Data Strategy articles from May 2005

Data Strategy archives from May 2005

LEADER: Data industry's facing permission impossible.
May 4, 2005... It's fair to say that the concept of permission marketing has divided industry opinion ever since Seth Godin's treatise was published in 1999. Written predominantly for the online world, which at the time was threatened with meltdown because...

Visa Europe targets online tool at banks.(Brief Article)
May 4, 2005... Visa Europe is rolling out an information management solution to enable companies of all sizes to make better business decisions. Visa Information Source (VIS) is a Web-based reporting and expense management solution which allows banks to...

IBM in Witness CRM deal.(Brief Article)
May 4, 2005... IBM has selected Witness Systems, a global provider of workforce optimisation software and services, as a core solution for its CRM Showcase. The showcase is a specialised solutions demonstration facility operated by IBM Business...

Lists on market slide 8 per cent.(Brief Article)
May 4, 2005... The number of lists on the market has declined over the past year, according to direct marketing specialist Lloyd James Group. The total dropped 8.1 per cent last year compared with 2003, while new lists were down 33 per cent. Badly hit sectors...

NCH aids school recruitment drive.(Brief Article)
May 4, 2005... Coupon giant NCH has helped a fee-paying school in Wakefield, Yorkshire, to recruit more students with a database marketing campaign. Wakefield Grammar called in the supplier to create the initiative, which saw 13,000 mailings sent to high net...

Experian unveils data directory.(Brief Article)
May 4, 2005... Experian is publishing its first data directory, bringing together more than 45,000 items. It will provide a comprehensive reference guide to commercially available data, and analysis on UK consumers, companies and markets. The...

Cello launches Contour spin-off.(Brief Article)
May 4, 2005... Marketing services group Cello is launching customer insight consultancy Contour. It will combine client data with its own lifestyle data, as well as records from other firms like Acxiom, Prospect Swetenhams, Transactis, Valldata and the...

Lloyds TSB to manage risk with OneSource.(Brief Article)
May 4, 2005... Lloyds TSB Commercial Finance, part of the Lloyds TSB Group, is expanding its use of OneSource business information solutions, to manage risk through more accurate company assessments. The firm is to also conduct 'Know your client' checks...

NSPCC picks Tiva's Profiler to investigate supplier costs.(National Society for Prevention of Cruelty to Children)(Brief Article)
May 4, 2005... Children's charity the NSPCC is enlisting procurement and supply chain specialist Tiva to scrutinise supplier costs. Using Tiva's intelligent supplier management solution Profiler, the organisation is to capture information through an...

Cendant turns to EuroDirect tools in segmentation drive.(Brief Article)
May 4, 2005... Cendant Vacation Rental Group, the European holiday home rental specialist, is licensing EuroDirect's Microvision, Cameo Classifications and a wide selection of lifestyle variables from its Data Exchange. It will allow Cendant to segment...

Jaywing snaps up MMS and Isis Direct.(Marketing & Media Solutions )(Brief Article)
May 4, 2005... Jaywing has bought list companies Marketing & Media Solutions and Isis Direct. The move consolidates Jaywing's position as one of the UK's largest analytical services providers, with more than 70 staff. The deal allows it to offer clients,...

WTB signs deal with WebTraffic.(Wales Tourist Board )(Brief Article)
May 4, 2005... Wales Tourist Board has appointed visiting, tracking and reporting analysis specialist WebTraffic to provide analytics across three websites. After a successful pilot, the tourist body is using WebtraffIQ on Adventure Wales, Mountain...

Acxiom hires trio to back Personicx.(Brief Article)
May 4, 2005... Acxiom is unveiling three senior positions to support its Personicx data system (DS November), as the firm attempts to boost its share of the segmentation market. Ian Stewart becomes head of segmentation business development for Acxiom UK,...

MoneyExpert to adopt Prophet monitoring.(Brief Article)
May 4, 2005... Financial comparison service MoneyExpert has chosen Prophet, a data- collection and analysis solution owned by e-business intelligence specialist Speed-trap, to overhaul its online offering. The site allows consumers to compare thousands of...

