Creative Review articles from May 2004

Creative Review archives from May 2004

Do it yourself.(Editorial/Letters)(Letter to the Editor)
May 1, 2004... Re Placement Survey, March/April: Another tail-chasing edition on that design oxymoron, graduate employment. There will always be way too many graduates and way too few vacancies. The disparity between thousands of one chasing dozens of the...

Creating space.(Editorial/Letters)(Letter to the Editor)
May 1, 2004... I read with interest your article on theory taking over from practice in design education and the worries expressed by students and practitioners [March]. A large percentage of educators are practitioners and their trepidation may come...

Client stories wanted.(Editorial/Letters)(Letter to the Editor)
May 1, 2004... Small Japanese Soldier are looking to compile, design and produce a small pocket-sized book called, Can I See It On A Fish? The title and idea came from a presentation many years ago that one of the art directors here gave to a client. At...

Print work please.(Editorial/Letters)(Letter to the Editor)
May 1, 2004... I am putting together a book called Touch This. It will feature graphic design that uses unusual materials to deliver (or highlight) the message, from self-promotion, identity and packaging to advertising and marketing. We are searching for...

1 HEMA packaging.(food packaging)(Brief Article)
May 1, 2004... Amsterdam's Koeweiden Postma have designed the packaging for a new, Mediterranean-inspired, food range from Dutch store HEMA. Within the range there are five food categories: meat, cheese, bread, deli-fresh and deli-long term, all of which can...

2&3 Tred magazine.(new magazine)(Brief Article)
May 1, 2004... Tred magazine is a quarterly customer magazine created by John Brown Citrus Publishing for high street sports store J-D Sports. Aimed at a 19-year old, sports brand-wearing demographic, the magazine embraces topics such as music, the internet...

4&5 Matthew Williamson rebranding.(innovations)(Brief Article)
May 1, 2004... London-based fashion designer Matthew Williamson's new identity is by SEA. A bespoke typeface spells out the eponymous label name in fluoro pink against an off-white background. The result is a classical look that still manages to reflect...

6 de la Lorraine exhibition poster.(Philippe Apeloig design)(Brief Article)
May 1, 2004... Philippe Apeloig designed this poster for an exhibition that will be held concurrently in the Musee des Beaux-Arts de Nancy and the Musees de Metz. The ambitious exhibition will look at cultural ephemera from the Lorraine region of France,...

7 Trans Europe Express poster.(Syrup Helsinki, Martin Bundock, contracts )
May 1, 2004... Finnish design group Syrup Helsinki were approached by music festival Trans Europe Express founder and organiser Martin Bundock to create the identity, website and posters for this year's event, to be held at London's Cargo on 21 and 22 May....

8&9 Barbican art gallery new identity.(First Sight)(Brief Article)
May 1, 2004... The Barbican's art gallery will reopen to the public on 29 April after ten months of closure due to refurbishment. To accompany the new look gallery, design studio North were commissioned to create a new visual identity for the gallery. North's...

10&11 record sleeve: Sleep No More by DJ signify.(new package)(Brief Article)
May 1, 2004... The Sleep No More album packaging, the latest from the studio of ehquestionmark, has the appearance of a rather grey piece of woodworm-infested wood. The woodworm activity is concentrated in the top left of the front cover highlighting a...

12&13 Nickelodeon's kids in focus pack.(Balance Design contracts to produce a brochure)(Brief Article)
May 1, 2004... Balance Design were commissioned by Nickelodeon to produce a brochure and direct a seven-minute film based on extensive research carried out by the broadcasting company about European kids aged between eight and 12. Using a database of children...

1 Pot Noodle press campaign.(contract)(Brief Article)
May 1, 2004... Scurrilous scoffing of Pot Noodles is sent up in this amusing new press ad from HHCL/Red Cell. The ad promotes a holiday offer with Thomas Cook, which consumers call win if they purchase the snack. It takes the form of a "point to it" picture...

2&3 M&Ms campaign.(M and M Super Markets Inc., contract)(Brief Article)
May 1, 2004... A series of guest artists was brought on board by New York animation/special effects company Charlex to develop a new campaign for confectionery M&Ms. The ads, written by Susan Credle and Steve Rutter of BBDO New York aim to lend a more...

4-6 Hans Brinker Budget Hotel campaign.(contract)(Brief Article)
May 1, 2004... The benefit a bit of dirt can have to your health is the subject of a new campaign from KesselsKramer for its notorious client, The Hans Brinker Budget Hotel. The ads, which include print and TV, show how obsessive cleanliness weakens human...

7 The Economist poster.(contract)(Brief Article)
May 1, 2004... No, it's not a squashed bee, or a naked dancing woman. This is Inkblot, the latest poster for The Economist from Abbott Mead Vickers.BBDO. Developed by creatives Nigel Roberts and Paul Belford, the design is based on Rorschach tests, the...

