Creative Review articles from August 2005

Creative Review archives from August 2005

Letter: Shocked by Queen's Bust.(Letter to the Editor)
August 1, 2005... The last and only time I wrote to Creative Review was 14 years ago, as a raw recruit, fresh out of college. On that occasion, you kindly published my short contribution and I'll be forever grateful as it led to my first job as a young...

Letter: Graduates Have to Prove Worth.
August 1, 2005... I am writing in response to Louise Hargreaves' letter [CR June]. I was very disappointed to hear a fellow student complaining about working for free. I am currently in my second year of a BA hons in graphic design and I am on work placement...

Letter: Great Minds.
August 1, 2005... The VW print ad you featured last issue definitely brought a smile to my face. In 1999, the D&AD Adshel Student Design Award brief was to create an ad to promote the launch of the then-new VW Beetle. As a student of graphic design, I created...

Editorial.(Editorial)
August 1, 2005... Welcome to our car issue. This is the first time that we've devoted a whole issue to one particular subject or sector and I hope you find the results stimulating and useful. Why cars? Apart from being an important factor in all our lives and...

Graphics, Bronx Style.(Brief Article)
August 1, 2005... Hip Hop - what's it all about? "Attitude," according to Sean Bidder, one of the co-curators of Born In The Bronx, an exhibition that charts the birth of Hip Hop culture, running this month in the appropriately named Vinyl Factory in London's...

Every Click Helps.(Brief Article)
August 1, 2005... ArthurSteenHorneAdamson has created a brand identity for a new search engine which will donate 50 per cent of its revenue to charity. Registered users of www.everyclick.com can select which charity they would like to support. The site's...

Eleven Go Mad in Italy.
August 1, 2005... The 2006 Winter Olympics are set to be held in the Piedmont region of northern Italy. To commemorate the event the Magnum Photos agency and Dutch communications agency, KesselsKramer, have teamed up to produce a unique photographic document...

One to watch: Jon Hill.
August 1, 2005... The leafy environs of Wilmslow, just south of Manchester, is hardly where you would expect to find the studio of a graphic designer with international clients, let alone one who has only recently set up on his own. Yet, it is here that Jon Hill...

We Animated Wanna Go Home.
August 1, 2005... Graham Fink explains how he and Daniel Cohen created an epic cinema commercial from the fruits of a few shopping trips to Hamleys' toy shop Just before Christmas, Guy and Tony sent me the script. I remember saying to Guy "I guess it's a 60...

Pushing Tin.
August 1, 2005... They are the backbone of an ad agency, the must-have account: Paula Carson analyses the importance of car advertising and celebrates those which break free from all the cliches Dave Trott, creative director of agency WTCS, has an anecdote...

Car Photography: Graveyard or Opportunity?
August 1, 2005... Being shoe-horned into one genre: it's commonplace in the creative industries, but particularly if that field happens to be car photography. McCann-Erickson's Mark Reddy refers to car work as a "graveyard" for photographers. "Once a...

The Car's the Star.
August 1, 2005... Intersection magazine merges the worlds of cars and fashion. On the eve of a redesign and the launch of a US edition, Mark Sinclair talked to Yorgo Tloupas, the magazine's founder and creative director, about what has fuelled the title's...

Redesigning an Icon.
August 1, 2005... The yellow New York cab will soon be 100 years old. It's a symbol of the city but it's also cramped and difficult for many to use. Could top designers find a way to improve it? Alongside London's black cab, the yellow New York taxi is an...

The Typography of Cars.
August 1, 2005... Car manufacturers spend millions on engines and aerodynamics, but what about graphics? In the first of a regular series on type, Bruno Maag looks at instrument panel layouts Only recently, fierce competition in the car industry claimed...

The Dashboard of the Future.(BMW AG)(Brief Article)
August 1, 2005... If all these dials and needles seem somewhat old-fashioned, how about a fighter plane-style head-up display instead? BMW introduced the technology as an option on its 5 Series at the beginning of the year, citing research into driver fatigue...

Shot in the City.
August 1, 2005... Urban life can be a great inspiration for the photographer, as this year's PhotoEspana reveals. Wayne Ford reports from Madrid Whether out of choice or necessity, many of us make our homes in cities. In fact, 50 per cent of the world's...

