Creative Review articles from March 2004

Creative Review archives from March 2004

Experience necessary.(Editorial/Letters)(Editorial)
March 1, 2004... It must be somewhat depressing to hear that, after slogging through three or even four years at college, three or four weeks on the right placement can be more important in terms of getting your first job. That, however, is often the reality....

Thinking comes first.(Editorial/Letters)(Letter to the Editor)
March 1, 2004... As one of those responsible for running "theoretical" degrees in graphic and communication design, I'm somewhat surprised by the rather simplistic assumption made in your editorial "All hands to the Pump", the article "Theory or Practice"...

What the cluck?(Editorial/Letters)(Letter to the Editor)
March 1, 2004... Is it just me or have D&AD unveiled a new category without telling anyone? Turn to page 470 of the 2003 annual and you'll see that a Nike cinema commercial has run off with the Angry Chicken Silver Award. The category wasn't even on the...

Thank you readers.(Editorial/Letters)(Brief Article)(Editorial)
March 1, 2004... Following the piece about our Building Letters charity project (First Sight, December 2003), I thought that we should give you an update on the project. In just six weeks we raised enough money to build the two orphanages that the project set...

New type design.(First Sight; computer fonts)
March 1, 2004... 1 DIDOT ELDER Available from www.optimo.ch, the Didot Elder type family harks back to the typographic work of Nineteenth Century publisher and type designer Pierre Didot. The family was developed for use in magazines and books by Francois...

New advertising promos.(First Sight)(adidas-Salomon AG)(Ford Europe)(Pot Noodle)
March 1, 2004... 1 ADIDAS CAMPAIGN "Impossible Is Nothing" is the mantra behind a new global branding campaign for adidas developed through 180 and TBWA/Chiat/Day. San Francisco. TV spots include a young Muhammad All, alongside daughter Laila (herself a...

Lippa Pearce create an "Ica for science".(talk science)(Dana Centre design)
March 1, 2004... The Dana Centre is a new purpose-built space in London which aims to provide a unique venue for adults to enter into debates about contemporary science, technology and culture. It is a collaboration between The Science Museum, which it backs on...

Publicis feed the hype.(First Sight)(Hewlett-Packard Co.)
March 1, 2004... Many advertising agencies talk about being able to deliver fully integrated marketing campaigns: few actually manage it. Publicis' Hype project for Hewlett Packard could just point the way forward. Last autumn, Hewlett Packard asked the...

Ones to watch: Speck/Gordon.(First Sight)
March 1, 2004... Last month we revealed directing duo Speck/Gordon's new Levi's campaign through BBH. Rather than opting for the traditional high-profile director, the agency elected to work with a duo relatively unknown in the UK. The twosome (aka Will Speck...

We made the pinball table: Kate McConnell tells Gavin Lucas why she and her team of modelmakers built a giant pinball table for Ogilvy's new ford fiesta commercial.(First Sight)(Interview)
March 1, 2004... CR: What's your job title/profession? KM: My job title on this job was project manager and I am also one of the five company directors at Asylum. Having previously worked as a freelance designer and illustrator, I came to Asylum about...

This is showcase each month we explore a different theme bringing you the latest and best work produced in that area from around the world.(This month's theme is fashion; ad design)
March 1, 2004... 1. Nokoman is a new Manga character created by Japanese art collective Tashahisha. The large-pawed one, plus another character Super Nekoman are sold in 55DSL shops in Tokyo, Milan and London, as well as select toy shops in Japan. ...

Placement survey: are placements a vital bridge between college and consultancy or do they kill creativity? Who does them? How are they organised? How do you get one? We asked our own intern, Seb Burford, to find out. Next month, ad agency placements.
March 1, 2004... WE ASKED 50 UK DESIGN CONSULTANCIES THE FOLLOWING QUESTIONS: 01. DO YOU TAKE PLACEMENT STUDENTS? 02. HOW MANY EACH YEAR AND AT WHAT TIMES? 03. IN THE PAST YEAR, WHICH COLLEGES HAVE PLACEMENT STUDENTS COME FROM? 04. HOW LONG DO...

Stop reload forward: last May, multimedia designer Daniel Brown had a near-fatal accident which left him permanently disabled. But, he says, finally leaving hospital and a nomination for designer of the year signal brighter things ahead.
March 1, 2004... DANIEL BROWN'S PIONEERING WORK on websites such as play-create.com, Showstudio and noodlebox.com have earned him a well-deserved reputation as one of the leading lights of new media design. His presence in events such as the Design Council's...

Where did our love go?(Seen)
March 1, 2004... AMV.BBDO's Paul Belford scans the entries to this year's AOP Awards "Astonish me," Alexey Brodovitch used to say to the photographers he commissioned to shoot for Harper's Bazaar magazine and his Design Laboratory over 50 years ago. Not a bad...

The Clios.(Competition Corner)(Brief Article)
March 1, 2004... "Our mission," say the organieers, "is to provide the international advertising and design industry with the world's best-judged creative competition in the areas of TV. Print, Outdoor, Radio, Integrated Media, Innovative Media, Design,...

D&AD Student Awards.(Competition Corner)(Brief Article)
March 1, 2004... The next generation of potential pencil winners answer 29 creative briefs set by leading brand names and agencies to seek out the best in undergraduate design and advertising. There's a total prize fund of 70,000 [pounds sterling] and all...

