Creative Review articles from March 2003

Creative Review archives from March 2003

Hands on. (Editorial).
March 1, 2003... Baron & Baron's advertising campaigns for Burberry were a byword for a particular vision of style: gorgeous black and white photography of gorgeous people in gorgeous clothes all dipped in Mario Testino's trademark gloss. Turn to this month's...

Letters.
March 1, 2003... THE PRICE OF LEGIBILITY I hope that your article on legibility and the Disability Discrimination Act [Jan] starts a debate that rages strong. However, I feel that parts of the article were close to scaremongering, and did little to reflect...

Correction.(Correction Notice)
March 1, 2003... In the Fags'n Booze feature (CR Dec 02) we neglected to credit Philip castle as illustrator for the Spock Drinks Heineken poster. Our apologies to him.

Nike MP3 TV spot. (First Sight).(Brief Article)
March 1, 2003... Designer James Paterson of Canada-based studio Presstube was commissioned by Wieden+Kennedy, Portland to create a 15 second TV spot for the newly launched Nike MP3 player. Working to a brief to create an ad about running, Paterson spent a month...

RSA Journal February 2003 issue. (First Sight).(Wayne Ford, Redwood Publishing)(Brief Article)
March 1, 2003... Wayne Ford is the new art director of the RSA Journal which, for the first time in its 150 year history, is being published outside of the organisation. Winning the pitch for Redwood Publishing, Ford, who is perhaps best known to date for his...

Selfridges Spring/Summer 2003 range review. (First Sight).(Brief Article)
March 1, 2003... Sumptuously tactile, this striking, perfect bound book for Selfridges' Spring/Summer 2003 range previews this seasons fashion collections. It was created in-house by designer Anup Sharma of the Selfridges Design Studio, who combines flock...

Crafts Council annual report 2001-2002. (First Sight).(Andrew Collier)(Brief Article)
March 1, 2003... In an ongoing collaboration with the Crafts Council, freelance graphic designer Andrew Collier has recently created the organisation's 2001-2002 annual report. A beautiful eight-page dust jacket made of black uncoated stock, on which the Crafts...

The L by Meam. (First Sight).(Michael England)(Brief Article)
March 1, 2003... The meticulous and painstaking effort that goes into Manchester-based designer Michael England's artwork never ceases to amaze and this sleeve, designed for his own audio visual electronica act Meam, is no exception. Created for the release of...

Shan James skirt. (First Sight).(Brief Article)
March 1, 2003... Womenswear label Shan James is the brainchild of graphic designer James Goggin of London-based studio, Practise and his wife, fashion designer Shan Connell. Distributed in the UK through, amongst other outlets, Harrods and Concrete, the label's...

I Love Every Little Thing About You by Rhianna. (First Sight).(Malone Design)(Brief Article)
March 1, 2003... Designer David Malone of Malone Design created these beautiful sleeves for the orthcoming series of three, 12" single releases from Sony Soho Square's UK soul/funk artist Rhianna entitled, I Love Every Little Thing About You. Malone rst drew an...

CNN campaign. (First Sight).(Brief Article)
March 1, 2003... The constant, global news coverage of CNN is the focus of a global campaign from WCRS and Rose Hackney Barber director Sam Arthur. It comprises two spots, Signs and Clocks, shot in locations around the world to emphasise CNN's far-reaching...

Big Issue cinema commercial. (First Sight).(Brief Article)
March 1, 2003... Method Films director Richard Anthony created this powerful cinema ad for The Big Issue Foundation. How to Rip Off the British Public challenges perceptions of homelessness, and charts one man's step-by-step descent into life on the streets....

Impulse commercial. (First Sight).(Brief Article)
March 1, 2003... The Greek myth of the Siren -- a sea nymph whose singing lures sailors to their death -- has been given a modern spin in a new spot for body spray, Impulse. The commercial, written by Rosie Arnold and Matt Kemsley of BBH, features Vera Hall...

Hewlett Packard commercial. (First Sight).(by Passion Picture's Tim Hope)(Brief Article)
March 1, 2003... Passion Pictures director Tim Hope has directed a new spot for Hewlett Packard through San Francisco's Goodby Silverstein & Partners. From an ongoing campaign highlighting HP's relationship with various partner companies, the spot features...