Beside the Seaside.
August 1, 2005... Our bleary-eyed correspondent, Gavin Lucas, weighs up the relative benefits of the Clio and Cannes advertising festivals Having taken in both the Clios and Cannes advertising festivals in the last month, I can honestly say I have never...

PICK OF THE MONTH: Agent Provocateur ads.
August 1, 2005... Sheer sauce from lingerie/erotic shop Agent Provocateur to promote its own fragrance. Scantily clad in AP's best undies, ravishing, voluptuous women lounge in an eerie moonlit landscape. With its draped pearl necklaces and distant, erupting...

PICK OF THE MONTH: Shooting People Mobile Cinema.(Brief Article)
August 1, 2005... Brilliant idea: a touring cinema that brings the screen to the audience, courtesy of a van, three guys, one projector and a mobile phone. Starting in the Shetland Isles, the crew travel for two weeks across the UK, stopping at screening spots...

PICK OF THE MONTH: Arthur & George cover.(Brief Article)
August 1, 2005... But for the author's name, you'd think Arthur & George had been dusted from the shelves of an antiques collector - for Julian Barnes' latest sports a cover straight from Edwardian times. Random House designer Suzanne Dean sourced decorative...

PICK OF THE MONTH: 136 Points of Reference.(Brief Article)
August 1, 2005... Jonathan Ellery's 136 Points of Reference is a compilation of reference points, from himself and the likes of Erik Spiekermann, Adrian Shaughnessy, Lawrence Weiner Martin Parr and Alan Fletcher. Things that inspire, be it a frame from a...

PICK OF THE MONTH: Yell.com.(Yell Group)(Brief Article)
August 1, 2005... UK search engine Yell.com capitalises on the Brits' obsession with all things weather-related, with this interactive ad campaign. The idea is based on the fact that weather and the prevalence of subject matters searched on Yell.com are...

PICK OF THE MONTH: Virgin Trains commercial.(Brief Article)
August 1, 2005... Jimmy Saville? The "age of the train"? A lot has changed. Crappy sandwiches and delays have become synonymous with UK train travel; low cost airlines are a common substitute. Thus, Virgin is positioning itself as the viable alternative to a...

PICK OF THE MONTH: Sony Ericsson K750 site.(Sony Ericsson Mobile Communications AB)(Brief Article)
August 1, 2005... People are invited to give photographer Martin Parr a run for his money with their camera phones, on this site promoting the K750 camera phone from Sony Ericsson. Parr is carrying one on his travels, and over the next three months will post...

PICK OF THE MONTH: Stella Artois Live Film promotion ads.(Brief Article)
August 1, 2005... Entertaining campaign for Stella Artois' summer film promotion. The line "Classic Films. Coming soon to a town near you," accompanies three typically English scenes, filled with allusions to characters, props and scenarios from classic...

BOOK REVIEW: Surface.(Brief Article)(Book Review)
August 1, 2005... Die Gestalten Verlag, #23 Under the direction of Markus Weisbeck, Surface are an intriguing design studio operating out of Frankfurt and Berlin. This catalogue collects together of some of their best work from the last five years and...

BOOK REVIEW: Paris Underground.(Brief Article)(Book Review)
August 1, 2005... Mark Batty Publisher, #36 This one's for all you Cataphiles out there. This book could easily tempt you to join the many groups of enthusiasts of Paris' unique underground tunnel network. The quarries and catacombs that wind their way...

BOOK REVIEW: Type Specific.(Brief Article)(Book Review)
August 1, 2005... Roto Vision #30 Many a typographer complains that design projects are often let down by last minute, erroneous type decisions. Illustrating the decision-making processes involved in numerous design projects, Charlotte Rivers offers up a...

BOOK REVIEW: Bleed.(Brief Article)(Book Review)
August 1, 2005... Dewi Lewis Publishing #75 On show at the recent Photo London festival, Simon Norfolk's striking image of a pond in Petkovici, Bosnia turned many heads. The water and the river's snowy banks looked like they had been stained red with...

BOOK REVIEW: Boris Hoppek.(Brief Article)(Book Review)
August 1, 2005... Die Gestalten Verlag, #15 Boris Hoppek's street graffiti is often so big that, walking over it, you may be likely to miss it. Viewed from above, however, these drawings reveal a deftness of touch not initially apparent from their actual...