Data Strategy articles from October 2007

Data Strategy archives from October 2007

LEADER: Saving the planet isn't just for superheroes.
October 22, 2007... Can data professionals save the planet? That is not a call for everyone to pull on superhero costumes and rush to save a stranded whale. You can if you like, but a more long-term approach might be to consider how current data generation,...

Chief executives rally for green data centres.
October 22, 2007... Chief executives and chief information officers are championing the green data centre in nearly half (48 per cent) of organisations. Yet in 58 per cent of companies, there are either no plans at all or even any discussion about the issue. Just...

IN BRIEF: Celerity goes carbon neutral.(Brief article)
October 22, 2007... Data solutions provider Celerity has gained carbon neutral status, following a programme with The CarbonNeutral Company to measure and reduce its carbon footprint. Emissions are being reduced and offset via German methane project, Querrien...

Data centre suite offers total integration.
October 22, 2007... The launch of Opsware System 7 claims to provide the first fully- integrated suite of data centre automation software covering all domains - servers, network, storage and IT processes. This removes many of the typical disconnects between...

IN BRIEF: Resort operator One&Only adopts Alterian.(Brief article)
October 22, 2007... Luxury resort operator One&Only is implementing a Web-based brand communications centre using Communicator from Alterian. It will replace the time-consuming manual processes and disparate software systems currently in use and provide a...

Car firm appoints Market Location.
October 22, 2007... National Car Rental has appointed Market Location to provide data management, analysis and profiling services following a successful six- month trial. This saw an 11 per cent increase in new account conversion for National and its sister...

Floods pose data threat to insurers.
October 22, 2007... Claims worth an estimated #2.5bn resulting from this summer's floods in the Midlands, West Country and Yorkshire could overwhelm the data management infrastructure of the insurance industry, Informatica has warned. It believes the...

IN BRIEF: Newham launches Neighbourhood Information portal.(Brief article)
October 22, 2007... The London Borough of Newham is introducing a statistics portal as part of its Neighbourhood Information Management System (NIMS) using GeoWise. The new service will act as a central repository, enabling local strategic partners to share...

Halifax turns to online behavioural targeting.
October 22, 2007... Halifax, the UK's largest savings provider and mortgage lender, is implementing behavioural targeting from Omniture TouchClarity. The company is looking to optimise consumer response and customer engagement across its Web presence by...

Business DNA to be unravelled for SMEs.
October 22, 2007... A new segmentation and planning tool has been launched that allows data on small and medium-sized enterprises to be segmented for improved targeting. Called DNA Strands, it is the result of development work by Information Arts on its existing...

IN BRIEF: Trading Floor acquires software developer.(Brief article)
October 22, 2007... Database management and prospect pool provider The Trading Floor has acquired Logicbox for an undisclosed sum. The acquisition designs and distributes the Listknife application and will develop a bespoke database management service. ...

Segmentation gets personal.
October 22, 2007... EuroDirect has introduced an individual-level segmentation system designed for financial service providers called Cameo Personal Finance. It segments consumer behaviour across personal savings, investment activity, credit behaviour, channel...

Data quality issues endemic in marketing.
October 22, 2007... Problems with data quality are prevalent in the vast majority of marketing departments, with 85 per cent admitting to issues with data integrity. According to a survey carried out by Datanomic among over 120 senior managers, 85 per cent also...

IN BRIEF: Integrated global DQ solution from Trillium.(Brief article)
October 22, 2007... Harte-Hanks Trillium Software has launched Version 11 of its total data quality solution. The application provides an unified platform for data quality and information lifecycle management via service-oriented architecture. A single user...

Estate agents push for quality.
October 22, 2007... Colliers CRE, one of the top ten UK estate agencies, is implementing a data quality solution from Acuate. It will use the software to clean, profile, integrate and enhance existing data as well as to sustain an ongoing data quality standard....

Improve storage efficiency to go green.
October 22, 2007... Being green might be the latest trend in business, but just buying eco- friendly storage products doesn't mean you are doing all you can to help the environment - indeed you could be doing more harm than good. Assessing how you can reduce...

LETTER: Research offers stark warning about email.(Letter to the editor)
October 22, 2007... Recent research by the University of Glasgow and the University of Paisley states that the daily deluge of emails is stressing out employees, interrupting the flow of work and affecting productivity. This is a stark warning to all companies...

Relying on technology is not the answer.
October 22, 2007... Ten years ago, many businesses believed that CRM technology was the answer to all their prayers. With a flick of a switch, a company's customer profitability would go through the roof thanks to having invested in a CRM system. As history shows,...

EMISSION CRITICAL: Are data centres burning the brand?
October 22, 2007... Companies are making every effort to prove their green credentials. Yet what many may not understand is the considerable impact of their data servers on their carbon footprint. David Reed investigates the emerging solutions to this growing...

LEGAL COLUMN: October 2007.(Column)
October 22, 2007... Susan Mann, counsel at Reed Smith Richards Butler Social networking in its crudest forms, such as email and blogging, have been around since the Internet began, but it has recently gone mainstream with the advent of social networking sites....

CASE STUDY: A simple price.(Case study)
October 22, 2007... Maconomy X provided Target Direct Marketing with an effective solution to keep control of the financial security of its multi-stranded organisation Target Direct Marketing (TDM) provides creative and marketing services to a wide range...

DATA FINANCIALS: Dodgy dealers lead data security risks.
October 22, 2007... All you ever wanted to know about making profit from data but were too afraid to ask Car dealers have added a new dimension to their reputation for sharp practice - they top the list of companies which are least trusted by consumers to...

DATA FINANCIALS: D&B launches anti-money laundering solution.
October 22, 2007... D&B has introduced a solution for anti-money laundering (AML) compliance which regulated UK businesses need to comply with from December 15. AML Report compiles all the client information required into a service, accessible 24/7, that allows a...

DATA CLEANING: A question of trust.
October 22, 2007... In light of a number of highly publicised data breaches companies are being encouraged to become more open about how they handle customer data in an attempt to restore public confidence. Emily Cubitt reports Asking a company to unveil the...

DATA STORAGE: Join the club.
October 22, 2007... As data volumes continue to grow, storage facilities are struggling to keep up. With the industry demanding alternatives, David Reed examines the substitutes in development Data is on the rise. Not in the sense of becoming more high...

THE BACK ROOM: Data renovator has high aspirations.(Interview)
October 22, 2007... Data Strategy talks to data practitioners who toil unnoticed behind the scenes Q What is your name and job title? Chris Pooley, head of sales, The Data Partnership Q What does your job involve? Is there a lot of pressure? My...

THE BOTTOM LINE: Making a memorable first impression.
October 22, 2007... Spare a thought for any of your colleagues who are spending their first day in your department - they probably wish they were at the dentist. According to a survey of 1,100 workers carried out by recruitment consultancy Office Angels, half...