Data Strategy articles from November 2008

Data Strategy archives from November 2008

LEADER: If you can't secure it, don't store it.
November 18, 2008... Data losses are inevitable. Those are the words of the Prime Minister, Gordon Brown, so you can take it as official. Human nature means that files will be lost, mislaid or stolen, regardless of the efforts made to secure them. Of...

Online viewing could breach database right.
November 18, 2008... Consulting a database online, then including some of the material looked at on a new database could be viewed as extraction and in breach of the database right of the original's owner. A recent ruling by the European Court of Justice (ECJ)...

IN BRIEF: Social network analysis scoops Grand Prix.(Brief article)
November 18, 2008... This year's Data Strategy Awards Grand Prix has gone to Telefonica O2 and Idiro Technologies for their cutting-edge work on the understanding of social networks among mobile phone subscribers. The project allowed the company to gain...

Data can be a "toxic liability" says ICO.
November 18, 2008... Data security breaches have soared in number, with the Information Commissioner's Office recording 277 in the last year. Of these, 80 were in the private sector, 75 in the NHS, 54 by central government and local authorities, and 47 by the rest...

KXEN unveil automated data management.
November 18, 2008... Taming data volumes is at the heart of the enhanced data management tools in the new release of KXEN's analytical software. Version 5.0 incorporates an Analytical Data Management module that automates the extraction of data from sources for use...

IN BRIEF: Deeper B2B insight from OneSource.(Brief article)
November 18, 2008... As part of a move towards becoming an information consultancy, OneSource Business Information Services has launched Market Analyser, a service for sales, marketing and business professionals. It provides a deeper understanding of the...

TUI, O2, E&Y to speak at CDM Summit.
November 18, 2008... Speakers for the Data Strategy Contact Data Management Summit, in association with Experian QAS, have been confirmed. The invitation-only event takes place on 27th January 2009 at the Waldorf Hilton Hotel, London and focuses on data quality,...

At risk models secured in new SPSS release.
November 18, 2008... Version 17.0 of SPSS has been released with a new component, Predictive Enterprise Services, that aims to centralise, standardise and secure the growing number of models being produced by analytical teams. The module allows for full auditing...

IN BRIEF: State of the Nation voucher winner.(Brief article)
November 18, 2008... Andrew Lynn, data integration manager at Cancer Research UK, has been randomly selected as the winner of the State of the Nation survey prize draw. He will receive #250 worth of travel vouchers. Over 250 respondents completed the survey, full...

Informatica gets in synch with Salesforce.com.
November 18, 2008... Business users who retain data sets both inhouse and in their on demand Salesforce.com CRM environment can now ensure the two remain synchronised. Informatica Corporation has launched its On Demand Data Synchronisation Service specifically...

DATA FINANCIALS: Loose tongues (and logins) lose data.
November 18, 2008... All you ever wanted to know about making profit from data but were too afraid to ask When it comes to human behaviour, cock-ups are more typical than conspiracies. From government leaks to financial misbehaviour, the reason for many of...

DATA QUALITY: MDM-in-a-box launched by Cognizant.
November 18, 2008... Business process outsourcing and IT provider Cognizant has launched a new modular master data management solution aimed at reducing implementation times and payback period. The solution builds on its expertise from MDM projects in specific...

DATA QUALITY IN BRIEF: Christmas deliveries unhampered by address errors.
November 18, 2008... Hamper supplier Virginia Hayward is validating delivery addresses for Christmas orders using Experian QAS Pro on Demand. With one quarter of a million hampers purchased each year, ensuring complete, correct and PAF-validated addresses are...

DATA QUALITY: Egon Zehnder finds data solution.
November 18, 2008... Senior executive search firm Egon Zehnder is carrying out a global data migration using DataFlux. Headquartered in the UK, the privately-held business has data currently distributed across 26 sources. DataFlux is providing the data quality...

COMMENT: Why stupid is sexy.
November 18, 2008... It's started again. The only consolation, perhaps, is that I've seen it all before. Twice. First the recession and then the Gadarene rush by some of our supposedly brightest and best into what can only be described as "stupid cost-cutting"....

LETTER: Channel customer communications correctly.(Letter to the editor)
November 18, 2008... It may well be that consumers do not take time during their busy days to consciously ponder over their favourite communication channel when it comes to direct marketing. But this in no way means that they do not have one at all. In...

LETTER: Why it's safer to send data offshore.(Letter to the editor)
November 18, 2008... Susan Mann was correct to highlight the legal 'dilemma' of cross border data transfer particularly when countries such as the US are deemed by the EEA not to have 'adequate levels of data security' while Hungary and Argentina make the grade....

COMMENT: Give sales staff the information they need.
November 18, 2008... In the current financial climate, organisations cannot afford missed opportunities due to a lack of simple business intelligence. It is imperative that companies ensure that their sales and marketing teams have up to date data and key...

LETTER: Data - Its about quality not quantity.(Letter to the editor)
November 18, 2008... Last month's feature ('One view but many different values' October 2008) once again saw the industry debating the challenges of a single customer view. But as we chase the complete understanding of our customers that SCV promises, we are in...

Putting risk back into marketing.
November 18, 2008... A positive outcome of the credit crunch could be that marketers get a chance to learn from the mistakes of the past. A balance between risk and customer acquisition needs to be struck. The range of new products that analyse risk will help, but...

PROSPECT POOLING: Improving your prospects.
November 18, 2008... There are differing opinions on the merits of combining existing customer data with prospect pools. Surely those who have purchased a product are a world away from those who have not? Also there may be issues with data privacy differences...

DATABASE SOFTWARE: Emerging assets.
November 18, 2008... With volumes of data rising rapidly companies need models, and predictive tools more than ever. Given their importance, isn't it about time they were treated like any other financial asset? David Reed reports Models are at the very heart...

THE BACK ROOM: Constantly on a learning curve.(Interview)
November 18, 2008... Data Strategy talks to data practitioners who toil unnoticed behind the scenes Q What is your name and job title? Darren Wall, head of processing and bureau services at Database Group. Q What does your job involve? Is there a lot...

THE BOTTOM LINE: Working with shadows in data.
November 18, 2008... Geographical information systems can be put to some very interesting uses. From telling your mobile phone where the nearest takeaway is to planning the most efficient routes for police patrols, mashing-up geography with other data has become...