Creative Review articles from April 2004

Creative Review archives from April 2004

Endurance no test.(Editorial/Letters)(Letter to the Editor)
April 1, 2004... Getting a job as a creative in the advertising industry has always been extremely hard. This year there will be, at best, around 50 first jobs available in the top 30 UK agencies. For most, getting a job as a copywriter or art director means...

Sod university.(Editorial/Letters)(Letter to the Editor)
April 1, 2004... I have been reading the Letters page in CR for a long time now, reading graduates' letters who are frustrated about not getting anywhere and hitting brick walls. I sympathise as I am one of them. I graduated last summer and have recently...

Centres no solution.(Editorial/Letters)(Letter to the Editor)
April 1, 2004... After reading your article Theory or Practice in January's CR, I felt a sense of relief that this issue of employment in the design industry is being given some serious consideration. Over the last few years, the divide that has been...

Don't write, draw.(Editorial/Letters)(Letter to the Editor)
April 1, 2004... The journey to become a graphic designer is also a battle to become a visual thinker. When I was a student I would fill endless pages of sketchbooks with notes and scribbles and was constantly taught to stop writing and start visualising....

To the point.(Editorial/Letters)(Letter to the Editor)
April 1, 2004... Re the CR March 2004 cover: Trite waste of time. Matt Smith Rald Associates Ltd 120/122 Grosvenor Street Manchester

Not powerful, wrong.(Editorial/Letters)(Letter to the Editor)
April 1, 2004... I have only just noticed the anti-abortion ad created by Ara Bozadjian and Graeme Hall that was featured in your round-up of aspiring creative teams (CR December). It showed a woman's belly with flowers attached, to resemble the bouquets left...

Hilary Carruthers business card.(First Sight)
April 1, 2004... 1 HILARY CARRUTHERS BUSINESS CARD This witty business card for garden designer Hilary Carruthers was devised by John Dowling of John Dowling Design. Echoing the shape of plant identification tags, the die-cut card was printed on Astralux...

To be confirmed invite/poster.(First Sight)
April 1, 2004... 2 TO BE CONFIRMED INVITE/POSTER Manuela Wyss at Tom Hingston Studio designed this fold-cut poster for February's TBC event which shows, on one side, a list of the fashion labels taking part, along with their logos and a map showing the...

D&AD Annual Review.(First Sight)
April 1, 2004... 3 D&AD ANNUAL REVIEW Designers Harriet Devoy and Steve Royle at The Chase, London had the idea of creating a "cheesy calender--kittens, puppies and all" for D&AD's Annual Review 2003 when they heard that D&AD's calender of events was about...

Born & Bread business card.(First Sight)
April 1, 2004... 4 BORN & BREAD BUSINESS CARD The thinking behind the stock used in the branded stationery for new wholesale organic bakery, Born & Bread, is that the paper resembles freshly cooked bread. Paperback Cairn Multi-kraft 350gsm, a duo-sided 100...

Aquascutum Look Book.(First Sight)
April 1, 2004... 5 AQUASCUTUM LOOK BOOK Created by Danish design and branding agency, e-Types, the Look Book for British fashion label Aquascutum's Spring and Summer 2004 collection feels like a book to be treasured. It is hard bound in a style reminiscent...

Collect exhibition catalogue.(First Sight)
April 1, 2004... 6 COLLECT EXHIBITION CATALOGUE An art fair for collectible craft, Collect is a new annual event organised by the Crafts Council which launched in February at the V&A in London. Frost devised the visual identity for the event which sees the...

Landrover Onelife magazine.(First Sight)
April 1, 2004... 7 LANDROVER ONELIFE MAGAZINE Redwood have totally reworked Land Rover's Onelife magazine, changing the format, structure and the navigation, to bring it up to date. Foundry Monoline, Land Rover's corporate font, has been introduced, as has...

Idea Non Grata poster.(First Sight)
April 1, 2004... 8 IDEA NON GRATA POSTER Ever wondered about all the graphic design solutions and projects that are rejected by clients? Idea Non Grata was a five day exhibition at Quebec's SAS gallery which showcased graphic design projects that, for one...

Adidas print campaign.(First Sight)
April 1, 2004... 1 ADIDAS PRINT CAMPAIGN Amsterdam's 180 have created the print work for the latest adidas Originals Spring/Summer 2004 collection. The evolution of the existing Every Trefoil Has A Story campaign kicks off with two double-page magazine ads...

Ribena campaign.(First Sight)
April 1, 2004... 2 RIBENA CAMPAIGN Grey London have created two spots for new Ribena products, Fiery Ribena Aaargh! and Cooling Ribena Ooohh! "We were involved from concept, research and development of these products, through to naming them," explains...

