area.
October 1, 2003... 1. Poster for Parisian park and cultural hub, La Villette, promoting a free firework display designed by famous pyrotechnic artists Groupe F (who also organised the millennium fireworks at the Eiffel Tower). Designed by Johnson Banks. ...

Creative futures 2003: we are your futures: 15 stars of tomorrow in advertising and design.
October 1, 2003... Creative Futures is our annual exhibition of the finest new talent in communication arts. This year, we've changed things around a little. The exhibition is being staged in two venues: in the windows of London store Selfridges and also at the...

Keeping them sweet: when money is tight, creative companies have to find more inventive ways of keeping their staff happy.
October 1, 2003... IN 2001, COLEY PORTER Bell design director Adam Ellis went on holiday to New Zealand for two weeks. He took 2000 [pound sterling] of company money with him and spent it Oil extreme sports like shark diving and bungee-jumping. It sounds like a...

Handmade by computer: after the adoption of the computer by illustrators came the inevitable backlash but now, says Roanne Bell, co-existence is the way forward.
October 1, 2003... ILLUSTRATION, COMMERCIAl, ART OR imagemaking: whatever we call it, this area of practice has undergone a dramatic resurgence in recent years. From a position of deep unfashionability in the early 90s, those disparate pursuits that together fall...

Browns: in the third of our ongoing series, we profile design studio browns, revealing them, their work, the equipment that they use and the space in which they use it.
October 1, 2003... IN BERMONDSEY, LONDON SE1, JUST behind the Shad Thames area near Tower Bridge, is the basement studio of Browns. The place has a strong sense of history, clearly visible in the ageing dock-side warehouses. Browns themselves work in a building...

Sleeve design: rip? If the future of music is online, will we still need record sleeves?
October 1, 2003... FOR THE PAST 40 YEARS record covers have been at the forefront of graphic design innovation," claims Intro's Adrian Shaughnessy. "Many of the big advances in graphic design can be traced back to key record covers, and many important designers...

Sentimental journey.(Seen)(Book Review)
October 1, 2003... SEEN INCLUDING REVIEWS: DAVID CROWLEY ON EARLY MODERNIST TRADEMARKS HELEN WALTERS ATTENDS ASPEN'S IDCA DESIGN CONFERENCE PLUS: PICK OF THE MONTH THE LATEST BOOKS REVIEWED. The RCA's David Crowley enters the weird world of Modernist...

Competition corner.(Seen)(Brief Article)
October 1, 2003... Our regular column detailing current awards schemes and competitions available to enter plus other calls for entries DESIGN WEEK AWARDS Last chance to enter our sister magazine's awards which aim to honour excellence in design. For...

Playing safe in Aspen.(International Design Conference)
October 1, 2003... Helen Walters visits Aspen's annual International Design Conference This year's IDCA (International Design Conference in Aspen) didn't, perhaps, get off to the most auspicious start. Having barely survived the extremely turbulent half hour...

October's cover story.
October 1, 2003... How we produced this month's cover of Creative Review As regular readers will know, Creative Review has been experimenting with a variety of new techniques and materials on our front covers over the last 18 months, including high-build...

White stripes promo: from Xl Recordings.(Pick Of The Month)
October 1, 2003... Kate Moss. In her underwear. Pole dancing. Could it got any better? Well, yes it could actually. Sofia Coppola's White Stripes promo for I Just Don't Know What To Do With Myself isn't helped by the fact that this is comfortably the worst single...

Etre Et Avoir: from Metro Tartan Distribution.(Pick Of The Month)
October 1, 2003... It's about a one-room primary school in the Auvergne, a rural area of central France. There's a teacher and his pupils, ranging in age from four to 11. The film documents half a school year, from winter to summer. And that's it. But Etre et...

Nike musical chairs commercial: from Wieden + Kennedy, Amsterdam.(Pick Of The Month)(Brief Article)
October 1, 2003... We've come to expect great things from Nike over the years (they were, after all, voted the brand with the best ads by readers in our Peer Poll last month) but this spot ranks up there with the best of them. Carrying on the style of last year's...

Utterly Butterly campaign: from Grey.(Pick Of The Month)(Brief Article)
October 1, 2003... There's some great acting in these new ads fur Utterly Butterly. Our favourite, Utterly Impolite, stars an insistent man, who bends over backwards to be as polite as he can to his colleague: opening doors (nervously repeating "my treat, my...

LFO website: from Warp Records.(Pick Of The Month)(Brief Article)
October 1, 2003... Warp, with its designer-heavy fanbase, has long pioneered the promotion of music on the web. The latest addition to Its portfolio of "microsites", each devoted to a different artist, is a site for electronica act LFO's new album, Sheath. As you...

Selfridges Birmingham.(Pick Of The Month)(Brief Article)
October 1, 2003... PHOTOGRAPHED BY NORBERT SCHOERNER Birmingham is a cool city. The idea takes some getting used to but a massive regeneration project has turned what was the epitome of bleak 60s urban planning into a vibrant cultural centre which has been...

Thisisnotalovesong.com: from Franki&Jonny.(Pick Of The Month)(Brief Article)
October 1, 2003... In a landmark event for UK cinema. Billie Eltringham's low budget film This Is Not A Love Song becomes the world's first feature to be distributed online, through a website by interactive designers Franki&Jonny, The digital film is screening in...

Diesel calendar: from Kesselskramer.(Pick Of The Month)(Brief Article)
October 1, 2003... The stresses and strains of modern day life can get to you sometimes. It's s complaint enjoyably sent up in Diesel's Work Hard Today calendar. Stretching from September to December, each page features s different image from Finlay McKay,...

118 118 campaign: from WCRS.(Pick Of The Month)(Brief Article)
October 1, 2003... On 24 August this year, the old British directory enquiries service went the way of nationalised railways and the GPO. We now have 100 licensees taking part in the marketing equivalent of a wild west land grab as 700 million [pounds sterling]...

Mark Sinclair takes his pick of the latest publications competing for space on your shelves.
October 1, 2003... AMERICAN MODERNISM: GRAPHIC DESIGN 1920-1960 Laurence King, 25 [pounds sterling] R Roger Remington's book examines the Modernist style as it emerged in America from 1920 to 1960 (cover shown, 1). Although mainly centring on work...

Creative index.(directory of various services)(Directory)
October 1, 2003... * 1-2-1 MAC TRAINING STEPHEN PRICE (TRAINING & CONSULTANCY) Comprehensive, expert tuition for beginners, intermediate and advanced users. Individual attention, faster progression, better retention. 120 [pounds sterling]/day. Mon-Sat....