Data Strategy articles from October 2006

Data Strategy archives from October 2006

LEADER: Data navigation alters media planning ways.
October 11, 2006... If profit is the driver of business, data is its navigator. Often it is critical in defining where to go, or, if strong leadership and great products are in place, in ensuring these reach the right destination. Insight, targeting and...

New warning over high risk of ID theft.
October 11, 2006... UK consumers are being left wide open to identity abuse - even from information as seemingly innocuous as a car number-plate - according to an address at a recent event held by a network for knowledge-based, technology-led businesses. ...

IN BRIEF: EC plans to overhaul distance selling law.(Brief article)
October 11, 2006... The European Commission is to review the Distance Selling Directive, following fears that consumer confidence in cross-border selling has been undermined. In a statement, Europe's consumer protection commissioner Markos Kyprianou says:...

LBM lures chief to consumer arm.
October 11, 2006... LBM has bolstered its consumer operations by hiring Dunnhumby's global business development director to head that side of the business. Dak Liyanearachch joins LBM as a board-level director. At Dunnhumby, he worked alongside a number of...

JD Williams deal with Experian to lift profits.
October 11, 2006... Mail order giant JD Williams has implemented an advanced customer management solution from Experian, to boost profitability among its 2 million-strong customer base. As part of a wider five-year contract, Experian has installed its Probe...

TelecityRedbus adds data centres in Globix purchase.
October 11, 2006... TelecityRedbus' $62m (#33m) acquisition of Globix Holdings (UK) has created what it claims is one of Europe's most advanced data centre networks, featuring 19 fully fitted data centres across seven countries. The acquisition includes...

IN BRIEF: Information transfer beyond EU member states made easier.(Brief article)
October 11, 2006... Businesses which send personal information from within the European Union to non-EU states could find things are far simpler following a move by the International Chamber of Commerce. The EU has strict legislation on the transfer of personal...

BFI archive gets Sigmer solution.
October 11, 2006... The BFI - home to one of the largest collections of filmographic data in the world, including world cinema, film and television - has developed a comprehensive database solution through Sigmer Technologies. In addition, the software...

SAS tool to measure impact of marketing.
October 11, 2006... Business intelligence group SAS is releasing software to help solve the long-standing problem of calculating marketing's contribution to a company's bottom line. Designed to boost the performance of organisations, as well as quantify...

LBM integrates Prospect B2B List with its UKBCF.
October 11, 2006... LBM has bolstered its UK Business Contact File (UKBCF) by integrating Prospect Swetenhams' Prospect B2B List - a database of the top 100,000 businesses - building the file to over 3 million contacts. The Prospect B2B List focuses on...

IN BRIEF: DLG strengthens hand with three senior appointments.(Brief article)
October 11, 2006... DLG, the lifestyle data provider, has made three senior appointments as part of its expansion plans, following its #25m management buyout in March. Mark Arnold, former director of list broking firm Prospect Swetenhams, joins as business...

Alterian buys MRM outfit Nvigorate.
October 11, 2006... Alterian has acquired marketing resource management (MRM) software provider Nvigorate, whose customers include leading brand-owners in the finance, retail, automotive, travel and leisure and information management sectors. All Nvigorate staff...

DATA QUALITY: Credit card firms roll out global standard.
October 11, 2006... The credit card industry is developing a global, industry-wide technical data security standard for the protection of account-holder information. The initiative is at the heart of the new Payment Card Industry Security Standards Council,...

DATA QUALITY IN BRIEF: MySAP data quality link with Trillium.
October 11, 2006... Users of mySAP customer relationship management or enterprise resource planning systems can now clean and update data in realtime following the release of a link from Harte-Hanks Trillium Software. The new integration between the...

DATA QUALITY: ICO issues ruling on data validation.
October 11, 2006... Companies which use pre-2002 Electoral Roll data to track lapsed and dormant customers may be hit following an enforcement notice issued by the Information Commissioner's Office against B4U Business Media. The ICO has ruled that the...

Public never warm to cold call 'surveys'.
October 11, 2006... We only have one landline telephone in our home (long story), which often means a mad dash to pick it up every time it rings. It's not a problem when friends or family ring, but when it's someone cold-calling that's a different story. ...

LETTER: Effective security vital for protecting the networks.(Letter to the editor)
October 11, 2006... Most organisations don't have an effective security policy. If they do, it is usually out of date and is only changed when something goes wrong. Even these reactive changes are often simply to address the symptoms rather than the actual...

LETTER: Poor credit and bad debt are very complex issues.(Letter to the editor)
October 11, 2006... While it was refreshing to read Richard Lloyd's enthusiastic endorsement of credit pre-screening data, I am concerned that he failed to mention that not all bad debtors are bad prospects (DS July/August. The circumstances of debt and poor...

How to develop a proactive insight team.
October 11, 2006... I have met many client-side insight directors over the past 20 years or so and it is clear that some of their primary issues are developing insight resources to reach a critical mass which benefits the company and retaining staff long term....

FEATURE: Mixing up media.
October 11, 2006... Media planning is becoming a more difficult task with the ever- increasing channels on offer. Customer-centred planning is now gaining ground, as are new ways of collecting data. David Reed reports Media planning has long been considered...

CUSTOMER INSIGHT: Making the data connection.
October 11, 2006... Moving data from one system to a separate business application involves different applications and different programs. Knowing which to use is key. By David Reed If you have ever sat through an IT analyst's or system integrator's...

CASE STUDY: Booking the deal.(Company overview)
October 11, 2006... Harcourt Education's website is vital, but the automatic ordering process was causing problems. QuickAddress Pro Web from QAS provided a solution Harcourt Education is a leading school and further-education publisher owned by Reed...

Firms take no risks in corporate reports.
October 11, 2006... All you ever wanted to know about making profit from data but were too afraid to ask Operating and financial review (OFRs) formats are favoured by nearly half of companies, despite the abolition of mandatory ones last November, according...

Customer loyalty more at risk from decisions than profit.
October 11, 2006... The greatest risk from poor decision-making is to customer loyalty, according to nearly 1,200 international executives surveyed by Teradata. For the first time in five years of surveying, profit is no longer the leading casualty if...

Legal column: October 2006.(Column)
October 11, 2006... Jeff Rodwell addresses pressing legal issues Organisations are increasingly becoming aware of and implementing information lifecycle management (ILM) practices and procedures to ensure compliance with law and good industry practice. ...

BUREAUX SOLUTIONS: All on one plate.
October 11, 2006... Database bureau services are becoming more and more commonplace. But is using one source for all your data needs a good idea? asks Emma Rubach As the database bureau services market becomes more cluttered and fragmented - the UK alone has...

BACK ROOM: PHD Confidential analyst under microscope.
October 11, 2006... Q What is your name and job title? Stephen Webb, senior business analyst at PHD Confidential Q What does your job involve? Is there a lot of pressure? My job is about making sense of data - turning big files of numbers into...

BOTTOM LINE: How marriage delays conception.
October 11, 2006... Marriage, children, divorce or death. That was the traditional pattern of adult life for centuries - until the modern era. Now the same events occur in a different order: children, then marriage, and then a parting of the ways. It has...