Data Strategy articles from September 2008

Data Strategy archives from September 2008

LEADER: Why self-deleting data may be the solution.
September 18, 2008... Is it time to invent self-deleting data? Records that automatically removed themselves from a database after a given period of time would answer some critical issues currently facing the data industry - growing customer resistance to providing...

Sacked staff would steal data, says survey.
September 18, 2008... Recessionary pressures to reduce headcounts in IT departments could lead to more than just job losses. According to a survey carried out by Cyber-Ark, 88 per cent of IT administrators would, if laid off tomorrow, steal company information. This...

IN BRIEF: Absolute Movers now available for resale.(Brief article)
September 18, 2008... Experian has made its Absolute Movers suppression file available to resellers for the first time since it was launched in 2004. Database Group is the first supplier to sign up for a licence. The decision stems from an increased demand for...

Phone test provider seeks resellers.
September 18, 2008... An innovative new approach to the long-term issue of validating telephone lines is now available and its developer is looking for reseller partners with experience in the data industry. Cityfringe Business Services was originally commissioned...

Supporter Insight launches for charities.
September 18, 2008... Marketing communications company The Panther Group has extended its proposition in the not-for-profit sector with the launch of Supporter Insight, a database marketing agency focusing on the fundraising sector. The launch follows 18 months of...

IN BRIEF: Harte Hanks hands database to partner.(Brief article)
September 18, 2008... Ahead of its agreement to acquire Information Arts next month, Harte Hanks has now given the UK company sole responsibility for direct sales of its Ci Technology Database in the UK. The database provides insight into more than 2.2 million IT...

Cross channel evaluation a reality.
September 18, 2008... A new consultancy that combines econometrics with customer behaviour analysis has been launghed by marketing services group Indicia. MarketingReality is intended to help marketers to evaluate multi- channel marketing, identifying the relative...

Alterian engages with integrated marketing.
September 18, 2008... Following its acquisition of Mediasurface in June, Alterian has released its new integrated marketing platform, which incorporates the web content management tools Immediacy and Morello. The new solution also incorporates the email marketing...

IN BRIEF: Train senior staff and avoid data losses.(Brief article)
September 18, 2008... Data losses, breaches of data security and accidental releases of confidential information could be avoided if senior staff were trained to understand the tasks which their juniors carry out. With most data breaches down to errors, rather than...

CDC Software expands intelligence capabilities.
September 18, 2008... CDC Software has expanded on its Respond Intelligence and Respond Insight solutions for complaint and feedback management with the release of Respond DataMart, Respond Analytics and Respond Report Packs. All of the releases are based on the...

DATA FINANCIALS: The role of customer contact optimisation.
September 18, 2008... All you ever wanted to know about making profit from data but were too afraid to ask If you use the term "customer journey" in your marketing strategy, then you need to be thinking about customer contact optimisation. If a qualitative...

DATA QUALITY: EBS tackles data quality with Datanomic.
September 18, 2008... EBS Building Society is supporting its data quality programme with the implementation of dn:Director from Datanomic. It will use the solution to profile its member data and identify levels of completeness and accuracy, including where...

IN BRIEF: Change puts local services at risk.(Brief article)
September 18, 2008... Rapid changes in household incomes could lead local authorities to focus services and investment on the wrong postcodes. Local enterprise schemes, tourism and university attendance programmes could all be mis- targeted as a result of using data...

DATA QUALITY: ACH embraces data integration.
September 18, 2008... US-based ACH Foods is standardising on a data integration platform from Informatica Corporation to drive more rapid value generation from its merger and acquisition projects. The company has the most diverse range of edible and speciality...

JED MOONEY: The increasing role of people.
September 18, 2008... Data services provision has come full circle. In the past, data services were left to bureau specialists with their backrooms of mainframes, technical personnel and programming experts. Data was considered a black art mastered by the very few...

LETTER: Setting the suppression record straight.(Letter to the editor)
September 18, 2008... Further to the comments raised in "Assessing Costs" (DS July/August 2008), deceased suppression is absolutely paramount to any database owner, especially in the current financial climate. Providing clients and business sectors with...

LETTER: The Telephone Preference Service: the real cost.(Letter to the editor)
September 18, 2008... In the article "Assessing costs", Richard Webster is quoted as saying "the annual license fee [for the Telephone Preference Service file] is about #7,500, which strikes me as high". The annual license fee for the TPS file is now in fact...

LETTER: Data governance concern is no great surprise.(Letter to the editor)
September 18, 2008... It is not surprising that one of the two issues raised at the inaugural Data Summit was that of data governance. Companies are only as good as the data they have access to, so it is vital they put in place the software to regularly improve...

ALAN THORPE: Reasons to be cheerful (part 1).
September 18, 2008... I'm fed up with all this economic doom and gloom. This is partly because tales of woe are so plentiful that I suspect we'll all soon be immune to them. But, more importantly, I'm not so sure that data strategists are having such a bad time...

Could we live in Walport's world?
September 18, 2008... Since the publication of Richard Thomas and Mark Walport's Data Sharing Review, data professionals have been busy weighing up the implications of the report. Key among these is the recommendation that the Government should no longer be...

CASE STUDY: Assessing the risks.
September 18, 2008... How the introduction of risk assessment tools helped improve efficiency at Royal & SunAlliance Royal & SunAlliance is one of the world's leading multinational quoted insurance groups, with the capacity to write business in over 130...

LEGAL COLUMN: Susan Mann, partner, Marriott Harrison.(Column)
September 18, 2008... The Criminal Justice & Immigration Act 2008 was given Royal Assent on May 8 2008, giving the Information Commissioner's Office (ICO) the power to issue penalty notices and fines to data controllers for serious breaches of the Data Protection...

DATA QUALITY: A costly add-on?
September 18, 2008... Too often, companies view data cleansing as an expensive luxury, not worthy of its expense and offering no obvious return on investment. However with so much at stake if mail is mis-delivered through being badly addressed, the industry has to...

MASTER DATA MANAGEMENT: Drill down definitions.
September 18, 2008... Master data management has serious implications for all businesses. The difference between getting the process right and fudging the issue can have demonstrable effects on your bottom line, says David Reed If you think that master data...

THE BACK ROOM: When going to work becomes a joy.(Interview)
September 18, 2008... Data Strategy talks to data practitioners who toil unnoticed behind the scenes Q What is your name and job title? Scott McAlister, development director at Blueberry Wave. Q What does your job involve? Is there a lot of pressure?...

THE BOTTOM LINE: The changing face of family entertainment.
September 18, 2008... Whatever happened to convergence? At various points over the last decade, analysts have predicted that telephony, Internet access and television would all be available via a single device. To a degree, that has happened, except primarily...