Data Strategy articles from March 2005

Data Strategy archives from March 2005

Perfect opportunity to cut out ID crime.
March 31, 2005... Given the Government's record on large-scale IT projects - the NHS and Passport Office fiascos spring to mind - there is a strong argument to suggest that plans to introduce a national ID card will provide commercial organisations with some...

Nectar picks Celerity email-validation tool.(Celerity Solutions Inc.)(Brief Article)
March 31, 2005... Nectar, the multi-retailer loyalty card scheme, is improving the efficiency of email campaigns to members by employing a new service from data management specialist Celerity. Celerity has launched an email-validation solution to boost the...

O2 goes with Chordiant.(O2 Ltd.)(Chordiant Software Inc.)(Brief Article)
March 31, 2005... O2 is implementing Chordiant Software's latest suite of decision-making programmes, to help customer contact teams to improve their service. Chordiant Decision Management provides businesses with the ability to quickly and accurately...

In Brief: Experian releases Experiances scheme.(marketing strategies of Experian Information Solutions Inc.)(Brief Article)
March 31, 2005... Experian is unveiling Experiances - an incentive scheme for B2B marketing. It works by rewarding marketing agencies and brokers for acumen and best practice. Any order worth #800 will be awarded with points that can be redeemed through its...

In Brief: EuroDirect services mass-mailers.(Brief Article)
March 31, 2005... EuroDirect is launching Forensic Analytics, a specialist 'data science' for mass-mailers. The service will help organisations to ensure promotions perform better, cost less, and provide greater ROI. Using a range of retrospective and...

Ocean database lures major clients.(Brief Article)
March 31, 2005... Skoda, The Daily Telegraph and Liberal Democrats have signed up to consumer database Ocean. Ocean claims to provide a new level of customer insight by telling marketers what their customers spend money on, and the motivations behind their...

WCIT hires Michael Grant to head staff.(Worshipful Company of Information Technologists)(appointment)(Brief Article)
March 31, 2005... Michael Grant has been named the top executive at The Worshipful Company of Information Technologists (WCIT). He will be responsible for maintaining and developing the organisation's structure - based on a traditional 'craft guild' format...

Heinz selects 'brand advocate' data team.(H.J. Heinz Co.)(Brief Article)
March 31, 2005... HJ Heinz is placing data at the centre of a 'brand advocate' team which will handle direct communications across all customer touchpoints, in a bid to gain a complete picture of buyers. Brand advocates are to undergo a ten-day induction...

Transport for London hires RedEye to analyse Oyster.(Brief Article)
March 31, 2005... Transport for London (TfL) is analysing online data to boost Web sales of its Oyster smartcard. RedEye, an eCRM agency, has been charged with setting up visitor identification and website analysis tools to help the company to understand...

In Brief: ICO offers Freedom of Information Act complaints guide.(Information Commissioner's Office )(Brief Article)
March 31, 2005... The Information Commissioner's Office has published guidance on how people can complain if data they request under the Freedom of Information Act is not disclosed. Public bodies have just 20 working days to respond to such requests from...

In Brief: English Heritage awards brief to Mail Marketing Scotland.(United Kingdom. Historic Buildings and Monuments Commission for England)(Brief Article)
March 31, 2005... English Heritage has handed a three-year database contract to Mail Marketing Scotland. The agency is to receive and convert data from more than 500,000 members to improve membership pack fulfilment. Mail Marketing, which has offices in Glasgow...

Ex-Carlson chief in Wegener role.(appointment of Roy Barker in Wegener Direct Marketing)(Brief Article)
March 31, 2005... Roy Barker, a founder and former head of Carlson Marketing Group's international data planning and consultancy division, is to head rebranded data analysis consultancy Wegener DM - Results. Formerly called Results Europe, the division has...

IAB UK appoints 24/7 Real Media.(Interactive Advertising Bureau UK Ltd.)(Brief Article)
March 31, 2005... The Interactive Advertising Bureau (IAB) UK has chosen 24/7 Real Media as its ad management solutions provider. The agency will measure the success of the IAB UK's current online ad campaign and improve targeting through data collection...