Nascar commercial. (First Sight).(Peter Thwaites of Gorgeous)
March 1, 2003... Capturing the thrill of Nascar was the task assigned to Gorgeous director Peter Thwaites in a new commercial for the sport. The abstract spot, by Jon Wyville and Dave Loew of Y&R Chicago, features a man explaining how he "becomes" the car he is...

NSPCC campaign. (First Sight).(National Society for Prevention of Cruelty to Children)(Brief Article)
March 1, 2003... Saatchi & Saatchi have developed an empathetic new campaign for the NSPCC, to promote the charity's parent support helpline. The ads aim to encourage parents to call the NSPCC to talk about the stresses of looking after children. Explains Nik...

Benetton makes food the issue. (First Sight).(Brief Article)
March 1, 2003... Benetton's Spring/Summer 03 worldwide advertising campaign continues the company's tradition of addressing social issues. In collaboration with the UN's World Food Programme, the series of posters and press ads will focus on the links between...

Magazine with a new flavour. (First Sight).(Gum)(Brief Article)
March 1, 2003... Gum is a new twice yearly American publication competing for the eyeballs of designers and art directors, It's packaged like a set of bubblegum cards (hence the name). The first issue contains a 180 page book packed full of photographs,...

One to watch: Larry Dunstan. (First Sight).
March 1, 2003... He's an affable man, Larry Dunstan: he turns up to the office weighed down with vast books of photography and a big smile on his face. Wade through his work though (there's a lot of it) and it becomes apparent that the laid-back exterior...

I was a human dolphin: Australian water stunt specialist and all-round man of action, Rick McClure takes time out to talk to gavin lucas about his role on BBH's new Fish commercial for Johnnie Walker. (First Sight).(Interview)
March 1, 2003... CR: What's your profession? RM: Stunt co-ordinator. CR: How old are you? RM: 42 CR: How long have you been doing this and what got you started? RM: I grew up riding and racing motorbikes, my father owned a transport...

Massive project; some of the creative industry's top names have come together to promote the release of Massive Attack's 100th Window album: we exclusively report on each aspect of the project. (First Sight).
March 1, 2003... PACKAGING/ADVERTISING Take 14 custom-made, life-size glass figures and blow them up -- that was the method behind the imagery featuring on 100th Windows packaging and advertising. The concept came through a collaboration between designer...

Beam me up: Beam.TV started as a means of saving time, now it's changing the way the whole ad industry works.(online ability to see, edit tapes cuts ad industry costs)
March 1, 2003... EVERY SO OFTEN A NEW tool comes along that changes an industry. Beam. TV, the online approval and archiving system developed by leading London post-house, The Mill is having just such a dramatic effect on advertising worldwide. The origins...

Look but don't touch; you spend all your time in meetings and get no chance to make ads: does anyone still want to be a creative director?(advertising agency creative director no long a desirable job)
March 1, 2003... LAST MONTH, A PARCEL turned up at the Creative Review office containing a plastic dinosaur. "Ad Agency Creative Directorsaurus" the packaging proclaimed. "Hasn't won an award in 200 million years... has a big house to maintain.., finger firmly...

NB: Studio; in the first of a new series, we profile design group, NB: Studio, revealing them, their work, the Kit that they use and the space they use it in.(Company Profile)
March 1, 2003... AS AN ABBREVIATION USED TO DIRECT attention to something of particular importance, NB is a subtle moniker for one of the UK's most interesting design studios. Formed in 1997, NB: Studio was started by the three current partners, Ben Stott, Nick...

What touches you is what you touch; this year, Handmade Graphics are seemingly everywhere: is this a heartfelt rejection of the computer or just the latest fashion?
March 1, 2003... WE LIKE GETTING OUR HANDS DIRTY," says Marcus Diamond of graphics collective Neasden Control Centre. "We're hoarders, like rag and bone men putting these pieces together -- we've got this library of great stuff and just use it when necessary....