CACI picks Ex-Arc chief for new role.(Appointed Shelagh Regester as Director of Direct Marketing Group)(Brief Article)
May 4, 2005... CACI has named former Arc Worldwide data strategy director Shelagh Regester client services director at its direct marketing group. The new role has been created to take advantage of her direct expertise. Regester will work with major clients...

192.Com employs tool to lift share.(Brief Article)
May 4, 2005... 192.com is launching what it claims is the UK's most comprehensive tool to search for people and services. The company claims the service will outstrip all competitor offerings in terms of the breadth and depth of data available. ...

Experian file boosts QAS records to 2.1m.(Brief Article)
May 4, 2005... QAS is increasing its coverage to more than 2.1 million records by sourcing data from Experian's National Business Database (NBD). Experian bought QAS for #106m last year (DS November). Companies will be able to simultaneously verify...

Entire UK database offers 13m responsive individuals.(Brief Article)
May 4, 2005... Entire is launching a database which it claims offers access to 13 million direct-responsive names. Enhanced segmentation and fully populated data appends allow more sophisticated models to be developed. The database, called Entire UK, is...

Alterian buys ASP MarkIT.(MarkIT Information Services)(Application Service Provider)(Brief Article)
May 4, 2005... Alterian has acquired MarkIT Information Services, an application service provider which specialises in marketing technology. The deal expands Alterian's offering to its partner network, allowing it to deliver a new service called Alterian...

Propaganda plans data consultancy.(Brief Article)
May 4, 2005... Leeds- and London-based strategic marketing group Propaganda is launching a data consultancy service. Propaganda is offering an holistic, rather than piecemeal, view of data within a business. The aim is to deliver data solutions to avoid...

Pitney Bowes reveals desktop mail manager.(Brief Article)
May 4, 2005... Pitney Bowes is unveiling AddressRight Pro - a mail-management tool designed to bring direct mail sophistication and cost-effectiveness to the desktop. The service offers dynamic mailing list preparation, ensuring that data is fully...

Teletrack Developments to release data-capture tool.(Brief Article)
May 4, 2005... Teletrack Developments is rolling out data-capture software solution Teletrack to enable companies to instantly collect feedback or input from target audiences. The programme allows firms to collect information via any communications...

Probrand agrees InformaData deal.(Brief Article)
May 4, 2005... Probrand, a Birmingham-based technology services provider, is ramping up its e-procurement operations in a strategic alliance with Informa list management arm InformaData. Probrand is to market its online IT procurement hub The IT Index...

Tri-Direct bolsters HMS Dynamics.(Hierarchial Management Systems)(Brief Article)
May 4, 2005... Tri-Direct Sales' home-mover suppression file HMS Dynamics has been increased by 50 per cent to 1.2 million names. The file is claimed to deliver 80 per cent more unique goneaway records than any other similar suppression tool, within the...

Folly of collecting data without evaluation.
May 4, 2005... There's little point in collecting quality data unless you know how to maintain and evaluate it. Enhancing data isn't cheap, even if it's captured by piggybacking responses or online, because everything - from capturing, matching and...

Letter: ASP hosted applications offer industry fourth way.(Letter to the Editor)
May 4, 2005... Your Leader (DS February) mentioned a two-sided 'battle' between marketing and IT, with a third side emerging as specialised IT units are established in the marketing department. Let me tell you about the fourth side: hosted applications...

Letter: Experian benchmark must have degree of flexibility.(Letter to the Editor)
May 4, 2005... I was impressed to hear that Experian has taken the initiative by introducing a benchmarking standard to help organisations to assess data quality effectively ('Suppressive regime', DS February). It is an unfortunate fact that so many...

Wake up to new address management era.
May 4, 2005... Twenty years ago, life in address management was a great deal harder. Collected data was keyed straight in, and there was a huge margin for error compared with today. The arrival of Royal Mail's Postal Address File (PAF) online at the point...

Building blockers?(Permission marketing )
May 4, 2005... Permission marketing may help to win the minds of consumers, but it's a high-risk strategy. As companies find themselves increasingly entangled in EU red tape, where are all the opt-ins going to come from? asks David Reed If this...

