Data Strategy articles from June 2009

Data Strategy archives from June 2009

EC threat to behavioural targeting worries affiliates.
June 24, 2009... News that the European Commission may revisit the 2002 Privacy and Electronic Communications Regulations (Data Strategy, April 2009) has raised concerns among affiliate networks and digital marketers. In particular, they are worried about the...

NYSE picks Netezza for marketing monitoring.
June 24, 2009... NYSE Euronet is expanding its Netezza data warehouse appliance into daily trading compliance tracking of more than 400 terabytes of information. To meet regulatory requirements, the exchange needs to run dozens of surveillances between the end...

Hilton find lost guests with Speed-Trap.
June 24, 2009... Hilton Hotels has deployed Speed-Trap's customer insight software across its website estate to identify and fix problems which could have led to lost custom. The hospitality chain estimates that one issue identified would have cost it over $3...

Spotfire release aims for enterprise play.
June 24, 2009... Tibco Spotfire v3.0 is aiming to expand adoption of the in-memory analytics platform across the enterprise through enhanced scalability, load balancing and new connectivity to key operating systems like SAP and Oracle. As a result, the vendor...

ICO calls for privacy impact assessments.
June 24, 2009... As part of its push for "privacy by design", the Information Commissioner's Office is issuing a new handbook for companies on how to develop privacy impact assessments. The aim is for organisations to consider how new IT systems or processes...

Experian addresses email data quality.
June 24, 2009... A new software tool has been launched by Experian QAS to help improve the quality of email data. Email Validate screens email addresses at point of capture and corrects errors, cross-references the address with dead domain names and...

FSA calls for better data matching algorithms.
June 24, 2009... The Financial Services Authority has called on financial services institutions to keep their data more up-to-date, clean and accurate and to adopt sophisticated fuzzy-matching algorithms for sanctions screening. Its Financial Crime and...

Clear Prospects for small businesses.
June 24, 2009... A new service has been launched by Royal Mail, in partnership with UKChanges, to provide SMEs with a secure, web-based service for data cleansing and enhancement. Clear Prospects allows customer data to be uploaded, screened and enhanced, while...

Trillium expands data governance offerings.
June 24, 2009... Alongside the launch of version 12 of its data quality application, Harte-Hanks Trillium Software has introduced a new suite of data governance consulting services. Trillium Consulting will bring collaborative consulting and implementation...

BEHIND THE NEWS: Forrester gives UK MSPs a wave.
June 24, 2009... If you had any dealings with an outsourced marketing services provider during late Spring, you might have noticed they were slightly distracted. The reason? Forrester Research analyst Dave Frankland was in town to carry out the company's first...

LETTER: Retired IT a data security risk.(Letter to the editor)
June 24, 2009... What is clear from a study by Glamorgan University is that the failure to manage data security risks remains a global problem. The tide of instances where sensitive information is "found" on retired hard drives is yet to be stemmed. In...

LETTER: Making data governance tangible.(Letter to the editor)
June 24, 2009... Recognising the asset value of the single customer view is one hurdle to putting in place a comprehensive data governance strategy ("Exposing your assets", April 2009). But the task is made even more difficult by the need to create and...

OPINION: Greg Todd Reaping the benefits of MDM.
June 24, 2009... Many organisations, hampered by misconceptions of complexity, have been slow to capitalise on the underpinning qualities of master data management. In a 2007 Accenture survey, 34 per cent of respondents said they do not manage master data much...

LETTER: Check your data first.(Letter to the editor)
June 24, 2009... In response to the article, "Analytics identifies green shoots" (Data Strategy, March 2009), I fully agree with Iain Lovatt (Data Strategy, March 2009) that there is a need to start looking on the brighter side of things, instead of...

FEATURE: Data takes to the clouds.
June 24, 2009... Soaring data volumes, greater analytical needs, declining budgets. David Reed finds out how you can resolve this awkward equation. Moore's Law has provided great comfort to IT directors. It states that, in effect, the processing power of...

DATA THERAPY: THE ISSUE.
June 24, 2009... Lean management techniques have only just started to be applied to core business processes, rather than manufacturing where they originated. The reason is simple - what white collar workers do is harder to structure and standardise in the...

DATA THERAPY: The Supplier's View - Rob Salmon.
June 24, 2009... The objectives of lean and six sigma - removing anything from the production chain that customers won't pay for and reducing the error rate to as close to zero as possible - are an excellent fit for the data space. If you're one of the...

DATA THERAPY: The client's View - Natalie Waddell.
June 24, 2009... Cleaning data, avoiding waste and keeping information fit for purpose are as essential in the football world as they are across all UK businesses - particularly at a time when many of us are looking to maximise revenue and diversify income...

DATA THERAPY: THE Solution.
June 24, 2009... It is all too easy for management strategies to appear remote, diffuse and irrelevant to the day-to-day operation of the business. When it comes to data, however, the buzzwords of lean and six sigma could easily become bywords for effective...

CUSTOMER INSIGHT: Offshore or home alone?
June 24, 2009... If conditioning data does not add any value to your analytics, then why not get it done offshore? David Reed finds out Great ideas are often said to be the result of 1 per cent inspiration and 99 per cent perspiration. That is what Thomas...

ANALYTICS SURVEY: Missing links in the data chain.
June 24, 2009... Results from our online Data Analytics Survey show that customer databases are widely held, but suffer from process and quality issues Possession may be nine-tenths of the law, but it is only when you make use of those possessions that you...

DATA MARKETING SHOW 09: Tune up your data knowledge.
June 24, 2009... From technology to targeting, the Data Marketing Show covers everything you need to know about how to drive effective campaigns. Marketing without data is like dancing without music. It not only looks wrong, it eventually goes wrong, too....

DATA MARKETING SHOW 09: Lessons from the leaders.(Conference news)
June 24, 2009... The conference programme at this year's Data Marketing Show offers valuable insights into what best practice currently looks like. Is your bucket still leaking? Given the turbulence in the markets, it is easy to believe that your normal...

PROFILE: Huyen Ton Nu Hoang Lan.
June 24, 2009... Huyen Ton Nu Hoang Lan Senior analyst Huw Davis Partnership What is your name and job title? My name is Huyen Ton Nu Hoang Lan, but everyone calls me Lan. I come from Vietnam and I am senior analyst at Huw Davis Partnership. What...