Seen; including reviews: Paul Brazier on this year's AOP award-winners design studio North present our latest masterclass plus: pick of the month and the latest books reviewed.
March 1, 2003... PERSONAL OBSERVATIONS AMV's Paul Brazier casts an eye over this year's AOP award-winners I am not a photographer. I am not burdened with knowing the technical difficulties of achieving a shot. So how do I form a point of view about...

Heading North. (Reviews).(North gives master class in graphic design)
March 1, 2003... Last month, North gave our latest Masterclass, sponsored by Alamy North's highly innovative work for the likes of the RAC and Telewest has set the studio apart from its peers. Though capable of being every bit as cool as the funkiest...

Silk Cut posters. (Pick of the Month).(CDP/Travissully)(Brief Article)
March 1, 2003... FROM CDP-TRAVISSULLY By the time you read this, tobacco advertising will finally have been banned in the UK. After years of argument we may finally find out whether advertising increases the number of smokers or, as the tobacco companies...

Nissan Micra commercial. (Pick of the Month).(TBWA\G1 Europe)(Brief Article)
March 1, 2003... FROM TBWA\G1EUROPE The Nissan Micra is a fun, cute car beloved of women, new drivers and the aged (and occasionally all three). The last model was launched in 1992 with a memorable print campaign from TBWA that made much of its blobby...

Organic Expressionism. (Pick of the Month).(graphic art exhibition from Tim O'Sullivan)(Brief Article)
March 1, 2003... FROM TIM O'SULLIVAN Apparently, it's a mystery how Tim O'Sullivan discovered his technique for developing these beautiful images, a series coined Organic Expressionism. Rumour has it he accidentally dropped a transparency in his garden,...

VW commercial. (Pick of the Month).(Volkswagen; Arnold Worldwide)(Brief Article)
March 1, 2003... FROM ARNOLD WORLDWIDE, BOSTON More from Mike Mills' excellent Beetle campaign that is sure to pickup awards this year. People politely holding open shop doors for others; smiling at each other in the street; pausing to help a man who has...

Reebok commercial. (Pick of the Month).(Arnell Group NYC/Hypnotic)(Brief Article)
March 1, 2003... FROM ARNELL GROUP NYC/HYPNOTIC Splendid stuff from Reebok for the Superbowl. It begins with the outrageously named Ron Felcher, CEO of Felcher & Sons, explaining why it was such a good idea to ask Reebok if they could borrow (fictitious)...

Fedex commercial. (Pick of the Month).(BBDO New York)(Brief Article)
March 1, 2003... FROM BBDO NEW YORK The abundance of product placement in the film Cast Away led to it being described by critics as one long commercial for FedEx. For those who couldn't bring themselves to sit it out, the movie starred Tom Hanks as a...

Phoenix promo. (Pick of the Month).(Brief Article)
March 1, 2003... FROM THE DIRECTORS BUREAU Every so often a promo comes along that's so utterly bonkers you have to love or loathe it. Depending on your tastes, Roman Coppola's offering for Phoenix track Funky Squaredance could fit into either category....

Where are we going? (Pick of the Month).(five short films by Martin Firrell debut in London subway stationsr)(Brief Article)
March 1, 2003... FROM MARTIN FIRRELL could go a long way. Over the last month, harassed commuters at Victoria, Waterloo, Euston and Liverpool Street have been asked to take a moment to contemplate some of life's fundamental questions thanks to a series of...

Nike Shox commercial. (Pick of the Month).(Weiden + Kennedy Portland)(Brief Article)
March 1, 2003... FROM WIEDEN + KENNEDY PORTLAND This spot has been going down a bomb in the States. "I think we've got an extra man on the pitch," says a British commentator as a streaker, wearing nothing but a flowing scarf, legs it across a football...

Roanne Bell takes her pick of the latest publications competing for space on your shelves. (Reviews).(several brief book reviews)(Book Review)
March 1, 2003... THE LITTLE BOOK OF DON'TS IN BRAND DESIGN Williams Murray Hamm, [pounds sterling]6.99 On first sight, this quirky tongue-in-cheek book (cover, shown 1) from the drawing board of Williams Murray Hamm is packed with witty advice on what...