Creative Review articles from February 2002

Creative Review archives from February 2002

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February 1, 2002... Once again, Apple is looking to a new product to turn around its ailing fortunes. Back in 1998, the company was in real trouble but the iMac saved it, eventually selling six million units and prompting a 400 per cent rise in the value of Apple...

Editorial/letters.(Letter to the Editor)
February 1, 2002... GET A LIFE With regard to Jamie Freeman's letter (Creative Review, November): if one is going to be a pedant one should at least get one's facts right. To wit: the correct way to typeset numbers is: one to ten are expressed as words and...

Rarissime Cognac packaging. (New Design).(Brief Article)
February 1, 2002... To mark he launch of this limited edition series of Swedish cognac from the Gronstedts Cognac House, Stockholm-based art direction and design agency, Lars Hall, housed the 50 year-old spirit in a sophisticated bottle with a stainless steel and...

Multiplication catalogue. (New Design).(A2-Graphics/SW/HK catalogue design)(Brief Article)
February 1, 2002... The British Council's touring Multiplication exhibition (currently showing in Croatia) celebrates artists' multiples, a term first used in he 1960s to describe an artwork which is not unique but produced as part of a numbered (or sometimes...

Mission horizon album sleeve by RMB. (New Design).
February 1, 2002... Swooping cables drawn in Softimage by illustrator Ralf Hiemisch form the basis of this beautifully graphic fold-out album sleeve (inner sleeve shown, top; Outer cover, bottom). Highlights and reflections created in Photoshop pick up on the...

Cape metropolitan tourism board posters. (New Design).(Cape Town poster design from South African Design Indaba Workshop)(Brief Article)
February 1, 2002... Completed at the end of last year, this poster, one of three promoting a tidier Cape Town, was designed as part of the second South African Design Indaba Workshop series, headed by London-based designer Vince Frost and funded by Cape Town's...

Warhol exhibition poster. (New Design).
February 1, 2002... Eye-catching and instantly recognisable, this poster successfully mimics Warhol's own work (see p72 for details of the exhibition). It also satisfies all of Tate Moderns own stringent branding requirements which specify tile use of logo, type...

Range Rover brochure. (New Design).
February 1, 2002... Clear, simply designed but hugely lavish, this brochure forms part of the press pack launching tile first new Range Rover in nine years. All of tile text had to be translated into seven different languages so Neil Tookey. creative director of...

Brunswick typeface. (New Design).
February 1, 2002... Created by Brighton-based Red Design, this font, which was originally drawn as work ill progress for some album sleeve artwork, is named after tile area in which designer Hamish Makgill lives. He first drew Brunswick, which 110 describes as...

Tillmans makes promo debut. (News).(artist Wolfgang Tillmans' pop promo)(Brief Article)
February 1, 2002... Turner Prize-winning artist Wolfgang Tillmans has made his first ever pop promo. The film is for Pet Shop Boys track Home and Dry, to be released by Parlophone in March, and was shot by Tillmans in Tottenham Court Road Tube Station. The...

Put your body on our DVD. (News).
February 1, 2002... The theme for the next Creative. Review DVD will be The Body. We are looking for contributors so if you have any work you think might be suitable for inclusion (video, multimedia, photography, illustration, etc,) please send it to Roanne Bell,...

Pepsi kicks off ad world cup. (News).(Japan/South Korea World Cup)(Brief Article)
February 1, 2002... With the Japan/South Korea World Cup just four months away, Pepsi has begun the predicted marketing onslaught with a star-studded spectacular shot by Tarsem through@Radical Media for CLM BBDO, Paris. Manchester United's David Beckham and...

Amateur approach from tomato. (News).(advertising Italian fashion label Aspesi)(Brief Article)
February 1, 2002... In Andre Thijssen's Scanner this month (p70) he cites "fringe phenomena", or the vernacular expressions of the amateur designer, as his biggest inspiration: Tomato's new advertising campaign for Italian fashion label Aspesi (above) draws on...

Familiar chemical formula. (News).
February 1, 2002... Illustrator Kate Gibb and Blue Source's Mark Tappin have once again collaborated to create artwork for The Chemical Brothers, on new album, Come With Us. A campaign, which includes press and poster ads as well as sleeves for the album and...

