Data Strategy articles from March 2007

Data Strategy archives from March 2007

LEADER: Three-way balance is challenging the best.
March 13, 2007... Who produces the best television programmes - the US or the UK? It is an argument that often rages on the nation's sofas, as much as within the broadcasting industry. American programmes, especially crime dramas, tend to be very process-led...

DMA gives full backing to stricter penalties.
March 13, 2007... The DMA (UK) has thrown its weight behind Department of Constitutional Affairs' plans to impose stricter penalties on those illegally trading in personal information. The DMA Data Council welcomes the decision, which will for the first...

IN BRIEF: Esure bringing data management in-house.(Brief article)
March 13, 2007... Insurance provider Esure is to take its data processing in-house following its acquisition of data management software programme Cygnus, from The Software Bureau. Esure will also benefit from ongoing technical support. An enhanced version of...

Royal Mail movers brief goes to DQM.
March 13, 2007... Data specialist DQM Group has been appointed by Royal Mail to manage and deliver its new Home Movers Mailing Service (HMMS). Campaign management and data specialists will work with Royal Mail's sales team to deliver advanced support and...

Mosaic Origins set to pinpoint ethnic groups.
March 13, 2007... Experian has launched a new research tool enabling marketers to use names to predict consumers' ethnic and cultural origins, as customising communications to target specific minority groups is to become one of the fastest growing areas of...

UKChanges expands into online data management.
March 13, 2007... UKChanges is extending its service to provide a complete Web-based data management solution. The scheme, UKChanges>online, is designed to meet industry demands for a single provider of secure, accessible and comprehensive online data...

IN BRIEF: Christian Aid hires GB to up donations.(Brief article)
March 13, 2007... Christian Aid has appointed data specialist GB Group to increase donations from new and existing donors in the run up to Christian Aid week. The appointment will see GB Group use a range of advanced name and address matching, cleansing and...

SCA hands Tena to Broadsystem.
March 13, 2007... SCA Hygiene Products UK has appointed multi-channel communications specialist Broadsystem to host, manage and enhance its database to support direct marketing activity for feminine hygiene brand Tena. The appointment sees the database...

SAS set to measure users' Web journeys.
March 13, 2007... SAS has introduced Customer Experience Analytics, a Web analytics package that combines on- and off-line individual-level data to track and measure the customer journey. It leverages Dynamic Collection, a high-performance data collection system...

IN BRIEF: Fast launches long-term data archive.(Brief article)
March 13, 2007... Persistent digital data which needs to be archived for periods of up to 30 years can now be supported using a new Long-Term Archiving service from Fast. In partnership with Telco Swisscom, data can be held in high security at low cost. The...

BT client of year for data quality.
March 13, 2007... BT has been named by Harte-Hanks Trillium Software as its inaugural customer of the year. The move is in recognition of BT's best of breed implementation, which has seen the company leverage data-quality initiatives to improve customer...

Experian splits consumers into 22 'buying' segments.
March 13, 2007... Consumer channel preferences and propensity to respond to different communications styles can now be classified using TrueTouch, launched by Experian. The new system is based on research carried out by the Future Foundation into how consumers...

IN BRIEF: Hicklin Slade hires new data planning head from FCBi.(Brief article)
March 13, 2007... Neil Fretwell has been appointed head of data planning at Hicklin Slade & Partners. The move follows a six-year spell as data planning director for FCBi (now DraftFCB), before which he worked at Experian on the development and analysis of...

Online forecasts for house prices.
March 13, 2007... A free online service providing consumers with future house price forecasts has been developed by Fuel Data Strategies. Propertyprices.co.uk was introduced by Your Mortgage magazine as part of a marketing campaign to build site traffic. The...

Social leader Zopa scores with SAS.
March 13, 2007... Zopa, the first online social lending market in the UK, has implemented SAS credit scoring systems to achieve uniquely low bad debt rates. As a result, it is now planning to expand rapidly in the UK and overseas. Zopa was set up in March...