8 Aquadrops campaign.(Tomato Interactive, Grey Advertising Inc., contract)(Brief Article)
May 1, 2004... Tomato's John Warwicker has developed a press and poster campaign with Grey for new sweets Aquadrops, The ads focus on the mouth-watering qualities of the sweets, each execution sharing strapline: "The sweets that flood your mouth". Each ad...

9 Knorr campaign.(contract)(Brief Article)
May 1, 2004... DDB London have created a new TV campaign for soup and sauce brand Knorr. Three humorous spots, Temptation, Search and Chase, shot by UIf Johansson at Smith and Jones, feature a Panda called Norman whose food tastes extend far beyond just...

Stung again: E4 and Creative Review have again joined forces to offer readers the chance to get their work on air and win a 15,000 [pounds sterling] commission.(First Sight)
May 1, 2004... MAN-SIZED CHICKENS; Skateboarding monkeys; Exploding heads: last year, E4 hunched its E STINGS competition, whereby viewers got a chance to make idents for the channel, and it yielded some truly head-warping results. So we've decided to do it...

Adidas campaign hits the streets.(adidas-Salomon AG)
May 1, 2004... When adidas asked TBWA\London to develop ads for its new range of X-treme football wear, the last thing it wanted was a traditional marketing campaign. The adidas X-treme range. a combination of football and streetwear available exclusively...

Classic posters on show.(First Sight)(collaboration of design consultancy Spin and Mark Holt)(Brief Article)
May 1, 2004... Design consultancy Spin, in collaboration with Mark Holt, founding partner of 8vo and editor of type magazine Octavo, are to launch an exhibition celebrating the best in poster design from the last 40 years. Fifty Posters will be held at the...

Graphics [discuss].(First Sight)
May 1, 2004... CREATIVE REVIEW IS ORGANISING A SERIES OF THREE EVENINGS DEDICATED TO THE DEBATE OF THE BIGGEST ISSUES IN GRAPHIC DESIGN TODAY, IN ASSOCIATION WITH PENTAGRAM. OUR FIRST SESSION WILL FEATURE DESIGN WRITER RICK POYNOR AND PENTAGRAM NEW YORK...

Bell to take D&AD where hurt is.(First Sight)(educational charity promoting good design and advertising)
May 1, 2004... Nick Bell's tendency to shy away from the limelight is equally matched by a reputation for hard graft. Those who know this year's D&AD president will not be surprised to learn that Bell has embarked on his term at D&AD with sleeves resolutely...

One to watch: Barry Smith.(First Sight)
May 1, 2004... "When you're not in a major city, you work a lot harder to get noticed," says designer and illustrator Barry Smith, currently on a trial period as a junior at London-based design consultancy Traffic. Smith is originally from Billingham in...

I made them all weightless: Eric Faivre, SFX manager on BBH's new Bailey's commercial, float, explains how he suspended a room full of actors in mid-air.(special effects)(Bartle, Bogle, Hegarty (advertising agency))(Interview)
May 1, 2004... CR: What is your job title? EF: SFX manager or SFX coordinator, there is not really an official job title for managing special effects in France like you have in the UK. CR: How long have you been doing this and how did you get into...

This is showcase, produced in association with Cartiere del Garda, printed on Gardapat 13. Each month we explore a different theme bringing you the latest and best work produced in that area from around the world. This month's theme is The Home.
May 1, 2004... 1&2. The front and back cover, respectively, of a book published by build-it-yourself furniture merchants, MFI. The book, by Rose Design, was created to encourage MFI employees to be proactive with problem-solving ideas: it draws on an example...

Commercial artists: a controversial show at New York's Museum of Modern Art will explore the uneasy relationship between fashion photography and art. Helen Walters talks to its curators and to some of the photographers who have, if a little reluctantly at times, agreed to show their work.
May 1, 2004... THIS IS A VERY PROMISING TITLE FOR A show: Fashioning Fiction In Photography Since 1990. It's more than just the pleasing alliteration that appeals. This will be the first exhibition staged by the Museum of Modern Art in New York to be devoted...

Among friends: a change in ownership should secure the future of the St Bride Printing Library: Paula Carson reveals why this is great news for designers.
May 1, 2004... TUCKED AWAY IN AN ALLEYWAY off London's Fleet Street, looms the grand old red brick facade of the Saint Bride Foundation Institute. Opened in 1895, at a cost of 22,300 [pounds sterling], the building was erected to house a technical school and...

Words for pictures: copywriter may be a redundant job titles, but words are still the best medium for the expression of ideas.
May 1, 2004... I THINK IT WAS GIBB THE Younger who said "It's only words but words are all I have to take your heart away" Words were certainly all I had when asked earlier this year to take the stand at Unilever House and address a body of men and women...

Off the page: chairs, curtains, phones: stock library images are cropping up in the most unlikely places.
May 1, 2004... WHAT DO YOU EXPECT to see at the Picture Buyers' Fair run by picture library association BAPLA? Pictures, yes. Furnishings? Perhaps not. But one of the delightful surprises at last year's fair was a display of designer chairs upholstered with...