London new media agency.
February 1, 2002... Caption: London new media agency Romandson has designed the promotional website for forthcoming British horror movie, Long Time Dead, www.ouljaclub.com. Featuring an online ouija board and emailed conversations between some of the film's...

Oh no: It's Jackass, the movie. (News).
February 1, 2002... MTV is to produce a feature-length version of hit prank show, Jackass. Since hitting UK screens in 2001, Jackass (CR May 01) has been the channel's top-rating show. Treating the question "How stupid can you get?" not as a criticism but as...

Celeb sleaze milked for promo. (News).
February 1, 2002... The celebrity lifestyle and the corruption it brings are the subjects of a promo for house act, Felix da Housecat, directed by Elliott Chaffer of design collective Milk. Commissioned by record label City Rockers for single What does it...

British graphic design. (News in Brief).
February 1, 2002... Top British designers, among them Malcolm Garrett (AMX) and Adrian Shaughnessy (Intro), are to take part in a showcase of British graphic design for the music industry at Sound Design in Hong Kong. The event, which takes place on 25 January, is...

Oscarwinning documentary filmmaker. (News in Brief).
February 1, 2002... Graphic designer and Oscarwinning documentary filmmaker Arnold Schwartzman has been awarded an OBE in the Queen's New Year Honours list. Schwartzman, a former director of Conran Design, has been the recipient of three silver D&AD Awards. His...

The Media Centre. (News in Brief).
February 1, 2002... Call to Action is a group of creative directors dedicated to improving creative standards in advertising and direct marketing. They have put together a one day workshop scheduled for Tuesday 5 March, geared at helping copywriters hone their...

D&AD. (News in Brief).(Brief Article)
February 1, 2002... Steel group Corus Packaging Plus is once again joining forces with the D&AD for this year's Student Awards. Corus has invited students across the land to create innovative packaging designs for brands Nescafe, Pedigree Masterfoods and The Body...

The big issue photostory. (Pick of the Month).(Brief Article)
February 1, 2002... FROM DAVID BAILEY Legendary photographer David Bailey may be better known for his celebrity portraits but his skills have been put to more serious use by The Big Issue. Bailey produced a documentary of life for men and women inside two of...

Tobacco education ads. (Pick of the Month).(Brief Article)
February 1, 2002... FROM ABBOTT MEAD VICKERS.BBDO, LONDON Authenticity often makes the biggest impact, never more so than with issues such as anti-smoking. They don't come grittier than this campaign, written and directed by Walter Campbell (CDD) for the...

Levi's US campaign. (Pick of the Month).(Brief Article)
February 1, 2002... FROM TBWA\CHIAT DAY, SAN FRANCISCO By advertising's standards, you won't get a more prestigious threesome than Spike Jonze, Chris Cunningham and Mike Mills. All have contributed to this new US campaign for Levi's Superlow Stretch,...

TV3 star wars campaign. (Pick of the Month).(Brief Article)
February 1, 2002... FROM COLENSO BBDO, AUCKLAND This campaign for New Zealand TV channel, TV3, promotes Star Wars month, when one installment of the George Lucas saga was shown per week. It appeared on the streets and coffee shops of Auckland, and used...

Weekend magazine. (Pick of the Month).
February 1, 2002... FROM THE GUARDIAN In his conversation with Philip Jones Griffiths (p68), Colin Jacobson notes that the events of 11 September and its aftermath were most effectively portrayed by photographers. For all the horrific immediacy of the TV...

Waking life. (Pick of the Month).
February 1, 2002... FROM FOX SEARCHLIGHT Darling of the indle film world, Richard Linklater is always a director worth keeping an eye on. He shot Waking Life over 25 days using a digital camera, but that was only the beginning. Converted to Quicktime, the...

Olympus campaign. (Pick of the Month).(Brief Article)
February 1, 2002... FROM LOWE, LONDON Those prepared to fork out for an Olympus Digital C-40 Zoom camera are, by definition, the type to be drawn to beautiful and intriguing imagery. It makes sense then, that campaigns forth camera should be just that, hence...

