Creative Review articles from July 2005

Creative Review archives from July 2005

Letter: High Impact Idea.(Letter to the Editor)
July 1, 2005... Thank you for featuring our Trimline Security Glass campaign in the Pick of the Month spread in your May issue. We thought you'd like to see how the public actually reacted to it - this is a still from some of the television coverage. As you...

Letter: Web is Medium in Itself.(Letter to the Editor)
July 1, 2005... If the websites showcased recently in Creative Review are any guide to the industry as a whole, our definition of what constitutes good website design is far too narrow. The emphasis at present seems to be purely on the visual, with websites...

Letter: Placements: an Agency View.(Letter to the Editor)
July 1, 2005... Further to the letter from Louise Hargreaves [Why Should I Work For Free? June], as an agency creative director, I felt the need to provide a (slightly!) different view on placements. We ask for placements for the same reason that football...

Letter: Enough Already.(Letter to the Editor)
July 1, 2005... Surely this issue with student placements has been talked about enough now in Creative Review? I am currently on a year's placement with Ardmore Advertising and will go back and finish my degree in visual communications in September....

EDITORIAL.(Brief Article)(Editorial)
July 1, 2005... I remember once being on a jury for a very well known awards scheme. We'd been through the commercials and the print ads, confirming silvers and handing out the odd gold amid much passionate debate. Then it came to the interactive action....

Don't Do This.
July 1, 2005... In 1936, Austrian sociologist Otto Neurath and illustrator Gerd Arntz developed a set of visual characters called Isotype (International System of Typographic Picture Education) as a means for purely pictorial communication. The aim was to...

Make a Film For MTV and Save Lives.
July 1, 2005... Creative Review and MTV's Staying Alive campaign are calling on creatives and film makers to help raise awareness about the spread of HIV/AIDS. We are asking Creative Review readers to submit ideas for a TV public service announcement,...

Monotype Foundation.(Brief Article)
July 1, 2005... Monotype is to launch a non-profit company dedicated to the world wide advancement of the typographic arts. The Monotype Foundation will fund various initiatives world wide including, the company says, "educational scholarships, research...

APFEL Rebuild the AJ.
July 1, 2005... A Practice for Everyday Life (APFEL) have redesigned the Architects' Journal as part of a move by publishers Emap Construct to refresh the title and increase its appeal to its main audience of architects and designers. APFEL were approached...

One to Watch: Marcel.
July 1, 2005... It seems like only yesterday that we were bidding adieu to creative duo Fred Raillard and Farid Mokart as they left BBH for Goodby Silverstein, San Francisco. Never ones to stand still (past agencies include Euro RSCG, TBWA, BDDP, Publicis,...

I Cast Stella Bench.
July 1, 2005... Mauricio Diaz tells Gavin Lucas about his role casting actors to appear in Stella Artois' surreal new commercial by director Frank Budgen CR: What is your name and job-title/profession? MD: Mauricio Diaz, director and casting...

Graphics [Discuss] - Can good design sell magazines?
July 1, 2005... For the latest in our Graphics [Discuss] series of debates, John Brown Citrus group creative director, Jeremy Leslie, Wallpaper* creative director Tony Chambers and Pentagram partner, Fernando Gutierrez, all joined CR's Patrick Burgoyne to...

The outsider.
July 1, 2005... Photographer Pieter Hugo quickly realised that his large frame and distinctive appearance would never let him take pictures unobserved. Instead, his considered images document life at Africa's margins with a deliberate, unflinching honesty. By...

And the winners are.
July 1, 2005... So far this year, their Honda Grrr commercial has won nearly every award going, but just who are Smith & Foulkes? Paula Carson meets them A tap-dancing, top hat-wearing bunny's ability to execute "jazz hands" convincingly, despite having...

Paper often triumphs.(Brief Article)
July 1, 2005... In our digital age, the way that we use and interact with paper has changed significantly over the last ten years. But while paper sometimes has to try harder to succeed in getting noticed, it often triumphs - as a new book from Phaidon shows -...

Fresh Thinking.
July 1, 2005... Packaging is one of the few areas of design that the general public feel passionate about - unfortunately, it's usually in a negative way. The difficulties of getting into a packet of videotapes or a carton of milk are the staple diet of...

Catching Up.
July 1, 2005... The first European Creative Social brought some of the continent's leading interactive advertising specialists together to discuss the medium's future. Patrick Burgoyne listens in It is ten years since the first banner ad appeared on the...