Design Indaba grows up: Patrick Burgoyne takes in another star-studded Design Indaba.(Reviews)(conference of world's leading designers)
May 1, 2004... The Design Indaba has got bigger. This year's event the seventh, had over a thousand delegates in a plush new venue and, for the first time, a Design Expo, featuring locally made products, running alongside the regular programme of lectures....

A far cry from Farnham: Adam Graveley won CR's contest to attend the seventh Design Indaba.(Reviews)
May 1, 2004... OK, so I'm going to be flying out to Cape Town in business class, have a representative meet me on the tarmac, drive me to the Arabella Sheraton Grand Hotel, sit in on a press conference with some of the world's leading designers, go to the...

Castrol commercial.(Pick Of The Month)(Brief Article)
May 1, 2004... FROM OGILVY, LONDON There used to be loads of oil commercials on the telly. During the 70s it seemed that you couldn't turn over to ITV without seeing one of Esso's languorous tigers padding through the snow, or some cheery BP workers on...

Source of wonder.(Pick Of The Month)(DAy14, London based graphic arts curator and publisher)(Brief Article)
May 1, 2004... FROM DAY14 What was a source of wonder to you as a child? It's a question 18 leading graphic artists have attempted to answer in a book and touring exhibition of the same name. The concept was dreamt up by curators/publishers Day14....

Nike spot.(Pick Of The Month)(investment)(Brief Article)
May 1, 2004... FROM WIEDEN + KENNEDY, AMSTERDAM It may not live up to 1998's Airport, but the latest version of the now traditional Nike football blockbuster continues to showcase the skills of its sponsored stare in irreverent manner. Other Game again...

Newsmap.(Marcos Weskamp innovation, a new website)(Brief Article)
May 1, 2004... FROM MARCOS WESKAMP The Newsmap is an online visualisation of the constantly changing landscape of the GoogleNews aggregator (a piece of software that scans virtually every online newspaper and combines the stories therein into clusters)....

Sia breathe promo.(Pick Of The Month)(marketing by Go Beat Records)(Brief Article)
May 1, 2004... FROM GO! BEAT RECORDS Some people just like to make things difficult for themselves. For the promo to the first single by Sia, the lead singer of Zero7, director Daniel Askell took 2500 Polaroid pictures of her. The Polaroids build a...

United Airlines campaign.(Pick Of The Month)(Brief Article)
May 1, 2004... FROM FALLON MINNEAPOLIS Gorgeously animated campaign for United Airlines that aims to communicate not just the locations that the airline can physically take you to, but the emotional places too. One spot entitled Lightbulb, directed by...

Celebrity Sells.(Harnish Pringle)(Brief Article)(Book Review)
May 1, 2004... CELEBRITY SELLS Wiley, 16,99 [pounds sterling] The celebrity endorsement, as Harnish Pringle's book reveals, can be the crowning glory or eventual downfall of a brand. Celebrity Sells (cover shown 1,) examines how we, as consumers, have...

The End of Celluloid.(RotoVision, Matt Hanson)(Brief Article)(Book Review)
May 1, 2004... THE END OF CELLULOID RotoVision. 24.99 [pounds sterling] As co founder of the onedotzero festival in 1996 and curator of the event until 2001, Matt Hanson has a wealth of experience on the subject of digital film and moving image and....

House.(Die Gestallen Vertag)(Brief Article)(Book Review)
May 1, 2004... HOUSE Die Gestallen Vertag, 45 [pounds sterling] The guys at House Industries have had a lot of fun making this book. With metallic overprints, spot-varnishes, 6-colour printing (on a range of different papers) the linen-bound, hardcover...

Dutch Type.(Jan Middendorp)(Brief Article)(Book Review)
May 1, 2004... DUTCH TYPE 010 Publishers, 62.50 [euro] For its small size, The Netherlands' contribution to type design is extraordinary: Jan Middendorp's 320 pages of hardback is a fitting tribute (spread shown, 4). From its origins in the work of...

Extreme Photography.(Terry Hope)(RotoVision)(Brief Article)(Book Review)
May 1, 2004... EXTREME PHOTOGRAPHY RotoVision, 16.99 [pounds sterling] Photographer Terry Hope explores the outer limits of photography and examines the techniques used to capture on film the hottest, coldest, largest and smallest entities on the planet...

The Book of Hip Hop Cover Art.(Mitchell Beazley)(Brief Article)(Book Review)
May 1, 2004... THE BOOK OF HIP HOP COVER ART Mitchell Beazley. 16.99 [pounds sterling] From the self-funded amateur artwork that sat on the covers of independent Hip Hop releases in the late 70s to the more polished, Photoshopped work of today's...

Gallery.
May 1, 2004... If you work in an advertising agency, you may spot the curious, blobby object shown right sometime over the next year: as it measures four metres long and two metres high it would be hard to miss. Entitled The World According To Rex it's an...

The annual.
May 1, 2004... INTRODUCTION Welcome to the second Creative Review Annual. The following 87 pages bring you the highlights of the past year in graphic design, advertising, pop promos, photography, illustration and new media. All the work was produced...