IN BRIEF: Trillium gains powered by SAP NetWeaver status.(Brief article)
March 13, 2007... SAP's Master Data Management component can now integrate TS Quality Software version 10.5 from Harte-Hanks Trillium Software. This allows SAP users to incorporate the data quality solution into their existing MDM implementation using the...

Financials map data with ASG.
March 13, 2007... Data management solution ASG-Rochade Relationship Harvester has been implemented by several leading financial services organisations. The application, resold by ASG from Sypherlink, automates data mapping. Understanding where...

How to get into the chief executive's seat.
March 13, 2007... Tony Blair's war cry of a decade ago is as relevant today as it was then - and nowhere more so than in the marketing industry. Despite the best efforts of Professor Derek Holder at the IDM and others, marketing can hardly claim to be a...

LETTER: Make IT budgets stretch with 'second-user' kit.(Letter to the editor)
March 13, 2007... IT decision makers now need to give serious consideration to the green credentials of purchasing second user hardware to assist in the compliance of the Waste Electrical & Electronic Equipment (WEEE) directive, for which organisations have...

LETTER: ECM: Look beyond hype to find business solution.(Letter to the editor)
March 13, 2007... The market for enterprise content management (ECM) software has finally matured and become an essential tool for businesses today. This, in turn, has attracted many IT suppliers to promote themselves as ECM vendors. However, are these...

Customers need to see benefit of staying.
March 13, 2007... How many of us when we buy something either consciously, or via a prompt from a sales adviser, ask not to receive any marketing communications? Reports indicate that a rising number of us do exactly that. But how many completely understand the...

THE RIGHT FIT: Addressing the purpose.
March 13, 2007... Ensuring data is fit for purpose can be a tricky task, but it is one that is increasing in importance, especially for businesses operating on a global basis. David Reed examines the best way to achieve it Fit for purpose is a useful...

I probably do more 'sceptical computation' than most.
March 13, 2007... Gary Lorden, Professor of Mathematics, California Institute of Technology and math advisor on Numb3rs Q When did your interest in mathematics begin? I always liked math in school, but it wasn't until I came to Caltech and took Tom...

LEGAL COLUMN: Susan Mann.(Column)
March 13, 2007... Susan Mann, counsel at Reed Smith Richards Butler The Markets in Financial Instruments Directive (MiFID) is intended to create a flexible and unified European financial services market when it comes into effect in November 2007. The...

CASE STUDY: Power to the people.
March 13, 2007... As one of the UK's leading energy suppliers, Powergen needed to ensure it had strong customer relationships. A move in-house seemed the ideal solution Energy supply is an extremely competitive business. Consumers are constantly offered...

DATA FINANCIALS: A lack of physical assets no barrier to high valuation.
March 13, 2007... All you ever wanted to know about making profit from data but were too afraid to ask The data sector is hot right now in investment terms. A string of mergers and acquisitions has highlighted the value of data owners and data services...

DATA FINANCIALS: Accounting board exposes resource reporting problems.
March 13, 2007... Businesses are still struggling to provide forward looking information in narrative business reports, according to a review of the format carried out by the Accounting Standards Board. While overall compliance with the new reporting formats...

DATA CLEANING: Making a clean sweep of it.
March 13, 2007... Data cleaning is an important job, but is it better to segment data and only clean the most valuable sections of your customer base, or are economies of scale critical? Emma Rubach seeks the answers to these questions As most businesses...

DATABASE SOFTWARE: What did you learn this week?
March 13, 2007... Training is often overlooked by companies when they implement new database systems, but this can be a very costly mistake. David Reed looks into the issue Where did you train for your current work with data? Chances are you started out...

TMW's 'man behind the data' defines his job.(Interview)
March 13, 2007... Data Strategy talks to data practitioners who toil unnoticed behind the scenes Q What is your name and job title? Duncan Butt, data operations manager, insight@tmw Q What does your job involve? Is there a lot of pressure? ...