Oxo campaign. (Pick of the Month).(Brief Article)
February 1, 2002... FROM ABBOTT MEAD VICKERS.BBDO, LONDON When the Oxo family were evicted from their oh-so-cozy home in our hearts two and a half years ago we were told by brand-owner Unilever it was because the family was an outmoded concept. What a...

PS2 campaign. (Monitor).
February 1, 2002... Shynola were given free rein on these ads for PS2 game, Frequency. Hence worms pepping out of the ground to sings melody (their initial idea was a tap dancing penis) end a complicated college piece where machinery and factory images flow along...

Bulgari commercial. (Monitor).
February 1, 2002... Luscious-lipped lady, surrounded by ice, models Bulgari necklace and perfume Bulgari Biv (their spelling, not ours) in this meltingly beautiful spot. Gradations of blue prevail, subtly evoking the products in a manner that proves most easy on...

Citroen C3 campaign. (Monitor).
February 1, 2002... Kaleidoscope-style morphs of the Citroen C3 create anticipation about the new model without revealing the car itself. Posters guide passers-by to site www.hellowC3.nl, where the car is unveiled in all its glory Agency BLRS, Amsterdam ...

ONVZ campaign. (Monitor).
February 1, 2002... Look after your body is the message from health insurance company, ONVZ. Here we see a close-up of a man's contorted face. We assume he's in pain, but as the camera pans out it becomes clear he's actually about to plunge into a swimming pool...

IKEA commercials. (Monitor).
February 1, 2002... Strange, isolated community feels the call of the lkea sale (don't we all?) in these epic drama-drenched spots. "You go boy, you go" urges an old man to his son. "Run like he wind... and bring me buck a lamp" Agency St Luke's, London ...

Amstel campaign. (Monitor).
February 1, 2002... Golfers charge their way around the course so at they can hit the clubhouse and hammer a few glasses of Amstel Light Agency Lowe, New York Creatives Chris Soskin, Dustin Duke Director C. J. Waldman, Harvest Films

Breast cancer AD. (Monitor).
February 1, 2002... Eye-catching image of finger tips pressing against skin reminds us of breast cancer and the importance of self-examination Agency Spirit, London Creatives Ben Akers, Nadine Akle Photographer John Swannell

Toyota campaign. (Monitor).
February 1, 2002... Families pose before one that doesn't belong to them, men try to pull with them, arid kids turn sinister. Such a the lure of the Toyota Corrolla... a car to be proud of Agency Saatchi & Saatchi, London Creatives Brett Salmons, Jo...

Royal Marines Ad. (Monitor).
February 1, 2002... Stirring ad throws down gauntlet to the tiny percentage of people with the guts and determination to make it as a Royal Marine Agency RKCR/Y&R, London Creatives Jason Stuart, Brian Cooper Director Ivan Zacharias, Stink

VW commercials. (Monitor).
February 1, 2002... Owners desert their families, fib about tat batteries and deny being nil by mouth to nurses: "I had a full English breakfast and other bits and bobs" in order to protect their beautifully crafted VW Passat cars Agency BMP DDB, London ...

Skoda campaign. (Monitor).
February 1, 2002... "It's e Skoda. Which, for some, is still a problem" announces amusing campaign. where potential customers appear sold on the car, but bottle Out at the last minute Agency Fallon. London Creatives Richard Flintham, Andy McLeod ...

Nicorette campaign. (Monitor).(Brief Article)
February 1, 2002... Quite literally a breath of fresh air -- these ads for Nicorette cleverly spell out the purifying consequences of quitting smoking Agency Colenso BBDO, Auckland Creatives Mike O'Sullivan, Toby Talbot, Leo Premutico, Quentin Pzister ...

Taka jewellery Ads. (Monitor).
February 1, 2002... The TAKA sale offers huge discounts on all white gold products -- hence these ads hinting at the idea that you might consider upgrading your plug chain or shoelaces for something a little more precious. Gerald Ratner-eaque, but amusing...

Timo Mass Promo. (Monitor).(Brief Article)
February 1, 2002... We aspect good things from director Richard Fenwick; this promo for dance artist Time Mass doesn't disappoint. A sinister character marches through an office block, carrying with him e strange force that makes office workers bend and their...

