Creative Review articles from December 2007

Creative Review archives from December 2007

EDITORIAL: DECEMBER 2007.(Editorial)
December 3, 2007... Welcome to the second in our Month In The Life Of series of special issues. In the first, our August issue, we looked at a month in the life of a graphic designer, for which we chose Build. For this issue, we have gone client-side. We knew we...

PS3 Goes Pop.
December 3, 2007... This stunning new TV and online campaign for Sony PlayStation 3, from TBWA\London, sees the introduction of a more theatrical feel to the brand's advertising, alongside a subtle new direction for its message. "PlayStation briefs have...

Go Rec Yourself.(Sony Corp. promotes its new model Walkman)(Brief article)
December 3, 2007... To promote a new model Walkman that has a TV programme recording function, Sony Japan has launched the Rec You campaign. At recyou.jp, produced by Tokyo studio NON-GRID, users can upload photos of themselves which are then turned into...

Ready to launch.(Launchpad gallery space is revamped within the museum)(Brief article)
December 3, 2007... The Science Museum's head of creative direction, Tim Molloy, commissioned Harry Pearce at Pentagram to create the identity and exhibition graphics for a new and improved Launchpad gallery space within the popular London museum. Launchpad...

Craste's pesky Varmints.
December 3, 2007... After his superb short film JoJo In The Stars and impressive ad campaigns for both The National Lottery and Lloyd's, any new offering from Marc Craste is bound to cause excitement, and his latest project doesn't disappoint. It sees Craste...

Paper Alphabet.(Sonya Dyakova designs Sculpture Today, by Judith Collins)(Brief article)
December 3, 2007... Sonya Dyakova, associate art director at Phaidon, is behind the design of the publisher's latest title, Sculpture Today, by Judith Collins. Dyakova constructed a three-dimensional typeface, Paper Alphabet, for the book's cover, the chapter...

Childish Behaviour.(Museum of Childhood advertising contract with Abbott Mead Vickers/BBDO Ltd.)(Brief article)
December 3, 2007... AMV BBDO is the agency behind this distinctive campaign to advertise the Museum of Childhood in East London. The Museum, which is part of the V&A, has recently been renovated and the campaign came about after Paul Pateman, who art directed...

We set up the... Guinness dominoes.(Weijers Domino Productions')(Interview)
December 3, 2007... Shot up an Argentian mountain by Nicolai Fuglsig, the newest (and costliest) Guinness spot ever, tipping point, depicts the mother of all domino-toppling spectacles. We spoke to Weijers Domino Productions' Peter-Eric Verstegen about his crucial...

A Month in the Life of a Client.(Brief article)
December 3, 2007... In this, the second of our series dedicated to A Month In The Life of the Creative Review community of readers, we take a look at things from the client's perspective. Over six and a half million people visited either Tate Modern or Tate...

The designer Practise.
December 3, 2007... He frequently breaks the Tate's branding rules, but that hasn't stopped James Goggin becoming one of the institution's leading design partners. By Mark Sinclair On a wall in James Goggin's north London studio hangs a poster for the...

The artist Jeremy Deller.(sculptors talks about his work)
December 3, 2007... Jeremy Deller talks to Eliza Williams about what it is like for an artist to deal with the design and promotion of their work Through his diverse practice, Jeremy Deller is in the unusual position of having received an insight into all...

The creative agency Fallon.
December 3, 2007... Richard Flintham explains Fallon's role in attracting new audiences to Tate and giving it an appropriate tone of voice "It can be a scary thing for an institution like Tate to employ an advertising agency," says Fallon's executive...

The magazine Tate etc.
December 3, 2007... Tate's magazine is an integral, yet independent component of its communications strategy. Eliza Williams talks to TATE ETC. art director, Cornel Windlin TATE etc. occupies an unusual position in terms of art magazines. Published three...

Work in progress Europa.
December 3, 2007... Europa is a design studio formed this year by four RCA graduates. Here, we track the first stages of their debut Tate commission Europa: At the initial meeting, Will Gompertz (director of Tate Media), Louise Ramsay (head of the print &...

The studio manager Louise Ramsay.(Tate's print and design studio)(Interview)
December 3, 2007... As the head of Tate's print and design studio, Louise Ramsay must keep curators, artists and designers happy. She talks to Patrick Burgoyne Responsibility for producing all the printed promotional materials for Tate Britain and Tate...

The model designer.
December 3, 2007... Will Burtin created intricate scientific models that stunned audiences in the 1950s. As the subject of a new book, his work still manages to amaze, writes Rick Poynor There can be few harder books to sell to a publisher than historical...

Tribal Gathering.
December 3, 2007... Cultural diversity was celebrated in all its glory at the recent Icograda World Design Congress in Havana. By Mark Sinclair This year's Icograda World Congress took place in Cuba's capital city, Havana. The event was split into a two-day...

PICK OF THE MONTH: David Shrigley exhibition.
December 3, 2007... Shrigley's prolific practice has seen his work appear in newspapers, on greetings cards, in pop videos, in film titles (see the recent Hallam Foe) and on T-shirts but his core emphasis is still on fine art. "I've been thinking about what...

PICK OF THE MONTH: In Plane View book.(Abstractions of Flight)(Brief article)(Book review)
December 3, 2007... The numerous air and space craft held at the Smithsonian National Air and Space Museum in Washington DC no doubt attract their fair share of enthusiasts. But now even those with just a passing interest in aviation can marvel at the beauty of...

PICK OF THE MONTH: TTDC BCCKS exhibition.(BCCKS Inc.)(Brief article)
December 3, 2007... Why Not Associates were one of 33 designers and studios invited by the Tokyo Type Directors Club (ttdc) to create a limited edition book for an exhibition celebrating the organisation's twentieth anniversary. And by using a new online system...

PICK OF THE MONTH: Southbank Classical Season.(Brief article)
December 3, 2007... The new Southbank Centre is a treat for visitors at every turn. While the interior offers a range of well-appointed facilities, not to mention improved acoustics within the concert venues, the place also finally feels tied together visually as...