Equifax deal to provide financial data to SMEs.(Brief Article)
May 4, 2005... Equifax has formed an alliance with B2B health and well-being provider FirstAssist to allow companies to assess the financial suitability of prospective partners. The partnership combines Findout, Equifax's online company information...

Celerity tracks lapsed givers.(Brief Article)
May 4, 2005... Data-management specialist Celerity is rolling out a Donor Reactivate service to help charities to renew communications with former committed givers who have changed address. Celerity claims the product enables charities to increase...

Seekport tool to check site design.(Seekbot)(Brief Article)
May 4, 2005... European search-engine Seekport is launching Seekbot - a tool which allows website owners to check in seconds how well their site is designed. The product analyses data from commonly used search engines to assess how well-placed sites...

Thinkdata agrees link-up with Apteco.(Brief Article)
May 4, 2005... Thinkdata has formed a partnership with Apteco to integrate marketing analysis tool FastStats. Manchester-based Thinkdata cleans data, builds and manages databases, and provides insight through practical analysis. FastStats is already...

DTI issues 'route-map' to installing technology.(Department of Trade & Industry)(Brief Article)
May 4, 2005... The Department of Trade & Industry (DTI) has developed a Web-based 'route-map' to help businesses to install the correct IT. The advice service is split into seven stages, each containing key issues which companies must address to...

KnowledgeBase snaps up WPP-owned Fortelligent.(Brief Article)
May 4, 2005... KnowledgeBase Marketing, WPP Group's US direct marketing specialist, has bought Massachusetts-based, database-modelling specialist Fortelligent. Fortelligent has developed and patented a software platform that it claims allows clients to...

Can business data ever really compete with consumer?
May 4, 2005... In a regular series, two B2B experts go head-to-head in a topical debate. This month the argument centres on business versus consumer data Richard Roche, Head of Media Markets, Royal Mail I'll be the first to admit that business data...

GIS: Lines of control.(geographical information systems )
May 4, 2005... Technological developments are embedding geographical information systems into the business intelligence community. As the barriers between the two disciplines blur, data strategists are mapping a more insightful future. David Reed reports ...

Most consumers give false email addresses.(Brief Article)
May 4, 2005... More than half of all consumers do not trust companies enough to give them their real email address. In a survey of visitors to Technology for Marketing in February, 58 per cent admitted to deliberately giving the wrong address to firms...

Profits of customer retention outstrip prospect targeting.(Brief Article)
May 4, 2005... Retaining customers can be up to five times more profitable than trying to attract new ones, according to business technology consultancy Graham Oakes. Some 80 per cent of CRM projects fail to deliver promised benefits, according to...

B2B websites effective in targeting key blue-chip staff.(Brief Article)
May 4, 2005... Many business decision-makers actively respond to advertising on B2B websites, according to research by the UK Association of Online Publishers (AOP) The survey shows that companies' sites are a key direct response channel, and useful...

CASE STUDY: Studious approach.(Dudley College)
May 4, 2005... Dudley College employed Rocket Science to profile its students and catchment area - slashing its marketing budget and boosting ROI Under ever-increasing pressure to get more value from its marketing budget, Dudley College, a large further...

SINGLE CUSTOMER VIEW: Mart idea.(managing data of corporates)
May 4, 2005... To achieve a single customer view, companies need to provide departments with data which is not only tailored to their specific needs, but neither too complex or too sensitive. For many, data marts are proving to be the solution. Patrick Dye...

Legal column.(direct marketing)
May 4, 2005... The DMA (UK)'s Caroline Roberts answers pressing legal questions Q Our IT system and databases need to be accessed by a large number of staff. What sort of security precautions should we be taking? A If you have not already done so,...

DAVID REED: Aversion to risk bars thinking outside the box.
May 4, 2005... Does your data strategy help to create an identikit world? Finding ways to cope with the complexities of human behaviour is essential. That is the role of segmentation. And the demands of risk management and fraud detection mean coarse...