Data Strategy articles from October 2008

Data Strategy archives from October 2008

LEADER: Out of the darkness, data is in the spotlight.
October 17, 2008... Even the coldest climate has its hot spots. In the current downturn, data seems to be stable, if not rising. Why is it that businesses that are busy cutting headcount and investment everywhere else still seem willing to invest in their data...

Daimler partners for data management.
October 17, 2008... Daimler AG is handing the operation of its entire European Data Centre (EDC) to Fujitsu Siemens Computers. The "out-tasking" will see the partner take over responsibility for 5,000 servers and 1,500 databases over the next three years. ...

IN BRIEF: Deduplication heads storage management.(Brief article)
October 17, 2008... Six out of ten companies are using deduplication to increase the efficiency of their data storage, reduce requirements and constrain costs. The findings came in a survey carried out by Storage Expo. One quarter intend to implement the...

Lockheed Martin wins 'last' Census.
October 17, 2008... Lockheed Martin has been appointed to support the 2011 Census of England, Wales and Northern Ireland by the Office of National Statistics, despite a high-profile Internet campaign against the company. The #150m contract has been assigned at a...

Databases vulnerable to SQL injections.
October 17, 2008... SQL injections by hackers, fraudsters and criminals have grown by hundreds of per cent in the past 12 months. According to data security solutions vendor Imperva, the number of attempts and the number of successes has risen dramatically, not...

IN BRIEF: Indicia adds Web analytics business.(Brief article)
October 17, 2008... Marketing services group Indicia has expanded its proposition with the launch of a Web analytics business. E-customermetrics links real customer data to anonymous cookie-based Web reports. By linking online and offline information, clients...

Oracle unveils faster HP database.
October 17, 2008... HP Oracle Database Machine, unveiled last month at Oracle OpenWorld, will deliver ten-times faster performance than current Oracle data warehouses. The new solution consists of a grid of Oracle database servers and a grid of Exadata storage...

IN BRIEF: Expansion in deceased file.(Obituary)(Brief article)
October 17, 2008... Mortascreen has tied up with Experian to boost coverage of its deceased suppression file to 95 per cent of all UK deaths. The move comes as the legislation was brought forward to provide access to the official register of deaths for credit...

ICLP launches analytics business.
October 17, 2008... Global loyalty agency ICLP, part of The Collinson Group, has launched a specialist data analytics business. Cogent Analytics will provide a mix of industry-standard and proprietary services, including segmentation and profiling, predictive...

Windsor launches call centre stats package.
October 17, 2008... Windsor Telecom has launched a new online call statistics package for non-geographic numbers. Called Vision, it gives oganisations near-real time data on inbound calls to numbers like 0845, 0800 and 03. As well as the volume of calls...

In-house email sees strong growth pattern.
October 17, 2008... Companies are deciding that email is central to their business, so they need to take it in-house and have 100 per cent control. So says Sam Cece, chief executive of in-house email platform vendor Strongmail. Talking to Data Strategy during a...

IN BRIEF: Low cost operator takes data flight.(Brief article)
October 17, 2008... EasyJet has appointed EHS Brann Discovery to handle its European marketing database, following a competitive pitch. This consolidates the database with the email marketing account already held by EHS Brann Digital. The supplier will develop the...

Economy impacting on data quality.
October 17, 2008... Turmoil in the financial markets and the growing rate of company mergers and bankruptcies is having a significant effect on business data. According to data specialists PAR, it is currently making around 10,000 changes a day to its...

Experian takes ID checking universal.
October 17, 2008... Organisations with international operations will be able to corroborate identities, remain compliant and reduce costs across 24 countries following the launch of Experian's Universal ID Check. The new solution is the first multi-data source...

IN BRIEF: PAF consultation period starts soon.(Brief article)
October 17, 2008... A formal consultation period over new PAF licence terms starts next month on 4th November. Users and resellers have until 24th December to comment on proposals to introduce clearer and fairer licence terms. The changes are intended to be...

Lloyd's tackles its data risks.
October 17, 2008... London-based insurance market Lloyd's is implementing Datanomic's dn:Director Sanctions and PEP Screening software as part of its central intelligence system. The solution will enable it to analyse data, mitigate risk and ensure compliance...

The importance of finding the right blend.
October 17, 2008... Until recently, measurement of campaign performance has been a fairly one-dimensional enterprise. Metrics - monthly campaign direct marketing or e-marketing deployment, response rates, handraisers, sales generated, ROI. With the...

LETTER: Planning for an Electoral Roll-free future.(Letter to the editor)
October 17, 2008... Your insightful feature on the Electoral Roll's (ER) potential ban ("Could we live in Walport's world?" Data Strategy, September 2008) states that "removing this data from the market will force data owners to invent alternatives". Quite...

LETTER: Don't give in to dirty data in a downturn.(Letter to the editor)
October 17, 2008... I enjoyed reading the article by Emily Cubitt, "A costly add-on" (Data Strategy, September 2008). I was, however, surprised she didn't mention how the target audience for data quality products seems to change in times such as economic...

LETTER: Manage your data for better mergers.(Letter to the editor)
October 17, 2008... One of the major outcomes of financial unrest on Wall Street and in the City has been a series of mergers and acquisitions. Every M&A increases the size and complexity of the IT infrastructure that must be managed and maintained to support...

Forget sales and instead look for the join.
October 17, 2008... Enterprise analytics have been introduced by many organisations to help improve the bottom line. But even the most sophisticated companies are failing to ensure that the data collated from their system(s) are analysed in a way that benefits...

A SINGULAR VIEW: One view but many different values.
October 17, 2008... Building a single customer view has for some time now seemed like the Holy Grail for data professionals and direct marketers alike. But this is only part of the battle. Once the system has been built there is still a lot of work to be done...

SURVEY: State of the nation.(Company overview)
October 17, 2008... We unveil the results of Data Strategy's exclusive survey, turning the spotlight on single customer view, data quality, address management and data analytics Complicated business, contact data management. First you need to find out what...

LEGAL COLUMN: Susan Mann.(Column)
October 17, 2008... Susan Mann, partner, Marriott Harrison As this month's issue discusses elsewhere, an organisation can end up moving its data outside of the European Economic Area (EEA) even without realising it. An IT architecture that shares customer...

CASE STUDY: A strategic journey.(Company overview)
October 17, 2008... By reviewing its data provider, Sage was able to embark on a tailored marketing strategy Established in 1981, Sage (UK) is a subsidiary of the Sage Group, a supplier of business software and services to 5.7 million customers worldwide....

DATA STORAGE: Managing the information space.
October 17, 2008... You may not be able to see it, but the amount of data in the world is growing every day. As companies struggle to cope with the growing volume of data, many are simply plugging in ever more storage. Those who will be most likely to cope with...

ONLINE DATA SERVICES: A cheap click?
October 17, 2008... Mirroring the rise in popularity of the Internet, online data services are now easily - and comparatively cheaply - available. But exactly how much of a good thing is this? Emily Cubitt investigates Poker, dating and the latest chart...

BACK ROOM: Earning the respect of competitors.(Interview)
October 17, 2008... Data Strategy talks to data practitioners who toil unnoticed behind the scenes Q What is your name and job title? Owen Jones, technical architect for LBM. Q What does your job involve? Is there a lot of pressure? My job is...

THE BOTTOM LINE: The emergence of the Big Bang database?
October 17, 2008... If you think that your data volumes are rising faster than your ability to store them, spare a thought for the scientists running the Large Hadron Collider. When you are running the world's largest scientific experient, using a machine that...