Oracle eyes heads of British and Irish SMEs.(small and medium sized companies)(Brief Article)
March 31, 2005... Oracle, the enterprise software group, is increasing its focus on the UK and Irish SME sector with a major awareness campaign. The drive is to more than 60,000 decision-makers across 11 sectors, encompassing six different job titles. A...

In Brief: Black & Decker in online assault.(Black & Decker Corp.)
March 31, 2005... Black & Decker is building its database via a pan-European online marketing blitz. The power tools specialist is planning a customer management and email initiative. Mailtrack, the direct marketing, design and data consultancy, has been...

Lego hands Euro brief to Experian.(Experian Information Solutions Inc.)(Brief Article)
March 31, 2005... Lego has awarded its pan-European database management contract to Experian. The information solutions company will provide the toy giant with comprehensive data services over the next three years, enabling it to increase the speed and...

Wegener DM reveals 10m driver lifestyles.(Wegener Direct Marketing)(Brief Article)
March 31, 2005... Wegener DM is unveiling a database of 10 million drivers segmented into seven key lifestyle groups. The company claims the consumer analysis will enable car manufacturers and traders to gain a unique and deeper insight into the...

WebTrends in Design UK online management deal.(Brief Article)
March 31, 2005... WebTrends, the Web analytics company, and digital agency Design UK are to provide online marketers with a way of managing their business. Under the terms of the agreement, Design UK's online marketing suite Lava - which incorporates content...

ALG upgrade provides large-volume analysis.(Enterprise Performance Optimisation Suite is launched)(Brief Article)
March 31, 2005... ALG Software is upgrading its Enterprise Performance Optimisation (EPO) suite so that companies can carry out analysis across larger volumes of transactional data. The new version helps organisations in markets such as banking,...

HelpIT to roll out advanced matchIT.(Brief Article)
March 31, 2005... Data-cleansing software provider helpIT has unveiled advanced upgrades to its flagship matchIT suite. An integrated, modular data-cleansing solution, matchIT v5 features simpler loading of external suppression files and faster address...

UKChanges sells suppression tool.(Brief Article)
March 31, 2005... Contact data management company UKChanges is promoting a new suppression file which allows large-volume direct mailers to reduce costs and waste, without damaging response rates. The Pointless Prospects file contains the details of more...

Rocket Science to unveil student kit.(Brief Article)
March 31, 2005... Data-engineering consultancy Rocket Science is launching a Further Education (FE) Marketing Toolkit. The service will help firms to increase return on investment from their marketing programmes, harness student data to assess Government...

Data insight a hard path we've yet to map.
March 31, 2005... How many of us are able to capture accurate response data and use it to fully understand and evaluate marketing and sales activity? Why, when so many companies declare that data, and the knowledge it provides, is the lifeblood of their...

Letter: Analysts need 'soft' skills more than technical ones.(Letter to the Editor)
March 31, 2005... I read with interest David Reed's opinion that "data analysts need to be taught client skills" (DS February), and agree. Too many educational courses for data analysts are centred around the development of their technical skill-set....

Letter: Are marketers too lazy or too stressed to care?(Letter to the Editor)
March 31, 2005... "Are marketers too lazy to care these days?" (Nigel Grimes' Column, DS February) is a question worthy of discussion. I see marketers frantically trying to keep pace with technological change, while managing an increasingly complex supply...

Letter: CRM relies on marketing and IT working together.(Letter to the Editor)
March 31, 2005... It is a wonder CRM was ever contemplated as a concept by most British companies. It is also staggering that 8 per cent of marketing executives believe there is 'no meaningful relationship at all' between IT and marketing, particularly...

Alan Timothy: Don't look back in anger over your CRM.(customer relationship management)
March 31, 2005... Given the fallout from badly thought through CRM implementations, it's not surprising that many consultancies are reaping the benefits, by being hired to pick apart and re-engineer data models to make them workable. It amazes me when we...

Identity crisis?(impersonation (Fraud))
March 31, 2005... Plans to introduce a national ID card might have been fuelled by the war on terror, but, with identity theft costing the UK more than #1.6bn a year, the scheme could have benefits for commercial organisations. Yet it seems unlikely the...