Renault Scenic commercial.(First Sight)
April 1, 2004... 3 RENAULT SCENIC COMMERCIAL Director Daniel Kleinman's latest Renault Scenic ad for Publicis turns the car into a family pet. The campaign, developed by Adam Kean and Alex Taylor, positions the car as the catalyst for a more active...

Chip and PIN commercial.(First Sight)
April 1, 2004... 4 CHIP AND PIN COMMERCIAL By 2005, it is estimated that most UK consumers purchasing with debit or credit cards will be using "chip and PIN" technology, whereby purchasers enter their PIN number into a machine instead of just signing a...

Mothers Against Guns commercial.(First Sight)
April 1, 2004... 5 MOTHERS AGAINST GUNS COMMERCIAL Grey London's multi-media campaign for anti-gun organisation, Mothers Against Guns, includes a logo designed by John Warwicker, website by Joshua Interactive and Clipstream and a short film, Toys That...

ITV1 poster.(First Sight)
April 1, 2004... 6 ITV1 POSTER Murder City, a new drama on ITV1, stars Amanda Donohoe and Kris Marshall as two detectives hired to crack previously unsolved murders. This promotional poster for the series features an excess of dripping blood, cleverly...

Signature look for Moderna.(First Sight: Moderna Museet)(Brief Article)
April 1, 2004... Stockholm's Moderna Museet (Modern Museum of Art) has reopened after a two-year refurbishment with a new identity programme created by a team of some of Sweden's top graphic designers. Henrik Nygren of Formgivare Henrik Nygren AB, Bjorn...

Volvo's drive for new communication.(First Sight)
April 1, 2004... Advertising agencies are finding it increasingly necessary to explore different ways to communicate with consumers. One solution is brand-driven content. Rather than simply extolling the virtues of a given product, the aim is to engage the...

One to watch: Woof Wan-Bau.(First Sight)
April 1, 2004... A year ago, 25 year old director Joji Koyama, aka Woof Wan-Bau, traded in his job as a waiter in a Soho restaurant for a job assisting director duo Vehicle at Shoreditch-based animation production company, Nexus. Within six months he had...

I produced on Adidas: Cedric Gairard talks to Gavin Lucas about his role as agency producer on Adidas' new impossible is nothing TV campaign.(First Sight)(Interview)
April 1, 2004... CR: What's your job title? CG: I am an ad agency producer, my job title is TV and digital producer. CR: How long have you been a TV and digital producer? CG: I have been producing for the last three years. I started working in...

This is showcase, produced in association with cartiere del garda, printed on gardapat 13. Each month we explore a different theme bringing you the latest and best work produced in that area from around the world. This month's theme is music.
April 1, 2004... 1. Illustrator Andrew Rae created this bear-headed boy as a logo for new electronic label Orson Records set up by artist Transparent Sound and Martin Bundock. [ILLUSTRATION OMITTED] 2. House bag for Bush Records, designed by Nathan...

Placement survey 2: in the second part of our examination of creative industry placements, Paula Carson looks at how the system works in the advertising industry while, overleaf, we asked leading agencies to tell us how they organise their placement schemes.
April 1, 2004... "One placement paid below minimum wage for three months whilst giving us 'agency initiative' briefs that repeatedly fell through. On another, we were asked to Perform image searches and vox pops despite our best efforts to get briefs that other...

David Carson's work is loved and loathed in almost equal measure. His graphics inspire some, horrify others, as does his attitude. But does he still matter, asks Patrick Burgoyne?
April 1, 2004... AT THE END OF FEBRUARY, DAVID Carson spoke at the Design Indaba in Cape Town: eventually. Earlier in the week, delegates were told that he was ill and his talk was pushed back until the last day. At the appointed hour, he was announced from the...

The gold standard: as the global agency networks increase their emphasis on creativity, the pressure is on to produce work of consistent quality. Camilla Palmer explains how they are proposing to do it.
April 1, 2004... ONCE UPON A TIME, THE global creative director's job in advertising consisted of a whirlwind of international travel, with too little time spent in any one place for any actual work to be done. But what with the continued threat from local,...

From here to here: graphic design, says Adrian Shaughnessy, has begun to split into two distinct strands: a mainstream business and, at the margins, a burgeoning cult.
April 1, 2004... GRAPHIC DESIGN USED TO BE homogeneous: everyone agreed about the fundamental principles, even if they disagreed about what was good design and what was bad design. But that's changing. In recent years, graphic design has begun to separate into...

In a world of his own.(Philip Guston cartoon exhibition)
April 1, 2004... James Jarvis finds a kindred spirit in Philip Guston's cartoon-like painting I really like the idea of cartooning as the "highest", most sublime and involving of all the visual arts. It uses observation but is not necessarily realistic. It...

