Creative Review articles from March 2007

Creative Review archives from March 2007

Editorial: March 2007.
March 1, 2007... Phew. After the rollercoaster ride of last month's issue and the reaction to it, this month's issue feels like a return to more familiar - though hopefully not boring - ground. We've never had such a strong reaction to an issue of the...

Return of the Levi's ad.(Levi Strauss & Co.)
March 1, 2007... If Levi's advertising has been a little all over the place of late, lacking the simple, sexy storytelling of the classic 501 ads that used to be associated with the brand, BBH's latest spot feels like a return to the blockbusting tactics of...

Spam, Spam, Spam, Spam.
March 1, 2007... Scam emails have been blocking up inboxes all over the world since the early 1990s. Promising lucrative financial deals, the chance to aid an ailing royal family/revolutionary, or simply asking for help in shipping currency around the globe,...

Promotional Garbage.(The Ballad of AJ Weberman)
March 1, 2007... When filmmakers Oliver Ralfe and James Bluemel discovered a 1960s recording of a phone conversation between self-professed Dylanologist AJ Weberman and Bob Dylan, it peaked their curiosity. Three years and three trips to New York later - not to...

New Look For Two.(British Broadcasting Corp.)(Brief article)
March 1, 2007... BBC2 has launched a new on-screen identity, comprising a series of 14 idents, a new logo and colour palette, and an interactive element that viewers can access online. The revised logo keeps it simple using a new colour, deep aqua, and bold...

Penguin Study Day 2007.
March 1, 2007... The focus for this year's Penguin Collectors' Society Study Day is Book Illustration. "Illustrators don't have the intimate connection with one publishing house; they are, by nature and necessity, entirely freelance," says Study Day...

The Design Disease.
March 1, 2007... Let's say you took a trip in to town one day. First off, you'd be incredibly upset by the shocking kerning on this road sign. And if you parked your car in a multi-storey car park the thing you'd be most struck by are these. And of...

One to watch: Troy Hyde.
March 1, 2007... It seems we weren't the only people impressed with Troy Hyde's work at last year's St Martins BA Graphic Design degree show. Explosive, the London-based graphic design and advertising agency, also spotted his creative talents at the...

We let you see how a BMW feels.
March 1, 2007... See how it feels, the new BMW spot from WCRS, sees Warren du Preez and Nick Thornton Jones bring their fascination with capturing light on film into the realm of moving image. We asked them about the experience CR: How did you land this...

Gang of four.(Rattling Stick)(Company overview)
March 1, 2007... With its concentration of top talent, Rattling Stick is the new supergroup of the production business. But will it turn out to be cream or tin machine? By Eliza Williams If Rattling Stick were a band, they'd be a 70s supergroup. The...

72+: Otl Aicher.
March 1, 2007... Otl Aicher's work for the 1972 Munich Olympiad is revered as a "total design solution". In a new poster exhibition, Bibliotheque hope to bring his thinking to a whole new audience To say that Bibliotheque are avid collectors of graphic...

Label of Love.
March 1, 2007... Motive Sounds is a young, independent record label based in Carlisle. While fully embracing digital music culture, their sleeve designs owe more to a desire to make tactile objects and maintain a local, handmade aesthetic. Mark Sinclair...

Death Is Not The End.
March 1, 2007... Iconic figures from the arts and science are becoming brands from beyond the grave, ready to lend their lustre to your project. By Eliza Williams death is not the end Being dead is not necessarily a hindrance to making a few bucks these...

Come in Magazine, Your Time is Up!
March 1, 2007... A new book suggests the digital revolution will leave esoteric magazines unscathed but force mainstream titles to adapt to new media. By Jeremy Leslie Jeremy Leslie reviews The Last Magazine, a new book on the future of publishing plus,...

PICK OF THE MONTH: Lloyds TSB Bank ad.
March 1, 2007... This new commercial for Lloyds TSB sees a fairly average ad idea transformed into something beautiful by director Marc Craste's stunning animation. The spot follows a couple's journey through life - their first meeting on a train, their...

PICK OF THE MONTH: NickToons idents.
March 1, 2007... More proof that kids TV produces some of the funniest ident work around. In these quirky spots for Nickelodeon UK's new look NickToons channel, a group of animated characters are filmed interacting with their "real life" environments in a...

PICK OF THE MONTH: Below the Fold journal.
March 1, 2007... Winterhouse is the Connecticut-based graphic design studio of William Drenttel and Jessica Helfand; the Winterhouse Institute is their programme that supports writing and publishing projects that further an understanding of visual culture....

PICK OF THE MONTH: Guinness website.
March 1, 2007... AMV BBDO came over all digital for its new Guinness commercial and pre- released the ad online a week before it launched on TV and in cinemas. The spot is reminiscent of the controversial Dancing Man ad, yet this time it's only a pair of...

BOOK REVIEW: What is Publication Design?(Brief article)(Book review)
March 1, 2007... The latest Essential Design Handbook from RotoVision focuses on publication design and discusses what kinds of decisions influence the look and feel of printed magazines, newspapers and journals. While the middle section of the book (Anatomy)...

BOOK REVIEW: Great Brand Stories: Innocent.(Brief article)(Book review)
March 1, 2007... Innocent was started by three university friends in 1998 and the story of their humble beginnings selling smoothies at a music festival is a legendary tale of burgeoning entrepreneurship. It was here that they took #500 worth of fruit, set...

BOOK REVIEW: Motherland.(Brief article)(Book review)
March 1, 2007... Simon Roberts took the photographs in Motherland over the period of a year, as he and his wife travelled through every region of Russia, covering over 75,000 km and crossing 11 time zones. Those familiar with Luc Delahaye or Boris Mikhailov's...

BOOK REVIEW: The Pentagram Papers.(Brief article)(Book review)
March 1, 2007... Published to coincide with Pentagram's 35th anniversary, The Pentagram Papers is in part a glossy, coffee table tome that celebrates the design firm's longevity, and is introduced with a brief history of the company and its members. Mostly...

BOOK REVIEW: Horace Dorlan.(Book review)
March 1, 2007... Andrzej Klimowski's first book to use text alongside his visual narration concerns a science professor Horace Dorlan whose life begins to blur between dreams and reality on the eve of delivering a lecture in Italy. The sections of full page...