Experian offers email data in Thomson deal.(Experian Information Solutions Inc.)(Brief Article)
March 31, 2005... Thomson Directories and information solutions provider Experian are teaming up to offer a UK email database with over 350,000 verified, opted-in B2B addresses. Experian's National Business Database (NBD) clients will be able to deliver...

Unanimis in YouData offer.(Brief Article)
March 31, 2005... Digital advertising specialist Unanimis Consulting is launching opt-in data collection service YouData. The plan is to offer highly targeted data to marketers, allowing companies to aim brands and services at registered users of Unanimis'...

Base One unveils website auditing.(Brief Article)
March 31, 2005... Base One, a specialist B2B integrated communications agency, is unveiling a free website assessment scheme. The system uses Base One's 'buying process audit report', featuring eight specific criteria, to evaluate how a company's site...

Quask releases workflow system.(Brief Article)
March 31, 2005... Quask, a provider of browser-based data collection and analysis software, has created a workflow application. FormFlow adopts a forms-driven approach to workflow, allowing organisations to map their business processes to the system's...

Rocket Science tool to assess firms' potential.(Brief Article)
March 31, 2005... Marketing consultancy Rocket Science is introducing its Market Quant technique, affording B2B companies an indepth understanding of their business. The service is to also provide firms with an overview of their potential, and the tools...

Ebiquita in TDX Group deal to service debt collectors.(TDX Group )(Brief Article)
March 31, 2005... Ebiquita, a data collection, analysis and cleansing company, has formed a partnership with independent broker of non-performing debt TDX Group to deliver data tools for debt collectors. The partners are developing a range of innovative...

Head to head: Do B2B data experts get close enough to clients?
March 31, 2005... In a regular series, two B2B experts go head-to-head with a topical debate. This month the argument is whether data people are too remote from the frontline? Andy Snuggs Managing partner Geronimo There have historically been plenty of...

Data integrity: Aged concern.
March 31, 2005... With data integrity becoming an ever more serious matter, companies must recognise that each data-set has its own cycle of erosion which must be addressed at specific times, using specific tools. By David Reed 'If it ain't broke, don't fix...

DM duo sets up data protection consultancy.(Direct Marketing)(Opt-4)(Brief Article)
March 31, 2005... The direct marketing industry experts behind the launch of a practical guide to data protection laws (DS November) have teamed up to launch a consultancy, Opt-4, specialising in the area. Rosemary Smith and Jenny Moseley have set up the...

DQ Global health-check takes holistic view.(Brief Article)
March 31, 2005... Data-quality management software provider DQ Global has unveiled an initiative to combat the billion-pound losses caused by inaccurate or poor-quality business data. The company has launched a strategy to enable organisations to manage...

Study exposes dearth of firms who can access data visually.(Brief Article)
March 31, 2005... Almost half of marketers questioned in a transatlantic survey are unable to access customer data visually, which could - the authors claim - have a highly damaging effect on business information strategies. The study, carried out by...

Case Study: Delivering results.(FedEx Corp. and Information Arts)
March 31, 2005... Delivery giant FedEx hired Information Arts to discover how marketing and sales treatments could be adapted to suit a prospect's potential value FedEx has come a long way from its inception in 1971 in Little Rock, Arkansas. It is now...

Bureau solutions: Splitting wares.
March 31, 2005... With many traditional data bureaux failing to address electronic purchasing patterns, a schism is opening up with online rivals that threatens to undermine the notion of a single customer view. Patrick Dye explains why they must learn to live...

Legal column: Caroline Roberts.(interview)(Interview)
March 31, 2005... The DMA's Caroline Roberts answers pressing legal questions Q. From time to time, our company needs to transfer data outside the European Union. Have the rules changed recently? At the end of December 2004, the European Commission...

David Reed: Why data cleaning can be a messy business.
March 31, 2005... Data managers are often attacked for what they don't do, says David Reed What does the quality of your data say about you? In the world of information technology, the prevailing image is always that solutions are clean, clinical and...