Creative Review articles from July 2004

Creative Review archives from July 2004

Zyman says.(Editorial)(Brief Article)
July 1, 2004... The views expressed by our contributors do not necessarily reflect those of the editorial staff: this kind of disclaimer is common in magazines but I thought it was worth re-stating in the light of our piece on advertising on page 44. In it,...

Similar beginnings.(Letters)(Letter to the Editor)
July 1, 2004... I would like to draw your attention to something that freaked us oat a bit. June's One to Watch featured the cool collective that is to be Bibliotheque [above]: three figures from the south's design elite coming together to create something...

House style.(Letters)(Letter to the Editor)
July 1, 2004... Whilst leafing through our copy of May's Creative Review, I came across something that appeared familiar. So, for all those fans, including us, of the new Shelter logo (page 39 and shown top) here's one we made earlier (above]--1997 to be...

Half wrong?(Letters)(Letter to the Editor)
July 1, 2004... Firstly, great mag. That out of the way, I couldn't help but notice something in The Annual. On page 72, the BT/Sputnik Communications: CEO Popularity Book [left] says "A complete guide to making yourself up to 50 per cent more popular". ...

New design.(First Sight)
July 1, 2004... 1-4 RECORD SLEEVES: NOUVELLE VAGUE Nouvelle Vague is a collection of cover versions which sees the marriage of New Wave and, bizarrely, Bossa Nova. Tracks such as Joy Division's Love Will Tear Us Apart and The Clash's Guns Of Brixton get a...

New advertising/promos.(First Sight)
July 1, 2004... 1 PLAYSTATION2 VIRAL CAMPAIGN A friendly game of doubles turns nasty in this viral campaign for PlayStation2. The ads, which promote the game Smash Court Tennis, feature bitter opponents whacking each other in the eye with tennis balls,...

World of signs.(First Sight)(Brief Article)
July 1, 2004... Road signs once served a simple purpose: to tell you how far your destination was and in which direction you had to go to get there. This all changed when the car came along. As its influence began to spread all over the world, so did a new...

Process of collaboration.(First Sight)(London College of Communication)
July 1, 2004... John Brown Citrus Publishing is to continue its relationship with the London College of Communication's graphic design students in a new project named Process. Last year, JBCP worked with graduating students to produce a publication named Relay...

Nike explores the art of speed.(First Sight)
July 1, 2004... The summer of sport is upon us. In the ensuing months a plethora of promotional activity will envelope events such as the Olympics and UEFA Euro 2004 (see Showcase from p27). As the big brands limber up expect a flurry of high budget ads...

One to watch: 72andSunny.(First Sight)(72andSunny)
July 1, 2004... You may be familiar with the founders of 72andSunny: (shown l to r) Greg Perlot, Glenn Cole, John Boiler and Robert Nakata are no strangers to advertising and design having worked with some of the world's leading brands including Nike,...

I made them old: prosthetic artist Mike Stringer and his team at Hybrid made four young men look hundreds of years old for the latest Holsten Pils campaign, old brewers. Gavin Lucas finds out how they did it.(First Sight)(Interview)
July 1, 2004... CR: What is your job title/ profession? MS: I'm technical director of Hybrid, which means that I deal mainly with the creative hands-on elements of our business. In industry terms though, I'm a make-up effects artist or prosthetic artist....

This is showcase. Each month we explore a different theme bringing you the latest and best work produced in that sector from around the world. This month's theme is sport.(Cover Story)
July 1, 2004... In 1963, Muhammad Ali was still known as Cassius Clay. Viewed by many as a lippy upstart who would soon get his comeuppance, he came to London to fight Henry Cooper at Wembley Stadium. In the fourth round, Cooper knocked Ali to the floor. With...

Profiles 21: creative work and high quality print from customers of Howard Smith Paper.(Product Evaluation)(Product Enhancement)
July 1, 2004... Consort Royal--experience the difference. An established star of premium papers, Consort Royal inspires a rich diversity of work across the spectrum of communications, and now the Consort Royal experience has never been greater. Choose from six...

A new beginning: six months ago, Vince Frost moved to Australia to take up a major new challenge. He tells Mark Sinclair how it's going.(Interview)
July 1, 2004... VINCE FROST IS QUITE THE ITINERANT designer. Born in England, he grew up in Canada, returning to the UK at 16, then worked in Japan, England again and now, sitting in the meeting room in the office of his new company emeryfrost, he finds...

Advertising doesn't work: the world's ad industry gathers in Cannes this month to honour their work. But, according to marketing guru Sergio Zyman, most of what will win awards is a waste of time and money.(Excerpt)
July 1, 2004... SIMPLY PUT, THE GOAL OF advertising is to sell more stuff to more people more often for more money. And back in the beginning it did exactly that. Somewhere along the line, though, something went terribly wrong. Instead of focusing on their...

Bass instinct.(Profile)(Saul Bass)
July 1, 2004... THIS MONTH THE DESIGN MUSEUM LAUNCHES A RETROSPECTIVE OF THE WORK OF SAUL BASS. THOUGH BEST KNOWN FOR HIS ASTONISHING MOVIE TITLE SEQUENCES, BASS ALSO CREATED SOME OF THE MOST FAMOUS CORPORATE INDENTITIES IN HISTORY. OVERLEAF WE RE-PRINT AN...

The business of charity: while the commercial sector increasingly adopts a friendly face, charity identities are becoming far more corporate. Trish Lorenz asks whether charities are becoming too slick for their own good.
July 1, 2004... IN THE AGE OF NO LOGO, commercial brands are increasingly on the hunt for authenticity and credibility. With corporate branding programmes regularly denigrated by the media and an ever more cynical consumer audience, the solution often equates...