MVBMS fuel Europe. (Work in Progress).(Brief Article)
February 1, 2002... Godman director Alex Turner is using a cast of hundreds to recreate the atmosphere of the World Cup for a new campaign for Volvo. The campaign, through agency MVBMS Fuel Europe was shot in Tuscany and will air in the coming month. Turner is...

COI's Department. (Work in Progress).(marketing information)(Brief Article)
February 1, 2002... Also at Godman, Omar Mahda is shooting commercials for the COI's Department for Work and Pensions. The campaign is aimed at changing employers' attitudes towards various mental health issues.

BMW. (Work in Progress).(commercial marketing information)(Brief Article)
February 1, 2002... Daniel Barber of Rose Hackney Barber has put the finishing touches to a new commercial for BMW through WCRS. A postproduction extravaganza, with special effects from The Mill, it features a woman diving into a swimming pool without water....

Peugeot. (Work in Progress).(marketing campaign information)(Brief Article)
February 1, 2002... Johan Renck is shooting new work for Peugeot through production company Bandits.

Delaney Lund Knox Warren. (Work in Progress).(contract information)(Brief Article)
February 1, 2002... Partizan director Neil Harris will shoot four spots for Teletext through agency Delaney Lund Knox Warren. The ads, called Bungee, Aeroplane, Frogman. and Sunset will all be themed around people's surprise at learning of Teletext's cheap holiday...

J Walter Thompson. (Work in Progress).(Brief Article)
February 1, 2002... Also at Partizan, Dominic Mufphy is shooting a new commercial, through J Walter Thompson, for Smirnoff Ice. The ad is being shot in Prague.

Asylum. (Work in Progress).(management information)(Brief Article)
February 1, 2002... Asylum (see p29) is designing and making the characters, animals and vehicles for the forthcoming stage show Bob the Builder Live! The stage characters (including Bob, Wendy, Mr Bentley, Spud and vehicles Dizzy and Roley) will replicate the...

We were the Reebok Sofa: In our regular feature on the unsung heroes of commercials production, Gavin Lucas meets puppeteers pat comerford and Barn Harrison.(Brief Article)(Interview)
February 1, 2002... CR: What is your profession? PC (ABOVE LEFT)/BH (ABOVE RIGHT): Puppeteers CR: How old are you? PC: 35 BH: 34 CR: How long have you been puppeteering? PC: 9 years BH: 11 years CR: How did you get into it? ...

Desigin detail: Our regular in-depth look at the print production process, in association with IPEX 2002.(Brief Article)
February 1, 2002... LONDON-BASED DESIGN AGENCY INTRO AND freelance creative director Hal Udell were commissioned by brand consultancy A-Vision to create a book to promote the release of Sony PlayStation game WipeoutFusion. In an attempt to defy the graphic "rules"...

The message is the medium: Richard Clayton reports on attempts to push SMS into fresh creative territory.(Short Message Service)
February 1, 2002... A MOBILE PHONE IS A VERY PERSONAL gadget. "It's that whole hand-held thing. They're intimate objects", says Tim Etchells, writer and director with Sheffield-based arts group Forced Entertainment. We love our mobiles, so much so that we feel...

One year on: Working with the likes of Tony Kaye and Jonathan Glazer convinced Tom Carty that his future lay in direction. He talks to Paula Carson about an auspiciou first year.
February 1, 2002... MAKING THE TRANSITION HAS BEEN nerve-wracking," admits Tom Carty of his passage from copywriter at AMV.BBDO to director with production company Gorgeous Enterprises. "Being in a creative team for 13 to 14 years is a long time..., you're giving...

How I got a job...:Designing a style magazine, working on placement at a top production company, assisting a famous photographer... How do you land a job like that? Find out here.
February 1, 2002... ... AT A PRODUCTION COMPANY The Swedes have been generating a lot of interest n the advertising industry of late thanks to directors such as Traktor, Jonas Akerlund and Fredrik Bond. Maybe then, we can expect great things of Stockholm's...