Get Creative.
July 1, 2005... Mark Sinclair hears some compelling strategic arguments for interactive advertising, but wishes there were more images and fewer pie charts at San Francisco's Ad:Tech 2005 San Francisco's Marriott hotel, the glass-panelled building known...

Competitions/awards/prizes: Cutlets.(Brief Article)
July 1, 2005... Under this scheme for new filmmakers, set up by BBH, the agency will load a creative script up to the Cutlets website every three months. New filmmakers are invited to submit treatments, the best of which will be produced with support from...

Competitions/awards/prizes: CR Peer Poll.(Brief Article)
July 1, 2005... One again it's time to cast your votes in the Creative Review Peer Poll. We want to know who you think are the best. The people who inspire you. The people who make you think "I wish I'd done that". There are no criteria, just your gut...

PICK OF THE MONTH: Metabiotics project.(Brief Article)
July 1, 2005... Alexandre Orion is a painter/photographer from Sao Paulo. His Metabiotics project explores the symbiosis between his drawn images and situations he then records with his camera. To be sure, it's a cut above your every day graffiti - the...

PICK OF THE MONTH: Waitrose art commission.(Brief Article)
July 1, 2005... You can tell the neighbourhood's on the up when a Waitrose appears nearby. As part of the chain's commitment to offering visitors the best possible shopping environment, the graphic design team at Waitrose, headed up by Maggie Hodgett and...

PICK OF THE MONTH: BBC weather graphics re-design.(Brief Article)
July 1, 2005... Computer-generated weather reports have been around since the 1980s, but in the biggest overhaul yet, the BBC introduced 3D graphics to the forecast. But what a furore it caused, with moans ranging from general confusion to actual motion...

PICK OF THE MONTH: Hate Head prototype.(Brief Article)
July 1, 2005... Johnny Hardstaff's Hate Head: one of six "cultural prototypes" for Japanese mag CGWorld. The magazine asked Hardstaff to build something inspirational, that would expose readers to work with a conceptual rather than technical focus. Given...

PICK OF THE MONTH: The Lives of Saints.(Brief Article)
July 1, 2005... There's been talk among the ad fraternity about brand-generated content, but very little action. Photographer/director Rankin has beaten them all to it with his first feature film, The Lives of Saints. The film is a co-production funded by...

PICK OF THE MONTH: Stella Artois commercial.(Brief Article)
July 1, 2005... Surrealism is always fertile ground for inspiration-thirsty ad creatives. This nod to the films of Salvador Dali and Luis Bunuel is no exception, although that's not to say this isn't an exceptional ad. Shot on hand-cranked antique cameras, it...

PICK OF THE MONTH: Glastonbury campaign.(Brief Article)
July 1, 2005... Fun campaign from the BBC promoting Glastonbury. "Real" festival types discuss their experiences in ads pointing viewers to the BBC Glastonbury website. Toothy hippies and amused locals ramble happily about the unconscious mind and abandoned...

BOOK REVIEW: Basic Forms of Industrial Buildings.(Brief Article)(Book Review)
July 1, 2005... Thames & Hudson, 19.95 Its unusual in any creative sphere to have spent as long as 45 years on more or less the same subject matter. Especially when the subject is industrial buildings. But Bernd and Hilla Becher have succeeded in this...

BOOK REVIEW: The design of dissent.(Brief Article)(Book Review)
July 1, 2005... Rockport Publishing, 34.99 Demonstrating the persuasive power of political illustration and photography, this book provides a timely reminder of how effective visual communication can be. From the outwardly abhorrent images of civilian...

BOOK REVIEW: Penguin by Design: A Cover Story 1935-2005.(Brief Article)(Book Review)
July 1, 2005... Penguin/Allen Lane, 16.99 As the the old adage goes, you shouldnt judge a book by its cover, but with Penguin, at least you can tell whether its one of theirs or not. Since 1935, design at Penguin has been of paramount concern, and this...

BOOK REVIEW: Basics Design: Typography.(Brief Article)
July 1, 2005... Ava Books, 14.95 As Avas series of design guides get better and better our reviews, admittedly, get shorter and shorter. Its a simple rule of thumb though if youre interested in, or a student of, graphic design then Gavin Ambrose and Paul...

BOOK REVIEW: The Polaroid Book.(Brief Article)(Book Review)
July 1, 2005... Taschen, 19.99 For over 50 years, Polaroids photography collection has housed work by a wide range of photographers at its base in Waltham, Massachusetts. From photographic luminaries such as Helmut Newton and Elliot Erwitt, to artists...