Data Strategy articles from May 2009

Data Strategy archives from May 2009

LEADER: Rolling back the data state.
May 19, 2009... David Reed It is not often that the Government does something genuinely surprising. But last month it did - by discovering a belief in the individual's right to privacy. Two announcements suggested a fundamental shift in its view. The...

ICO calls for data protection transparency.
May 19, 2009... Ahead of formal consultation on the review of the European Data Protection Directive, outgoing Information Commissioner Richard Thomas set out his own personal views on how to achieve a better data protection environment at a conference of...

Telco data decision will fuel data warehouse growth.
May 19, 2009... The decision by the Home Office not to pursue a centralised communications database will give a #2 billion spur to data warehouse investment by UK telcos and ISPs. According to Jonathan Saunders, vice president of international operations for...

Alchemetrics launches database solution.
May 19, 2009... Informa has been introduced by Alchemetrics as a flexible, cost- effective hosted solution for companies looking to create a single customer view. The solution is optimised for a quick set up and consolidation of multiple data sources using...

Coca-Cola picks up green data.
May 19, 2009... Coca-Cola Hellenic Bottling Company is rolling out a new, web-based platform to collect environmental and health and safety compliance data across 28 countries. The drinks business is working with BSI Management Systems to deploy Entropy, an...

ICO grants data transfer under binding rules.
May 19, 2009... Accenture and Atmel have been authorised by the Information Commissioner's Office to transfer personal information from the UK to other companies within their own groups who are based outside of the European Economic Area. The transfers will...

JD Williams dials into web analytics.
May 19, 2009... Following a four-week evaluation, direct home shopping company JD Williams is building an integrated web intelligence system using a Teradata Active Enterprise Data Warehouse and customer insight software from Speed-Trap. The implementation...

CACI serves dataAce online.
May 19, 2009... DataAce, the online cleaning and enhancement service from CACI, has undergone a complete upgrade, carried out by UKChanges. Now live, the service offers access to a wider range of data sets and functionality, while also providing ease of use...

OneSource launches insight into credit risks.
May 19, 2009... "Companies need a fast way to determine financial risk from a trusted source," says Steven Shove, vice president at OneSource Information Services. "They can no longer afford to provide products or services to companies who can't pay....

BEHIND THE NEWS: Bringing marketing data up to standard.
May 19, 2009... Unless you cancelled all your media subscriptions last year in despair at the terrifying news about the economy, you might have noticed another set of of negative headlines, this time about data losses and security breaches. From the...

BEHIND THE NEWS: Cyber crime spreads its viruses.
May 19, 2009... "It was a very good year for the cyber criminal". That is the depressing conclusion given by Guy Bunker, chief scientist at Symantec, on the basis of his company's Internet Security Threat Report for EMEA 2008. "They had a productive time,...

LETTER: Marketing caught in the Net.(Letter to the editor)
May 19, 2009... Listening to Don Tapscott at the IDM lunch recently, it struck me that marketers have been flash-mobbed by the new Net generation of consumers. Right under our noses, while we were earnestly going about our 4 Ps, they've transformed the...

LETTER: Analytics still faces the test.(Letter to the editor)
May 19, 2009... Iain Lovatt is right (March 2009). Many companies are sitting on top of rich seams of competitive and commercial advantage, but lack of analysis means they don't even know this data is there to be profitably mined. Applying analysis to...

OPINION: Risk assessment central to health data disclosure.
May 19, 2009... At the NHS Information Centre, we can provide data on issues at both national and local level. For instance, we can help healthcare professionals isolate and identify particular health issues in their PCT or evaluate the quality of care in...

OPINION: Improving loyalty in a down-turn.
May 19, 2009... Focus on your best customers is something I hear a lot and especially so when times are hard. The mantra moves from acquisition is everything to retention is all. Typically, someone notices that key metrics - net new customers, cost per...

LETTER: Poor data can queer your pitch.(Letter to the editor)
May 19, 2009... The Amazon "firestorm" that scorched its way across the Internet in April exemplifies the universal need for comprehensive data management for colossal Internet retailers like Amazon, it will only take a few cases of dubious data management...

LETTER: Customers are not the only masters.(Letter to the editor)
May 19, 2009... Customer data may offer the largest ROI ("Local data, global master, March), but there is a whole other world of data out there that barely refers to customers. Product and supply chain data is what you'll find bursting the seams of a...

What you see and what you get.
May 19, 2009... How you look at media spending influences what you think it is doing for you business, discovers David Reed Getting the big picture is vital for any marketing director who wants to demonstate the effectiveness of what the department is...

CASE STUDY - JOHNSTON PRESS: Data That's Fit To Print.
May 19, 2009... The challenge Johnston Press is one of the largest regional media groups in the UK, publishing titles including Yorkshire Post and The Scotsman. The Group sells over half a million daily newspapers and over 1.5 million weekly paid-for...

DATA THERAPY: The bottom line for data budgets.
May 19, 2009... Investing in data seems like a sound business strategy. But how do you justify it in a recession? THE ISSUE Just as everybody has learned to accept that we are in a recession, so they are learning to use another R-word - retention....

DATA QUALITY: Saving the planet one record at a time.
May 19, 2009... Data quality may seem an unlikely tool for the eco-warrior, but David Reed says this is how it is now being used. Churn and average revenue per user used to be metrics used solely by marketers. At some point in the last decade they...

THE BACK ROOM: Emma Sanders.(Interview)
May 19, 2009... Data Strategy talks to data practitioners who toil un-noticed behind the scenes Emma Sanders Head of data planning Information Arts What does your job involve? Is there a lot of pressure? While we do a lot of proactive planning in...