Street artists: New Yorkers Darius and Downey are bringing their witty artworks to the streets of Europe. Gavin Lucas met them at their London studio.(Brad Downey and )
July 1, 2004... LAST YEAR, SHARP-EYED LONDONERS may have noticed a three foot high sheet metal figure painted green in the classic pedestrian crossing pose, looking for all the world like it was about to cross Tottenham Court Road at the traffic fights outside...

The Russians are coming.(Photobiennale exhibition)
July 1, 2004... Wayne Ford assesses the work on show at Moscow's Photobiennale At a staggering 900 square kilometres, Moscow is a truly vast city. Thankfully, for visitors to the recent month-long Photobiennale, the majority of the exhibitions were held in...

Community spirit.(Semi-Permanent, the design conference )
July 1, 2004... Mark Sinclair attends the Semi-Permanent design event in Sydney There's no getting away from it: Sydney is a very good-looking place. Much of it seems like it's been built in order to be photographed--turn a corner and the view composes...

Peugeot 407 commercial.(Pick Of The Month)(Brief Article)
July 1, 2004... FROM EURO RSCG WORLDWIDE/BETC EURO RSCG PARIS Hapless drivers trundle around in giant toy cars: no one's getting anywhere fast in this spot except, that is, the driver of a gliding black Peugeot 407, which positively purrs along compared to...

Shhh ... sounds in spaces exhibition.(Pick Of The Month)(Brief Article)
July 1, 2004... FROM V&A/BLUE SOURCE/DAN HOLDSWORTH Shhh... is an exhibition at the Victoria and Albert Museum, featuring the work of ten artists and musicians. The artists have created audio responses to the objects and spaces in the museum....

Will & Testament.(Pick Of The Month)(Brief Article)
July 1, 2004... FROM HAMES LEVACK/PLAYSTATION 2 Brands are frequently charged with targeting their advertising exclusively at a younger market. PlayStation is no exception. So it's heartening to see the brand put its name to art exhibition Will &...

Newburgh Street Summer Festival.(Pick Of The Month Seen)(Brief Article)
July 1, 2004... FROM THE CENTRAL ILLUSTRATION AGENCY Newburgh Street runs parallel to Carnaby Street in London's West End. It has long been renowned as a little oasis of cool, a world away from the hordes of foreign exchange students milling around its...

Observer Music Monthly campaign.(Pick Of The Month Seen)(Brief Article)
July 1, 2004... FROM MOTHER Many readers will be familiar with the work of Craig Robinson or, at least, with his Flip Flop Flyin' website. One of its highlights is the Minipops section featuring tiny, pixellated portraits of bands. Mother recruited...

Bathtime in Clerkenwell.(Pick Of The Month)(Brief Article)(Audiovisual Review)
July 1, 2004... It's 7am and time to get up and go to work. But what if you had a cuckoo clock that produced hundreds of singing birds resembling little Napoleons bullying you into getting up, into the bath and out the door to work? That's the premise for this...

ESPN campaign.(Pick Of The Month)(Brief Article)
July 1, 2004... FROM GROUND ZERO, LOS ANGELES Some quality brand-generated TV content: four 90-second spots that work cumulatively as one, six-minute film, currently being screened on US sports channel ESPN. Made in conjunction with beer brand Miller, part...

The Devil in Design.(Brief Article)(Book Review)
July 1, 2004... Fantagraphics, 13.99 [pounds sterling] If you've been very bad recently you may want to take a look at this: any one of the many incarnations of "the Krampus" featured here could well make an appearance at your house this Christmas. At...

Motion Blur: Onedotzero.(Brief Article)(Book Review)
July 1, 2004... Laurence King, 35 [pounds sterling] Featuring profiles of 28 moving imagemakers including EyeballNYC, Teevee Graphics, Johnny Hardstaff and Psyop, Motion Blur calebrates the establishment of desktop filmmaking as an art form. Full of...

The Best of the Best of Brochure Design.(Brief Article)
July 1, 2004... Rockport. 13.99 [pounds sterling] A new paperback edition of this collection of brochure design's cream of the crop, this volume contains some award-winning brochure work from a range of countries and clients (cover shown, 3). A few of the...

Manga: Sixty Years of Japanese Comics.(Brief Article)(Book Review)
July 1, 2004... Laurence King, 19.95 [pounds sterling] Quick to deconstruct the myths that surround the manga genre, Paul Gravett (writer and co-curator of this year's Comica festival at the ICA) tackles the preconceptions of this fascinating artform and...

Eat Me.(Brief Article)
July 1, 2004... RotoVision, 27.50 [pounds sterling] This book looks at examples from a highly competitive area of design: food packaging (Mr Lee noodles by Design Bridge shown, 5). From major food lines to own-brand products, most of the examples sit...

History of the Poster.(Brief Article)(Book Review)
July 1, 2004... Phaidon, 24.95 [pounds sterling] Originally published in 1971, this book was written and designed by Josef Muller-Brockmann and his wife Shizuko. Staying true to the first edition's layout, this re-issue remains a design book classic (Hans...

You guys have shitty teeth.(Gallery)(Brief Article)(Book Review)
July 1, 2004... In Us & Them, illustrator Paul Davis asks what the Americans think of the English and vice versa. "I asked hundreds of people from both sides of the Atlantic 'Excuse me, what do you think of the British/Americans," Davis explains. "What is in...