Young creatives' network live creative briefs.(Competition Corner)
March 1, 2004... Answer one of 20 live creative briefs including encouraging children to drink more milk and illustrating numbers and you could win prize money or a placement at a top agency. Entry is free. For full details, see www.ycn.org.uk. Deadline: 26...

Visions of Science photographic awards.(Competition Corner)(Novartis Pharma AG)(Brief Article)
March 1, 2004... Visions of Science is a photographic awards scheme organised by Novartis Pharmaceuticals to encourage ongoing discussion about science. There are five categories: Action; Close-Up; People: Concepts and Art. Each has a first prize of 1000...

John Smith's commercial.(Seen: pick of the month)(Brief Article)
March 1, 2004... FROM TBWA\LONDON Peter Kay makes a triumphant return for John Smith's with new ad Showstopper. This time the curry houses and wet playing fields of Manchester are replaced with the tawdry delights of Las Vegas. The spot opens with crooner...

BHF anti-smoking commercial.(Seen: pick of the month)(British Heart Foundation)(Brief Article)
March 1, 2004... FROM EURO RSCG LONDON An estimated one in five deaths in Britain each year is caused by smoking, 30,000 of them by cardiovascular disease. In an attempt to horrify smokers into quitting, we have this new campaign from the British Heart...

Dogville trailer.(Seen: pick of the month)(Brief Article)
March 1, 2004... FROM LIONS GATE FILMS Actors, sitting alone in a confessional box, talking to a camera... no, not the latest in the rash of reality TV: this is part of the intriguing trailer for Lars Von Trier's latest film, Dogville. During filming, the...

Independent front page.(Seen: pick of the month)(Brief Article)
March 1, 2004... FROM THE INDEPENDENT Over the past year, The Independent has consistently surprised with its adventurous front pages. In the wake of Lord Hutton's inquiry, the paper adopted a distinctly less is more philosophy for the cover of its 29...

www.evidencecamera.com.(Seen: pick of the month)(Brief Article)
March 1, 2004... FROM TARA Some of the most popular sites on the web are those dealing with recent history. Before Christmas, www.1837online.com's records of births, marriages and deaths in the UK were swamped by amateur genealogists, now...

Tube & Berger promo.(Seen: pick of the month)(Brief Article)
March 1, 2004... FROM DIRECTION RECORDS Could have been commissioned by Ken Livingstone, this one. A deep sea diver opens a magical sunken treasure chest that makes him grow to the size of a skyscraper. Emerging from the water just near London's Docklands,...

American splendor titles.(Seen: pick of the month)(inspired from the comic book)(Brief Article)
March 1, 2004... FROM TWINKLE/HBO FILMS/FINELINE FEATURES Comic book-inspired titles for the movie adaptation of Harvey Pekar's cult autobiographical comic, American Splendor, will delight anyone with a penchant for panel art. If you haven't seen Shad...

I love horses commercial.(Seen: pick of the month)(Brief Article)
March 1, 2004... FROM BANANA SPLIT PRODUCTIONS "I love horses, best of all the animals. I love horses, they're my friends": just can't get it out of your head can you? The heavy rotation of a commercial promoting De Agostini's part-work magazine, I Love...

Size matters.(Brief Article)(Book Review)
March 1, 2004... RotoVision, 29.99 [pounds sterling] In our information saturated culture it's often a challenge for graphic designers to accommodate large amounts of content in an effective way. Lakshmi Bhaskaran suggests several elegant solutions on how...

The One Show Annual.
March 1, 2004... The One Club, $69.95 The design of the twenty-fifth One Club Annual takes inspiration from the fact that, after 15 years, the judging of the competition has returned to New York. Graham Clifford Design looked to the streets and produced...

1X1: Pixel-based illustration and design.(Brief Article)(Book Review)
March 1, 2004... Index Books, 35 [pounds sterling] Hot on the miniaturised heels of Pixelworld, 1x1 covers similar ground to the Laurence King publication but features newer work from a broader spread of artists (images by Fontgraphic shown 3). This book...

Sense.(Brief Article)
March 1, 2004... Rockport, 34.99 [pounds sterling] First published in 1956 by New York design firm Lippincott Mercer, Sense is a pioneering industry magazine that explores issues surrounding identity and design. This compilation of the magazine's most...

Skateboard stickers.(Brief Article)(Book Review)
March 1, 2004... Laurence King, 19.95 [pounds sterling] 1977 is given as the year when skateboard graphics became an artform in their own right. Wes Humpston and Jim Muir's original designs unleashed a torrent of creativity: this book (spread shown 5), by...

Roundabouts.(Brief Article)(Book Review)
March 1, 2004... Edition Patrick Frey, 27.50 [pounds sterling] Meteorologist and photographer Andreas Zust has taken pictures of roundabouts all over the world for several years, You might imagine that distraction was hardly a virtue in these odd,...

Gallery.
March 1, 2004... Though he primarily works in advertising and fashion, photographer Alan Mahon chose to submit a personal project to this year's AOP Awards (see p55). The images feature various unfinished, "fleshless" buildings shot at night. "I had a very...

The code breakers: United Visual Artists see the beauty in binary. Their fusion of art and science creates some genuinely unique work.
March 1, 2004... USING A TWO OCTAVE MIDI KEYBOARD Matt Clark of multimedia graphics team United Visual Artists is manipulating a live camera feed of the CR office on his computer screen. Filtered through an ASCII font, the scrambled image blurs as the font gets...