Simply not messy enough.(All Messed Up :Unpredictable Graphics)(Book Review)
April 1, 2004... Why Not Associates' Andy Altmann looks for mistakes in All Messed Up I love mistakes! Surprising your dad by jumping on his back as he walks down the street, only to find it's not your dad but some other bloke wearing the same anorak....

Competition corner.
April 1, 2004... VISIONS OF SCIENCE PHOTOGRAPHIC AWARDS Visions of Science is a photographic awards scheme organised by Novartis Pharmaceuticals to encourage ongoing discussion about science. There are five categories: Action; Close-Up; People; Concepts and...

Silas summer 04 catalogue.(clothing line catalogue features art of Sam Griffin)(Brief Article)
April 1, 2004... FROM SAM GRIFFIN Artist Sam Griffin (featured in our Creative Futures exhibition last year) created this catalogue for clothing label, Silas. The illustration, hand-drawn by Griffin in Caran d'Ache on manila paper, is based on the...

Conflict map site.(online site from Nobel Foundation)(Brief Article)
April 1, 2004... The Nobel Foundation's a-Museum provides information about the organisation's work and its prize-winners. Designed in-house, the new Conflict Map in the Peace area is a superbly crafted piece of information design. The Map presents a vast...

Living will campaign.(Pick Of The Month)(Justin Barnes, Ben Callis, new commercial)(Video Recording Review)(Brief Article)
April 1, 2004... FROM OGILVY A harrowing, thought-provoking read from the Voluntary Euthanasia Society, promoting its Living Wills service. A Living Will is a legally binding document, detailing how you should be treated if you can no longer communicate...

The Albino project.(Pieter Hugo)(Albinism, a collection of photographs)(Brief Article)
April 1, 2004... Albinism is the focus of this series of images by photographer Pieter Hugo. Stark portraits, shot head-on, eyes meeting the viewer's, aim to challenge prejudices surrounding Albinism which, aside from affecting the pigment of hair, skin or...

Road safety campaign.(photograph used to deter speeders)(Brief Article)
April 1, 2004... FROM COLENSO BBDO, AUCKLAND Now this is what we call a hard-hitting ambient road safety campaign. Flyers were placed on the windscreens of cars parked near schools in the Waikato region of New Zealand, Placed windscreen-side down, only the...

NHS steps commercial.(UK's National Health Service recruiting ad)(Brief Article)
April 1, 2004... FROM LEO BURNEFT Simplicity is the key to the success of this NHS spot. The ad is aimed at people wishing to pursue a career in one of the many avenues available in the health sector. It lists the number of people required to treat, in...

New Book Design.(Roger Fawcett, new book)(Brief Article)(Book Review)
April 1, 2004... NEW BOOK DESIGN Laurence King, 25 [pounds sterling] This well conceived book, laid out by Struktur Design, presents some of the best book design of the last ten years (Aboud Sodano's work for Paul Smith shown, 1). Compiled by Roger...

Street Logos.(Brief Article)(Book Review)
April 1, 2004... STREET LOGOS Thames & Hudson. 9.95 [pounds sterling] Designer Tristan Manco's previous book looked at stencil graffiti. In his latest offering, he surveys the more iconographic work within the current scene. Claiming that contemporary...

Content.(Brendan McGetrick, new book)(Brief Article)(Book Review)
April 1, 2004... CONTENT Taschen, 6.99 [pounds sterling] Truly a sight to behold, Content, front Rem Koolhaas' OMA research consultancy is at once disposable, bizarre and kitsch while, in turn, insightful, informative and hilarious (cover shown. 3)....

Bill Brandt: a Life.(Paul Delaney, new book)(Brief Article)(Book Review)
April 1, 2004... BILL BRANDT: A LIFE Jonathan Cape, 35 [pounds sterling] Paul Delaney's book is the first biographical study of Hamburg-born photographer, Bill Brandt. Delaney charts the journey of a shy and secretive man who arrived in England in the...

Japanese Graphics Now!(World Graphic Design, new books)(Gisela Kozak, Julius Wiedemann)(Brief Article)(Book Review)
April 1, 2004... JAPANESE GRAPHICS NOW! Taschen, 19.99 [pounds sterling] WORLD GRAPHIC DESIGN Merrell, 29.95 [pounds sterling] Gisela Kozak and Julius Wiedemann's survey of the Japanese graphics scene contains some great work but lacks the...

Pioneers of Modern Typography.(Herbert Spencer, new book)(Brief Article)(Book Review)
April 1, 2004... PIONEERS OF MODERN TYPOGRAPHY Lund Humphries, 19.99 [pounds sterling] First published 35 years ago, this remains an awe-inspiring collection of work that traces the roots of modern graphic design and typography through avant-garde...