Terms of reference: What are you looking for? We asked six photolibraries to supply us with the 20 most popular terms searched for on their websites during the course of one month.(Brief Article)
February 1, 2002... THANKS TO INTERNET search engines we now have a highly effective means of discovering just what is on the world's mind at any one moment (or at least that part of the world with access to a computer). Published lists of the most popular words...

The gleaners: Design is all about collecting, organising and putting back ut according to Brooklyn's Hunter Gatherer. Peter Hall meets its founding partners.
February 1, 2002... AROUND THE BACK OF DESIGNER Todd St John's Brooklyn studio is a parking lot where the wrecked cars and emergency vehicles were towed after the World Trade Centre collapse in September. It's a sobering sight, the crumpled, mangled, rusting...

The book that lost a war. (Reviews).(Philip Jones Griffiths' Vietnam Inc.)(Interview)
February 1, 2002... First published in 1971, Magnum photographer Philip Jones Griffiths' book Vietnam Inc. was crucial in changing public attitudes towards the war. The book has recently been republished: we brought together its author with former Independent...

Cities from the sky. (Book Reviews).
February 1, 2002... Princeton Architectural Press, [pounds sterling]35 Sherman Fairchild was an aviation pioneer who first photographed Washington DO from the sky with his custom-built camera in 1920. This book brings together images taken both by Fairchild...

Advertising. (Book Reviews).
February 1, 2002... Rotovision, [pounds sterling]24.95 Fourteen ad campaigns from around the world were picked for thorough analysis in this book which takes on the unenviable task of trying to pigeonhole an increasingly prolific medium. Advertising is no longer...

The book of matchbox labels.
February 1, 2002... New Cavendish Books, [pounds sterling]15.95 There's something in the designer psyche that encourages the hoarding of bits of old tat in the guise of "vernacular treasures". Serial collectors will love this book: Roger Fennings' collection of...

Top 100 internet mistakes.
February 1, 2002... McGraw-Hill Education, [pounds sterling]12.99 We cent help thinking this book is a case of shutting the stable door after the horse has bolted, but it could still provide a handy checklist for anyone either hanging onto an interret business or...

An Eames primer. (Book Reviews).
February 1, 2002... Thames & Hudson, [pounds sterling]15.95 This biography of perennial design heroes Charles and Ray Eames was written by their grandson, Eames Demetrios, who had access to some hugely personal effects (Charles' letter of proposal is wonderful)....

In the realm of the senses. (Research).
February 1, 2002... David Tonge investigates methods of imbuing the humble business card with added meaning In early 2000, I began to think about the ritual of meeting people and specifically the role of the business or name card in this exchange. For a...

Scanner amsterdam-based imagemaker Andre Thijssen reveals some inspirations.
February 1, 2002... 1 FRINGE PHENOMENA I find inspiration in the vernacular expressions of the amateur designer, painter, sculptor or photographer (Window, shown below). Put me anywhere with a camera and some film and I'm happy. 2 ALEJANDRO GONZALEZ...

Cave. (Seen).(Brief Article)
February 1, 2002... Until 2 February New paintings from American artist, Charles Christopher Hill. Apparently inspired by early cave paintings from Spain, Hill's canvases combine layer after layer of acrylic paint with floor varnish and although simple are...

Milia. (Seen).(Brief Article)
February 1, 2002... 4-8 February The annual shindig of all things new media arrives in Cannes once again. With exhibitors, keynote speakers and a New Talent competition (the winners have already been announced, you can check out their projects online) there's...

Henri Matisse, Ellsworth Kelly. (Seen).(Brief Article)
February 1, 2002... All month Drawings of plants and flowers by these two artists are compared and contrasted within the larger Matisse / Picasso exhibition on show. Matisse drew flowers and the like for 40 years from 1900 while kelly started experimenting in...

Jane is at the gallery and so is Peter. (Seen).(Brief Article)
February 1, 2002... From 31 January Illustrator Harry Wingfield created a series of classic children's book illustrations in the 1960s and 70s. This exhibition gives his most famous characters, Ladybird Books' Peter and Jane another outing, both as...

Circle club. (Seen).(Brief Article)
February 1, 2002... www. thecircleclub.com Aiming to become the Soho House of the north, the Circle Club is a private members' club aimed at bods within the creative industries. Boasting a bar and restaurant as well as office facilities for when you have to...

The 7th art: New dimensions in cinema. (Seen).(Brief Article)
February 1, 2002... Second Thursday of every month Cinema is often referred to as the seventh art, behind the likes of music, painting and photography, and this cool joint venture from MOMA and the San Francisco Film Society aims to bring it to the forefront....

Warhol. (Seen).(Brief Article)
February 1, 2002... From 7 February This huge retrospective of everyone's favourite Pop Artist arrives in London from Berlin. The show features work from throughout his career, including the famous 210 Coca Cola Bottles, 1962, shown right. There are all the...

New Imac. (Seen).(Brief Article)
February 1, 2002... Starting at [pounds sterling]1149 The long-awaited redesigned Apple Mac sports a flat 15" screen mounted on an articulated chrome arm based in a cool white half-dome. Part desklamp, part sunflower, Apple's ailing fortunes rest on its...

Citigroup private bank photography prize 2002. (Seen).(Brief Article)
February 1, 2002... From 1 February This prize has really grown in stature over the past few years, and once more has a strong field of contenders. The five finalists have to have made a significant contribution to photography in the last year, be that in a...

Back issues.
February 1, 2002... JANUARY 2002 [pounds sterling]8 UK/$20 US The Gunn Report, Trends of 2001, Levi's, House Industries, I was the John West bear, Peter Saville and Kate Stanners on the Turner Prize NOVEMBER 2001 [pounds sterling]8 UK/$20 US ...

D&AD Awards.
February 1, 2002... Due to the timing of this year's D&AD Awards, Creative Review's book of the night was mailed separately to subscribers. The 16-page booklet details all the silver and gold award winners from the 2001 awards.

Creative review binder.
February 1, 2002... Want to keep your copies of Creative Review in pristine condition and easy to access? We now have Creative Review binders available. Each holds six issues and costs [pounds sterling]9 incl. p&p ([pounds sterling]12 overseas).

Digital Vision Ltd. (Image Update).(Brief Article)
February 1, 2002... India House, 45 Curlew Street London SE1 2ND Tel: 020 7378 5555 Fax: 020 7378 5735 Website: www.digitalvisiononline.co.uk/Infinity Email: Info@digital visiononline.com Call for more details and a catalogue on 020 7378...

Photofusion Picture Library. (Image Update).
February 1, 2002... 17a Electric Lane, Brixton London SW9 8LA Tel: 020-7738-5774 Fax: 020-7738-5509 email: library@photofusion.org website: www.photofusion.org We cover all aspects of contemporary life In Britain with an emphasis on...

Network Photographers. (Image Update).
February 1, 2002... 4 Nile Street, London, N1 7ZZ Tel: 020 7490 3633 fax: 020 7490 3643 THE FINEST IN CREATIVE PHOTO JOURNALISM Advertising & Corporate Assignments advertising@networkphotographers.com Picture Archive ...

Mary evans picture library. (Image Update).(Brief Article)
February 1, 2002... 59 Tranqull Vale, London SE3 OBS Tel: 020 8318 0034 Fax: 020 8852 7211 email: llb@mepl.co.uk THINK HISTORY * millions of historical pictures * thousands of subject areas * a helpful & professional service *...

Digital Vision Ltd. (Image Update).(Brief Article)
February 1, 2002... India House, 45 Curlew Street London SE1 2ND Tel: 020 7378 5555 Fax: 020 7378 5735 website: www.digitalvisiononline.co.uk Email: Info@digitalvisiononline.com In the Black Indulges creative minds with reassuringly...

Science & Society Picture Library. (Image Update).
February 1, 2002... Science Museum Exhibition Road London SW7 2DD Tel: 020 7942 4400 Fax: 020 7942 4401 e-mail: plcllb@nmsl.ac.uk web: http://www.nmsl.ac.uk/plcllb/ We represent a vast treasure house of pictures, from the collections of...

Christie's Images Ltd. (Image Update).
February 1, 2002... 1 Langley Lane Vauxhall London SW8 1TJ Tel: 020 7389 2475 Fax: 020 7582 5632 Email: Imageslondon@christies.com website: www.christieImages.com * The UK's largest fine art photographic library. * From the...